Bidvest McCarthy Toyota Centurion

What Bidvest McCarthy Toyota Centurion does

Bidvest McCarthy Toyota Centurion is an authorized Toyota passenger and commercial vehicle franchise located in Hennopspark, Centurion, Gauteng, South Africa. Operating as a juristic representative of McCarthy (Pty) Ltd (FSP 6852), the dealership sells the full new Toyota range — passenger cars (Vitz, Starlet, Corolla hatch and sedan), SUVs and crossovers (Corolla Cross, RAV4, Urban Cruiser, Fortuner, Land Cruiser Prado, Land Cruiser 300, Land Cruiser 70 Series, Land Cruiser FJ), bakkies (Hilux single cab, extra cab, double cab), commercial vehicles (Hiace, Quantum, Coaster), and the Gazoo Racing performance sub-brand (GR Supra, GR86, GR Yaris, GR Corolla). It also retails demonstrator units, certified pre-owned Toyota stock, and selected non-Toyota pre-owned brands (Audi, BMW, Mazda, Isuzu), and lists 34 promotional specials at any given time. The first showroom offering is the Toyota BZ4X battery-electric vehicle (2025) at R1,182,800, marking entry into the EV segment.

The revenue model spans five streams: one-time new-vehicle sales (R182,400–R1,182,800 ticket range), pre-owned vehicle sales (R129,900–R399,900), paid service and maintenance by factory-trained technicians, sale of genuine Toyota parts and accessories, and commission on vehicle finance and insurance arranged through the parent's FSP 6852 registration. Promotional inventory carries monthly installments starting at R6,711 (Corolla Cross 1.8 XR HEV) up to R16,187 (BZ4X BEV). A trade-in / sell-my-car programme and the Bidvest Club loyalty program support repeat purchasing and inventory replenishment. The two customer segments identified are individual vehicle buyers (primary) and corporate/fleet buyers (secondary), with no disclosed named enterprise anchors.

The dealership runs a traditional franchise retail model with one physical showroom on Hendrik Verwoerd Dr, Centurion (Monday–Friday 07:30–17:30, Saturday 08:00–13:00, public holidays 09:00–12:00, Sunday closed) and an online channel (centurion.mccarthytoyota.co.za) for inventory browsing, service booking, and finance applications. Supporting infrastructure includes Toyota SA's e-toyota online booking, the shop.toyota.co.za parts shop, and a WhatsApp Business line at +27 12 653 9400. The outlet carries a 4.3-star rating across 936 Google reviews and functions as a Centurion-area sales, service, and parts touchpoint within the broader Bidvest McCarthy Toyota network.

Name

Bidvest McCarthy Toyota Centurion

Legal name

McCarthy (Pty) Ltd

Website

https://centurion.mccarthytoyota.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bidvest McCarthy Toyota Centurion is an authorized Toyota dealership in Centurion, Gauteng, South Africa, operating as a McCarthy (Pty) Ltd franchise. It sells new, demo, and pre-owned Toyota vehicles alongside servicing, genuine parts, vehicle finance, and trade-ins for individual buyers and small businesses.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Toyota dealership
• Automotive retail
• Vehicle sales
• Vehicle servicing
• Vehicle finance

Headquarters

HQ city

Centurion

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including various models (Starlet, Corolla, Fortuner, Hilux, Land Cruiser, RAV4, etc.)
2. Pre-owned Vehicle Sales: Sale of certified pre-owned and used vehicles from various brands
3. Vehicle Service: Maintenance and repair services for Toyota vehicles
4. Genuine Toyota Parts: Sale of genuine Toyota parts and accessories
5. Finance and Insurance Products: Vehicle financing arranged through their FSP 6852 registration, earning commission on finance placements

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Authorized Toyota dealership selling new, demo, and certified pre-owned vehicles, providing factory-trained servicing and repairs using genuine Toyota parts, offering in-house vehicle finance through FSP 6852, and purchasing trade-in vehicles from consumers. The dealership operates at a single Centurion location supported by online vehicle browsing, service booking, and parts ordering.

Product overview

Bidvest McCarthy Toyota Centurion is an approved Toyota dealer located in Hennopspark, Centurion, offering a comprehensive automotive retail experience. The core offering includes new Toyota vehicles (passenger cars, SUVs, bakkies, and commercial vehicles), pre-owned vehicles across multiple brands, and demo vehicles. The dealer provides integrated services including vehicle servicing and maintenance using Genuine Toyota parts, parts and accessories sales, vehicle financing through McCarthy (Pty) Ltd (FSP 6852), and a trade-in/sell-my-car program. Toyota's performance sub-brand Gazoo Racing is represented through GR Supra, GR86, GR Yaris, and GR Corolla models. The dealership also offers Toyota's first battery electric vehicle, the BZ4X. Customer engagement includes WhatsApp Business communication and online service booking.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of brand-new Toyota vehicles including passenger cars (Vitz, Starlet, Corolla, Rumion), SUVs (Corolla Cross, RAV4, Urban Cruiser, Fortuner, Land Cruiser), bakkies (Hilux), and commercial vehicles (Quantum, Coaster, Hiace). Targeted at individual consumers and commercial buyers seeking new vehicles with full manufacturer warranty.
• Pre-Owned Vehicles Certified pre-owned Toyota vehicles and select non-Toyota brands (Audi, BMW, Mazda, Isuzu) available for purchase. Targeted at value-oriented consumers seeking reliable used vehicles with documented service history.
• Demo Vehicles Demonstrator vehicles available at discounted prices, typically with low mileage and full manufacturer warranty remaining. Targeted at buyers seeking near-new condition with promotional pricing.
• Vehicle Service & Maintenance Scheduled servicing, repairs, and maintenance performed by factory-trained technicians using genuine Toyota parts at the Hennopspark dealership. Targeted at Toyota vehicle owners seeking authorized servicing.
• Genuine Toyota Parts & Accessories Official Toyota replacement parts and accessories for all Toyota models, available for purchase through the dealership parts counter and online shop. Targeted at vehicle owners and independent repair shops requiring genuine OEM parts.
• Toyota Finance Vehicle financing and financial services provided through McCarthy (Pty) Ltd, an authorized Financial Services Provider (FSP 6852), offering online finance application capability. The dealership arranges credit with partner banks/lenders and earns commission on finance placements.
• Sell My Car (Trade-In Service) Trade-in and vehicle purchase service where customers can sell their current vehicle to McCarthy Toyota, subject to vehicle inspection. Targeted at consumers wanting to dispose of or trade in their existing vehicle toward a new purchase.
• Toyota BZ4X BEV Toyota's first battery electric vehicle available at the dealership, featuring all-wheel drive and automatic transmission. Targeted at consumers seeking an electrified Toyota vehicle.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Toyota South Africa MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer franchise arrangement. The dealership sells new Toyota vehicles, uses Toyota branding, and operates under Toyota's authorized dealer program. Access to Toyota's vehicle supply, parts inventory system, technical support, and marketing support.
• Bidvest McCarthycoreChannel Partner/ Reseller/ DistributorParent company of the dealership. Bidvest McCarthy is a major South African automotive retail group operating multiple vehicle brand dealerships. Provides corporate support, brand standards, inventory systems, and business infrastructure.
• McCarthy (Pty) LtdcoreChannel Partner/ Reseller/ DistributorLegal entity operating as juristic representative. Registered Financial Services Provider FSP 6852, enabling provision of vehicle finance and insurance products to customers.
• WhatsApp (wati.io)supportingTechnology or IntegrationWhatsApp Business solution provider enabling the dealership's customer communication platform at +27 12 653 9400

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Motus Holdings: JSE-listed South African automotive group operating multiple franchised dealerships across many OEMs; broader incumbent competitor with scale advantages in inventory financing, parts distribution, and cross-brand customer capture versus a single-brand Toyota franchise.

Direct peers

• Auto Pedigree: South Africa's largest dedicated used-vehicle retailer with a national branch network; competes directly for the pre-owned and trade-in side of Bidvest McCarthy Toyota Centurion's business and benchmarks used-car turn and reconditioning economics.
• NMI Toyota: Authorized Toyota dealer group in South Africa operating full-line Toyota franchises with new, used, service, and parts operations; another directly comparable Toyota franchise peer for brand mix, OEM economics, and F&I revenue benchmarking.
• CMH Toyota (Combined Motor Holdings): Toyota franchise operated by Combined Motor Holdings, a listed South African automotive retail group; comparable franchised Toyota dealership with new, used, service, and parts revenue streams under a multi-brand dealer group.
• Halfway Toyota: Long-established authorized Toyota dealer group in South Africa selling the full Toyota lineup plus service and parts; competes head-to-head for Toyota buyers in overlapping Gauteng/KZN catchments and shares the same OEM-supplied product mix.
• Barloworld Toyota: Toyota franchise within the Barloworld automotive division; another full-line authorized Toyota dealer selling new, used, parts, and service with corporate dealer-group backing — directly comparable business model and customer offering.
• WeBuyCars: South African vehicle-buying platform and used-car retailer offering instant trade-in quotes; a direct competitor for trade-in acquisition and a partial channel substitute for pre-owned buyers that the dealership must compete with on price and convenience.
• McCarthy Toyota (other Bidvest McCarthy Toyota dealerships): Sibling Toyota franchises operating under the same McCarthy (Pty) Ltd / Bidvest McCarthy corporate umbrella; identical brand, OEM agreements, finance FSP, and parts systems, just at different Gauteng/national locations — the closest direct comparables for unit economics and traffic patterns.

Regional players

• BMW Dealership Centurion: Authorized BMW retailer located in the Centurion/Tshwane micro-market; competes for the same premium SUV and passenger car buyer and shares local labor, parts logistics, and finance-institution relationships, making it a strong same-geography benchmark.
• Audi Centre Centurion: Other premium franchised new-vehicle dealership operating in the same Centurion catchment; competes for the same Gauteng premium and aspirational buyer pool and provides a relevant benchmark for showroom conversion, finance attach, and service absorption in the local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bidvest-mccarthy-toyota-centurion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidvest McCarthy Toyota Centurion