CEREST
CEREST is a French S.A.R.L. operating a driving school (école de conduite) in Marly and Metz, Moselle, with 81 employees. It trains individuals and professional drivers across motorcycle, car, trailer, and heavy vehicle licenses (C, CE, C1, C1E), plus CACES and FIMO/FCO professional certifications.
- Company typePrivate
- Founded1983
- HeadquartersMarly, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
CEREST firmographics
Firmographics- Name
- CEREST
- Legal name
- S.A.R.L. CEREST
- Website
- https://cerest57.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CEREST is a French S.A.R.L. operating a driving school (école de conduite) in Marly and Metz, Moselle, with 81 employees. It trains individuals and professional drivers across motorcycle, car, trailer, and heavy vehicle licenses (C, CE, C1, C1E), plus CACES and FIMO/FCO professional certifications.
- Ownership category
- akta.pro rank
Where CEREST is headquartered
LocationHeadquarters
- HQ city
- Marly
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
CEREST business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Driving License Training (One-time fees): One-time training fees for obtaining various driving licenses including car, motorcycle, trailer, and truck licenses. Prices range from €299 to €2599 depending on license category. Additional revenue from supplementary driving lessons and code courses.
- Professional Continuing Education (FIMO/FCO): Continuous professional training programs for truck drivers including FIMO (Formation Initiale Minimale Obligatoire) and FCO (Formation Continue Obligatoire) for transport companies
- CACES Complementary Training: Additional CACES certifications (grue auxiliaire, nacelles, PEMP) complementing professional driving licenses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Permis B - Car License (17+ years) |
| One time/ perpetual license | Pay-as-you-go | AAC - Supervised Learning (15+ years) |
| One time/ perpetual license | Pay-as-you-go | Permis B96 - Trailer License |
| One time/ perpetual license | Pay-as-you-go | Permis BE - Extended Trailer License |
| One time/ perpetual license | Pay-as-you-go | Permis AM - Moped/Scooter (14+ years) |
| One time/ perpetual license | Pay-as-you-go | Permis A1 - Motorcycle 125cc (16+ years) |
| One time/ perpetual license | Pay-as-you-go | Permis A2 - Motorcycle 47CV (18+ years) |
| One time/ perpetual license | Pay-as-you-go | Permis C - Truck License (21+ years) |
| One time/ perpetual license | Pay-as-you-go | Permis CE - Extended Truck License (21+ years) |
| One time/ perpetual license | Pay-as-you-go | Permis C1 - Light Truck (18+ years) |
| One time/ perpetual license | Pay-as-you-go | Permis C1E - Light Truck + Trailer (18+ years) |
| One time/ perpetual license | Pay-as-you-go | Bridge Courses (B to A1, A2 to A) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
CEREST product offering
Product offeringCore offering
CEREST is a French driving school (auto-école) based in Marly (near Metz), delivering driving license training for cars, motorcycles, trailers, and heavy goods vehicles, as well as professional certifications (FIMO/FCO, CACES) for transport companies and professional drivers. The school serves both individual learners seeking personal licenses and corporate clients requiring continuous professional driver qualification.
Product overview
CEREST is a driving school (école de conduite) operating in the Metz/Marly region of Moselle, France, with over 40 years of experience. The company offers a comprehensive portfolio of driving license training organized into three core product lines: motorcycle permits (Permis Moto: AM, A1, A2), car permits (Permis Auto: B, AAC, Conduite Supervisée), and professional permits including trailer (B96, BE) and heavy goods vehicle licenses (C, CE, C1, C1E). Supplementary services include CACES occupational safety certifications, PrépaCode online theory preparation, additional driving lessons, unlimited code courses, and AAC pedagogical sessions. The company operates from a Marly agency and possesses unique infrastructure in the region including 6 private outdoor training tracks and a fleet of heavy vehicles (truck, semi-trailer, trailer combinations) serving both individual clients and corporate clients through continuous professional training programs.
Differentiator
Problem solved
Functional benefit
Brands
- CEREST57 CACES: Specialized CACES (Certificat d'Aptitude à la Conduite En Sécurité) training for heavy machinery including grue auxiliaire, nacelle, and PEMP certifications.
Products and services
- Permis Auto
Quantifiable outcome
- Training completion leads to employment - sector in full expansion and tension
- +2 more outcomes
Companies that use CEREST
Customer profileSegments3 records
Ideal customer profiles2 records
CEREST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CEREST partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CEREST57 CACEScoreDedicated subsidiary website (cerest57-caces.fr) for CACES complementary training including crane (grue auxiliaire), aerial platform (nacelles/PEMP) certifications. Logo featured as partner on main website.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
CEREST competitors and assessment
Company assessmentBroad incumbents
- Promotrans: Major French professional transport and logistics training provider. Directly comparable to CEREST's heavy vehicle license portfolio and FIMO/FCO continuous training programs, but operates at national scale with corporate and institutional clients across multiple regions.
- CER (Centre d'Éducation Routière): National French driving school network with roughly 100+ affiliated agencies offering the same core license categories as CEREST (B, AAC, motorcycle, heavy vehicle). Comparable consumer-facing driving school model at much greater geographic scale across France.
- AFTRAL: France's leading professional transport and logistics training organization. Directly comparable to CEREST's B2B heavy vehicle training (C, CE, FIMO/FCO) and CACES offerings, but operates nationally with significantly broader scale and institutional clientele.
- AFPA: France's national adult vocational training organization. Overlaps with CEREST on professional driver certifications and FIMO/FCO training, though AFPA operates as a state-affiliated institution across many trades rather than specializing in driving alone.
- École de Conduite Française (ECF): Largest national driving school network in France with hundreds of affiliated agencies. Comparable to CEREST's car and motorcycle license offerings, but operates as a federation model across the country rather than as a single integrated operator with owned infrastructure.
Emerging players
- Ornikar: France's leading online driving school platform offering code training and license registration digitally. Competes with CEREST for individual car license learners (Permis B segment) with a fundamentally different asset-light, digital-first business model.
- En Voiture Simone: French online driving school platform focused on accessible code and permit training. Competes with CEREST for individual car license customers with a digital-first model and flexible scheduling approach, addressing the same end market with a much lower fixed-cost structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CEREST social profiles
Digital presenceCEREST compliance and trust
Trust signalCompliance2 records
CEREST financial estimates
Financial estimateRevenue estimate
Valuation estimate
CEREST leadership team
Management profileNumber of profiles
Profiles1 record
CEREST subsidiaries and ownership
Company hierarchySubsidiaries1 record
CEREST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CEREST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CEREST
What does CEREST do?
CEREST is a French driving school (auto-école) based in Marly (near Metz), delivering driving license training for cars, motorcycles, trailers, and heavy goods vehicles, as well as professional certifications (FIMO/FCO, CACES) for transport companies and professional drivers. The school serves both individual learners seeking personal licenses and corporate clients requiring continuous professional driver qualification.
Is CEREST a public or private company?
CEREST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CEREST founded?
CEREST was founded in 1983. It employs 51 to 100 people.
Where is CEREST based?
CEREST is headquartered in Marly, France, in the Europe region.
How does CEREST make money?
Three revenue lines are on record. Driving License Training (One-time fees) is the primary driver. The others are professional Continuing Education (FIMO/FCO) and CACES Complementary Training.
Who are CEREST's main competitors?
Broad incumbents on record are Promotrans, CER (Centre d'Éducation Routière), AFTRAL, AFPA and École de Conduite Française (ECF). Emerging players are Ornikar and En Voiture Simone.
Does CEREST have an API?
No public API is recorded for CEREST.