Cercle de la Garnison de Québec

What Cercle de la Garnison de Québec does

Cercle de la Garnison de Québec is a private, member-governed club founded in 1875 and headquartered at 97 rue Saint-Louis in Quebec City, Canada. Originally established exclusively for military personnel, the club has evolved into an open private membership organization serving four primary segments: regional business leaders and professionals in the Capitale-Nationale region, families and social groups, active and retired military personnel, and corporate groups of five or more members. The core offering centers on annual membership subscriptions supplemented by mandatory minimum spend obligations, alongside on-site restaurant service (table d'hôte lunch, signature smoked salmon tartare), a bar-terrasse, seasonal gardens with cabanas and pétanque, and full-service event hosting for groups of 2 to 240 persons. Membership additionally confers reciprocal access to a curated network of more than 60 affiliated private clubs across Canada, the United States, Europe, the Caribbean, and Latin America.

The business model is a hybrid of recurring subscription revenue (annual membership dues across four tiers priced from $285 CAD for military to $1,150 CAD for individual residents aged 40+, plus $950 CAD per member for corporate groups) and transactional revenue (F&B sales, private event hosting, venue rental). Mandatory minimum spend obligations — $1,900 CAD for individual 40+ members and $8,000 CAD for corporate groups — function as a contractual floor on F&B and event revenue per member. Distribution is entirely direct: membership inquiries are handled by in-house administration during weekday business hours, restaurant reservations are taken by phone, and event planning is supported by dedicated club staff. No third-party resellers, distributors, or institutional investors are involved; governance rests with a member-elected Board of Directors.

From a technology standpoint, the club operates a minimal digital footprint — a marketing website, a Yapla member authentication portal, a Matterport virtual tour, and Instagram and Facebook accounts — with no proprietary software, APIs, AI/ML systems, or data products disclosed. The source material indicates only 11 employees, consistent with a small hospitality operation centered on a single historic property. Affiliated hotel partnerships (Hôtel Cap Diamant and Hôtel Maison du Fort) and the reciprocal club network function as value-added ecosystem layers rather than operational subsidiaries.

Name

Cercle de la Garnison de Québec

Legal name

Cercle de la Garnison de Québec

Website

https://cercledelagarnison.ca

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Cercle de la Garnison de Québec is a private member-governed club founded in 1875 in Quebec City, serving regional business leaders, families, military personnel, and corporate groups through annual memberships, on-site dining, event hosting for 2–240 guests, and reciprocal access to 60+ affiliated private clubs worldwide.

Ownership category

akta.pro rank

Product category

Private Membership Club

NAICS

Arts, Entertainment, and Recreation (71), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industries

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Private membership club
• Fine dining services
• Event venue rental
• Business networking events
• Social club hospitality

Headquarters

HQ city

Quebec City

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from individual residents (under 40 and over 40), corporate members (minimum 5), and military personnel. Each tier carries mandatory spending obligations ranging from none (military) to $1,900 (individual over 40) or $8,000 (corporate groups).
2. Food and Beverage Services: Revenue from the restaurant's table d'hôte lunch service, private dining rooms, bar-terrasse, summer garden dining, and event catering services. Includes wine and cocktail menus.
3. Event Hosting and Venue Rental: Revenue from hosting meetings, promotional events, recognition events, conferences, business meals, and private celebrations for groups of 2 to 240 persons.
4. Affiliated Network Access: Members gain access to over 60 affiliated private clubs worldwide, enhancing membership value and retention through exclusive network benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Cercle de la Garnison de Québec is a private membership club with nearly 150 years of heritage that sells annual memberships granting access to fine dining (table d'hôte, signature smoked salmon tartare), private salons and event venues for groups of 2 to 240 persons, seasonal gardens with outdoor dining and cabanas, a bar-terrasse, and a program of business networking activities and conferences. Members also receive reciprocal access to over 60 affiliated private clubs across Canada, the United States, Europe, and Asia.

Product overview

Cercle de la Garnison de Québec is a private club with nearly 150 years of heritage, originally serving military personnel and now open to all members. The core offering centers on private club membership, which provides access to fine dining services (featuring seasonal table d'hôte menus and signature smoked salmon tartare), comprehensive event planning and venue rental for groups of 2-240 people, and exclusive garden/outdoor spaces with seasonal dining experiences. The club enhances membership value through networking activities (breakfasts, lunch talks, conferences, social events), a bar-terrasse, and membership in a global network of over 60 affiliated private clubs across Canada, USA, Europe, and Asia. Additional services include affiliated hotel partnerships (Hôtel Cap Diamant, Hôtel Maison du Fort) and virtual tour access via Matterport technology.

Differentiator

Problem solved

Functional benefit

Brands

• Hôtel Cap Diamant: Affiliated exclusive hotel concept partner of the Cercle de la Garnison de Québec.
• Hôtel Maison du Fort

Products and services

• Private Club Membership Annual membership subscriptions for residents of the Capitale-Nationale region (individual tiers for under 40 and 40+), corporate groups (minimum 5 members), and military personnel, providing access to dining, event spaces, gardens, networking activities, and reciprocal affiliated club privileges.
• Restaurant and Dining Services Midday table d'hôte featuring seasonal ingredients and signature smoked salmon tartare prepared on-site, served in garden-view dining rooms and private salons. The bar-terrasse offers cocktails and apéritifs. Operates Monday to Saturday by reservation.
• Event Planning and Venue Rental Full-service event planning and venue rental for meetings, conferences, corporate events, banquets, receptions, family celebrations, weddings, and cocktail receptions, accommodating groups of 2 to 240 persons with dedicated event staff.
• Garden and Outdoor Event Spaces Seasonal gardens with shaded dining under mature trees, cabanas, pétanque terrain, and a tasting-menu experience hosted by the chef and sommelier, available for dining and private receptions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Hôtel Cap DiamantminorOthersAffiliated boutique hotel concept offering exclusive lodging services for club members visiting Quebec City. Located in proximity to the club.
• Hôtel Maison du FortminorOthersAffiliated boutique hotel offering exclusive accommodation for club members in Quebec City.
• Club Saint-James de MontréalminorOthersAffiliated private club in Montreal, part of the 60+ club network offering reciprocal access to members.
• Le Rideau Club d'OttawaminorOthersAffiliated private club in Ottawa, part of the international reciprocal club network.
• The Lotos Club de New-YorkminorOthersAffiliated private club in New York City, part of the international reciprocal club network.
• Le Cercle de l'Union Interalliée de ParisminorOthersAffiliated prestigious private club in Paris, France, part of the international reciprocal club network.
• The In & Out, Naval and Military Club de LondresminorOthersAffiliated naval and military private club in London, UK, part of the international reciprocal club network.
• Società del Giardino de MilanminorOthersAffiliated private club in Milan, Italy, part of the international reciprocal club network.
• West Indies Yacht Club de JamaïqueminorOthersAffiliated yacht club in Jamaica, part of the international reciprocal club network offering nautical leisure facilities.
• Le Club des banquiers de MexicominorOthersAffiliated private club in Mexico City, part of the international reciprocal club network.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The National Club: Toronto-based private business and social club founded in 1874, serving senior executives with dining, accommodation, and event facilities. Highly comparable heritage, business-focused membership model, and metropolitan executive customer base.
• The York Club: Toronto private club founded in 1909 serving senior executives with dining, meeting, and event services. Comparable traditional Canadian private business club with similar tiered membership and heritage positioning.
• The Toronto Club: Long-established Toronto private club founded in 1837, offering dining, meeting, and event facilities to senior business and professional members. Comparable Canadian heritage private club with similar tiered membership and executive-focused programming.
• The Albany Club: Toronto private club founded in 1882 for business and professional networking, with dining and event facilities. Comparable traditional Canadian private club targeting similar professional demographics and offering reciprocal networking value.
• The Vancouver Club: Western Canada's premier private business and social club, offering dining, accommodation, and event hosting to executives. Comparable in scale, heritage, and executive-focused membership model, though serving a different Canadian metropolitan market.
• The Rideau Club: Historic private business and social club in Ottawa serving senior executives, professionals, and government officials. Comparable to Cercle de la Garnison in traditional private club model, tiered membership, dining, and event services, and is also part of the same reciprocal network.
• University Club of Montreal: Montreal private club offering dining, accommodation, and event services to professional members. Closely comparable Quebec business club with overlapping customer base and reciprocal network participation.
• Club Saint-James: Prestigious private business club in Montreal offering dining, event hosting, and networking for Quebec business leaders. Directly comparable to Cercle de la Garnison as a fellow Quebec-based private members' club and reciprocal network affiliate.

Broad incumbents

• Soho House: Global membership-based hospitality brand operating private clubs with dining, event, and workspace services for creative and professional members. Comparable business model as a paid private membership club with food, beverage, and event revenue streams, though targeting a broader and more contemporary demographic.

Regional players

• Cercle de l'Union Interalliée: Historic Parisian private club with diplomatic and military heritage, offering dining, accommodations, and cultural events. Listed as a reciprocal affiliate of Cercle de la Garnison; comparable in heritage positioning and elite membership focus, though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cercle.Garnison
• Instagraminstagram.com/cercledelagarnison
• LinkedInlinkedin.com/company/cercle-de-la-garnison-de-qu%C3%A9bec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cercle de la Garnison de Québec