株式会社ハルメク

What 株式会社ハルメク does

Halmek Corporation (株式会社ハルメク) is a Japanese direct-to-consumer catalog and e-commerce retailer that operates an integrated omnichannel business targeting primarily women in Japan, with a stated focus on women over 50. The company runs a proprietary online storefront at ec.halmek.co.jp alongside print catalog ordering, a network of physical retail stores branded ハルメクおみせ, phone-order operations on dedicated 0120 lines, and a LINE-based chat ordering channel. Its product portfolio spans fashion apparel, innerwear, footwear, bags and accessories, cosmetics and hair care, beauty and health goods, food and health supplements, and household goods, with a growing in-house ハルメク-branded line covering hair care, medicinal skincare, and health apparel. Distribution is entirely domestic Japan-focused.

The company's revenue model combines transactional product sales across its digital and physical channels with recurring subscription revenue from its proprietary magazine (雑誌ハルメク) and a regular delivery subscription service (定期お届け便). It markets an adjacent consumer ecosystem including the lifestyle web portal ハルメクUP, an events platform (ハルメクイベント), and a digital loyalty program that awards 1% cashback redeemable at 1 yen per point. Marketing is multi-channel: print catalog distribution, e-commerce, Instagram, LINE official account, email newsletter, content marketing through ハルメクのよみもの, and earned media from TV and newspaper product features. Standard shipping is ¥660 (tax included) with same-window consolidation, and payment options include credit card, cash on delivery, and convenience store/postal/app-based payment. Selected products carry a money-back guarantee.

Halmek is a privately held Japanese corporation headquartered in Shinjuku, Tokyo, with operating status confirmed as active. The company holds Privacy Mark certification and implements SSL encryption for personal-information protection on its e-commerce platform, and integrates LINE for customer service automation. Ownership structure, founding date, revenue, employee headcount, and capital history are not disclosed in the available source material; no parent company, subsidiaries, funding rounds, acquisitions, partnerships, or institutional investors are identified.

Name

株式会社ハルメク

Legal name

Halmek Corporation

Website

https://cerisier.jp

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Halmek Corporation (株式会社ハルメク) is a Japanese direct-to-consumer catalog and e-commerce retailer selling fashion, innerwear, cosmetics, health products, food, and household goods through print catalogs, an online storefront, physical stores, phone, and LINE chat, primarily targeting women over 50 in Japan.

Ownership category

akta.pro rank

Product category

Women's Catalog Mail-Order Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)

akta.pro secondary industry

General Apparel Retail (Specialty & Mass) (CRAAABAA)

Keywords

• Catalog mail order
• Women's lifestyle retail
• Mature women's fashion
• Cosmetics health supplements
• Women's magazine publishing

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct product sales through the official e-commerce website ec.halmek.co.jp, offering fashion, innerwear, shoes, bags, cosmetics, health products, food, and household goods.
2. Product Sales - Catalog/Mail Order: Catalog-based mail order sales where customers order using catalog codes via phone or online.
3. Product Sales - Physical Stores: Brick-and-mortar retail store sales through the company's store network (ハルメクおみせ).
4. Subscription - Magazine (雑誌ハルメク): Subscription revenue from the company's magazine publication ハルメク, targeting women readers.
5. Subscription - Regular Delivery (定期おとく便): Recurring subscription delivery service offering regular shipments of products at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Halmek Corporation operates a catalog-based direct-to-consumer retail business in Japan, primarily targeting women (especially those over 50), selling fashion, innerwear, footwear, bags, cosmetics, beauty/health products, food and health supplements, and household goods through an integrated multi-channel platform. The company reaches customers via its own e-commerce website (ec.halmek.co.jp), print catalog mail order, physical retail stores (ハルメクおみせ), phone ordering, and LINE chat, and it also publishes a subscription magazine (雑誌「ハルメク」) and offers a regular delivery subscription service (定期おトク便).

Product overview

株式会社ハルメク operates a catalog-based e-commerce platform (ハルメク公式、通販サイト) offering a comprehensive range of products primarily targeting women over 50. The core offering consists of the online shopping platform combined with physical retail stores (ハルメク おみせ), a magazine subscription (雑誌「ハルメク」), and event services (ハルメク イベント). Product portfolio spans fashion clothing, innerwear, footwear and accessories, cosmetics and hair care, beauty and health products, food and health supplements, and household goods. The brand also produces proprietary products including hair care (ハルメク　つや髪), skincare (ハルメク　薬用、美肌ヴェール, ハルメク　美肌の基本), and health wear (ハルメク　ヘルスプラス). An outlet sale section offers discounted items across all categories.

Differentiator

Problem solved

Functional benefit

Brands

• ハルメクUP: Lifestyle platform related to the main Halmek brand

Products and services

• Halmek Official Catalog & E-commerce Shopping Service (ハルメク公式通販サイト)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nissen (ニッセン): Nissen is a long-established Japanese catalog and e-commerce apparel retailer selling women's, men's, and family clothing via catalog and online channels. Directly comparable to Halmek on catalog/mail-order heritage, women's apparel focus, and broad lifestyle product extension.
• Felissimo (フェリシモ): Felissimo is a Japanese catalog and online retailer known for curated women's apparel, lifestyle products, and themed subscription boxes. Comparable to Halmek on women-targeted catalog D2C, proprietary branded offerings, and subscription-style merchandising.
• Catalog House (カタログハウス): Catalog House is a Japanese catalog and online retailer specializing in lifestyle, household goods, and apparel targeted squarely at older Japanese consumers. Closest analog to Halmek on demographic niche (mature Japanese shoppers) and catalog-led distribution model.
• Cecile (セシール): Cecile is a Japanese catalog and online retailer historically focused on women's apparel, innerwear, and household goods with strong direct-mail heritage. Comparable to Halmek on women's apparel catalog roots, multi-channel retail, and multi-category lifestyle assortment.
• Belluna (ベルメゾン): Belluna operates ベルメゾン, one of Japan's largest catalog and online retailers targeting primarily women and families across apparel, household goods, and lifestyle. Directly comparable to Halmek on catalog-based D2C model, female-skewing customer base, multi-category assortment, and proprietary branded products.

Broad incumbents

• FANCL Corporation: FANCL is a leading Japanese D2C health and beauty brand with strong catalog, e-commerce, and proprietary product presence. Comparable to Halmek on direct-to-consumer Japanese model, proprietary branded skincare and supplements, and overlap in beauty/health food categories.
• DHC Corporation: DHC is one of Japan's largest direct-to-consumer beauty, health, and cosmetics brands operating its own e-commerce, catalog, and retail channels. Comparable to Halmek on D2C model, multi-channel Japanese distribution, and overlap in cosmetics, beauty tools, and health supplements within Halmek's assortment.
• Orbis (オルビス): Orbis is a major Japanese D2C skincare and cosmetics brand selling direct to consumers via catalog, web, and app with proprietary branded products. Comparable to Halmek on D2C, proprietary brand strategy, and overlap in cosmetics/haircare category, though narrower in assortment.
• Rakuten Ichiba (楽天市場): Rakuten Ichiba is Japan's largest online marketplace, offering apparel, beauty, household goods, and food from thousands of sellers. Comparable to Halmek as a primary competitive channel for the same women's apparel, beauty, and household goods categories, though operating a marketplace rather than curated retail model.
• Amazon Japan: Amazon Japan is the dominant Japanese online retailer and marketplace with broad assortment across apparel, beauty, household goods, and groceries. Comparable to Halmek as the primary alternative channel for Japanese consumers across all of Halmek's product categories, with deeper assortment and faster delivery but no curated mature-women focus.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/halmek_ec
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%8F%E3%83%AB%E3%83%A1%E3%82%AF

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ハルメク