CEROM

What CEROM does

CEROM is a privately held French company, headquartered at 155 rue du Faubourg Saint Denis in Paris, that has operated for over 30 years as the exclusive French distributor of BIOPAC Systems products. The company employs approximately 8 people and serves research laboratories and educational institutions across France, providing hardware, software, and training for the acquisition and analysis of physiological signals (ECG, EEG, EMG, skin conductance, respiration, fNIRS, eye tracking) used in life-science research, ergonomics, sports science, psychophysiology, neuromarketing, and bioengineering.

The product portfolio distributed by CEROM centers on BIOPAC's AcqKnowledge software (version 6) paired with MP-series acquisition units (MP200 for research, MP36R as a mid-range system, and MP36E for teaching). Around this core, the offering includes wireless BioNomadix amplifiers, the Smart Center, the wearable Logger, fNIR optical brain imaging systems, B-ALERT and APEX EEG systems, the MEDELOPT fNIRS-EEG multimodal neuroimaging system with VR integration, EYE-ETV and VR-EYETRACK eye-tracking systems, EPOCH implantable telemetry for animal research, and the consumer-grade RING physiological recorder. The AcqKnowledge platform exposes APIs and a scripting editor for automation and integration with presentation software (E-Prime, SuperLab), facial-expression analysis (FaceReader), Lab Streaming Layer, and cognitive-state metrics. CEROM complements hardware and software with on-site and remote training sessions (continuing-education accredited) and customer-support services delivered by two senior contacts, Catherine Pons-Himbert and Olivier Stücker.

CEROM's business model is distribution-led: revenue is generated primarily from hardware resale and software licensing of BIOPAC products in France, with a secondary services stream from training and technical support. Pricing is not publicly disclosed; sales are direct and quote-based, routed through the company's Paris office and two field representatives. The company is founder-owned, with no external funding, no parent company, no disclosed M&A activity, and operations confined to the French market. Its strategic posture is that of a long-tenured channel partner executing BIOPAC's product roadmap locally rather than an independent product company.

Name

CEROM

Legal name

CEROM

Website

https://cerom.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

CEROM is the exclusive French distributor of BIOPAC Systems, supplying physiological signal acquisition hardware and AcqKnowledge software to French research laboratories and universities, complemented by accredited training and technical support.

Ownership category

akta.pro rank

Product category

Life Sciences Research Equipment

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Scientific and Technical Consulting Services (54169)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Physiological signal acquisition
• Life sciences research equipment
• Biomedical data acquisition
• Physiological data analysis
• Research equipment distribution

Headquarters

HQ city

PARIS

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Hardware Distribution (BIOPAC Products): Distribution of BIOPAC physiological signal acquisition hardware including MP200, MP36R, MP36E, amplifiers, sensors, Smart Center, Logger, B-ALERT, APEX, fNIR systems, MEDELOPT, EPOCH, RING, EYE-ETV, and VR-EYETRACK products. CEROM has been distributing BIOPAC products for over 30 years.
2. Software Licensing: Distribution of AcqKnowledge software (including new version 6 with improved interface, cloud licenses, LSL) and Biopac Student Lab (BSL) for education. Software provides acquisition, analysis, and integration with third-party applications.
3. Training Services: On-site and video training sessions on software usage, acquisition configuration, curve processing and analysis, and experimental condition control. CEROM has continuing education accreditation (agrément formation continue).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CEROM is the exclusive French distributor of BIOPAC Systems products, selling hardware (data acquisition units, amplifiers, sensors, EEG/fNIR systems, eye tracking) and software (AcqKnowledge, BSL) for physiological signal acquisition and analysis. The company also provides on-site and video training services with continuing education accreditation, plus technical support for research and education in life sciences across France.

Product overview

CEROM is an exclusive distributor of BIOPAC products in France for over 30 years, providing hardware and software for physiological signal acquisition and analysis for research and teaching. The product portfolio centers on AcqKnowledge software (version 6) as the core analysis platform, paired with MP-series acquisition units (MP200, MP36R, MP36E). The offering includes wireless solutions via BioNomadix (Smart Center, Logger), specialized amplifiers, and targeted solutions for EEG (B-ALERT X10/X24, APEX), fNIR brain imaging (fNIR Systems, MEDELOPT), eye tracking (EYE-ETV, VR-EYETRACK), and animal research (EPOCH). For education, BSL software with pre-built practical lessons is offered. Training services and BIOPAC support resources complement the product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• AcqKnowledge Software Powerful software platform at the center of BIOPAC acquisition systems for research in life sciences. Enables acquisition, processing, and analysis of a wide variety of physiological signals with intuitive interface and development tools for automation and third-party integration.
• BIOPAC Student Lab (BSL) Teaching software in French for creating and conducting practical work in physiological sciences. Includes 18 guided lessons plus 35+ Pro lessons covering various physiology domains with free student analysis software (RDS) for home use.
• MP200 Acquisition Unit Performance acquisition unit for life science research, working with AcqKnowledge software. Flexible system supporting wired, Smart, and wireless BioNomadix amplifiers for high-performance physiological signal recording.
• MP36R Research System 4-channel research system combining power and versatility with AcqKnowledge 6. Features integrated amplifiers per channel with direct sensor connection on front panel.
• MP36E with BSL (Teaching System) MP36 system dedicated to teaching life sciences with Biopac Student Lab (BSL) software in French. Pre-built practical lessons covering all life science domains with student analysis tools.
• APEX EEG System Portable, wireless EEG system with 24 or 32 channels. Compact and lightweight for measurements anywhere with wired or wireless recording options for research applications.
• B-ALERT X10/X24 Wireless EEG Wireless EEG system with 10 or 24 EEG channels plus 1 ECG channel. Cognitive state metric software evaluates engagement, drowsiness, confusion, and workload in real-time without material constraints on the subject.
• MEDELOPT fNIRS-EEG Neuroimaging System High-density NIRS combined with EEG in flexible adaptable cap for multimodal brain imaging. Up to 8 hours mobility with VR integration capability for neuroscience research.
• EPOCH Animal Telemetry System Implantable telemetry system for small animals. Multi-channel recording of EEG, ECG, EMG with battery life up to six months for animal research applications.
• EYE-ETV Eye Tracking Glasses High-performance portable eye tracking glasses with binocular gaze point at 180 Hz. Synchronizes eye tracking and video data with physiological signals via AcqKnowledge for integrated analysis.
• VR-EYETRACK Virtual Reality Eye Tracking System Complete VR system for 1 or 2 users with integrated eye tracking for immersive virtual reality research with synchronized physiological data.
• fNIR Optical Brain Imaging Systems Functional near-infrared spectroscopy systems measuring oxygen level variations in the prefrontal cortex in real-time for evaluating cognitive functions like attention, memory, planning, and problem-solving. Multiple configurations available including mobile, wireless, pediatric, and education models.
• RING Wearable Physiological Monitor Independent system for recording physiological parameters (Pulse, EDA, Temperature, Accelerometry) via iPhone application with optional ECG, for unobtrusive field physiological monitoring.
• Training Services On-site or video training sessions covering software usage, acquisition setup, curve processing and analysis, and experimental condition control. Customized to specific experimentation domains with continuing education accreditation (agrément formation continue).

Quantifiable outcome

• More than 56,000 scientific citations of BIOPAC products

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• BIOPAC SystemscoreChannel Partner/ Reseller/ DistributorCEROM has been the exclusive BIOPAC Systems distributor in France for over 30 years. They distribute BIOPAC's complete range of physiological signal acquisition and analysis equipment and software for research and education in life sciences. BIOPAC products cited more than 56,000 times in scientific literature.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Artinis Medical Systems: Artinis is a Dutch manufacturer of wearable fNIRS and hybrid EEG-fNIRS systems for neuroscience research, representing a closer-to-CEROM geographic competitor for fNIR/EEG installations in French research labs.
• Cambridge NeuroTech: Cambridge NeuroTech supplies high-density EEG probes and neural recording components to neuroscience research labs. It is an adjacent emerging player in the same French neuroscience research customer base that CEROM serves with BIOPAC EEG systems.

Broad incumbents

• BIOPAC Systems, Inc. BIOPAC Systems is the U.S.-based manufacturer of the AcqKnowledge software and physiological acquisition hardware that CEROM exclusively distributes in France. It is the upstream principal and the broader global incumbent in the same product category, but sells directly outside of France while CEROM handles the French channel.
• Compumedics Limited: Compumedics manufactures clinical and research EEG, sleep, and brain monitoring systems. While broader in scope and more clinical than CEROM's offering, it competes for EEG-related research budgets in French neuroscience programs.

Direct peers

• Brain Products GmbH: Brain Products is a leading manufacturer of EEG systems and EEG analysis software used in neuroscience and cognitive research. Its products overlap with CEROM's B-ALERT, APEX, and MP200/EEG offerings for the French academic EEG market.
• iWorx Systems: iWorx manufactures physiology teaching and research data acquisition systems used in undergraduate life sciences labs. Its LabScribe platform overlaps directly with BIOPAC's BSL/Student Lab products that CEROM sells into French universities.
• MindWare Technologies: MindWare develops physiological signal analysis software and hardware (ECG, EDA, EMG, HRV) used in psychophysiology and behavioral research. It targets the same academic research buyers that CEROM serves in France via its BIOPAC portfolio.
• NIRx Medizintechnik GmbH: NIRx manufactures portable fNIRS neuroimaging systems used in cognitive and clinical research. Its products compete directly with BIOPAC's fNIR Systems and MEDELOPT offerings that CEROM distributes in France.
• ANT Neuro: ANT Neuro manufactures EEG, MEG, and fNIRS systems for neuroscience research, overlapping with CEROM's EEG (B-ALERT, APEX) and fNIR product lines sold to French research institutions.
• ADInstruments: ADInstruments manufactures the PowerLab/LabChart data acquisition systems that directly compete with BIOPAC's MP-series in physiological research labs worldwide, including in France. CEROM faces indirect competition from ADInstruments' regional resellers for the same university and research customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BIOPACSystems
• LinkedInlinkedin.com/company/cerom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEROM