Cervejaria Dogma

What Cervejaria Dogma does

Cervejaria Dogma is a privately held Brazilian craft brewery founded in 2015 and headquartered at Avenida Henry Ford 1153 in São Paulo. Operating under the legal name Cervejaria Dogma Serviços Industria e Comercio de Bebidas LTDA, the company produces and sells hop-forward, sour, and experimental craft beers across 300+ fixed and seasonal labels since inception. Its core production emphasizes specialized hop inputs (Lupocore, Lupomax, AromaHop, Spectrum), high-ABV offerings reaching 8.3%+, fruit-infused sours, and barrel-aged stouts. The company was named Best Brewery in Brazil by RateBeer in three consecutive years (2015, 2017, 2018).

The business operates an omnichannel model built around three revenue streams. Direct-to-consumer sales flow through the owned e-commerce storefront at cervejariadogma.com.br, with nationwide Brazilian delivery and free shipping to São Paulo on orders above R$350. The Lovers Club subscription service offers two monthly tiers — R$79.90 for two exclusive beers plus digital magazine, and R$134.80 for four exclusive beers plus digital magazine — with automatic renewal and early access to limited releases. On-premise sales occur through four owned Tasting Room venues in the São Paulo metropolitan area (Jardins, Itaim, Santa Cecília, and Tamboré), each carrying 10-20 draft taps and curated food menus, supplemented by iFood and WhatsApp delivery integrations and a wholesale reseller program.

The customer base is exclusively B2C and fragmented across craft beer enthusiasts seeking variety and quality, recurring Lovers Club subscribers, and social/experiential drinkers using the Tasting Rooms. The company employs approximately 13 people, has no disclosed external funding, and shows no evidence of parent company ownership.

Name

Cervejaria Dogma

Legal name

Cervejaria Dogma Serviços Industria e Comercio de Bebidas LTDA

Website

https://cervejariadogma.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Cervejaria Dogma is a privately held São Paulo craft brewery founded in 2015, producing 300+ beer labels and selling direct-to-consumer via e-commerce, a monthly Lovers Club subscription, and four owned Tasting Room venues across the São Paulo metro.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Craft beer subscription
• Tasting room venues
• Craft beer retail
• Beer merchandise

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Beer Sales: One-time and recurring sales of craft beers through e-commerce platform and physical Tasting Rooms. Products sold as individual cans/bottles (355ml, 473ml) and multi-pack boxes (6 or 12 units). Prices range from R$15 (Pilsen) to R$69 (Amendobento) for individual beers.
2. Lovers Club Subscription: Monthly recurring subscription service delivering 2 or 4 exclusive craft beers per month. R$79.90/month (2 beers) or R$134.80/month (4 beers) plus shipping. Includes digital magazine content and early access to launches.
3. Merchandise Sales: Sale of branded merchandise including glassware (copos, taças), illuminated signs (luminosos), and apparel. Products priced from R$36 (Taça Dublin) to R$400 (Luminoso Redondo).
4. Tasting Room Food & Beverage: On-premise consumption at 4 Tasting Room locations with curated food menus designed to pair with beers, draft beer sales by the glass, and exclusive canned releases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cervejaria Dogma is a Brazilian craft brewery that produces and sells 300+ unique craft beer labels (IPAs, sours, stouts, pilsners, Belgian ales) through direct-to-consumer e-commerce with nationwide delivery in Brazil. The company operates four owned Tasting Room venues in the São Paulo metropolitan area offering on-premise draft beer and curated food menus, and runs the Lovers Club monthly subscription service delivering exclusive seasonal and limited-edition beers to members.

Differentiator

Problem solved

Functional benefit

Brands

• Dogma Lovers Club: Monthly beer subscription club offering exclusive Dogma beers delivered to subscribers with two plan options (2 or 4 beers per month)

Products and services

• Individual Craft Beers (Cervejas) Individual craft beer cans and bottles (355ml and 473ml) sold directly to consumers. Styles include hop-forward IPAs (American IPA, Hysteria, Beast), sours (Sourmind Pitaia/Caju/Maracujá), stouts (Dry Stout), pilsners (Rest in Pilz), Belgian ales (Witte Wieven), and seasonal limited editions (Amendobento, Rizoma, Rizoma 10 Anos). Prices range from R$15 (Pilsen) to R$69 (Amendobento), with subscriber pricing approximately 20% lower.
• Multi-Pack Boxes (Caixas) Multi-unit packs of Dogma craft beers in 6 or 12-can configurations. Variants include Pack Dogma 355ml (6 and 12 latas), Pack Dogma Standard 12 latas, Pack Dogma 473ml (6 latas), Pack Dogma Lover (6 and 12 latas 355ml), Pack Lager (6 latas 473ml), and Witte Wieven (6 latas 473ml). Prices range from R$88.56 to R$265.20 with subscriber pricing lower.
• Lovers Club Subscription Monthly recurring subscription delivering exclusive seasonal and limited-edition Dogma beers to subscribers' homes across Brazil. Two plan tiers: Lovers Club 2 (R$79.90/month for 2 exclusive beers) and Lovers Club 4 (R$134.80/month for 4 exclusive beers). Includes an exclusive digital magazine and benefits such as early access to launches, member-only events, and priority access to lottery-based special events.
• Dogma Merchandise Branded merchandise sold direct-to-consumer including glassware (Taça Dublin from R$36, copos from R$55-65) and illuminated signs (Luminoso Redondo up to R$400). Products support brand engagement and the Lovers Club community.
• Dogma Gift Voucher (Vale Presente) Vale Presente (gift voucher) redeemable for Dogma products and experiences, sold through the e-commerce platform.
• Tasting Room On-Premise Experience On-premise craft beer and food experience at four owned Tasting Room venues in São Paulo (Jardins, Itaim, Santa Cecília, Tamboré). Each venue offers 10-20 draft beer taps, curated food menus designed to pair with Dogma beers, and exclusive canned releases. Operating hours vary by location, with venues serving as destinations for happy hour, social gatherings, and casual meetups.

Quantifiable outcome

• Best Brazilian brewery by RateBeer 2015/2017/2018
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• iFoodminorChannel Partner/ Reseller/ DistributoriFood delivery integration for Tasting Room locations allowing customers to order Dogma products for delivery through the iFood platform. Active at Itaim, Santa Cecília, and Tamboré locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cervejaria Colorado: One of Brazil's pioneering craft breweries, founded in Ribeirão Preto. Direct peer in Brazilian craft beer production with comparable SKU breadth, taproom presence, and national DTC ambition.
• Cervejaria Eisenbahn: Established Brazilian craft brewery with strong national distribution and premium positioning. Direct peer competing for the same craft enthusiast segment across supermarkets, bars, and taprooms.
• WBeer (Cervejaria W): Brazilian craft brewery with a strong focus on hop-forward styles and experimental recipes, mirroring Dogma's hop-forward, sour-heavy innovation profile. Competes for the same premium craft enthusiast cohort in São Paulo and beyond.
• Cervejaria Tupiniquim: Premium Brazilian craft brewery emphasizing hop-forward and experimental styles with national presence. Direct peer targeting similar craft beer enthusiasts via taprooms and DTC channels.
• Cervejaria Leuven: Brazilian craft brewery known for Belgian-inspired styles with strong distribution in São Paulo. Direct peer in the same metropolitan craft market with a comparable taproom-and-DTC model.

Emerging players

• Goose Island Beer Co. US craft brewery that scaled via taproom experiences and subscription-style beer clubs before AB InBev acquisition. Comparable archetype: experimental recipes, subscription model, premium positioning, and taproom-led growth.
• Stone Brewing: US craft brewery renowned for hop-forward IPAs and bold experimental releases, mirroring Dogma's core technology focus. Comparable in SKU velocity, brand-led premium pricing, and tasting-room-centric retail.
• BrewDog: Global craft brewery famous for subscription mechanics (Equity for Punks), frequent limited releases, and a global taproom chain. Closely comparable GTM mix: subscription, limited releases, multi-city taprooms, e-commerce.

Broad incumbents

• Ambev (Companhia de Bebidas das Américas): Dominant Brazilian brewer and AB InBev subsidiary controlling most mass-market beer share. Broad incumbent providing scale, distribution reach, and acquisition capital that Dogma competes against for shelf and tap.
• Anheuser-Busch InBev: Global brewing incumbent that owns Ambev and several craft brands. Defines the competitive ceiling on distribution, marketing budgets, and shelf access for Brazilian craft players like Dogma.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dogmajardins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cervejaria Dogma