Centro Multicultural La Familia

What Centro Multicultural La Familia does

Centro Multicultural La Familia, Inc. is a Michigan-incorporated, IRS tax-exempt non-profit founded in 2007 and headquartered at 91 N Saginaw St, Pontiac, Michigan. The organization operates as a multicultural community center delivering culturally-competent social services primarily to Hispanic and Latinx families in Pontiac and surrounding areas, with a 32-person staff.

The service portfolio is broad and integrated, spanning mental health counseling, survivor and victim services, health education, 2SLGBTQ+ services, the Éxito Educativo educational success program, a Summer Youth Employment Program (SYEP), a parenting program, community support/referrals, wellness workshops, and a small business development program. Service delivery is direct and in-person at the Pontiac HQ, supplemented by phone (248-858-7800) and text (313-597-8843) access. The organization also operates Radio Centro Multicultural (radiocmlf.org), a community radio station that extends reach into the broader Pontiac Hispanic/Latinx population via broadcast content.

The business model is a non-profit funding stack: services are largely free to clients and underwritten by grants, individual donations via PayPal (@CMLFPontiac), Venmo (@Centro-Multicultural-LaFamilia), and Zelle (to Jesmarie Villanueva-Acevedo), plus volunteer labor. No revenue figures are disclosed on the website or in available filings, and there is no parent company, equity investor, or public listing. The organization carries a 4-star Charity Navigator rating and publishes its IRS 990 form, indicating baseline accountability standards. Go-to-market is community-based — grassroots events (e.g., Día del Niño, Feria de la Lactancia Materna), social channels (Facebook, Instagram, TikTok), and the radio station — with no paid acquisition or formal sales motion.

Name

Centro Multicultural La Familia

Legal name

Centro Multicultural La Familia, Inc.

Website

https://centromulticultural.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Multicultural La Familia is a Pontiac, Michigan non-profit community center providing culturally-competent mental health, education, youth employment, and victim services to Hispanic and Latinx families, funded primarily by grants and donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Immigrant & Refugee Community Education (Integration/Navigation) (EDAAAFAH), Cultural Orientation & Community Integration (Local Norms, Services) (EDAAADAD), Cultural Centers & Community Cultural Organizations (BPAGAHAD)

Keywords

• Community social services
• Mental health counseling
• Youth employment programs
• Multicultural community center
• Culturally-competent care

Headquarters

HQ city

Pontiac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Contributions: The organization accepts donations through PayPal, Venmo, and Zelle from individuals and supporters. Many services are free to those in need, funded by generous contributions.
2. Grants: Funded in part by grants from various organizations and government programs.

Distribution channels2 records

Marketing channels5 records

Core offering

Centro Multicultural La Familia operates as a non-profit multicultural community center delivering culturally-competent social services to Hispanic and Latinx families in Pontiac, Michigan. Its offerings include mental health counseling, survivor and victim services, health education, youth summer employment, parenting programs, 2SLGBTQ+ services, educational success tutoring (Exito Educativo), small business development, community support, and wellness workshops, complemented by a community radio station (Radio Centro Multicultural).

Product overview

Centro Multicultural La Familia is a non-profit multicultural community center that provides a broad range of social services to Hispanic and Latinx communities in Pontiac, Michigan. The organization operates as a unified service model offering multiple interconnected programs including mental health services, health education, survivor and victim services, youth employment, parenting support, 2SLGBTQ+ services, educational programs (Exito Educativo), community support, small business development, and a community radio station (Radio Centro Multicultural). All services are delivered with a culturally-competent, holistic approach and most programs are free to those in need, funded through grants, donations, and volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Centro Multicultural: Community radio station operated by Centro Multicultural La Familia, Inc. broadcasting to the Hispanic and Latinx community in the Pontiac, Michigan area.

Products and services

• Survivors and Victims Services Support services for survivors and victims providing culturally-competent assistance to help individuals and families heal from trauma.
• Mental Health Services
• Exito Educativo (Educational Success)
• Health Education
• Community Support
• Summer Youth Employment Program (SYEP)
• Parenting Program
• 2SLGBTQ+ Services
• Radio Centro Multicultural
• Small Business Program
• Wellness Workshops

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• La Raza Community Resource Center: Chicago-area Latino-focused community center providing family services, education, youth programming, and immigration support. Comparable in mission, Hispanic-community focus, and integrated service portfolio.
• Mexican American Opportunity Foundation (MAOF): California-based nonprofit serving the Latino community with education, workforce development, family services, and community programs. Comparable mission and integrated service portfolio, though larger in scale.
• Hispanic Center of Western Michigan: Michigan-based Latinx community center providing culturally-competent social services including youth programs, education, and family support. Comparable in mission, Hispanic focus, and holistic service model, though based in Grand Rapids.
• Casa de Maryland: Maryland-based immigrant and Latino community organization providing housing, education, workforce, legal, and health services. Comparable immigrant-services focus and holistic multi-program model.
• La Casa de Esperanza: Wisconsin-based Hispanic community center offering education, family services, youth programs, and community development. Comparable in serving Hispanic/Latinx communities with a similar breadth of integrated services.
• El Centro de la Raza: Seattle-based multicultural community center serving the Latino community and broader populations with social services, education, youth programs, and cultural activities. Comparable holistic model and Latino community focus.
• ALMA (Latino American Association of Massachusetts): Massachusetts-based nonprofit serving Latino families and immigrants with case management, education, youth programs, and cultural integration services. Comparable immigrant-focused holistic service model.
• Community Health and Social Services Center (CHASS): Detroit-based community health and social services center serving a largely Hispanic and underserved population with integrated health, mental health, and social support services. Closely comparable mission and integrated care model.

Regional players

• Hispanic Unity of Florida: Florida-based Hispanic social services nonprofit offering education, workforce development, immigration services, and family support. Comparable in service breadth and Hispanic-community focus, but operating in a different geography.
• Latin Americans for Social and Economic Development (LA SED): Detroit-based Hispanic/Latinx serving nonprofit offering social services, education, and community development programs. Operates in the same Michigan context with a comparable Hispanic-community focus, but located in Detroit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/centro.multicultural
• Instagraminstagram.com/centro.multicultural
• TikToktiktok.com/@centro.multicultural?_t=8fdLdUl7Zgl&_r=1
• LinkedInlinkedin.com/company/centro-multicultural-la-familia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Multicultural La Familia