Cet - Santos

What Cet - Santos does

CET Santos is a municipal public company (empresa pública municipal) wholly owned by the Prefeitura Municipal de Santos, established on December 13, 1994 by Lei 1.366 and reorganized in 1998 under Lei Complementar Municipal 299/98 following the Brazilian Traffic Code (Lei 9.503/97). It operates as the exclusive traffic engineering, enforcement, and public transportation authority for the city of Santos in São Paulo, Brazil, with a workforce of 101–250 employees. The entity manages urban mobility across three integrated functions: traffic engineering (signal synchronization, 28 INMETRO-calibrated radar installations, live traffic cameras, and the SNE electronic notification system integrated with SENATRAN), traffic enforcement (fine issuance and collection, vehicle impoundment and storage at the municipal yard, Zona Azul paid parking), and public transportation administration (municipal bus contracts with Piracicabana, intercity bus terminal operations with 30+ carriers including Cometa and Expresso Guanabara, taxi/school transport/auto-lotação/rental truck permitting, plus heritage tram operations as Latin America's first International Living Tram Museum and ferry service to Ilha Diana).

The company monetizes through transaction-based fees with mandated reinvestment obligations. Traffic fine collections reached R$56.6 million in 2025 (up from R$41.2M in 2024 and R$38.9M in 2023), though per CTB Article 320 these collections are directed into traffic signaling, engineering, police enforcement, and education programs rather than flowing freely to corporate revenue. Ancillary revenue streams include Zona Azul parking tiers (R$3.25–R$6.50 per session), vehicle towing and storage fees under Resolution 004/2025, transportation operator permits and 5-year license renewals, the R$7.00 tourist tram fare, and a R$0.50 ferry fare serving approximately 50 Ilha Diana resident families. Distribution is multi-channel through Poupatempo government service centers, the Santos Digital online portal offering 50+ self-service transactions, a headquarters location, and the impound yard. Customer segmentation spans general citizens, regulated transportation operator categories, tourists, and ferry-dependent residents, with the Prefeitura Municipal de Santos acting as the parent entity and primary funding source via convênio (agreement) transfers.

Name

Cet - Santos

Legal name

Companhia de Engenharia de Tráfego de Santos

Website

https://cetsantos.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

CET Santos is the municipal public company of Santos, Brazil, providing exclusive traffic engineering, electronic enforcement (28 radars), public transportation administration (buses, trams, ferry), parking management, and transportation permitting under a government mandate from the Prefeitura Municipal de Santos.

Ownership category

akta.pro rank

Product category

Municipal Traffic Management

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Police Protection (92212)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYBPAIAAAJ

Public Property & Asset Management (Federal Buildings, Fleet, Land)

Business & Public Services/Public Sector & Government Administration/Central/Federal Government Administration

Keywords

• Municipal traffic management
• Traffic enforcement services
• Electronic speed enforcement
• Public transportation administration
• Urban mobility services

Headquarters

HQ city

Santos, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Traffic Fines (Multas de Trânsito): Collection of traffic violation fines for speeding, red light violations, illegal parking, and other traffic infractions. Revenue is partially mandated for reinvestment in traffic signaling, traffic engineering, police enforcement, and traffic education per Brazilian Traffic Code Article 320.
2. Zona Azul (Blue Zone Parking): Paid parking system in designated urban areas. Digital ticket activation via mobile app or at authorized sales points. Fee tiers for 60, 90, and 120 minute parking periods with extension options.
3. Vehicle Towing and Storage (Guincho e Estadia): Fees for vehicle impoundment and storage at municipal yard for traffic violations, abandoned vehicles, and other regulatory removals.
4. Transportation Permits and Licenses: Fees for issuing and renewing permits for taxi services, school transportation, auto-lotação (shared transport), and rental trucks, including vehicle inspection services.
5. FUNSET Fund Contribution: Mandatory contributions to FUNSET (National Traffic Safety Fund) from traffic fine revenues, used for traffic education and accident prevention programs.
6. Tourist Tram Fare (Bonde Turístico): R$7.00 fare for tourist tram rides through historical center, with discounts for students, seniors (60+), and free admission for children up to 5 years and accredited tour guides.
7. Ferry Service (Barca Ilha Diana): R$0.50 flat fare for ferry service to Ilha Diana, serving approximately 50 resident families with 30-minute crossing time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CET Santos is a municipal traffic engineering company that plans, implements, and administers the urban traffic system, public transportation, and traffic enforcement for the city of Santos, Brazil. It operates electronic speed enforcement (28 radars), manages the Zona Azul paid parking system, issues transportation permits for taxi/school transport/auto-lotação/rental trucks, administers the tourist tram and ferry services, and runs traffic safety education programs. Revenue is derived from traffic fines, parking fees, towing/storage fees, transportation permits, and tourist fares.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Fine Management (Multas de Trânsito)
• Zona Azul (Blue Zone) Paid Parking
• Vehicle Towing and Storage (Guincho e Estadia)
• Transportation Permits and Licenses
• Tourist Tram Service (Bonde Turístico)
• Ferry Service (Barca Ilha Diana)
• Electronic Speed Enforcement (Radares Eletrônicos)
• Traffic Safety Education Programs

Quantifiable outcome

• 2025 fine revenue of R$56.6 million collected and reinvested in traffic infrastructure, enforcement, and education
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WazecoreTechnology or Integration · 1 January 2023Partnership with Waze navigation app to provide real-time traffic blockage and road closure alerts, enabling faster dissemination of traffic incident information to drivers in Santos.
• PiracicabanacoreChannel Partner/ Reseller/ DistributorMunicipal public transportation operator holding permission contract (Contrato de Permissão) for collective transport routes in Santos under regulatory oversight of CET Santos.
• Prefeitura Municipal de SantoscoreStrategic or Co-development PartnerParent municipal government entity. CET Santos operates as a municipal public company (empresa pública municipal) under regular convênio (agreement) for fund transfers and administrative coordination.
• SENATRAN (Secretaria Nacional de Trânsito)coreTechnology or IntegrationNational Traffic Secretariat providing the Sistema de Notificação Eletrônica (SNE) platform for electronic traffic violation notifications, developed by SERPRO, enabling 40% discount for early fine payments.
• Pronto PagueiminorChannel Partner/ Reseller/ DistributorFinancial institution partner for traffic fine installment payment services, enabling citizens to pay fines in installments.
• Giro PagamentosminorChannel Partner/ Reseller/ DistributorFinancial institution partner for traffic fine installment payment services.
• Polícia Militar de São PaulocoreStrategic or Co-development PartnerMilitary Police providing traffic enforcement support and joint operations with CET Santos. Police command historically included traffic management in Baixada Santista region.
• Municipalities of Nagasaki, Turin, VotorantimminorOthersInternational municipal donors of historic tram units: Nagasaki (Japan) donated 1953 tram in 2016; Turin (Italy) donated Art Deco tram in 2009; Votorantim (Brazil) donated trailer in 2016.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Waze: Navigation platform that is both a data integration partner (real-time traffic blockage alerts) and a competitive force for citizen attention on traffic conditions. Relevant as the closest technology/integration peer for CET Santos's digital traffic infrastructure.
• Polícia Militar de São Paulo: State military police providing joint traffic enforcement support to CET Santos in Santos and Baixada Santista. Functions as both a strategic enforcement partner and a competing source of traffic policing authority.

Direct peers

• CET-Rio (Companhia de Engenharia de Tráfego do Rio de Janeiro): Municipal traffic authority in Rio de Janeiro performing the same integrated traffic engineering, enforcement, and public transportation oversight role as CET Santos, with comparable regulatory mandate under Brazilian Traffic Code.
• CET-SP (Companhia de Engenharia de Tráfego de São Paulo): Municipal public company responsible for traffic engineering, enforcement, and transportation administration in São Paulo. Operates an identical mandate and service portfolio (radars, fines, permits, signals) but at much larger scale, making it the most direct structural peer.
• BHTRANS (Empresa de Transporte e Trânsito de Belo Horizonte): Municipal public company managing traffic, transportation, and parking in Belo Horizonte with the same exclusive government mandate structure as CET Santos, offering a directly comparable operational model in another major Brazilian city.
• URBS (Urbanização de Curitiba S.A.): Municipal public company in Curitiba administering urban traffic, public transport, and integrated transit systems. Comparable structure as a municipal public company with both traffic management and public transportation administration duties.

Broad incumbents

• EMTU (Empresa Metropolitana de Transportes Urbanos de São Paulo): State-level metropolitan transportation authority for the São Paulo metro region, including connections to Santos via Baixada Santista. Overlaps with CET Santos on intermunicipal bus regulation but operates at a broader regional scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cet---santos

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cet - Santos