CF Mekong By CroisiEurope

What CF Mekong By CroisiEurope does

CF Mekong by CroisiEurope (legal name Compagnie Fluviale du Mekong) operates a boutique river cruise business on the Lower Mekong between Siem Reap, Cambodia and Ho Chi Minh City (Saigon), Vietnam. Founded in 2000 by French tour operators led by Christophe Sentuc, the company pioneered Mekong river cruising with the launch of the Toum Tiou I in 2002 — the first shallow-draft vessel capable of navigating the entire Lower Mekong from Siem Reap pier directly into Saigon harbour without bus transfers. The fleet comprises five steel-hull vessels ranging from 10 to 31 cabins (20–62 passengers each): Toum Tiou I, Toum Tiou II, Lan Diep, Indochine I, and the Bureau Veritas-certified Indochine II. CF Mekong offers four cruise products — Classic, Discovery, Biking, and Custom Charter — targeting culturally-inclined mature travelers, couples, solo travelers, active/adventure travelers, and B2B charter clients (travel agents, corporates).

The company was acquired by CroisiEurope, a Schmitter-family French river cruise operator founded in 1976, in 2014, which provided global distribution access across France, the USA, the UK, Spain, and Canada. CF Mekong operates a hybrid go-to-market combining direct-to-consumer booking via its multilingual (English, French, German) website with a B2B travel agent and charter program. Pricing is all-inclusive, ranging from $1,545 to $2,522 per person (double occupancy) for 7–9 night itineraries covering accommodation, meals, excursions, drinks, and gratuities, with promotional discounts for early bookings, solo travelers (no single supplement on select departures), and couples (50% off second guest). Revenue is not publicly disclosed; the company has 21 employees and is headquartered in Phnom Penh, Cambodia, with CroisiEurope's Strasbourg headquarters serving as the parent regional office. The company has no disclosed AI, software platform, or recurring subscription revenue model — its moat rests on physical-asset uniqueness (shallow-draft vessels), first-mover brand position (25+ years), Bureau Veritas certification, and the parent company's distribution network.

Name

CF Mekong By CroisiEurope

Legal name

Compagnie Fluviale du Mekong

Website

https://cfmekong.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

CF Mekong by CroisiEurope operates a five-vessel boutique river cruise fleet on the Lower Mekong between Siem Reap, Cambodia and Saigon, Vietnam, offering all-inclusive 8–9 day itineraries to culturally-inclined mature travelers, couples, solo travelers, and B2B charter clients under parent CroisiEurope's global distribution network.

Ownership category

akta.pro rank

Product category

River Cruises

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro industry

PRIMARYTHAEACAC

Boutique Small-Ship River Cruises

Travel & Hospitality/Cruises & Maritime Leisure Travel/River Cruise Operators

SECONDARYTHAEACAA

Luxury River Cruise Operators

Travel & Hospitality/Cruises & Maritime Leisure Travel/River Cruise Operators

SECONDARYTHAEACAL

Theme & Specialty River Cruises (Culinary/Wellness/Music/etc.)

Travel & Hospitality/Cruises & Maritime Leisure Travel/River Cruise Operators

SECONDARYTHAEACAK

River Cruise + Land Tour Packages (Cruisetours)

Travel & Hospitality/Cruises & Maritime Leisure Travel/River Cruise Operators

Keywords

• Mekong river cruises
• Boutique river cruising
• Cambodia Vietnam cruises
• Shallow-draft vessels
• Cultural heritage cruises

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Package Cruise Revenue: All-inclusive cruise packages sold per person based on double occupancy. Pricing varies by ship class (Toum Tiou, Lan Diep, Indochine), cabin deck (Upper/Main), and itinerary (8-day Classic or 9-day Discovery). Prices range from $1,545 to $2,522 per person. Solo traveler single supplements available with occasional no-supplement promotions.
2. Charter Revenue: Full-ship charters available for groups, companies, and organizations. Ships range from 10-31 cabins, allowing private exclusive use of vessels for customized itineraries. Charter inquiries handled through dedicated email ([email protected]).
3. Optional Excursions and Add-ons: Additional revenue from optional shore excursions such as Saigon After Dark Vespa Tour ($120-139 per person), cooking classes, and other premium experiences beyond the standard included activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

CF Mekong By CroisiEurope operates all-inclusive boutique river cruises on the Lower Mekong River between Siem Reap (Cambodia) and Saigon (Vietnam) using a fleet of five shallow-draft vessels (20–62 passengers each). The company sells four cruise products — Classic, Discovery, Biking, and Custom Charter — marketed directly to consumers and through travel agents, with packages including accommodation, meals, guided excursions, onboard drinks, and gratuities.

Product overview

CF Mekong by CroisiEurope operates a portfolio of five Mekong River cruise vessels offering four distinct cruise types: the Mekong Classic Cruise (8-9 days) for leisurely travelers aboard Toum Tiou or Toum Tiou I; the Mekong Discovery Cruise (9 days) with active excursions including biking, kayaking, and village exploration aboard Toum Tiou II; the Mekong Biking Cruise (9 days) combining cycling with river cruising; and the Mekong Custom Cruise offering fully tailored charter experiences. The fleet ranges from intimate 10-cabin vessels (Toum Tiou I, 20 passengers) to the larger 31-cabin Indochine II (62 passengers). All ships feature period-style designs inspired by traditional Mekong riverboat aesthetics, with the unique capability to navigate the entire Lower Mekong from Siem Reap to Saigon.

Differentiator

Problem solved

Functional benefit

Products and services

• Mekong Classic Cruise An 8- or 9-day culturally rich Mekong River cruise tailored for leisurely travelers, combining traditional sightseeing with classic relaxation aboard the elegant Toum Tiou or Toum Tiou I. Includes visits to timeless Mekong villages, Phnom Penh, Tonle Sap Lake, and Angkor Wat at a relaxed pace with daily guided tours and colonial-style comfort.
• Mekong Discovery Cruise A 9-day Mekong River adventure for active independent travelers featuring biking, kayaking, and local village exploration aboard the intimate Toum Tiou II. Includes visits to remote villages, Tra Su Forest biodiversity, and cultural immersion alongside cycling and water-based activities.
• Mekong Biking Cruise A unique 9-day active journey along the Mekong combining river cruising with guided cycling adventures. Explores Siem Reap countryside, Kampong Cham rural villages, Chau Doc borderlands, and Mekong Delta backroads.
• Mekong Custom Cruise A fully tailored Mekong cruise experience crafted around individual interests, schedule, and travel style. Includes private vessel experience with exclusive boat use, dedicated crew and guides, and flexible departure points and routing.

Quantifiable outcome

• 25+ years continuous operation on the Mekong River
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• CroisiEuropecoreStrategic or Co-development Partner · 1 January 2014CroisiEurope acquired CF Mekong Cruises in 2014. The Schmitter family-founded company (established 1976) brought global expertise, distribution network, and investment in fleet expansion including the Indochine II. This parent company relationship provides operational support, booking infrastructure, and access to European and global markets.
• Phoenix ReisenmajorChannel Partner/ Reseller/ Distributor · 1 January 2008German cruise company that partnered with CF Mekong to charter the Lan Diep vessel. Phoenix Reisen sold cruise packages to German-speaking markets, providing steady demand and international distribution for CF Mekong's fleet.
• Rivage du MondeminorChannel Partner/ Reseller/ Distributor · 1 January 2008Paris-based travel company that chartered CF Mekong vessels (Indochine and Lan-Diep) until April 2012 to serve French and European markets directly.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pandaw Cruises: Asia-focused boutique river cruise operator with shallow-draft vessels on the Mekong and other SE Asian rivers. Closest direct competitor in vessel size, route, and experiential positioning.
• Heritage Line: Boutique river cruise brand operating intimate vessels in Vietnam/Cambodia including on the Mekong. Overlaps directly with CF Mekong's small-ship, culturally immersive positioning and target clientele.
• Sanctuary Retreats: Luxury boutique river cruise line with ships on the Mekong and Irrawaddy. Competes in the same small-ship, all-inclusive luxury experiential niche in Asia.
• Aqua Expeditions: Luxury boutique river cruise operator with vessels in the Mekong (Aqua Mekong) and Amazon. Directly comparable design language, cabin count, and ultra-premium pricing strategy.
• Uniworld Boutique River Cruise Collection: Premium all-inclusive boutique river cruise brand that has historically offered Mekong itineraries. Closest global brand analog to CF Mekong's boutique all-inclusive positioning.

Broad incumbents

• Viking River Cruises: Largest river cruise operator globally with Mekong itineraries. Competes on scale, marketing, and pricing rather than on boutique intimacy; significant competitive threat to CF Mekong.
• Avalon Waterways: Globally established river cruise line with Mekong sailings via partner ships. Larger, mainstream incumbent with strong trade distribution that overlaps with CF Mekong's target customer.
• AmaWaterways: Premium river cruise line offering Mekong itineraries through chartered vessels. Comparable active/cycling shore program offerings and premium demographic targeting.
• Scenic Luxury Cruises & Tours: Luxury river cruise operator with Mekong sailings. Competitor at the upper end of the market with comparable all-inclusive, but larger-ship, approach.

Regional players

• APT (Australian Pacific Touring): Australian-headquartered premium tour operator that includes Mekong river cruise itineraries in its Asia portfolio. Indirect competitor sourcing passengers predominantly from Australia/New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC96z8VcUm8d765CnVsPn_Sw
• Facebookfacebook.com/CFMekongRiverCruises
• LinkedInlinkedin.com/company/posts
• Instagraminstagram.com/cfmekong
• Xx.com/cfmekong

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CF Mekong By CroisiEurope