What Certex Eesti OÜ does

Certex Eesti OÜ is an Estonian private limited company and a wholly-owned subsidiary of Axel Johnson International Lifting Solutions Group, the largest provider of steel wire ropes, lifting equipment, and lashing goods in Europe. Operating from headquarters in Tallinn and a secondary sales office in Tartu, the company has served the Estonian market for over 20 years and distributes a comprehensive catalog of lifting slings (webbing, chain, wire rope, textile, HMPE), lashing equipment, chains, lifting accessories, hoists, winches, crane systems, steel wire ropes, and fall protection systems. The company also runs an in-house textile sling production line and maintains private-label brands POWERTEX and Ropetex, alongside a sustainability-focused Aspire Range made from recycled r-PET materials. It sells through a B2B e-commerce webshop and a field sales team covering Estonia's regions.

The business operates four revenue streams: (1) one-time product sales via the e-commerce platform and direct sales; (2) recurring equipment rental of lifting beams, remote-controlled leveling devices, crane scales, and jacks; (3) maintenance, inspection, and certification services delivered through the proprietary CertMax+ system covering lifting equipment, cranes, and fall protection systems; and (4) crane design, engineering, manufacturing, and installation of overhead bridge, jib, and column-mounted cranes. Customers span industrial and construction companies, ports and energy operators, and a reseller/dealer channel, with the product range sourced from 15+ European component manufacturers. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications as of 2023.

The GTM model is sales-led and enterprise-focused, with named sales engineers covering Estonian regions and dedicated sales managers for retail/reseller and project-based sales (lifting beams, custom project products). Distribution is domestic-only, with deliveries via DPD parcel machines, Schenker cargo, or customer self-pickup from the Tallinn warehouse. Founded in Estonia in 2003 and employing 16 people, the company leverages the parent group's pan-European supply chain, technical expertise, and 50+ European stock locations as its primary structural advantage over local competitors.

Name

Certex Eesti OÜ

Legal name

Certex Eesti OÜ

Website

https://certex.ee

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Certex Eesti OÜ is an Estonian B2B distributor and service provider of lifting equipment, steel wire ropes, load securing products, and crane systems, operating as a subsidiary of Axel Johnson International Lifting Solutions Group serving industrial, construction, and energy customers across Estonia.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Textile Product Mills (314), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

General Industrial Machinery & Equipment (3560), Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537), Textile Mill Products (2200)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

Keywords

• Lifting equipment
• Steel wire rope
• Load securing
• Crane systems
• Fall protection

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce and Direct): Sale of lifting equipment, load securing, steel wire rope, chain slings, textile slings, hoists, crane systems, fall protection equipment, and accessories through an e-commerce webshop and direct sales team. Products include own private labels (POWERTEX, Ropetex) as well as branded products from European suppliers.
2. Equipment Rental: Rental of lifting equipment including lifting beams (e.g., Universal lifting beam 6T x 5m), remote-controlled levelling devices (L5 Pro, L12 Pro, L20-3 Pro), crane scales, jacks, and lifting pads.
3. Maintenance, Inspection, and Testing Services: Preventive maintenance, professional repairs, inspection and testing of lifting equipment, cranes, and fall protection equipment. Includes on-site support and certification management to maintain compliance with legal standards.
4. Crane Design, Construction and Installation: Design, engineering, manufacturing, and installation of crane systems including overhead bridge cranes (support beam and hanging beam solutions), column-mounted jib cranes, wall-mounted jib cranes, electric chain hoists, wire rope hoists, and related infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Certex Eesti OÜ distributes and services lifting equipment, steel wire ropes, chain slings, textile slings, hoists, crane systems, load securing (lashing) products, and fall protection systems for industrial customers in Estonia. The company also manufactures textile slings internally, rents lifting equipment, designs and installs crane systems, and provides certified inspection, testing, and maintenance services through its CertMax+ program.

Product overview

Certex Eesti OÜ is a distributor and service provider of lifting equipment, steel wire ropes, and load securing products. The company operates a B2B e-commerce platform offering a comprehensive product portfolio organized into core categories: lifting slings (webbing, textile, chain, wire rope, HMPE), lashing equipment, chains, lifting accessories, lifting tools, lifting equipment (hoists, winches, vacuum lifters), crane systems, steel wire ropes with accessories, and fall protection systems. Services include crane design and construction, equipment rental, maintenance and inspection (CertMax+), and technical consulting. The company also offers its own private-label brands (POWERTEX for lifting/lashing/fall protection, ROPETEX for steel wire ropes) and the sustainable Aspire Range made from recycled materials. The product range spans from manual components to electric and pneumatic hoisting equipment and complete crane systems.

Differentiator

Problem solved

Functional benefit

Brands

• Powertex: Private label brand for lifting, lashing, and fall protection products
• Ropetex
• Aspire Range

Products and services

• Lifting Slings (Tõstetropid) Comprehensive range of lifting slings including webbing slings, filament textile slings, chain slings (Grade 8, 10, 12, stainless steel), wire rope slings, corner protectors, and HMPE slings (Extreema, Geolift, Tycan chain) for industrial lifting operations.
• Lashing Equipment (Koormakinnitus) Load securing products including lashing straps, load belts, cam buckle lashing, chain lashing, load binders, lashing points, track systems, one-way lashing, strapping materials (Ecostrap), and dunnage bags for cargo securement.
• Chains (Ketid) Various chains including lifting chains, hot-dip galvanized chains, ironmongery, stainless-steel chains, and special purpose chains (calibrated, HMPE).
• Lifting Accessories (Tõstetarvikud) Components for lifting operations including sling components (Grade 8, 10, 12, stainless), lifting eyes, shackles, turnbuckles (Powertex), swivels, hooks, container hooks, and related accessories.
• Lifting Tools (Tõsteabivahendid) Manual and powered lifting tools including lifting clamps (vertical/horizontal), lifting magnets (permanent and electromagnetic), jacks (mechanical, hydraulic, Holmatro hydrosystems), crane scales, lifting beams, spreaders, and project-based products.
• Lifting Equipment (Tõsteseadmed) Mechanical and electric hoisting equipment including chain blocks, lever hoists, trolleys, wire rope hoists, electric hoists (chain, wire rope, belt), air hoists, winches (hand, electric, air), and vacuum lifting equipment for steel plates, windows, and glass.
• Crane Systems (Kraanasüsteemid) Complete crane solutions including overhead/suspension bridge cranes, davit cranes, jib cranes (pillar console, wall-mounted, light profile), control systems (cable pendant, radio control), and special crane solutions.
• Steel Wire Rope and Accessories (Terastrossid) General purpose and specialized steel wire ropes including crane ropes (8-strand HP, non-rotating), winch ropes, fastening ropes, PVC-coated, stainless, elevator ropes, stay-ropes, plus accessories (clips, wedges, thimbles, terminals) and tools (cutters, cable grips, hand presses).
• Fall Protection and Safety Systems (Kukkumiskaitse) Height safety equipment including safety harnesses (basic, positioning, sitting position), safety lanyards (with energy absorber, elastic), safety blocks (universal, vertical), tripods, winches, and permanent/temporary anchoring solutions.
• Aspire Range (Sustainable Products) More sustainable product alternatives including r-PET webbing slings, r-PET round slings, r-PET web lashings, and r-PET fall protection harnesses made from recycled polyester materials.
• Crane Service and Design Complete crane solutions including crane design, engineering, manufacturing, installation, and commissioning of overhead bridge cranes, jib cranes, and custom crane systems for industrial customers.
• Maintenance, Inspection, and Testing Services (CertMax+) Certified inspection, testing, and certification services for lifting equipment, cranes, and fall protection equipment, including preventive maintenance, professional repairs, and on-site support to ensure compliance with legal standards.
• Lifting Equipment Rental Short-term rental of lifting equipment including universal lifting beams (6T x 5m), remote-controlled leveling devices (L5 Pro, L12 Pro, L20-3 Pro), crane scales (V-Link 55T, 25T), mechanical and hydraulic jacks (5t, 10t), and industrial lifting pads.
• Technical Support and Consulting Expert guidance on product selection, specification, compliance with standards and regulations, and complete solution design for lifting applications across construction, offshore, manufacturing, logistics, and infrastructure sectors.
• Ropetex Ultra Lube 2 Biodegradable Steel Wire Rope Lubricant Biodegradable steel wire rope lubricant designed for use in environments where steel wire ropes come into contact with water, minimizing environmental impact.

Quantifiable outcome

• r-PET webbing slings, round slings, and web lashings have a reduced CO2e footprint of up to 65% compared to standard products
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Axel Johnson International Lifting Solutions GroupcoreStrategic or Co-development PartnerCertex Eesti OÜ is a subsidiary of Axel Johnson International Lifting Solutions Group (also known as Lifting Solutions Group), Europe's largest provider of steel wire ropes, lifting equipment, and lashing goods, operating in 13+ European countries. The group provides financial backing, shared technical expertise, international supply chains, and cross-border project support.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/certexeesti
• LinkedInlinkedin.com/company/certex-eesti-ou
• Instagraminstagram.com/certexestonia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certex Eesti OÜ