CentrumRowerowe.pl

Name

CentrumRowerowe.pl

Legal name

Dadelo S.A.

Website

https://centrumrowerowe.pl

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail
• Cycling equipment
• Bike components
• Cycling apparel
• Bicycle workshop services

Headquarters

HQ city

Bydgoszcz

HQ country

Poland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of bicycles, parts, accessories, and cycling apparel through online store and physical showrooms. Core revenue from bicycle sales across all categories (MTB, gravel, trekking, road, e-bike, children). Additional revenue from parts replacement, workshop services, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CentrumRowerowe.pl is a Polish omnichannel bicycle retailer selling bicycles, parts, accessories, and cycling apparel through an e-commerce storefront and 9 physical showrooms, supported by 402 pickup points nationwide. The retailer carries third-party brands (Orbea, Kross, Kellys, Lapierre, Marin, Romet, Ghost, Felt, Sensa, Rock Machine, Superior) alongside three proprietary house brands — Oxfeld and Unity (bicycles) and Eyen (apparel and accessories). It also offers professional bicycle servicing, Click & Collect with assembly, 0% installment financing, bicycle leasing for employers, and a customer loyalty program.

Product overview

CentrumRowerowe.pl is an online bicycle retailer offering a comprehensive cycling product portfolio. The core offering centers on bicycles across multiple categories including MTB, gravel, trekking, road, cross, city, folding, electric, BMX, and children's/youth bikes. The store carries both third-party brands (Orbea, Superior, Kellys, Lapierre, Marin, Kross, Romet, Rock Machine, Ghost, Felt, Sensa, and others) and two proprietary brands: Oxfeld and Unity (bicycles), and Eyen (apparel and accessories). Supporting product lines include bicycle parts, electric bike components, accessories (lighting, locks, transport, hydration), cycling apparel, shoes, helmets, workshop tools, and sports nutrition. The company operates eight physical showrooms across Poland (Bydgoszcz, Gdańsk, Kraków, Poznań, Rzeszów, Warszawa, Wrocław, Zabrze) and offers services including professional bicycle service/repairs, Click & Collect, installment payments, bicycle leasing, and a loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Oxfeld: Own brand of bicycles including MTB, dirt, city, trekking, and e-bike models built with Shimano components.
• Unity
• Eyen

Products and services

• Click & Collect Order online and pick up in-store service, including assembled and adjusted bicycles delivered ready to ride, bridging online and offline shopping across 402 pickup points.
• Mountain Bikes (MTB) Mountain bikes in various configurations including hardtail and full suspension, with wheel sizes of 26", 27.5", and 29 inches, intended for off-road, XC, enduro, and trail riding enthusiasts.
• Road Bikes Road bicycles for fast asphalt riding, available in classic, aero, and endurance geometries, aimed at road cycling enthusiasts, racers, and endurance riders.
• Gravel Bikes Gravel bicycles combining road cycling dynamics with MTB versatility for mixed-terrain riding and bikepacking, aimed at versatile riders and touring cyclists.
• Trekking Bikes Trekking bicycles designed for long-distance touring and commuting, equipped with features such as racks, fenders, and integrated lighting.
• City/Commuter Bikes City bicycles designed for urban commuting, equipped with practical features such as fenders and integrated lighting for everyday cycling.
• Electric Bikes (E-bike) Electric bicycles with various motor systems including Bosch, Shimano Steps, Yamaha, Bafang, Fazua, Mahle, Panasonic, and Pinion, aimed at assisted commuting and e-bike riders across MTB, SUV, trekking, cargo, gravel, city, and cross formats.
• Folding Bikes Folding bicycles for easy storage and transport, suitable for city commuting and multi-modal travel.
• Children's and Youth Bikes Children's and youth bicycles available in various wheel sizes from 12 to 24 inches, including balance bikes and electric youth models, for kids learning to ride and progressing through cycling.
• BMX and Dirt/Street Bikes BMX and dirt/street bicycles designed for tricks, freestyle riding, and urban riding.
• Cross Bikes Cross bicycles combining features of multiple bike types for versatile on- and off-road riding.
• Bicycle Parts and Components Wide range of bicycle components including drivetrain parts (groupsets, chains, cassettes, cranks, derailleurs), brakes, wheels, rims, tires, tubes, spokes, hubs, frames, forks, saddles, seatposts, handlebars, stems, and electronic groupsets such as Shimano Di2 and SRAM AXS.
• Electric Bike Components Electric bicycle components including batteries, chargers, motors, controllers, displays, and sensors/cables, intended for e-bike owners needing replacement or upgrade parts.
• Cycling Accessories Cycling accessories including lighting, locks, fenders, bike protection, transport solutions (car racks, stands, travel cases, hangers), luggage (racks, bags, baskets, panniers, backpacks, trailers, phone mounts), hydration systems (bottles, hydration packs), trainers, electronics (GPS computers, power banks, bike watches), first aid kits, bells, mirrors, pumps, and kickstands.
• Cycling Apparel Cycling apparel including jerseys, jackets, bibs, gloves, sunglasses, helmets, thermals, and other clothing from brands such as ASSOS, FOX, Endura, and the store's own Eyen brand.
• Cycling Shoes Cycling shoes available for MTB, road, gravel, touring, e-bike, triathlon, and winter use with various closure systems.
• Cycling Helmets Cycling helmets for various disciplines including MTB, road, gravel, city, e-bike, children's, full face/downhill, and time trial helmets.
• Bicycle Workshop Supplies Bicycle workshop supplies including lubricants, maintenance products, service stands, and tools for DIY mechanics and home bicycle maintenance.
• Sports Nutrition Sports nutrition including energy gels, bars, isotonic drinks, recovery products, and vitamins for cyclists and endurance athletes.
• Oxfeld House Brand Bicycles Store's own bicycle brand including MTB, dirt, city, trekking, and e-bike models built with Shimano components, offered under the Oxfeld label.
• Unity House Brand Bicycles Store's own bicycle brand offering various bike types under the Unity label within the CentrumRowerowe umbrella.
• Eyen House Brand Apparel and Accessories Store's own brand of cycling apparel and accessories including jerseys, shorts, helmets, and phone mounts.
• Professional Bicycle Service Professional bicycle service including general inspections, periodic inspections, tire/tube replacement, gear adjustments, wheel truing, and full assembly, performed by certified technicians using Park Tool and Shimano procedures at Bydgoszcz and other showroom locations.
• Installment Payments (Zakupy na raty) Installment payment options up to 50 payments at 0% interest, allowing customers to spread the cost of bicycles and accessories over time.
• Bicycle Leasing Bicycle leasing service targeted at employers and their employees, enabling workplace cycling benefits via lease-based acquisition of bikes.
• Loyalty Program Loyalty program offering rewards and special offers to registered customers, with a weekly promotion feature for logged-in members.
• Gift Cards Gift cards available for purchase to give as presents to cycling enthusiasts.

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Decathlon Poland: Decathlon is the largest sporting goods retailer in Poland with broad multi-category stores offering bicycles alongside other sports. It competes with CentrumRowerowe.pl on price and breadth, but does not specialize in cycling-only assortment, service depth, or premium bike brands.

Direct peers

• Rower.pl: Rower.pl is one of the largest Polish online bicycle retailers, offering a similar multi-category bike catalog (MTB, road, e-bike, parts, accessories) with nationwide delivery. It directly competes with CentrumRowerowe.pl on price, assortment, and Polish consumer mindshare.
• Megarower.pl: Megarower is a Polish online bicycle retailer offering a comparable multi-category bike and accessory catalog with nationwide shipping. It competes directly with CentrumRowerowe.pl for Polish cycling enthusiasts across MTB, road, e-bike, and children's bike segments.

Others

• Kross S.A. Kross is Poland's largest bicycle manufacturer and brand, selling through both its own D2C channels and third-party retailers including CentrumRowerowe.pl. It is a key supplier/partner but also a competing brand-direct channel that captures margin normally earned by retailers.
• Merida Polska: Merida is a major global bicycle brand whose Polish distribution overlaps with CentrumRowerowe.pl's premium bike assortment. As a brand-direct and distributor combination, it represents both a key supplier and a structural competitor that could disintermediate retail.
• Allegro: Allegro is the dominant Polish e-commerce marketplace where many bike sellers (including smaller competitors of CentrumRowerowe.pl) list products. It is a key channel competitor and alternative that pressures pricing on commoditized cycling SKUs.

Regional players

• bike-discount.de: Bike-Discount is a leading German online bicycle retailer with a comparable D2C + service-station model. While it primarily serves Germany, it ships across the EU and competes with CentrumRowerowe.pl for cross-border Polish consumers seeking premium bikes at lower prices.

Emerging players

• Canyon Bicycles: Canyon is a global direct-to-consumer premium bike brand that sells online with home delivery across Europe. It bypasses traditional retailers like CentrumRowerowe.pl and exerts structural pressure on premium brand margins in the Polish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CentrumRowerowe.pl