Team Johnson

What Team Johnson does

Team Johnson is a privately held personal brand business operated by founder Chalene Johnson, organized around content, community, and experiences for women over 50. The company produces a weekly podcast (The Chalene Show) distributed on Spotify and Apple Podcasts, publishes a blog on relationships, aging, and midlife topics, runs a private Patreon community (Camp Be More) with weekly bonus episodes, live Q&As, and member chats, and hosts an annual in-person retreat in Las Vegas. A separate fitness/lifestyle digital program called Phase It is offered through phaseitup.com. The business has 14 employees and operates entirely on third-party platforms (Patreon, Spotify, Apple Podcasts, Instagram, YouTube, Facebook, WordPress) with no proprietary technology stack.

Revenue is generated through four streams: recurring Patreon membership subscriptions, one-time ticket sales for the Camp Be More annual retreat, podcast advertising and sponsorships, and sales of digital programs such as Phase It. The go-to-market model is direct-to-consumer and community-led, using the podcast and blog as top-of-funnel awareness engines, email and organic social for mid-funnel nurturing, and Patreon plus the in-person event as bottom-of-funnel paid conversion. The primary customer segment is women over 50 navigating midlife transitions, including aging anxiety, relationship dynamics, and gray divorce, with a stated community of 1,200+ women members on Patreon. The company is founder-dependent, with Chalene Johnson as the sole founder and public face of the brand, and no external funding, M&A activity, or corporate structural changes disclosed in the source data.

Name

Team Johnson

Legal name

Chalene Johnson

Website

https://chalenejohnson.com

Company type

Private

Operating status

Operating

Short description

Team Johnson operates Chalene Johnson's personal brand business, producing a podcast, blog, private Patreon community, and annual in-person retreat (Camp Be More) targeting women over 50 navigating midlife transitions, relationships, and aging. Revenue comes from Patreon subscriptions, event tickets, podcast sponsorships, and digital programs.

Ownership category

akta.pro rank

Product category

Lifestyle and Personal Development Media

NAICS

Independent Artists, Writers, and Performers (71151), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Convention and Trade Show Organizers (561920)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Lifestyle podcast
• Women's community
• Fitness programs
• Personal development
• In-person retreats

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Patreon Membership Subscriptions: Recurring monthly subscription revenue from the Patreon private community, offering weekly bonus episodes, member-only community chats, and direct Q&A access with Chalene.
2. In-Person Event Tickets (Camp Be More): One-time ticket sales for the annual Camp Be More in-person retreat held in Las Vegas, NV.
3. Podcast Advertising / Sponsorships: Monetization of the Chalene Show podcast through sponsor integrations and advertising read into episodes.
4. Digital Content & Programs (Phase It Up / Camp Be More): Digital programs and courses sold through owned properties (phaseitup.com, campbemore.com) covering fitness, lifestyle, and personal development topics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Team Johnson operates Chalene Johnson's personal brand content business, producing a weekly podcast (The Chalene Show), a fitness/lifestyle program (Phase It), an annual in-person women's retreat (Camp Be More), and a paid private Patreon community. The business combines free content (podcast, blog, social media) with premium membership and live event experiences targeted at women over 50 navigating midlife transitions.

Product overview

Team Johnson (Chalene Johnson) operates a personal brand content business offering a portfolio of products centered on helping women navigate fitness, relationships, and aging. The core offerings include The Chalene Show podcast (available on Spotify and Apple Podcasts), Camp Be More (an annual in-person event), Phase It (a fitness/lifestyle program), and a private Patreon community providing bonus content and direct engagement. The products work together as a content-to-community funnel: the podcast and blog attract audiences, while Camp Be More and Patreon provide deeper engagement and premium access.

Differentiator

Problem solved

Functional benefit

Products and services

• The Chalene Show (Podcast) A weekly podcast covering diet, fitness, life balance, aging, and relationships for women navigating midlife transitions. Distributed on Spotify and Apple Podcasts with bonus episodes reserved for Patreon members.
• Camp Be More An annual in-person community retreat for women featuring workshops and networking, held in Las Vegas, NV. Designed for women seeking connection and personal growth beyond the podcast.
• Phase It A fitness and lifestyle digital program for women focused on fitness, aging, and personal development, delivered through phaseitup.com.
• Patreon Community A subscription-based private membership community offering weekly bonus podcast episodes, live Q&A sessions with Chalene Johnson, and member-only community chats beyond the public podcast feed.
• Blog Editorial blog publishing articles on relationships, gray divorce, midlife topics, aging, and personal growth for women.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• SpotifyminorChannel Partner/ Reseller/ DistributorSpotify is used as a distribution platform for The Chalene Show podcast. Episodes are available on Spotify for free to all users, with bonus episodes gated behind Patreon membership.
• Apple PodcastsminorChannel Partner/ Reseller/ DistributorApple Podcasts serves as a podcast distribution platform for The Chalene Show, enabling discovery and listenership among Apple device users.
• PatreoncoreChannel Partner/ Reseller/ DistributorPatreon is the primary premium membership platform, hosting the private community (Camp Be More), weekly bonus podcast episodes, member-only community chats, and direct Q&A sessions with Chalene Johnson. It is the core paid conversion and retention mechanism.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rachel Hollis: Personal brand built around women's empowerment with bestselling books, top-ranked podcast, and large-scale in-person events (Rise conferences). Direct comparable in women's personal development with similar content-to-community-to-event funnel.
• Marie Forleo: Personal brand and online educator with MarieTV, top-rated podcast, and B-School community/course platform focused on women entrepreneurs. Comparable direct-to-consumer content and paid community model.
• Mel Robbins: Personal brand built around bestselling books (The 5 Second Rule), top-ranked podcast (The Mel Robbins Podcast), and digital courses. Similar content-led monetization with multi-channel distribution to women and broader audiences.
• Brené Brown: Researcher-turned-personal-brand with bestselling books, Netflix specials, the Unlocking Us podcast, and live workshops/Events. Comparable in personal development content and live-event monetization.
• Glennon Doyle: Personal brand built around women's empowerment with bestselling books (Untamed, Love Warrior), the We Can Do Hard Things podcast, and online community. Comparable women's personal development brand with similar DTC content model.
• Jenna Kutcher: Personal brand for women with the Goal Digger podcast, online courses, and membership community. Similar content-to-paid-funnel structure targeting women entrepreneurs and creatives.
• Marie Kondo (KonMari Media): Women's-focused personal brand built around bestselling books, Netflix series, online courses, and consulting. Comparable content-led brand with strong female demographic focus and multi-platform distribution.

Broad incumbents

• Mindvalley: Established personal development platform with courses, global live events (Mindvalley LIVE), and a large membership community. Comparable subscription-based content and in-person event model at significantly greater scale and broader topic coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@chalenejohnson
• Facebookfacebook.com/chalenejohnson
• Instagraminstagram.com/chalenejohnson/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Johnson