CERTEX

What CERTEX does

CERTEX Hebetechnik GmbH is a Düsseldorf-headquartered, German private limited company (GmbH) specializing in lifting technology and load securing equipment, operating as part of the Axel Johnson International Lifting Solutions Group with registered office in Meerbusch. The company sells a catalog of more than 10,000 items spanning chain slings, wire ropes, textile slings (including Dyneema products), lifting points, lifting devices (chain hoists, winches, magnet lifters, hydraulic equipment), cranes, vacuum lifting devices, custom lifting beams (Traversen), cargo-securing equipment, and personal protective equipment. It operates own brands POWERTEX and ROPETEX as private-label cost-effective alternatives, and the Aspire Range as a sustainable line featuring r-PET recycled materials. The company has over 100 years of claimed heritage in lifting technology and is positioned as a full-line specialist rather than a pure reseller.

The business operates a direct-to-consumer e-commerce webshop (certex.de) available 24/7 with registered-customer and portal features, alongside a sales-led motion offering quotes, in-house engineering for custom lifting solutions with FEM analysis, DGUV-compliant safety inspections, MRT (Magnetic Inductive Rope Testing) wire rope inspection, load testing, and professional training programs covering crane, lifting, forklift, and wire rope operation. Distribution is anchored by a European network with 50+ warehouse locations enabling delivery within 3 days. Customer base spans 11 verticals including industrial manufacturing, construction, ports and shipping, mining, steel, wind and energy, aerospace, food and pharma, transportation and logistics, entertainment, and defense. Certifications include EN 1492-1, EN 12195-2, EN 361, EN 358, EN 813, and DGUV, and the company has received LEEA Sustainable Awards for its r-PET product lines. Pricing is quote-based for larger orders with public promotional discount codes (CXPLUS20/CXPLUS10) for webshop purchases.

Name

CERTEX

Legal name

CERTEX Hebetechnik GmbH

Website

https://certex.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CERTEX Hebetechnik GmbH is a Düsseldorf-based lifting technology and load-securing specialist, part of Axel Johnson International's Lifting Solutions Group, serving European industrial customers with 10,000+ products across chain slings, wire ropes, cranes, hoists, PPE, plus inspection, custom engineering, and training services.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Industrial lifting equipment
• Load securing solutions
• Wire rope products
• Fall protection PPE
• Material handling supplies

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of lifting equipment, load securing products, and personal protective equipment through e-commerce webshop and direct sales. Product range includes over 10,000 items from own brands (POWERTEX, ROPETEX) and partner brands.
2. Training & Education Services: Professional training programs including crane operator training, forklift operator training, lifting equipment training, and wire rope training. Offered both at company location in Düsseldorf and as in-house seminars at customer sites.
3. Inspection & Testing Services: DGUV inspections, crane inspections, MRT wire rope testing, and load testing services for lifting equipment compliance and safety verification.
4. Custom Engineering Services: Inhouse engineering for custom lifting device design, reconstruction, and FEM analysis for specialized applications not covered by standard products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

CERTEX sells industrial lifting equipment, load securing products, and personal protective equipment (PPE) through a direct e-commerce webshop and sales team, offering more than 10,000 items including chain slings, textile slings, wire ropes, hoists, cranes, lifting beams, and cargo securing devices under its own POWERTEX and ROPETEX brands plus partner brands. The company also delivers fee-based professional services: DGUV safety inspections, proprietary MRT (magnetic inductive) wire rope testing, load testing, operator training (crane, forklift, lifting, wire rope), and in-house custom engineering with FEM analysis for specialized lifting solutions.

Product overview

CERTEX is a lifting technology and load securing specialist offering a comprehensive e-commerce platform with over 10,000 products. The product portfolio centers on industrial lifting equipment including chain slings, textile slings (POWERTEX and ROPETEX branded), wire ropes, lifting devices, cranes, and custom lifting beams (traversen). The company provides sustainable products through the Aspire Range featuring r-PET recycled materials. Supporting the product sales, CERTEX offers integrated services including DGUV safety inspections, custom inhouse engineering with FEM analysis, MRT magnetic inductive rope testing, professional training programs, and load testing services. The platform enables 24/7 online ordering with delivery within 3 days, supported by QR code access to multilingual user manuals in 13 languages.

Differentiator

Problem solved

Functional benefit

Brands

• POWERTEX: Cost-effective and reliable private-label brand for lifting and lashing equipment, fall protection, and wire ropes, manufactured with direct cooperation with selected manufacturers.
• ROPETEX
• Aspire Range™

Products and services

• Anschlagketten (Chain Slings) Lifting chains and accessories including grade 10 chains, hooks, connectors, and spare parts sold to industrial buyers for material handling and load-securing operations.
• Textile Anschlagmittel (Textile Slings) Textile lifting slings, round slings, webbing slings (including Dyneema products) for various lifting configurations sold to industrial customers.
• Anschlagpunkte (Lifting Points) Lifting eyes, swivels, and attachment points for secure load connection in lifting operations.
• Drahtseile & Zubehör (Wire Ropes & Accessories) Steel wire ropes (stainless steel, specialized, general purpose, elevator ropes) and accessories including blocks, sheaves, shackles, hooks, and rigging hardware.
• Hebezeuge (Lifting Devices) Lifting equipment including chain hoists, winches, magnet lifters, load moving systems, lifting clamps, trolleys, and hydraulic equipment for industrial buyers.
• Krane und Lastaufnahmemittel (Cranes & Load Handling Attachments) Vacuum lifting devices, cranes, pallet forks, lifting beams, C-hooks, and grabs for load handling operations in industrial environments.
• Traversen (Custom Lifting Beams) Custom-engineered lifting beams (beam, plate, bigbag, helicopter, H-cross, spreader, telescopic, turning) for specialized lifting requirements.
• Ladungssicherung (Cargo Securing) Load securing equipment including anti-slip mats, lashing chains, edge protection, and textile lashing straps for transportation safety.
• PSA - Persönliche Schutzausrüstung (PPE) Personal protective equipment including fall arrest harnesses, lanyards, anchorage points, carabiners, and fall protection systems for working at height.
• Aspire Range (Sustainable r-PET Product Line) Sustainable product line featuring r-PET recycled polyester slings, harnesses, and webbing with up to 65% lower CO2 emissions for buyers with sustainability targets.
• DGUV Prüfungen (Safety Inspection Service) Safety inspections and certifications according to DGUV regulations for lifting equipment, cranes, and safety gear, managed through the CertMax+ digital platform.
• Inhouse Engineering Service Custom engineering services including reconstruction, reverse engineering, and FEM (Finite Element Method) analysis for specialized lifting solutions, manufactured in Germany.
• MRT - Magnetinduktive Seilprüfung (Magnetic Rope Testing Service) Proprietary magnetic inductive rope testing service for automated non-destructive inspection of steel wire ropes in cranes, winches, and lifting equipment.
• Schulungen (Professional Training) Professional certified training programs including crane operator, forklift operator, lifting equipment, and wire rope training, delivered at the Düsseldorf facility or as in-house seminars at customer sites.
• Lasttest (Load Testing Service) Load testing services for lifting equipment and load handling attachments to verify safety and compliance before deployment.
• Hydraulikprodukte (Hydraulic Products) Hydraulic lifting and handling equipment including hydraulic cylinders, pumps, and systems for heavy industrial applications.
• Reinraumkrane (Cleanroom Cranes) Specialized cranes designed for cleanroom environments meeting stringent cleanliness and precision requirements (e.g., semiconductor, pharmaceutical, aerospace assembly).
• Renewables - Wind Energy Lifting Solutions Specialized lifting equipment and services for wind turbine installation and maintenance in the wind energy sector.

Quantifiable outcome

• Up to 65% CO2 reduction with r-PET products
• +4 more outcomes

Named customers1 record

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lifting Solutions GroupcoreStrategic or Co-development PartnerParent organization of CERTEX Germany. Global lifting solutions group providing strategic direction, brand portfolio (POWERTEX, ROPETEX, Aspire Range), and international network of subsidiaries.
• Axel Johnson InternationalcoreStrategic or Co-development PartnerParent company of Lifting Solutions Group, headquartered in Stockholm, Sweden. Provides corporate governance and strategic direction for the lifting equipment distribution network.
• Traction LevageminorStrategic or Co-development PartnerSister company within Lifting Solutions Group that supported a renewable energy customer with POWERTEX lifting solutions for photovoltaic ground-mounted systems installation.
• LEEA (Lifting Equipment Engineers Association)minorOthersGlobal industry association for lifting equipment engineers. CERTEX references LEEA standards and their products have received LEEA Sustainable Awards.
• DGUV (German Statutory Accident Insurance)minorOthersGerman statutory accident insurance provider. CERTEX offers DGUV inspections and certification services in compliance with DGUV standards for lifting equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Codipro: Codipro manufactures swivel lifting points, hoist rings, and bolted lifting attachments. Directly comparable to CERTEX's lifting-points product category and a brand CERTEX itself distributes on its webshop.
• Green Pin (Van Beest): Green Pin produces shackles, turnbuckles, wire rope clips, and related rigging hardware. Directly comparable to CERTEX on shackles, wire-rope accessories, and standard rigging consumables, with similar industrial end markets.
• Crosby Group: Crosby is a leading global manufacturer of lifting, rigging, and material-handling hardware (shackles, hooks, blocks, wire rope). It is directly comparable to CERTEX because it supplies the same accessory-and-attachment categories that anchor CERTEX's webshop catalog and competes for the same industrial lifting procurement budgets.
• Tractel: Tractel is a global supplier of lifting, load-securing, fall-protection and access equipment. It mirrors CERTEX's portfolio across chain hoists, wire rope hoists, fall-arrest harnesses, and textile slings, and competes directly in European safety and lifting distribution.
• SpanSet: SpanSet specializes in textile lifting slings, round slings, cargo-securing lashings, and height-safety equipment. Comparable to CERTEX in textile/lasher categories and adjacent on fall protection, with overlapping safety-certification services.
• Pewag: Pewag manufactures chains, chain slings, and traction chains for lifting, security, and traction applications. Comparable to CERTEX as both companies center on lifting chains, chain accessories, and chain-sling assemblies and serve overlapping European industrial customers.
• JDT (J.D. Theile): JDT manufactures chains, chain slings, and chain components for lifting and conveying applications. Directly comparable to CERTEX for industrial chain and chain-sling product lines, particularly in DACH industrial accounts.
• Elephant Chain Hoists: Elephant produces chain blocks, lever hoists, and electric chain hoists. Comparable to CERTEX in chain-hoist and lever-hoist categories and competes in the same industrial MRO procurement channels.

Broad incumbents

• Gunnebo Industries: Gunnebo Industries supplies lifting, rigging, and load-securing products including chains, wire rope, and shackles. Comparable to CERTEX across lifting accessories, but operates as a larger multi-category industrial incumbent rather than a specialist lifting distributor.
• Yale (Columbus McKinnon): Columbus McKinnon (with Yale, CM, Coffing brands) is a broad incumbent in hoists, cranes, chain, and lifting accessories. It overlaps CERTEX's chain-hoist, lever-hoist, and trolley ranges but offers a much wider portfolio and global service network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@The_Lifting_KnowHow_Germany
• Facebookfacebook.com/certex.de
• LinkedInlinkedin.com/company/certex
• Instagraminstagram.com/certexgermany/?igshid=MmJiY2I4NDBkZg%3D%3D

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERTEX