Centurion Club

What Centurion Club does

Centurion Club is a private members' golf club and hospitality venue located on a 90-acre site near St Albans, Hertfordshire, England, operating as Centurion Golf Plc (a private limited company). Founded by former professional golfer Scott Evans, the club opened its 18-hole championship course — designed by Simon Gidman at 7,100 yards with 80 bunkers and four water features — in 2013, and added a clubhouse, restaurant, and pro shop in 2016.

The business operates four primary revenue streams: (1) golf membership across five tiers (Senate Share & Lifetime, Centurion, Corporate, Business, International); (2) restaurant and dining open to non-members, including afternoon tea, Sunday lunch, and à la carte menus under Head Chef Calvin Hill; (3) events and celebrations including weddings, corporate meetings, and Christmas parties in spaces accommodating up to 150 guests; and (4) professional tournament hosting, including LIV Golf (2022, 2023) and the Ladies European Tour's PIF Championship / Aramco Team Series from 2021 through 2026. Members also gain reciprocal access to 16 international golf courses across Europe, the Middle East, and Asia.

The club is highly diversified across member, corporate, and consumer segments, with a sales-led go-to-market model for membership acquisition and event-driven marketing through high-profile tournament hosting. Go-to-market channels include direct membership sales, SevenRooms restaurant reservations, dedicated events enquiry teams, and a GiftPro-powered gift voucher e-commerce storefront. The marketing mix spans organic social media (LinkedIn, Instagram, Facebook, X, YouTube), email newsletters, PR from earned media coverage, and content marketing via golf publications.

Name

Centurion Club

Legal name

Centurion Golf Plc

Website

https://centurionclub.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Centurion Club is a private members' golf club and hospitality venue near St Albans, Hertfordshire, offering an 18-hole championship course, five membership tiers, fine dining, and corporate and wedding events. It also hosts LIV Golf and the Ladies European Tour's PIF Championship, with members gaining access to 16 reciprocal international courses.

Ownership category

akta.pro rank

Product category

Private Golf Club & Hospitality

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private golf club
• Membership golf course
• Golf hospitality venue
• Wedding reception venue
• Corporate event space

Headquarters

HQ city

St Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Golf Membership: The club generates primary revenue through various membership tiers including Senate Share & Lifetime, Centurion, Corporate, Business, and International memberships. Membership provides exclusive access to the golf course, practice facilities, clubhouse amenities, and reciprocal golf course access worldwide.
2. Restaurant & Dining: The restaurant is open to members and non-members alike, generating revenue through lunch, dinner, afternoon tea, and Sunday lunch services. Members receive a 10% dining discount. Revenue includes food sales, beverages, and special events.
3. Events & Celebrations: The club hosts weddings, celebrations, corporate meetings, and events in various spaces including the Pavilion & Orangery (up to 150 guests), Private Dining Rooms, and Garden Room. Revenue generated from room hire, catering packages, and beverage services.
4. Professional Tournament Hosting: Hosting professional golf tournaments such as LIV Golf and PIF Championship generates revenue through spectator tickets, corporate hospitality, and event fees, while providing marketing exposure.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Centurion Club is a private members' golf club operating an 18-hole championship golf course, clubhouse, restaurant, and event venues near St Albans, Hertfordshire. It sells five tiers of membership (Senate Share & Lifetime, Centurion, Corporate, Business, International) granting golf access, reciprocal international course access, and clubhouse privileges, while also operating a restaurant and dining program open to non-members, and hosting weddings, corporate meetings, celebrations, and professional tournaments (LIV Golf, PIF Championship).

Product overview

Centurion Club is a private members golf club and hospitality venue near St Albans, Hertfordshire, operating as a unified experience combining an 18-hole championship golf course (designed by Simon Gidman, 7,100 yards), comprehensive practice facilities (driving range, putting greens, 19th hole pitching area), and a clubhouse with restaurant and events spaces. The club offers five membership categories (Senate Share, Centurion, Corporate, Business, International) providing access to the golf course, reciprocal international courses, professional tournament events (LIV Golf, PIF Championship), and dining experiences including the main restaurant, afternoon tea service, and Sunday lunches. The venue also operates a dedicated meetings and events business hosting corporate functions, weddings (up to 120 guests), and celebrations in spaces including the Pavilion & Orangery, Garden Room, and Private Dining Rooms. A pro shop and golf coaching services round out the member experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership Private membership program offering access to the 18-hole championship golf course, practice facilities, clubhouse, restaurant, and reciprocal golf course network. Tiers include Senate Share & Lifetime, Centurion, Corporate, Business, and International, each tailored to different usage patterns and guest privileges.
• Championship Golf Course 18-hole championship golf course measuring 7,100 yards with 80 bunkers and 4 water features, available exclusively to members and their guests.
• Golf Coaching

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Southern GolfminorStrategic or Co-development Partner · 1 January 2010Supported the construction of the golf course alongside Scott Evans and Simon Gidman.
• Troon GolfminorStrategic or Co-development Partner · 1 January 2010Provided agronomy guidance during the construction of the golf course.
• Clearwater Bay Golf & Country ClubcoreStrategic or Co-development PartnerReciprocal golf course partnership allowing Centurion Club members to play at Clearwater Bay in Hong Kong. The club is tucked away on the outskirts of Hong Kong with stunning environment removed from city life.
• Archerfield LinkscoreStrategic or Co-development PartnerReciprocal partnership with Archerfield Links in Scotland's Golf Coast. Features two contrasting world-class courses set in a 550-acre country estate with warm, relaxed atmosphere.
• Dubai Creek Golf and Yacht ClubcoreStrategic or Co-development PartnerReciprocal partnership with Dubai's second oldest course (opened 1993), host of the first golf Academy in the Middle East. Features an 18-hole par 71 course.
• Jumeirah Golf EstatescoreStrategic or Co-development PartnerReciprocal access to DP World Tour Championship host venue in Dubai. Home to the Earth Course (Greg Norman) and Fire Course, plus Tommy Fleetwood Academy.
• Monte Rei Golf & Country ClubcoreStrategic or Co-development PartnerReciprocal partnership with Portugal's number one ranked Jack Nicklaus Signature Course. Set in 1,000 acres in Eastern Algarve with state-of-the-art luxury accommodation.
• Dubai Hills Golf ClubcoreStrategic or Co-development PartnerReciprocal partnership with this 18-hole par-72 championship golf course located 15 minutes from Downtown Dubai. Designed by European Golf Design and managed by Troon Golf.
• Aphrodite HillscoreStrategic or Co-development PartnerReciprocal access to 18-hole championship golf course in Cyprus, designed by Cabell Robinson and opened in 2002. Award-winning course with magnificent clubhouse.
• Pineapple Valley Golf ClubcoreStrategic or Co-development PartnerReciprocal partnership with course in Thailand established in 2009 on former pineapple fields. Designed by Thailand's number one golf course architect Pirapon Namatra.
• Real SociedadcoreStrategic or Co-development PartnerReciprocal access to golf club in Spain with two courses (North and South) laid out by American architect Robert von Hagge.
• La ZagaletacoreStrategic or Co-development PartnerReciprocal access to exclusive club in Spain with 36 Parkland holes (Old and New courses) set in Mediterranean forests with views of the Alborán Sea, Africa, and Gibraltar.
• The ScandinaviancoreStrategic or Co-development PartnerReciprocal access to 36-hole club 25 minutes north of Copenhagen, Denmark. Robert Trent Jones II design laid out in 200 hectares of forest separated by streams leading into natural ponds.
• Emirates Golf ClubcoreStrategic or Co-development PartnerReciprocal access to Dubai's first all-grass championship golf course (opened 1988). Features two iconic 18-hole courses including the Majlis, host of the prestigious Hero Dubai Desert Classic.
• Trump International DubaicoreStrategic or Co-development PartnerReciprocal access to 500-acre golf club in Dubai featuring unique day and night golf experience with holes 10-18 played under LED floodlights.
• KN LinkscoreStrategic or Co-development PartnerReciprocal access to Vietnam's KN Links featuring Greg Norman-designed 18-hole Links Course through natural sand-based dunes landscape, plus contrasting 9-hole Oasis Course.
• The DutchcoreStrategic or Co-development PartnerReciprocal access to Colin Montgomerie-designed Inland Links Championship Course in The Netherlands, bringing Scottish golf experience to Dutch soil.
• Tanah Merah Country ClubcoreStrategic or Co-development PartnerReciprocal access to one of Singapore's most prestigious golf destinations with two immaculate courses (Garden Course and Tampines Course) validated by numerous accolades.
• Simon GidmancoreTechnology or IntegrationCourse designer who designed the championship 18-hole golf course at Centurion Club. Collaborated with former Pro Golfer Scott Evans and Southern Golf on course design.
• Troon GolfminorStrategic or Co-development PartnerManages Dubai Hills Golf Club (one of the reciprocal partner courses).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Grove: Luxury Hertfordshire hotel, golf resort, and spa — closest geographic peer to Centurion Club. Operates a championship course, hosts professional tournaments (e.g., British Masters), and combines private membership, hotel, F&B, and events revenue in a very similar business model.
• Wentworth Club: Iconic private members' golf club in Surrey, host of the BMW PGA Championship. Operates multiple championship courses, a clubhouse, F&B, and a major tournament-host business — directly comparable to Centurion's tournament-hosting, membership, and event model.
• The Belfry: Warwickshire-based golf resort and members' club, host of multiple Ryder Cups. Combines private membership, hotel/resort stays, F&B, and event hosting — comparable business model with a stronger tournament heritage.
• Sunningdale Golf Club: Historic private members' club in Berkshire operating two championship heathland courses. Comparable high-end UK private members' club with a mature F&B and event operation but no current professional tournament hosting.
• Queenwood Golf Club: Ultra-premium private members' club in Surrey founded by a U.S. entrepreneur. Membership-only with high joining fees and a focus on exclusivity — directly comparable to Centurion's premium positioning and member-only access model.
• Swinley Forest Golf Club: Exclusive private members' club in Berkshire, ranked among England's top inland courses. Comparable as a single-site, high-end UK private members' club with limited public exposure.
• The Wisley Golf Club: Private members' club in Surrey operating two championship courses (and a third at its Milford site). Comparable as a UK private members-only club with a strong reciprocal and event presence.
• Foxhills Club & Resort: Surrey-based country club and resort with two championship golf courses, F&B, spa, and event spaces. Comparable in combining membership, F&B, and corporate event revenue streams.

Broad incumbents

• Loch Lomond Golf Club: Ultra-premium private members' club on the Rossdhu estate in Scotland, host of the Scottish Open. Comparable as an exclusive UK private club hosting a top-tier professional tournament, but with a longer operating history and broader resort amenities.

Emerging players

• Trump International Golf Links: Network of premium tournament-host venues (including UK Trump Turnberry and Trump International Dubai). Comparable as a championship venue operator hosting professional tournaments and offering private membership, but operating across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CenturionClub
• YouTubeyoutube.com/@centurionclub_Golf_Dine
• Facebookfacebook.com/CenturionClub.co.uk
• LinkedInlinkedin.com/company/centurion-club-uk
• Instagraminstagram.com/centurionclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centurion Club