Centropagina

What Centropagina does

Centropagina is a regional digital news publisher serving the Marche region of Italy. Founded in 2017 and operated by Optima srl (a private limited company headquartered at Viale Papa Giovanni XXIII, 6, Jesi, Ancona), the publication is registered as a journalistic masthead at the Tribunale di Ancona (N. 01/17 - 91/2017 RCC). Simona Santoni serves as Direttore Responsabile (Editor-in-Chief). The company's core product is a WordPress CMS-based news website (centropagina.it) that provides free, comprehensive local coverage across all four Marche provinces — Ancona, Ascoli Piceno-Fermo, Macerata, and Pesaro — plus a dedicated Senigallia section. Editorial sections span cronaca (news), attualità (current affairs), economia (economy), cultura (culture), sport, benessere (wellness), and lifestyle. The publication also operates CentropaginaTV (CPTV), a companion video news platform distributed via YouTube that delivers television-style interviews, event coverage, and multimedia storytelling for the same regional audience. Headcount is approximately 10.

The business model is advertising-supported with free reader access. Monetization is directed at local and regional businesses in the Marche region, with advertising sales handled through a dedicated Optima Comunicazione contact channel ([email protected]). The publisher does not operate paid subscriptions, paywalls, or disclosed enterprise contracts. Pricing is not publicly disclosed, consistent with a B2C free-reader model paired with a B2B local advertiser sales motion. Institutional relationships with Regione Marche, Camera di Commercio delle Marche, and Confindustria Pesaro Urbino provide event-coverage opportunities and embed the publication within the regional institutional ecosystem. The technology stack is straightforward: a WordPress CMS web platform with a YouTube-integrated video channel — no proprietary technology, no API, no SDK, and no mobile app. The company has no disclosed funding rounds, no institutional investors, and no parent company.

Name

Centropagina

Legal name

Optima srl

Website

https://centropagina.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Centropagina is a free regional digital news publisher serving the Marche region of Italy, operating a WordPress-based website and YouTube video channel (CentropaginaTV) covering local news, economy, culture, and sport for general readers and local advertisers.

Ownership category

akta.pro rank

Product category

Regional Online News Media

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

Local & Neighborhood Community Platforms (MPACAJAI)

Keywords

• Regional news publishing
• Local online journalism
• Digital news media
• Video news content
• Online newspaper

Headquarters

HQ city

Jesi

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Centropagina is an online daily newspaper providing comprehensive local news coverage for the Marche region of Italy, organized into editorial sections (Cronaca, Attualità, Economia, Cultura, Sport, Benessere, Lifestyle) and provincial sub-sections covering Ancona, Ascoli Piceno-Fermo, Macerata, and Pesaro. It also operates CentropaginaTV, a video news platform for television-style reporting, interviews, and event coverage. All news and video content is offered free of charge to readers and monetized through local advertising.

Product overview

Centropagina is a regional news media company based in the Marche region of Italy. The company operates a unified news portal (Centropagina) as its core product, offering comprehensive local news coverage across multiple sections including cronaca (news), attualità (current affairs), economia (economy), cultura (culture), sport, and benessere. The portfolio also includes CentropaginaTV, a video-focused companion platform that delivers television-style news coverage, interviews, and event multimedia content. The two products work together to provide integrated news coverage across text and video formats for regional audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Centropagina (News Portal) Free online daily newspaper providing comprehensive local news coverage for the Marche region of Italy, organized into editorial sections including Cronaca (news), Attualità (current affairs), Economia (economy), Cultura (culture), Sport, Benessere (wellness), and Lifestyle, plus provincial sub-sections covering Ancona (including Ancona-Osimo, Jesi-Fabriano, Senigallia), Ascoli Piceno-Fermo, Macerata, and Pesaro. Intended for residents and citizens of the Marche region seeking regional and provincial news.
• CentropaginaTV (CPTV)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Confindustria Pesaro UrbinocoreStrategic or Co-development Partner · 20 June 2026Confindustria Pesaro Urbino partnered with Centropagina for video coverage of initiatives such as the Summer Camp "Futuro in azione" aimed at connecting youth with local businesses.
• Camera di Commercio delle MarchecoreStrategic or Co-development PartnerCamera di Commercio delle Marche partnered with Centropagina for coverage of events like the innovation and sustainability awards ceremony.
• Regione MarchecoreStrategic or Co-development PartnerRegione Marche is covered extensively by Centropagina with institutional partnerships for regional news coverage, including visits by regional president Francesco Acquaroli.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Il Resto del Carlino: Established Italian regional newspaper with a daily Marche edition covering the same provinces as Centropagina. Comparable as a multi-province Marche news publisher competing for the same reader and advertiser base, though much larger and legacy print-plus-digital.
• Il Messaggero: Major Italian regional newspaper group with an Marche/Umbria edition and digital platforms. Competes with Centropagina for Marche readers and advertisers, and is a structural benchmark for regional ad-supported news economics.
• Cronache Maceratesi: Online local newspaper focused on the Macerata province within Marche. Highly comparable regional-focus digital news outlet competing for the same hyperlocal advertising and readership in Centropagina's territory.
• Corriere Adriatico: Regional daily newspaper serving the Marche and Adriatic coast area with online news. Directly overlaps Centropagina's geography and editorial categories (cronaca, economia, sport, cultura) and competes for the same local SMB advertising budgets.
• AnconaToday (Today.it - Citypages): City-level pages of the Today.it network covering Ancona and Marche towns. Digital-native regional/local news competing head-to-head for Marche traffic and advertisers with similar categorization and free-access model.
• Vivere Pesaro (Vivere network): Network of hyperlocal online news sites covering cities across Marche and other Italian regions. Closely comparable digital-native local news model (WordPress-style portals, city-by-city coverage) competing with Centropagina for the same reader pool.

Broad incumbents

• Fanpage.it: One of Italy's largest digital-native news networks, covering national and regional stories with significant Marche presence. Comparable in digital-first ad-supported model, but operating at national scale rather than regional focus.
• Il Fatto Quotidiano: National Italian daily with strong digital presence covering regional news including Marche. Competes indirectly for Marche digital readership, but at national scale and breadth rather than regional specialization.
• La Repubblica (edizioni locali): Major national Italian newspaper with local sections covering Marche. Broader-scale incumbent whose regional coverage overlaps Centropagina, but operates as part of a national portfolio with significantly larger resources.

Emerging players

• Youmedia (Chili TV network of local news): Italian digital network aggregating local and regional news from multiple territories. Comparable as a regional news aggregator; relevant to Centropagina's video/text hybrid model and as a potential distribution or partnership counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubecentropagina.it/centropaginatv
• LinkedInlinkedin.com/company/centropagina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centropagina