Cereal Terra S.r.l.

What Cereal Terra S.r.l. does

Cereal Terra S.r.l. is a family-owned Italian organic food manufacturer founded in 1990 in Piedmont, operating from its headquarters and main production facility in Ciriè (Turin) with a secondary site in Robassomero and a wholly-owned agricultural estate, Il Ciliegio, in Sarzana, Liguria. The company produces approximately 35 SKUs across nine certified-organic product categories: pesto (8 varieties anchored on DOP Genoese basil), ambient ready-to-eat meals (15 varieties), legumes, savoury vegetable creams, sauces and condiments, condipasta, traditional antipasti, cheese sauces, and a dedicated Food Service (Ho.Re.Ca.) line with bulk and monodose formats. Production combines artisanal methods with modern food processing technology — metal detectors, blowers, weight-correcting scales, mechanical sealing, and thermal treatment that enables long ambient shelf life without preservatives — supported by automated packaging lines installed in 2017 and a 2018 photovoltaic system covering 60% of plant energy needs.

The company holds multiple certifications that constitute its primary regulatory moat: EU Organic (Reg. CE 834/2007), IFS (International Food Standard), JAS (Japan), NOP/USDA Organic (USA), and DOP Basilico Genovese. These certifications enable access to European, Japanese, and North American organic markets and are central to the brand's quality claims. Cereal Terra sells through three principal channels: specialty retail stores in Northern Italy (with a retailer locator listing 8 points of sale in Veneto and Friuli), a Ho.Re.Ca. food service business supplying airlines, railways, cruise ships, and restaurants in bulk formats, and international export channels accessed through participation in major trade fairs (BIOFACH, Marca, WTCE, Lunathica) via CEIP Piemonte organized pavilions.

The business model is straightforward B2B/B2C sale of physical organic food products via wholesale, retail, and institutional channels. The company is led by two co-CEOs — Matteo La Piana and Nadia Rossetti — with an Export Manager (Federico Bottan) handling international sales. No revenue, funding, or growth-rate figures are publicly disclosed; the registered share capital is €25,000 (the statutory minimum for an Italian S.r.l.), and headcount is approximately 10 employees, indicating a sub-scale artisanal enterprise sustained by long-standing owner management rather than external capital.

Name

Cereal Terra S.r.l.

Legal name

Cereal Terra S.r.l.

Website

https://cerealterra.it

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Cereal Terra S.r.l. is a family-owned Italian organic food manufacturer founded in 1990, producing 35+ SKUs across nine categories — pesto, ambient ready meals, sauces, legumes, and antipasti — sold via specialty retail, Ho.Re.Ca. food service, and international export under EU Organic, IFS, JAS, and NOP certifications.

Ownership category

akta.pro rank

Product category

Organic Food Manufacturing

NAICS

Vegetable and Melon Farming (1112)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Organic food manufacturing
• Pesto and sauces
• Ready meals production
• Legume processing
• Italian condiments

Headquarters

HQ city

Ciriè

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Organic Food Product Sales: Cereal Terra generates revenue primarily through the manufacture and sale of organic food products across multiple categories: pesto, ready-to-eat meals, legumes, savory creams, sauces, condiments, condipasta, appetizers, and cheese sauces. Products are sold in glass jars and ambient trays through retail and food service channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cereal Terra S.r.l. is an Italian organic food manufacturer founded in 1990 that produces organic pestos, ready meals, legumes, sauces, condiments, condipasta, antipasti, and cheese sauces. The company operates its own farm "Il Ciliegio" for DOP basil cultivation and serves both retail and Ho.Re.Ca. (foodservice) channels in domestic and international markets.

Product overview

Cereal Terra S.r.l. is a family-owned Italian food manufacturing company founded in 1990, producing 100% organic preserves and ready-to-eat products. The company operates a multi-category product portfolio comprising nine distinct product lines: Pesto (8 varieties of pestos including traditional Ligurian pesto with DOP basil), Pronti da gustare (15 ambient ready-to-eat dishes including soups, grain salads, and lasagne), Legumi (organic legumes in various preparations), Creme salate (8 savoury vegetable spreads), Salse e condimenti (13 sauce and condiment varieties including mayonnaise and ketchup), Condipasta (9 pasta sauce products), Antipasti (9 traditional Italian appetisers), Salse per formaggi (4 cheese sauces), and a dedicated Food Service line for the Ho.Re.Ca. channel. The company also operates its own agricultural farm (Il Ciliegio) in Sarzana, Liguria, producing DOP Genovese basil for its pesto products. The products are sold in glass jars, trays, and bulk packaging for food service.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Pestos Organic basil pesto and pesto variants made with DOP basil from the company's own farm. Targeted at retail consumers and foodservice operators.
• Organic Ready Meals Pre-prepared organic ready meals for retail and foodservice distribution. Targeted at consumers and professional kitchens seeking convenient organic meal solutions.
• Organic Legumes Processed organic legumes such as canned or jarred beans, lentils, and chickpeas for retail and foodservice markets.
• Organic Sauces Organic pasta sauces and cooking sauces for retail and Ho.Re.Ca. distribution.
• Organic Condiments Organic condiments including spreads and flavor enhancers for retail and foodservice distribution.
• Organic Condipasta Organic pasta condiments and toppings for retail and Ho.Re.Ca. distribution.
• Organic Antipasti Organic Italian-style appetizers and antipasti for retail and Ho.Re.Ca. distribution.
• Organic Cheese Sauces Organic cheese-based sauces for retail and foodservice applications.
• DOP Basil from Il Ciliegio Farm Denominazione di Origine Protetta (DOP) basil cultivated on the company's own farm "Il Ciliegio" in Liguria, used as the primary raw material for the pesto line.

Quantifiable outcome

• 100% of products are certified organic
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Il Ciliegio (Azienda Agricola)coreStrategic or Co-development Partner · 1 January 2016Family farm acquired in 2016 located in Sarzana, Liguria, where Genoese DOP basil — the key ingredient for Cereal Terra's flagship pesto — is cultivated. This is a wholly-owned company asset integral to product quality and supply chain control.
• Solagnon OnlusminorStrategic or Co-development PartnerNon-profit organization engaged in educational and productive projects in Togo. Cereal Terra collaborates with Solagnon as part of their social responsibility and community support initiatives, reflecting the company's commitment to shared value between company, people, and community.
• Social Cooperative for PackagingminorStrategic or Co-development PartnerCereal Terra relies on a social cooperative for packaging activities, supporting local social employment while ensuring quality packaging operations.
• CEIP PiemontecoreChannel Partner/ Reseller/ DistributorCEIP Piemonte organizes national/regional pavilions at international trade fairs. Cereal Terra participates in CEIP-organized stands at events like WTCE (World Travel Catering Expo) in Hamburg, enabling export market access.
• Independent Testing LaboratorycoreTechnology or IntegrationCereal Terra uses an independent laboratory to verify raw material quality and ensure extraordinary quality ingredients. This supports their quality claims and IFS certification requirements.

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Saclà: Italian pesto and sauces company founded in 1939, based in Asti, Piedmont. Saclà is one of the most direct competitors to Cereal Terra in pesto, sauces, and condiments, with overlapping distribution in both retail and food service channels across Italy and internationally.
• Alce Nero: Italian organic food brand founded in the 1970s, vertically integrated with organic farming. Comparable in organic positioning and multi-category product breadth (pasta, sauces, preserves, ready meals), making it a direct competitor in Cereal Terra's core segments.
• Probios: Italian organic food company founded in 1977, headquartered in Calenzano (Florence). Offers organic sauces, condiments, ready meals, and plant-based products directly comparable to Cereal Terra's portfolio across Italian organic retail and specialty food channels.
• Mutti: Italian leader in tomato-based pasta sauces (condipasta), founded in 1899 in Parma. Mutti is the dominant competitor in Cereal Terra's pasta sauce category, with broader scale, stronger brand recognition, and wider distribution across Italian and European retail.
• Brio (La Linea Verde): Italian fresh ready meal company (La Linea Verde group) with the Brio brand. Directly competes in the organic ambient/fresh ready meal category with packaged soups, salads, and grain-based dishes targeting retail and food service customers.
• Pomì (Conserve Italia): Italian tomato brand owned by Conserve Italia, specializing in tomato pulp, passata, and concentrated tomato products. Directly competes with Cereal Terra in the condipasta category with strong retail presence across Europe.
• Pedon: Italian legumes and grains company (based in Vicenza) with organic and conventional product lines. Directly comparable to Cereal Terra in the legumes category with overlapping organic positioning and similar retail/food service distribution.
• Il Sole e la Terra: Italian organic food company producing organic preserves, sauces, and condiments with similar multi-category organic positioning. Comparable size and business model to Cereal Terra, with overlapping distribution in Italian organic retail and specialty channels.
• Sottolestelle: Italian organic food brand offering organic pasta, sauces, condiments, and ready meals. Closely comparable to Cereal Terra in organic positioning, multi-category SKU breadth, and distribution through Italian organic retail and specialty food channels.

Broad incumbents

• Cirio: Iconic Italian food company (founded 1856) with broad portfolio across canned tomatoes, pasta sauces, legumes, preserves, and condiments. A broad incumbent in overlapping categories — particularly lentils, legumes, and pasta sauces — but at significantly larger scale than Cereal Terra.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CerealTerra
• LinkedInlinkedin.com/company/cerealterrasrl
• Instagraminstagram.com/cerealterra

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cereal Terra S.r.l.