Centurion Club
Centurion Club is a private members' golf club and hospitality venue near St Albans, Hertfordshire, offering an 18-hole championship course, five membership tiers, fine dining, and corporate and wedding events. It also hosts LIV Golf and the Ladies European Tour's PIF Championship, with members gaining access to 16 reciprocal international courses.
- Company typePrivate
- Founded2013
- HeadquartersSt Albans, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Centurion Club does
Centurion Club is a private members' golf club and hospitality venue located on a 90-acre site near St Albans, Hertfordshire, England, operating as Centurion Golf Plc (a private limited company). Founded by former professional golfer Scott Evans, the club opened its 18-hole championship course — designed by Simon Gidman at 7,100 yards with 80 bunkers and four water features — in 2013, and added a clubhouse, restaurant, and pro shop in 2016.
The business operates four primary revenue streams: (1) golf membership across five tiers (Senate Share & Lifetime, Centurion, Corporate, Business, International); (2) restaurant and dining open to non-members, including afternoon tea, Sunday lunch, and à la carte menus under Head Chef Calvin Hill; (3) events and celebrations including weddings, corporate meetings, and Christmas parties in spaces accommodating up to 150 guests; and (4) professional tournament hosting, including LIV Golf (2022, 2023) and the Ladies European Tour's PIF Championship / Aramco Team Series from 2021 through 2026. Members also gain reciprocal access to 16 international golf courses across Europe, the Middle East, and Asia.
The club is highly diversified across member, corporate, and consumer segments, with a sales-led go-to-market model for membership acquisition and event-driven marketing through high-profile tournament hosting. Go-to-market channels include direct membership sales, SevenRooms restaurant reservations, dedicated events enquiry teams, and a GiftPro-powered gift voucher e-commerce storefront. The marketing mix spans organic social media (LinkedIn, Instagram, Facebook, X, YouTube), email newsletters, PR from earned media coverage, and content marketing via golf publications.
Centurion Club firmographics
Firmographics- Name
- Centurion Club
- Legal name
- Centurion Golf Plc
- Website
- https://centurionclub.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Centurion Club is a private members' golf club and hospitality venue near St Albans, Hertfordshire, offering an 18-hole championship course, five membership tiers, fine dining, and corporate and wedding events. It also hosts LIV Golf and the Ladies European Tour's PIF Championship, with members gaining access to 16 reciprocal international courses.
- Ownership category
- akta.pro rank
Centurion Club industry classification
Industry- Product category
- Private Golf Club & Hospitality
- NAICS
- Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
- akta.pro secondary industries
- Luxury Golf Resorts (THAGACAH), Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where Centurion Club is headquartered
LocationHeadquarters
- HQ city
- St Albans
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Centurion Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Golf Membership: The club generates primary revenue through various membership tiers including Senate Share & Lifetime, Centurion, Corporate, Business, and International memberships. Membership provides exclusive access to the golf course, practice facilities, clubhouse amenities, and reciprocal golf course access worldwide.
- Restaurant & Dining: The restaurant is open to members and non-members alike, generating revenue through lunch, dinner, afternoon tea, and Sunday lunch services. Members receive a 10% dining discount. Revenue includes food sales, beverages, and special events.
- Events & Celebrations: The club hosts weddings, celebrations, corporate meetings, and events in various spaces including the Pavilion & Orangery (up to 150 guests), Private Dining Rooms, and Garden Room. Revenue generated from room hire, catering packages, and beverage services.
- Professional Tournament Hosting: Hosting professional golf tournaments such as LIV Golf and PIF Championship generates revenue through spectator tickets, corporate hospitality, and event fees, while providing marketing exposure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Senate Share & Lifetime Membership - Premium tier with 7-day access and no further annual fees |
| Subscription | Annual | Centurion Membership - Full access with guest privileges |
| Subscription | Annual | Corporate Membership - For organizations with up to 8 named individuals |
| Subscription | Annual | Business Membership - For occasional use with limited midweek rounds |
| Subscription | Annual | International Membership - For those spending max 90 days in UK per Club Year |
| Unit Pricing | Pay-as-you-go | Traditional Afternoon Tea |
| Unit Pricing | Pay-as-you-go | Sparkling Afternoon Tea |
| Unit Pricing | Pay-as-you-go | Champagne Afternoon Tea |
| Unit Pricing | Pay-as-you-go | Children's Afternoon Tea |
| Unit Pricing | Pay-as-you-go | Sunday Lunch |
| Unit Pricing | Pay-as-you-go | Prix Fixe Menu |
| Unit Pricing | Pay-as-you-go | Sempiterno Wedding Package |
| Unit Pricing | Pay-as-you-go | Ad Infinitum Wedding Package |
| Unit Pricing | Pay-as-you-go | Joiner Party - Christmas |
| Unit Pricing | Pay-as-you-go | Private Dining Christmas Package |
| Unit Pricing | Pay-as-you-go | Frankinsence Christmas Party |
| Unit Pricing | Pay-as-you-go | Gold Christmas Party |
| Unit Pricing | Pay-as-you-go | Board Meeting Half Day Package |
| Unit Pricing | Pay-as-you-go | Board Meeting Full Day Package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Centurion Club product offering
Product offeringCore offering
Centurion Club is a private members' golf club operating an 18-hole championship golf course, clubhouse, restaurant, and event venues near St Albans, Hertfordshire. It sells five tiers of membership (Senate Share & Lifetime, Centurion, Corporate, Business, International) granting golf access, reciprocal international course access, and clubhouse privileges, while also operating a restaurant and dining program open to non-members, and hosting weddings, corporate meetings, celebrations, and professional tournaments (LIV Golf, PIF Championship).
Product overview
Centurion Club is a private members golf club and hospitality venue near St Albans, Hertfordshire, operating as a unified experience combining an 18-hole championship golf course (designed by Simon Gidman, 7,100 yards), comprehensive practice facilities (driving range, putting greens, 19th hole pitching area), and a clubhouse with restaurant and events spaces. The club offers five membership categories (Senate Share, Centurion, Corporate, Business, International) providing access to the golf course, reciprocal international courses, professional tournament events (LIV Golf, PIF Championship), and dining experiences including the main restaurant, afternoon tea service, and Sunday lunches. The venue also operates a dedicated meetings and events business hosting corporate functions, weddings (up to 120 guests), and celebrations in spaces including the Pavilion & Orangery, Garden Room, and Private Dining Rooms. A pro shop and golf coaching services round out the member experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Membership Private membership program offering access to the 18-hole championship golf course, practice facilities, clubhouse, restaurant, and reciprocal golf course network. Tiers include Senate Share & Lifetime, Centurion, Corporate, Business, and International, each tailored to different usage patterns and guest privileges.
- Championship Golf Course 18-hole championship golf course measuring 7,100 yards with 80 bunkers and 4 water features, available exclusively to members and their guests.
- Golf Coaching
Companies that use Centurion Club
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Centurion Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Centurion Club partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Southern GolfminorSupported the construction of the golf course alongside Scott Evans and Simon Gidman.
- Troon GolfminorProvided agronomy guidance during the construction of the golf course.
- Clearwater Bay Golf & Country ClubcoreReciprocal golf course partnership allowing Centurion Club members to play at Clearwater Bay in Hong Kong. The club is tucked away on the outskirts of Hong Kong with stunning environment removed from city life.
- Archerfield LinkscoreReciprocal partnership with Archerfield Links in Scotland's Golf Coast. Features two contrasting world-class courses set in a 550-acre country estate with warm, relaxed atmosphere.
- Dubai Creek Golf and Yacht ClubcoreReciprocal partnership with Dubai's second oldest course (opened 1993), host of the first golf Academy in the Middle East. Features an 18-hole par 71 course.
- Jumeirah Golf EstatescoreReciprocal access to DP World Tour Championship host venue in Dubai. Home to the Earth Course (Greg Norman) and Fire Course, plus Tommy Fleetwood Academy.
- Monte Rei Golf & Country ClubcoreReciprocal partnership with Portugal's number one ranked Jack Nicklaus Signature Course. Set in 1,000 acres in Eastern Algarve with state-of-the-art luxury accommodation.
- Dubai Hills Golf ClubcoreReciprocal partnership with this 18-hole par-72 championship golf course located 15 minutes from Downtown Dubai. Designed by European Golf Design and managed by Troon Golf.
- Aphrodite HillscoreReciprocal access to 18-hole championship golf course in Cyprus, designed by Cabell Robinson and opened in 2002. Award-winning course with magnificent clubhouse.
- Pineapple Valley Golf ClubcoreReciprocal partnership with course in Thailand established in 2009 on former pineapple fields. Designed by Thailand's number one golf course architect Pirapon Namatra.
- Real SociedadcoreReciprocal access to golf club in Spain with two courses (North and South) laid out by American architect Robert von Hagge.
- La ZagaletacoreReciprocal access to exclusive club in Spain with 36 Parkland holes (Old and New courses) set in Mediterranean forests with views of the Alborán Sea, Africa, and Gibraltar.
- The ScandinaviancoreReciprocal access to 36-hole club 25 minutes north of Copenhagen, Denmark. Robert Trent Jones II design laid out in 200 hectares of forest separated by streams leading into natural ponds.
- Emirates Golf ClubcoreReciprocal access to Dubai's first all-grass championship golf course (opened 1988). Features two iconic 18-hole courses including the Majlis, host of the prestigious Hero Dubai Desert Classic.
- Trump International DubaicoreReciprocal access to 500-acre golf club in Dubai featuring unique day and night golf experience with holes 10-18 played under LED floodlights.
- KN LinkscoreReciprocal access to Vietnam's KN Links featuring Greg Norman-designed 18-hole Links Course through natural sand-based dunes landscape, plus contrasting 9-hole Oasis Course.
- The DutchcoreReciprocal access to Colin Montgomerie-designed Inland Links Championship Course in The Netherlands, bringing Scottish golf experience to Dutch soil.
- Tanah Merah Country ClubcoreReciprocal access to one of Singapore's most prestigious golf destinations with two immaculate courses (Garden Course and Tampines Course) validated by numerous accolades.
- Simon GidmancoreCourse designer who designed the championship 18-hole golf course at Centurion Club. Collaborated with former Pro Golfer Scott Evans and Southern Golf on course design.
- Troon GolfminorManages Dubai Hills Golf Club (one of the reciprocal partner courses).
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Centurion Club competitors and assessment
Company assessmentDirect peers
- The Grove: Luxury Hertfordshire hotel, golf resort, and spa — closest geographic peer to Centurion Club. Operates a championship course, hosts professional tournaments (e.g., British Masters), and combines private membership, hotel, F&B, and events revenue in a very similar business model.
- Wentworth Club: Iconic private members' golf club in Surrey, host of the BMW PGA Championship. Operates multiple championship courses, a clubhouse, F&B, and a major tournament-host business — directly comparable to Centurion's tournament-hosting, membership, and event model.
- The Belfry: Warwickshire-based golf resort and members' club, host of multiple Ryder Cups. Combines private membership, hotel/resort stays, F&B, and event hosting — comparable business model with a stronger tournament heritage.
- Sunningdale Golf Club: Historic private members' club in Berkshire operating two championship heathland courses. Comparable high-end UK private members' club with a mature F&B and event operation but no current professional tournament hosting.
- Queenwood Golf Club: Ultra-premium private members' club in Surrey founded by a U.S. entrepreneur. Membership-only with high joining fees and a focus on exclusivity — directly comparable to Centurion's premium positioning and member-only access model.
- Swinley Forest Golf Club: Exclusive private members' club in Berkshire, ranked among England's top inland courses. Comparable as a single-site, high-end UK private members' club with limited public exposure.
- The Wisley Golf Club: Private members' club in Surrey operating two championship courses (and a third at its Milford site). Comparable as a UK private members-only club with a strong reciprocal and event presence.
- Foxhills Club & Resort: Surrey-based country club and resort with two championship golf courses, F&B, spa, and event spaces. Comparable in combining membership, F&B, and corporate event revenue streams.
Broad incumbents
- Loch Lomond Golf Club: Ultra-premium private members' club on the Rossdhu estate in Scotland, host of the Scottish Open. Comparable as an exclusive UK private club hosting a top-tier professional tournament, but with a longer operating history and broader resort amenities.
Emerging players
- Trump International Golf Links: Network of premium tournament-host venues (including UK Trump Turnberry and Trump International Dubai). Comparable as a championship venue operator hosting professional tournaments and offering private membership, but operating across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Centurion Club social profiles
Digital presenceCenturion Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centurion Club leadership team
Management profileNumber of profiles
Profiles4 records
Centurion Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centurion Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centurion Club
What does Centurion Club do?
Centurion Club is a private members' golf club operating an 18-hole championship golf course, clubhouse, restaurant, and event venues near St Albans, Hertfordshire. It sells five tiers of membership (Senate Share & Lifetime, Centurion, Corporate, Business, International) granting golf access, reciprocal international course access, and clubhouse privileges, while also operating a restaurant and dining program open to non-members, and hosting weddings, corporate meetings, celebrations, and professional tournaments (LIV Golf, PIF Championship).
Is Centurion Club a public or private company?
Centurion Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Centurion Club founded?
Centurion Club was founded in 2013.
Where is Centurion Club based?
Centurion Club is headquartered in St Albans, United Kingdom, in the Europe region.
How does Centurion Club make money?
Four revenue lines are on record. Golf Membership is the primary driver. The others are restaurant & Dining, events & Celebrations and professional Tournament Hosting.
Who are Centurion Club's main competitors?
Direct peers on record are The Grove, Wentworth Club, The Belfry, Sunningdale Golf Club, Queenwood Golf Club, Swinley Forest Golf Club, The Wisley Golf Club and Foxhills Club & Resort. Loch Lomond Golf Club is listed as a broad incumbent. Trump International Golf Links is listed as an emerging player.
Does Centurion Club have an API?
No public API is recorded for Centurion Club.
What industry is Centurion Club in?
Centurion Club's product category is Private Golf Club & Hospitality. Its primary akta.pro industry code is MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs), with a secondary code of THAGACAH, Luxury Golf Resorts. Its NAICS code is 713910 and its SIC code is 7997.