Canada EU Trade and Investment Association (CEUTIA)

What Canada EU Trade and Investment Association (CEUTIA) does

CEUTIA (Canada EU Trade and Investment Association, pronounced "Q-'cha!") is a Brussels-based not-for-profit trade association founded in 2017 with the stated purpose of strengthening the Canada-EU economic and trade relationship. The organization operates as a Business-to-Government (B2G) dialogue platform, identifying and assembling government and private sector Canada-EU stakeholders in Belgium and Canada, tracking and advancing issues of importance to the bilateral relationship, and raising awareness of trade opportunities. CEUTIA's core service offering is event-based: it organizes and hosts a portfolio of policy forums including the CETA Series (examining geopolitics, raw materials, clean tech, labour mobility, and professional qualifications), Chief Economist Panel Debates, EU Law Summits, roundtables, and networking breakfasts, held both in-person at the Canadian Mission to the EU in Brussels and online.

The platform has no proprietary technology products, software, APIs, or AI components; its underlying "infrastructure" is diplomatic and convening in nature, anchored by leadership with direct trade-policy credentials (former Canadian Ambassador David Plunkett as Chairman, EU-qualified lawyer Mark Camilleri as President and CEO, and EU-Canada Government Relations Expert Julien Schiettecatte as Executive Director). CEUTIA is headquartered at Avenue Louise 65, Brussels, and operates as a membership-based association.

CEUTIA's business model is non-commercial: revenue derives from membership fees, event sponsorships (from entities including Vale Base Metals, Glencore, Teck Resources, Rio Tinto, and the Province of Saskatchewan), and strategic partnerships with the Canadian Mission to the EU, Business Council of Canada, ECIPE, European Commission, European Parliament, and MLex. Customer segments span government stakeholders (Canadian and EU), private sector businesses, trade experts and academics, and industry-specific verticals (mining, clean tech, architecture, professional services). The organization does not publish commercial pricing and operates on a not-for-profit basis with no parent company, subsidiaries, or disclosed funding rounds.

Name

Canada EU Trade and Investment Association (CEUTIA)

Legal name

Canada EU Trade and Investment Association (CEUTIA)

Website

https://ceutia.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CEUTIA is a Brussels-based not-for-profit trade association founded in 2017 that strengthens Canada-EU economic and trade relations by convening government and private sector stakeholders through B2G dialogue, organizing policy-focused events such as the CETA Series, panel debates, and networking forums.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Trade policy dialogue
• Business government engagement
• International trade advocacy
• Policy networking events
• Trade association services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Association Operations: As a not-for-profit organization founded in 2017, CEUTIA generates revenue through membership fees, event sponsorships, and partnerships with government missions (Canadian Mission to the EU) and organizations such as the Business Council of Canada. The association does not sell commercial products or services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CEUTIA is a not-for-profit trade association that organizes and hosts policy-focused events, roundtables, and B2G dialogue forums — including the CETA Series, Chief Economist Panel Debates, and EU Law Summits — to bring together Canadian and EU government, business, and academic stakeholders. Its core deliverable is event programming and stakeholder convening services that advance awareness and action on Canada-EU economic and trade relations; the association does not sell commercial products, software, or proprietary technology.

Product overview

CEUTIA is a not-for-profit trade association platform that provides event-based services, networking opportunities, and B2G dialogue facilitation for Canada-EU economic and trade stakeholders. The organization offers event organization services including the CETA Series of policy-focused discussions, roundtable discussions, and networking breakfasts. CEUTIA does not offer traditional technology products or software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• CETA Series Events A recurring series of policy-focused events that convene Canadian and EU government officials, business leaders, trade experts, and academics to discuss the Canada-EU economic and trade relationship, with a primary focus on CETA implementation. Episodes are held in person at the Canadian Mission to the EU in Brussels and online.

Quantifiable outcome

• Since CETA provisional application in 2017, two-way trade in goods has surged by over 75%, and bilateral trade in services has grown by 97%

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Canadian Mission to the European UnioncoreStrategic or Co-development Partner · 1 January 2017Primary government partner with whom CEUTIA organizes events and fosters B2G dialogue. CEUTIA organizes events on behalf of the Canadian Mission to the EU at their headquarters (57 Avenue des Arts, Brussels). The Mission's Commercial & Economic Counsellor and Senior Trade Commissioner moderate CEUTIA events.
• Business Council of CanadacoreStrategic or Co-development PartnerKey strategic partner for organizing Canada-EU economic relationship events. The Business Council of Canada collaborates with CEUTIA and ECIPE on events such as the Chief Economist Panel Debate. Their Vice President Robert Asselin participates in CEUTIA discussions on improving Canada-EU relations.
• ECIPE (European Centre for International Political Economy)coreStrategic or Co-development PartnerBrussels-based think tank that co-hosts CEUTIA events including the Chief Economist Panel Debate. ECIPE experts like Koen Berden (lead author of DG Trade's ex-post assessment of CETA) and Erik van der Marel contribute to CEUTIA events and provide research expertise.
• MLexcoreStrategic or Co-development PartnerMLex (Europe Managing Editor Kait Bolongaro) serves as moderator and media partner for CEUTIA events including the CETA Series on Raw Materials and Clean Tech. Provides editorial expertise and coverage of trade policy issues.
• European CommissioncoreStrategic or Co-development PartnerEU government body whose officials (DG Trade, DG GROW) participate in CEUTIA events. The European Commission conducted the comprehensive ex-post evaluation of CETA that concluded the agreement is delivering positive results for both Canada and the EU.
• CanCham BeLuxminorStrategic or Co-development PartnerCanadian Chamber of Commerce in Belgium and Luxembourg co-organizes events with CEUTIA, such as the Women's Entrepreneurship Day Networking Breakfast, expanding the network of Canadian businesses in Europe.
• Cámara de Comercio Canadá España (CCCE)minorStrategic or Co-development PartnerCanadian Chamber of Commerce in Spain co-organized the Meeting of CanChams of Europe with CEUTIA in Madrid, enhancing Canada-Europe business network collaboration.
• Vale Base MetalsminorGTM or Marketing PartnerMining company sponsor of CEUTIA's Raw Materials Week 2024 event. Represents private sector engagement in CEUTIA's work on Canada-EU raw materials partnerships. Spencer Page, Lead for UK and EU Corporate Affairs, participates as panel speaker.
• GlencoreminorGTM or Marketing PartnerMining company sponsor of CEUTIA's Partners in Resilience: Advancing Canada-EU Cooperation in Raw Materials event (2025). Vincenzo Conforti, Head of Government Relations Europe, participates as panel speaker.
• Teck ResourcesminorGTM or Marketing PartnerMining company sponsor of CEUTIA's raw materials events. Katie Fedosenko, Director ESG Engagement, and Catherine Adair, Director External Engagement Europe, participate as panel speakers on Canada-EU raw materials partnerships.
• Province of SaskatchewanminorGTM or Marketing PartnerProvincial government sponsor of CEUTIA's raw materials events. David Anderson, Managing Director of Saskatchewan Germany Office, participates as panel speaker representing Saskatchewan government interests in Canada-EU mining cooperation.
• University of OttawaminorStrategic or Co-development PartnerPartnered with CEUTIA on the Canada-EU Economic Relationship Roundtable Discussion. Patrick Leblond, CN-Paul M. Tellier Chair on Business and Public Policy at University of Ottawa, hosts events and contributes academic expertise.
• CETA Joint CommitteecoreOthersBilateral committee overseeing CETA implementation. Discussions reflected in European Parliament's recommendations on enhanced EU-Canada cooperation. CEUTIA tracks and advances issues through this governmental body.
• European ParliamentcoreStrategic or Co-development PartnerLegislative body whose Members (MEPs) including Tobias Cremer (Rapporteur for enhanced EU-Canada cooperation) and Javier Moreno Sánchez (President of Delegation for relations with Canada) participate in CEUTIA events. Parliament issued recommendations on enhanced EU-Canada cooperation.
• Export Development Canada (EDC)minorStrategic or Co-development PartnerCanada's export credit agency whose Europe Business Development Director Klaus Houben participates as panel speaker at CEUTIA events, providing perspective on trade finance and export development.
• Rio TintominorGTM or Marketing PartnerMining company represented at CEUTIA events on Canada-EU raw materials. Jonathan Vanherberghen, Director External Affairs Europe and Government Relations Europe, participates as panel speaker.
• Regulatory Organizations of Architecture in Canada (ROAC)minorStrategic or Co-development PartnerCanadian regulatory body for architects that partnered with CEUTIA for the MRAA event examining the Canada-EU Mutual Recognition Agreement for Professional Qualifications of Architects.
• Architects' Council of Europe (ACE)minorStrategic or Co-development PartnerEuropean regulatory body for architects that partnered with CEUTIA for the MRAA event examining mutual recognition of professional qualifications under CETA.
• Canada CleanTech AllianceminorStrategic or Co-development PartnerIndustry association whose Executive Director Lynn Côté participates as panel speaker at CEUTIA's Clean Tech events, representing Canada's clean technology sector.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atlantic Council: Washington-based international affairs think tank with active transatlantic economic and trade programs. Comparable in convening transatlantic policymakers and business leaders on trade and geopolitics, though at much larger scale and broader scope than CEUTIA.

Direct peers

• Centre for European Policy Studies (CEPS): Leading Brussels-based EU policy think tank producing research and high-level events on trade, economic and regulatory issues. Comparable as a Brussels convening platform for B2G dialogue with deep EU institution ties.
• American Chamber of Commerce to the European Union (AmCham EU): Brussels-based bilateral business association representing US interests to the EU. Closest structural analog to CEUTIA: a non-profit, B2G dialogue platform convening one country's private sector with EU policymakers, with a comparable membership-and-event revenue model.
• European Policy Centre (EPC): Brussels-based think tank convening EU policymakers, business and civil society. Comparable in B2G convening model, event-driven programming, and Brussels-centric EU policy focus adjacent to trade.
• Business Council of Canada: Ottawa-based business association of Canadian CEOs. Already a CEUTIA partner; comparable as a national-level business advocacy organization running executive convening and policy events, with overlapping Canada-EU stakeholder networks.
• European Centre for International Political Economy (ECIPE): Brussels-based trade and economic policy think tank. Already a CEUTIA partner; comparable in mission (research-driven trade-policy dialogue), Brussels location, and convening model with governments and business.
• Canadian Chamber of Commerce in Belgium and Luxembourg (CanCham BeLux): Brussels-based bilateral chamber promoting Canadian business interests in BeLux. Already a CEUTIA co-organizer; comparable membership organization running networking and policy events for Canadian-EU stakeholders.

Others

• Konrad-Adenauer-Stiftung (KAS) Brussels Office: German political foundation with a Brussels EU office running B2G dialogue and policy events. Comparable in operating a Brussels-based event/convening platform that connects a national/regional constituency with EU policymakers, though funded as a party-affiliated foundation rather than a trade association.

Regional players

• Canada-UK Chamber of Commerce: Bilateral chamber linking Canadian businesses with the UK market. Comparable to CEUTIA in bilateral-trade-association model, but operating on the Canada-UK corridor rather than Canada-EU, with a similar convening-and-networking event model.
• Canadian Council of Chief Executives (now Business Council of Canada): Canadian-side peer organization; while Canada-focused, it shapes the Canadian private-sector positions that CEUTIA helps channel into EU dialogue, making it a structural complement rather than a direct competitor.

Market position

Weaknesses1 record

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/canada-eu-trade-and-investment-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canada EU Trade and Investment Association (CEUTIA)