Century Downs Racetrack and Casino
Century Downs Racetrack and Casino is an Alberta-based integrated racino north of Calgary, operating 650+ slots, 60+ days of live horse racing, off-track betting, food and beverage outlets, and event venues, owned by NASDAQ-listed Century Casinos.
- Company typePrivate
- Founded-
- HeadquartersRocky View, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What Century Downs Racetrack and Casino does
Century Downs Racetrack and Casino is a physical entertainment and gaming property located in Rocky View County, Alberta, immediately north of Calgary. The venue operates a casino floor with more than 650 slot machines, video lottery terminals, and electronic table games, alongside a live horse racing program that runs more than 60 days annually across Standardbred, Thoroughbred, and Quarter Horse breeds, plus simulcast off-track betting. It is owned and operated by Century Casinos Inc. (NASDAQ: CNTY) and is one of several properties in the parent's North American portfolio.
The property monetizes across four integrated revenue streams: gaming (slots, VLTs, electronic table games), pari-mutuel racing and OTB wagering, food and beverage (Derby Restaurant, Celly's Sports Bar, The Oaks Lounge, Starting Gate Food Trailer), and private events in dedicated venues (Homestretch Room, Boardroom, Paddock Room, Outdoor Elegance). Customer engagement is supported by the Winner's Edge loyalty program, a Century Casinos Canada mobile app, and online gift card sales. Operating hours of 9:30 a.m. to 3 a.m. (4 a.m. on weekends) indicate a high-throughput, mass-market positioning rather than a premium or VIP focus.
The customer base is predominantly walk-in retail from the Calgary metropolitan area and surrounding Alberta communities, with no disclosed B2B or enterprise anchor customers. Revenue is therefore consumer-discretionary and cyclical, and the business model depends on regulatory licensing through Alberta Gaming, Liquor and Cannabis (AGLC). Strategic activity in the input data is incremental: a partnership-driven signature event (Libations Fest with Liberty Entertainment Group), digital channel extensions, and event-space marketing, none of which signal a structural repositioning of the asset.
Century Downs Racetrack and Casino firmographics
Firmographics- Name
- Century Downs Racetrack and Casino
- Legal name
- Century Downs Racetrack and Casino
- Website
- https://centurydowns.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Century Downs Racetrack and Casino is an Alberta-based integrated racino north of Calgary, operating 650+ slots, 60+ days of live horse racing, off-track betting, food and beverage outlets, and event venues, owned by NASDAQ-listed Century Casinos.
- Ownership category
- akta.pro rank
Century Downs Racetrack and Casino industry classification
Industry- Product category
- Casino and Racetrack Entertainment
- NAICS
- Casinos (except Casino Hotels) (71321), Gambling Industries (7132)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Racetrack & Race Meeting Operations (MPAEADAA)
Keywords
Where Century Downs Racetrack and Casino is headquartered
LocationHeadquarters
- HQ city
- Rocky View
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Century Downs Racetrack and Casino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Gaming Operations: Revenue from slot machines, VLTs, and electronic table games on the casino floor. Customers wager money on gaming machines and electronic gaming options.
- Horse Racing and Betting: Live horse racing across standardbred, thoroughbred, and quarter horse disciplines. Off-track betting (OTB) services with takeout rates applied to wagers. Over 60 days of live racing annually.
- Food and Beverage: On-site dining through The Derby Restaurant, Celly's Sports Bar and Lounge, The Oaks Lounge, and The Starting Gate Food Trailer. Daily specials and promotions drive F&B revenue.
- Group Events and Catering: Event venues including Homestretch Room, Boardroom, Paddock Room, and Outdoor Elegance spaces. Century Catering Packages for conferences, meetings, bachelor/bachelorette parties, and celebrations.
- Gift Cards: Gift cards sold online, redeemable for food, beverages, and merchandise. Gaming regulations prohibit exchange for gambling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Winner's Edge Loyalty Program - Free membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Century Downs Racetrack and Casino product offering
Product offeringCore offering
Century Downs Racetrack and Casino operates a combined racetrack and casino entertainment venue in Rocky View, Alberta, featuring a casino floor with over 650 slot machines and VLTs plus electronic table games, more than 60 days of live Standardbred, Thoroughbred, and Quarter Horse racing annually, an off-track betting lounge with simulcast, and on-site dining venues plus event hosting spaces.
Product overview
Century Downs Racetrack and Casino is Southern Alberta's premier destination for live horse racing and gaming. The property operates as a unified entertainment venue offering a casino floor with 650+ slot machines and VLTs, electronic table games, off-track betting, and over 60 days of live Standardbred, Thoroughbred, and Quarter Horse racing annually. The venue's product portfolio includes the Casino (with Winner's Edge loyalty program), Food & Drink venues (The Derby Restaurant, Celly's Sports Bar and Lounge, The Oaks Lounge, The Starting Gate Food Trailer), Betting Services (off-track betting, live streams, replays), Racing Program, and Group/Event facilities. Additional offerings include the Century Casinos Canada Mobile App and Gift Cards. Dining experiences are complemented by catering packages for events held in the Homestretch Room, Boardroom, Paddock Room, and Outdoor Elegance spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Winner's Edge: Free rewards program offering welcome offers, birthday bonuses, and exclusive contests
- The Derby Restaurant
- Celly's Sports Bar and Lounge
- The Oaks Lounge
- Homestretch Room
- Century Catering Packages
Products and services
- Casino Gaming Floor
Companies that use Century Downs Racetrack and Casino
Customer profileSegments4 records
Ideal customer profiles4 records
Century Downs Racetrack and Casino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Century Downs Racetrack and Casino partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Born Brewing Co.minorCo-sponsor of Libations Fest event taking place August 1, 2026. Festival features local craft beers, international wines, and spirits with proceeds benefiting Alberta Standardbred Horse Association.
- Country 105minorCo-sponsor of Libations Fest event. Radio station partnership for event promotion and community engagement.
- Alberta Standardbred Horse Association (ASHA)minorASHA Homestretch Assistance Program is the designated charitable beneficiary of Libations Fest ticket sales proceeds.
- VecovaminorVecova receives donated cans and bottles from Libations Fest event as part of community support initiative.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Century Downs Racetrack and Casino competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Century Downs Racetrack and Casino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Downs Racetrack and Casino leadership team
Management profileNumber of profiles
Century Downs Racetrack and Casino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Downs Racetrack and Casino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Downs Racetrack and Casino
What does Century Downs Racetrack and Casino do?
Century Downs Racetrack and Casino operates a combined racetrack and casino entertainment venue in Rocky View, Alberta, featuring a casino floor with over 650 slot machines and VLTs plus electronic table games, more than 60 days of live Standardbred, Thoroughbred, and Quarter Horse racing annually, an off-track betting lounge with simulcast, and on-site dining venues plus event hosting spaces.
Is Century Downs Racetrack and Casino a public or private company?
Century Downs Racetrack and Casino is a private company. It is classified as corporate owned and is currently operating.
When was Century Downs Racetrack and Casino founded?
Century Downs Racetrack and Casino was founded in -1.
Where is Century Downs Racetrack and Casino based?
Century Downs Racetrack and Casino is headquartered in Rocky View, Canada, in the North America region.
How does Century Downs Racetrack and Casino make money?
Five revenue lines are on record. Gaming Operations are the primary driver. The others are horse Racing and Betting, food and Beverage, group Events and Catering and gift Cards.
Does Century Downs Racetrack and Casino have an API?
No public API is recorded for Century Downs Racetrack and Casino.
What industry is Century Downs Racetrack and Casino in?
Century Downs Racetrack and Casino's product category is Casino and Racetrack Entertainment. Its primary akta.pro industry code is MPAEADAA, Racetrack & Race Meeting Operations. Its NAICS code is 71321 and its SIC code is 7948.