Team Johnson
Team Johnson operates Chalene Johnson's personal brand business, producing a podcast, blog, private Patreon community, and annual in-person retreat (Camp Be More) targeting women over 50 navigating midlife transitions, relationships, and aging. Revenue comes from Patreon subscriptions, event tickets, podcast sponsorships, and digital programs.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Team Johnson does
Team Johnson is a privately held personal brand business operated by founder Chalene Johnson, organized around content, community, and experiences for women over 50. The company produces a weekly podcast (The Chalene Show) distributed on Spotify and Apple Podcasts, publishes a blog on relationships, aging, and midlife topics, runs a private Patreon community (Camp Be More) with weekly bonus episodes, live Q&As, and member chats, and hosts an annual in-person retreat in Las Vegas. A separate fitness/lifestyle digital program called Phase It is offered through phaseitup.com. The business has 14 employees and operates entirely on third-party platforms (Patreon, Spotify, Apple Podcasts, Instagram, YouTube, Facebook, WordPress) with no proprietary technology stack.
Revenue is generated through four streams: recurring Patreon membership subscriptions, one-time ticket sales for the Camp Be More annual retreat, podcast advertising and sponsorships, and sales of digital programs such as Phase It. The go-to-market model is direct-to-consumer and community-led, using the podcast and blog as top-of-funnel awareness engines, email and organic social for mid-funnel nurturing, and Patreon plus the in-person event as bottom-of-funnel paid conversion. The primary customer segment is women over 50 navigating midlife transitions, including aging anxiety, relationship dynamics, and gray divorce, with a stated community of 1,200+ women members on Patreon. The company is founder-dependent, with Chalene Johnson as the sole founder and public face of the brand, and no external funding, M&A activity, or corporate structural changes disclosed in the source data.
Team Johnson firmographics
Firmographics- Name
- Team Johnson
- Legal name
- Chalene Johnson
- Website
- https://chalenejohnson.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Team Johnson operates Chalene Johnson's personal brand business, producing a podcast, blog, private Patreon community, and annual in-person retreat (Camp Be More) targeting women over 50 navigating midlife transitions, relationships, and aging. Revenue comes from Patreon subscriptions, event tickets, podcast sponsorships, and digital programs.
- Ownership category
- akta.pro rank
Team Johnson industry classification
Industry- Product category
- Lifestyle and Personal Development Media
- NAICS
- Independent Artists, Writers, and Performers (71151), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Convention and Trade Show Organizers (561920)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
Keywords
Team Johnson business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Patreon Membership Subscriptions: Recurring monthly subscription revenue from the Patreon private community, offering weekly bonus episodes, member-only community chats, and direct Q&A access with Chalene.
- In-Person Event Tickets (Camp Be More): One-time ticket sales for the annual Camp Be More in-person retreat held in Las Vegas, NV.
- Podcast Advertising / Sponsorships: Monetization of the Chalene Show podcast through sponsor integrations and advertising read into episodes.
- Digital Content & Programs (Phase It Up / Camp Be More): Digital programs and courses sold through owned properties (phaseitup.com, campbemore.com) covering fitness, lifestyle, and personal development topics.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Team Johnson product offering
Product offeringCore offering
Team Johnson operates Chalene Johnson's personal brand content business, producing a weekly podcast (The Chalene Show), a fitness/lifestyle program (Phase It), an annual in-person women's retreat (Camp Be More), and a paid private Patreon community. The business combines free content (podcast, blog, social media) with premium membership and live event experiences targeted at women over 50 navigating midlife transitions.
Product overview
Team Johnson (Chalene Johnson) operates a personal brand content business offering a portfolio of products centered on helping women navigate fitness, relationships, and aging. The core offerings include The Chalene Show podcast (available on Spotify and Apple Podcasts), Camp Be More (an annual in-person event), Phase It (a fitness/lifestyle program), and a private Patreon community providing bonus content and direct engagement. The products work together as a content-to-community funnel: the podcast and blog attract audiences, while Camp Be More and Patreon provide deeper engagement and premium access.
Differentiator
Problem solved
Functional benefit
Products and services
- The Chalene Show (Podcast) A weekly podcast covering diet, fitness, life balance, aging, and relationships for women navigating midlife transitions. Distributed on Spotify and Apple Podcasts with bonus episodes reserved for Patreon members.
- Camp Be More An annual in-person community retreat for women featuring workshops and networking, held in Las Vegas, NV. Designed for women seeking connection and personal growth beyond the podcast.
- Phase It A fitness and lifestyle digital program for women focused on fitness, aging, and personal development, delivered through phaseitup.com.
- Patreon Community A subscription-based private membership community offering weekly bonus podcast episodes, live Q&A sessions with Chalene Johnson, and member-only community chats beyond the public podcast feed.
- Blog Editorial blog publishing articles on relationships, gray divorce, midlife topics, aging, and personal growth for women.
Companies that use Team Johnson
Customer profileSegments1 record
Ideal customer profiles1 record
Team Johnson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Team Johnson partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- SpotifyminorSpotify is used as a distribution platform for The Chalene Show podcast. Episodes are available on Spotify for free to all users, with bonus episodes gated behind Patreon membership.
- Apple PodcastsminorApple Podcasts serves as a podcast distribution platform for The Chalene Show, enabling discovery and listenership among Apple device users.
- PatreoncorePatreon is the primary premium membership platform, hosting the private community (Camp Be More), weekly bonus podcast episodes, member-only community chats, and direct Q&A sessions with Chalene Johnson. It is the core paid conversion and retention mechanism.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Team Johnson competitors and assessment
Company assessmentDirect peers
- Rachel Hollis: Personal brand built around women's empowerment with bestselling books, top-ranked podcast, and large-scale in-person events (Rise conferences). Direct comparable in women's personal development with similar content-to-community-to-event funnel.
- Marie Forleo: Personal brand and online educator with MarieTV, top-rated podcast, and B-School community/course platform focused on women entrepreneurs. Comparable direct-to-consumer content and paid community model.
- Mel Robbins: Personal brand built around bestselling books (The 5 Second Rule), top-ranked podcast (The Mel Robbins Podcast), and digital courses. Similar content-led monetization with multi-channel distribution to women and broader audiences.
- Brené Brown: Researcher-turned-personal-brand with bestselling books, Netflix specials, the Unlocking Us podcast, and live workshops/Events. Comparable in personal development content and live-event monetization.
- Glennon Doyle: Personal brand built around women's empowerment with bestselling books (Untamed, Love Warrior), the We Can Do Hard Things podcast, and online community. Comparable women's personal development brand with similar DTC content model.
- Jenna Kutcher: Personal brand for women with the Goal Digger podcast, online courses, and membership community. Similar content-to-paid-funnel structure targeting women entrepreneurs and creatives.
- Marie Kondo (KonMari Media): Women's-focused personal brand built around bestselling books, Netflix series, online courses, and consulting. Comparable content-led brand with strong female demographic focus and multi-platform distribution.
Broad incumbents
- Mindvalley: Established personal development platform with courses, global live events (Mindvalley LIVE), and a large membership community. Comparable subscription-based content and in-person event model at significantly greater scale and broader topic coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Team Johnson social profiles
Digital presenceTeam Johnson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Johnson leadership team
Management profileNumber of profiles
Profiles1 record
Team Johnson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Johnson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Johnson
What does Team Johnson do?
Team Johnson operates Chalene Johnson's personal brand content business, producing a weekly podcast (The Chalene Show), a fitness/lifestyle program (Phase It), an annual in-person women's retreat (Camp Be More), and a paid private Patreon community. The business combines free content (podcast, blog, social media) with premium membership and live event experiences targeted at women over 50 navigating midlife transitions.
Is Team Johnson a public or private company?
Team Johnson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team Johnson founded?
Team Johnson was founded in -1.
How does Team Johnson make money?
Four revenue lines are on record. Patreon Membership Subscriptions are the primary driver. The others are in-Person Event Tickets (Camp Be More), podcast Advertising / Sponsorships and digital Content & Programs (Phase It Up / Camp Be More).
Who are Team Johnson's main competitors?
Direct peers on record are Rachel Hollis, Marie Forleo, Mel Robbins, Brené Brown, Glennon Doyle, Jenna Kutcher and Marie Kondo (KonMari Media). Mindvalley is listed as a broad incumbent.
Does Team Johnson have an API?
No public API is recorded for Team Johnson.
What industry is Team Johnson in?
Team Johnson's product category is Lifestyle and Personal Development Media. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of HSACAAAO, Virtual, Hybrid & Livestream Event Coordination. Its NAICS code is 71151 and its SIC code is 7812.