Cervezas Alhambra S.L.U.

What Cervezas Alhambra S.L.U. does

Cervezas Alhambra S.L.U. is a Spanish beer brand company headquartered in Granada, Spain, operating as a wholly-owned subsidiary of Mahou San Miguel, one of Spain's largest brewing groups. The company produces a portfolio of premium craft and traditional beers organized around the flagship Alhambra Reserva 1925 Amber Lager, including the Reserva line (Roja, Esencia Citra IPA), specialty barrel-aged and Baltic Porter variants, the Especial range, Alhambra SIN (non-alcoholic), Alhambra RADLER, Alhambra Tradicional, and limited-edition series such as Las Numeradas Serie Andalucía and the Centenario commemorative releases. Production relies on traditional brewing methods emphasizing craft and heritage, with manufacturing and large-scale logistics executed through the parent group's infrastructure.

The company monetizes through packaged and draft beer sales distributed across three channels: on-tap presence in bars and restaurants in Spain and internationally (operated under the 'Aquí se sirve Alhambra' locator and special formats like Columna Centenario), retail distribution through physical stores across over 100 countries and territories, and direct e-commerce via its online 'Tienda' operated in partnership with Mahou San Miguel. Its customer base spans adult consumers seeking premium craft beer with Spanish heritage, plus a secondary hospitality segment serving Alhambra products on draft.

Go-to-market is anchored in experiential and cultural engagement rather than mass-discount promotion. The Momentos Alhambra platform spans music, gastronomy, and culture; the IX Premio Cervezas Alhambra de Arte Emergente is sponsored at the ARCO art fair; Jardines Alhambra events are held in heritage gardens; and partnerships with local artisans such as Fajalauza reinforce the Granada heritage narrative. The 'Hechas Sin Prisa' brand positioning and loyalty program (Alhambra Club) target consumers willing to pay a premium for authenticity, cultural resonance, and craftsmanship.

Name

Cervezas Alhambra S.L.U.

Legal name

Cervezas Alhambra S.L.U.

Website

https://cervezasalhambra.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cervezas Alhambra S.L.U. is a Granada-based Spanish premium beer brand and wholly-owned subsidiary of Mahou San Miguel, producing traditional and craft beers led by Alhambra Reserva 1925 for distribution across 100+ countries via hospitality, retail, and e-commerce channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Beer product sales: Sale of packaged and draft beer products through retail and hospitality channels. Products include Alhambra Reserva 1925, Alhambra Reserva Roja, Alhambra Reserva Esencia Citra IPA, Alhambra Barrica de Ron Granadino, Alhambra Baltic Porter, Alhambra Especial, Alhambra SIN, Alhambra RADLER, Alhambra Tradicional, and limited edition series.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cervezas Alhambra is a Granada-based Spanish brewery that produces and sells a premium craft beer portfolio led by its flagship Alhambra Reserva 1925 Amber Lager. The range includes the Reserva line (1925, Roja, Esencia Citra IPA), specialty barrel-aged and Baltic Porter styles, the Alhambra Especial Pilsner-inspired range, Alhambra SIN non-alcoholic beer, Alhambra RADLER, Alhambra Tradicional, the Las Numeradas Serie Andalucía limited-edition series, and Centenario commemorative releases. Products are sold packaged and on draft to consumers through retail stores, bars and restaurants, and a direct e-commerce store operated with parent Mahou San Miguel.

Product overview

Cervezas Alhambra S.L.U. is a Spanish beer company owned by Mahou San Miguel, offering a portfolio of beer products centered around its iconic Alhambra Reserva 1925 Amber Lager. The product lineup includes the Reserva line (Alhambra Reserva 1925, Alhambra Reserva Roja, Alhambra Reserva Esencia Citra IPA), specialty beers (Alhambra Barrica de Ron Granadino, Alhambra Baltic Porter), the Alhambra Especial range, non-alcoholic options (Alhambra SIN), Alhambra RADLER, Alhambra Tradicional, and limited edition series such as Las Numeradas Serie Andalucía and Centenario commemorative releases. The products are distributed across on-trade (bars/restaurants) and off-trade (retail) channels, with a focus on Granada heritage and craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Alhambra Reserva 1925: Iconic Amber Lager, the company's most recognized beer.
• Alhambra Reserva Roja
• Alhambra Reserva Esencia Citra IPA
• Alhambra Barrica de Ron Granadino
• Alhambra Baltic Porter
• Las Numeradas Serie Andalucía
• Alhambra Especial
• Alhambra SIN
• Alhambra RADLER
• Alhambra Tradicional
• Alhambra Club
• El Mirador
• Momentos Alhambra
• Premio Cervezas Alhambra de Arte Emergente (ARCO)

Products and services

• Alhambra Reserva 1925

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FajalauzacoreStrategic or Co-development PartnerCollaboration with Fajalauza, the iconic Granada pottery workshop, to reinterpret their traditional ceramic designs through illustrator Asís Percales. The 'Vajilla Fajalauza' collection represents a cultural partnership connecting Alhambra's Granada heritage with local artisan traditions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cruzcampo: Iconic Spanish beer brand owned by Heineken, originating in Andalusia and strong in on-trade channels comparable to Alhambra's hospitality focus. Directly competes in the same Spanish premium and regional-brand category.
• Estrella Damm: Premium Spanish lager brewed in Barcelona with strong Mediterranean/cultural branding and gastronomy partnerships that mirror Alhambra's premium 'Sin Prisa' positioning. Direct rival in Spanish on-trade and retail for premium occasions.
• Cervezas Ambar: Independent Spanish brewery from Aragon with multiple craft styles and limited editions closely analogous to Alhambra's Reserva and Las Numeradas ranges. Comparable on craft positioning, regional heritage, and style breadth.
• Mahou Clásica / Mahou Cinco Estrellas: Sibling brands within the same Mahou San Miguel portfolio, sharing production and distribution infrastructure with Alhambra and competing for the same Spanish on-trade taps and shelf space. Most directly comparable in terms of cost structure and channel overlap.
• Estrella Galicia: Family-owned Spanish brewery with a strong regional identity in Galicia, similar heritage-led craft and culinary positioning. Competes with Alhambra for on-trade and premium retail share across Spain.
• Moritz Beer (Cervezas Moritz): Heritage Barcelona brewery with artisan positioning, gastronomy partnerships, and own-brand hospitality venues similar to Alhambra's Granada-rooted, experience-led brand strategy. Competes in the premium Spanish craft on-trade.

Emerging players

• La Virgen (Cervezas La Virgen): Madrid-based craft brewery with a strong local identity and experimental line-up, comparable to Alhambra's craft and limited-edition variants. Slightly smaller and more localized than Alhambra but a credible craft rival.

Broad incumbents

• Heineken España: Spanish arm of the global brewer, parent of Cruzcampo and owner of multiple national brands. Overlaps with Alhambra across the Spanish on-trade and international distribution networks where Alhambra is also present.
• Birra Moretti: Italian heritage lager brand emphasizing craft, food pairing, and cultural storytelling — closely parallels Alhambra's gastronomy-and-heritage brand positioning. Comparable as a premium European lager with strong regional identity.
• Mahou (Mahou San Miguel): Parent company of Cervezas Alhambra and one of Spain's two largest brewery groups. Directly comparable as a Spanish mass-premium brewer sharing distribution infrastructure and overlapping domestic on-trade accounts with Alhambra.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alhambra_es
• YouTubeyoutube.com/user/AlhambraCervezas
• Facebookfacebook.com/CervezasAlhambraEspana
• Instagraminstagram.com/cervezasalhambra
• LinkedInlinkedin.com/company/cervezas-alhambra-s.l.u.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cervezas Alhambra S.L.U.