Century 21 White House Realty

What Century 21 White House Realty does

Century 21 White House Realty is a privately held residential real estate brokerage franchise operating under the Century 21 brand from its headquarters at 10060 Buchanan Rd in Canadian Lakes, Michigan. The firm specializes in residential property transactions across the Northern Michigan region, with a particular focus on the Canadian Lakes private recreational community and surrounding towns including Big Rapids, Mecosta, Stanwood, Lake Isabella, Harrison, Six Lakes, and Remus. Service spans both primary residences and vacation/recreational properties such as waterfront homes, golf course properties, and land parcels.

The company operates a sales-led go-to-market through a roster of 17 licensed real estate agents (per the company website) who conduct property showings, negotiate deals, and manage closings. Its technology stack is conventional for the brokerage sector: a website with property search functionality (century21whitehouse.com), Showcase IDX for listing display, and integration into the MichRIC MLS database for listing distribution and syndication. The firm also offers a Comparative Market Analysis (CMA) / property valuation tool and maintains organic social media presence on Facebook and Instagram. No AI, proprietary models, or differentiated technology platforms are evidenced.

Revenue is generated exclusively through traditional real estate transaction commissions, typically 5-6% of sale price split between listing agent, buyer's agent, and the brokerage. Revenue mechanics are therefore purely transaction-based and dependent on local property sales volume. With 203+ active listings and over $25 million in active inventory (price points ranging from $99,900 to $599,000), the firm operates at a small-scale, regionally embedded profile. Customer mix is entirely individual SMB/consumer residential buyers and sellers, with no enterprise or institutional counterparties.

Name

Century 21 White House Realty

Legal name

Century 21 White House Realty

Website

https://century21whitehouse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Century 21 White House Realty is a privately held Century 21 franchise brokerage in Canadian Lakes, Michigan, using 17 licensed agents to broker residential and recreational property transactions across Northern Michigan communities via a Showcase IDX website and MLS distribution.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate
• Real estate brokerage
• Property listing search
• Vacation home sales
• Comparative market analysis

Headquarters

HQ city

Canadian Lakes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission model where the company earns a percentage (typically 5-6%) of the final sale price on completed residential property transactions. Commissions are split between listing agent, buyer's agent, and the brokerage. Revenue is transaction-based and dependent on property sales volume in the local market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Century 21 White House Realty is a residential real estate brokerage franchise that represents buyers and sellers in property transactions across the Canadian Lakes resort community and surrounding Northern Michigan markets. Services include listing and marketing residential properties, buyer representation, comparative market analysis (CMA), and transaction management through a team of 17 licensed agents. The firm supports its services with an MLS-integrated Showcase IDX property search website and operates from its headquarters in Canadian Lakes, Michigan.

Product overview

Century 21 White House Realty is a traditional real estate brokerage offering a single unified service focused on residential property transactions in the Northern Michigan/Canadian Lakes region. The company operates through four core service offerings: Property Search (a listing search platform powered by Showcase IDX), Property Value/Comparative Market Analysis, Sold Properties (transaction history), and Agent Services (a team of 17 agents). The brokerage specializes in waterfront properties, recreational homes, and land parcels within the Canadian Lakes community and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage (Buyer and Seller Representation) End-to-end residential real estate representation for buyers and sellers across the Canadian Lakes resort community and surrounding Northern Michigan markets. Service is delivered by 17 licensed agents who conduct property showings, negotiate offers, manage closings, and advise on pricing and local market conditions. Intended for individual consumers buying or selling primary residences, vacation homes, cabins, and land parcels.
• Property Search Listing Platform Online Showcase IDX property search portal integrated with the MichRIC MLS, allowing prospective buyers to browse active residential listings, cabins, land, and commercial properties across Canadian Lakes, Big Rapids, Mecosta, Stanwood, Six Lakes, and surrounding areas. The platform exposes the brokerage's listing inventory and supports self-serve property discovery by individual consumers.
• Property Value / Comparative Market Analysis (CMA) Comparative market analysis service that estimates a property's market value using recent sold comparables, current market trends, and local agent expertise. Intended for individual sellers in the Canadian Lakes and Northern Michigan area who need pricing guidance before listing.
• Sold Properties Archive Publicly viewable archive of properties previously transacted by the brokerage team, used to showcase transaction history, market presence, and pricing outcomes across the Canadian Lakes and surrounding Northern Michigan markets.

Quantifiable outcome

• Successful completion of residential transactions for buyers and sellers in Canadian Lakes and surrounding communities

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Century 21 Real EstatecoreChannel Partner/ Reseller/ DistributorFranchise relationship with Century 21 Real Estate, one of the world's largest residential real estate franchisors. The company operates under the Century 21 brand, utilizing the franchise's marketing resources, training programs, and brand recognition to serve local markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/c21whitehouse
• Instagraminstagram.com/century21whitehouse
• LinkedInlinkedin.com/company/century21whitehouserealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 White House Realty