Centro Educativo Rodríguez Tamayo

What Centro Educativo Rodríguez Tamayo does

Centro Educativo Rodríguez Tamayo (CERT) is a private Mexican educational institution headquartered in Ticul, Yucatán, and operated by the nonprofit civil association EXCELENCIA EN EDUCACIÓN, A.C. Founded in 1993 as a preparatory school, it expanded into primary and secondary education (2001-2002) and then into higher education, currently operating two physical campuses — the original Ticul campus and a regional campus in Mérida (Caucel) — that together serve more than 3,000 active students. Its academic portfolio spans nine undergraduate programs (Licenciaturas) concentrated in health sciences (Médico Cirujano, Enfermería, Nutrición, Fisioterapia, Psicología), social sciences (Derecho, Administración y Mercadotecnia, Contaduría y Finanzas, Comunicación y Diseño, Ingeniería Arquitectónica), and education (Preescolar, Primaria), plus seven graduate programs including three nursing specialties, two master's degrees, and a doctorate in education.

The institution's core pedagogical framework is the MEDIP (Modelo Educativo para el Desarrollo Integral y Profesional) model, which integrates theoretical instruction with multi-site clinical practice at partner hospitals (IMSS, Hospital Regional de Alta Especialidad de la Península de Yucatán, Cruz Roja Mexicana, SESA, ISSSTE). RVOE certifications from Mexico's SEP confer federal legal validity to its degrees. Revenue is generated almost entirely from tuition and enrollment fees — published at MX$10,200 enrollment plus 12 monthly payments of MX$10,200 for the flagship Médico Cirujano program — with limited scholarship and financial-aid overlays. Supporting infrastructure includes the Mi Portal CERT student portal, the Biblioteca CERT digital library, the Atencion Integral tutoring and counseling program (launched 2023, supporting 60+ student groups per semester), the CERT Sustentable sustainability initiative, and Deportes CERT sports programs.

Go-to-market is sales-led and event-driven: prospective students are recruited through a WhatsApp-first admissions motion, blog content marketing, social media (Facebook, Instagram), and on-campus orientation events. An in-house employment ecosystem — CERT Connect — links graduates with over 100 corporate partners (Grupo Modelo, Bepensa, Hotel Wyndham, Laboratorio Chopo, UNAM) for internships and job placements. CERT operates as an independent, privately funded institution with no disclosed external investors, no M&A activity, and no AI/ML capabilities embedded in its product surface.

Name

Centro Educativo Rodríguez Tamayo

Legal name

EXCELENCIA EN EDUCACIÓN, A.C.

Website

https://cert.edu.mx

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Centro Educativo Rodríguez Tamayo (CERT) is a private nonprofit Mexican university operating two campuses in Yucatán that delivers 9 undergraduate and 7 graduate programs — concentrated in health sciences — to 3,000+ students, funded primarily through tuition and differentiated by clinical-practice partnerships and an in-house graduate-employment platform.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.) (EDAHAGAH)

akta.pro secondary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Health sciences education
• Private university

Headquarters

HQ city

Ticul

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Annual enrollment fees (Matrícula) and monthly tuition payments (Colegiaturas) across 12 payment periods per year for undergraduate and graduate programs. Additional costs include clinical practice fees, partial and final exam fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Centro Educativo Rodríguez Tamayo is a private higher education institution that delivers RVOE-certified undergraduate and graduate degree programs in health sciences, social sciences, business, and education across its Ticul and Mérida campuses in Yucatán, Mexico. Programs are taught under the proprietary MEDIP educational model and integrate clinical practice through partnerships with regional hospitals and government health authorities, supported by student services such as the Mi Portal CERT portal, the Biblioteca CERT digital library, Atención Integral tutoring, and the CERT Connect career-placement platform.

Product overview

Centro Educativo Rodríguez Tamayo (CERT) is a private educational institution offering undergraduate and graduate programs through two campuses in Yucatán, Mexico (Mérida and Ticul). The institution operates a platform-plus-services model comprising: (1) Nine undergraduate degree programs (Licenciaturas) in areas including healthcare (Nursing, Medical Surgeon, Nutrition, Physical Therapy, Psychology), social sciences (Law, Business Administration, Accounting), and education (Preschool and Primary Education Teaching); (2) Graduate programs including three specialties in nursing (Surgical, Pediatric, Intensive Care), two master's degrees (Educational Innovation, Public Health), and one doctoral program in Education; (3) Student support services including Mi Portal CERT (student portal), Biblioteca CERT (digital library), CERT Connect (employment platform), Atención Integral (tutoring and psychological counseling), CERT Sustentable (sustainability), and Deportes CERT (sports program). The institution follows the Modelo Educativo para el Desarrollo Integral y Profesional (MEDIP) educational model.

Differentiator

Problem solved

Functional benefit

Products and services

• Licenciatura en Médico Cirujano Five-year medical surgeon degree program with RVOE 20250435, comprising 10 semesters of training including clinical internships across partner healthcare facilities. Designed for high school graduates seeking a professional medical degree.
• Licenciatura en Enfermería Four-year nursing degree program with one year of social service, with RVOE 20250438. Students practice at healthcare centers, regional specialty hospitals, military hospitals, ISSSTE hospitals, and the General Hospital Dr. Agustín O'Horán.
• Licenciatura en Nutrición Four-year nutrition degree program focused on acquiring practical skills to provide solutions for nutritional problems, aimed at students pursuing careers in nutrition science.
• Licenciatura en Administración y Mercadotecnia Three-year business administration and marketing degree focused on developing skills and knowledge to effectively drive any business, aimed at students seeking careers in business management or marketing.
• Licenciatura en Fisioterapia Physical therapy degree program training professionals to help preserve patient mobility and support rehabilitation, aimed at students pursuing careers in physiotherapy.
• Licenciatura en Psicología Psychology degree program focused on training mental health professionals to improve quality of life for individuals and communities.
• Licenciatura en Derecho Four-year law degree with integral focus on human rights, training professionals to interpret laws effectively, aimed at students pursuing legal careers in Mexico.
• Licenciatura en Educación Preescolar Early childhood education degree providing tools and knowledge to teach children at the preschool level, aimed at students pursuing careers as preschool educators.
• Licenciatura en Comunicación y Diseño Communication and design degree training professionals to plan and implement strategic and creative solutions, aimed at students pursuing careers in communications and design.
• Licenciatura en Contaduría y Finanzas Accounting and finance degree developing skills and knowledge to strengthen business management for any organization.
• Licenciatura en Ingeniería Arquitectónica Architectural engineering degree training professionals to integrate architectural design with structural and financial engineering, aimed at students pursuing careers in architectural engineering.
• Licenciatura en Educación Primaria Primary education degree focused on developing teaching skills and creating learning environments for elementary students, aimed at students pursuing careers as primary school educators.
• Especialidad en Enfermería Quirúrgica Four-quarter specialty program (RVOE 053) training surgical nursing specialists to assist patients during operative processes with skills for surgical unit management, aimed at licensed nurses seeking specialty credentials.
• Especialidad en Enfermería Pediátrica Four-quarter specialty program providing specialized care for pediatric patients, aimed at licensed nurses seeking pediatric specialization.
• Especialidad en Enfermería en Cuidados Intensivos Four-quarter specialty program developing specialized skills to care for critical patients, aimed at licensed nurses seeking intensive-care specialization.
• Especialidad en Gestión y Docencia en los Servicios de Enfermería Specialty program focusing on leadership, management, and training in nursing services, aimed at nurses pursuing leadership or teaching roles in healthcare institutions.
• Maestría en Innovación y Desarrollo Educativos Six-quarter master's program expanding career opportunities with competencies to innovate in education, aimed at educators seeking advanced credentials in educational innovation.
• Maestría en Salud Pública Master's program focused on developing strategies and specialized analysis in public health, aimed at health professionals pursuing advanced public health credentials.
• Doctorado en Educación Three-year doctoral program training graduates to generate innovative solutions in education, aimed at senior educators and researchers pursuing a doctorate.
• Mi Portal CERT Student portal platform for accessing institutional services, grades, schedules, and administrative information. Students log in with their institutional email and password.
• Biblioteca CERT Digital library services providing access to academic resources, virtual library access, and research materials for CERT students.
• CERT Connect Employment and career connection platform linking companies with CERT graduates. Provides job listings, candidate profiles, virtual interviews, personalized recommendations, and exclusive benefits through 100+ business partnerships.

Quantifiable outcome

• Over 3,000 active students across both campuses
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• UNAM (Universidad Nacional Autónoma de México)coreStrategic or Co-development PartnerEducational partnership offering special prices to CERT community members, allowing access to UNAM educational resources and programs.
• IMSS (Instituto Mexicano del Seguro Social)coreStrategic or Co-development PartnerClinical practice partnerships for nursing and medical students at IMSS facilities including Hospital Regional del ISSSTE 'Elvia Carrillo Puerto' and Clínica Hospital in Susulá.
• Hospital Regional de Alta Especialidad de la Península de YucatáncoreStrategic or Co-development PartnerClinical practice site for medical and nursing students, providing hands-on healthcare experience in regional specialty hospital settings.
• Hotel WyndhamminorOthers15% discount at hotel cafeteria for CERT community members.
• Grupo ModelominorOthersCorporate partnership offering potential employment and internship opportunities for graduates.
• BepensaminorOthersLocal corporate partnership for student employment and benefits.
• Cruz Roja MexicanacoreStrategic or Co-development PartnerHealth sector partnership providing clinical practice opportunities and community health engagement for nursing and medical students.
• SESA (Secretaría de Salud de Yucatán)coreChannel Partner/ Reseller/ DistributorGovernment health partnership for student clinical practice and public health initiatives.
• Laboratorio ChopominorOthersHealth benefits partnership offering laboratory services discounts to CERT community.
• Secretaría de Educación PúblicacoreChannel Partner/ Reseller/ DistributorFederal education authority providing RVOE validation and regulatory oversight for educational programs.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Universidad La Salle: Private Mexican university network operating multiple campuses with health sciences, law, business, and education programs. Comparable in mission and program mix, though with substantially larger national footprint and broader program offerings.
• Universidad Anáhuac México: Large private Mexican university offering multiple undergraduate and graduate programs including health sciences across several campuses. Comparable as a multi-program private university with RVOE-accredited health-sciences offerings, but at significantly larger national scale.
• Universidad Panamericana: Private Mexican university offering undergraduate and graduate programs in health sciences, law, business, and education. Comparable multi-program private higher education provider with established brand and broader program portfolio.
• Universidad TecMilenio: Private Mexican university network with strong emphasis on health sciences and professional programs. Comparable multi-campus private university model with technology-enabled learning infrastructure.
• Universidad Marista: Private Mexican university system offering health sciences and other professional programs across multiple campuses. Comparable as a private multi-program higher education provider with similar religious-affiliated institutional positioning.
• Universidad Iberoamericana: Major private Mexican university offering comprehensive undergraduate and graduate programs including health-related fields. Comparable multi-program private university model with similar Jesuit-affiliated institutional mission and culture.

Broad incumbents

• UNAM (Universidad Nacional Autónoma de México): Mexico's largest public university with extensive program offerings across all disciplines including health sciences. Already a CERT partnership for special pricing; competes indirectly as the default high-quality option for students willing to relocate to Mexico City.
• Universidad del Valle de México (UVM): One of Mexico's largest private university systems with multiple campuses and broad program offerings including health sciences. Comparable as a multi-campus private higher education provider, but with national scale and online learning capabilities far exceeding CERT.

Regional players

• Universidad Autónoma de Yucatán (UADY): Public regional university serving Yucatán with health sciences, law, and education programs. Direct regional competitor in the same geographic market; differs in being public (lower/no tuition) and larger scale, but offers the closest program overlap for prospective students.
• Instituto Tecnológico de Mérida: Regional higher education institution in Mérida, Yucatán focused on engineering and technology programs. Competes in the same geographic market for prospective students but with a different program mix (technology vs. CERT's health-sciences orientation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CertTicul
• Instagraminstagram.com/CertTicul
• LinkedInlinkedin.com/school/encuentros-de-branding

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Educativo Rodríguez Tamayo