Coteaux, Maisons et Caves de Champagne - Patrimoine Mondial de l'UNESCO

What Coteaux, Maisons et Caves de Champagne - Patrimoine Mondial de l'UNESCO does

The Mission Coteaux, Maisons et Caves de Champagne (commonly abbreviated Mission CMCC) is a French public institutional body established on 4 July 2015 to manage and promote the UNESCO World Heritage site inscribed that same year. It is headquartered at the Agence d'urbanisme de Reims (Place des droits de l'homme, CS 90 000, 51084 Reims CEDEX) and operates with approximately 13 staff.

The Mission coordinates stewardship of an Outstanding Universal Value landscape comprising three core zones — the historic Coteaux from Cumières to Mareuil-sur-Aÿ, the Avenue de Champagne in Épernay, and the Colline Saint-Nicaise in Reims — together with a wider engagement zone of 320 communes. Its offering consists of a public information website (champagne-patrimoinemondial.org) structured around 'Découvrir', 'Comprendre' and 'S'engager' pathways, a Club des Ambassadeurs 'Ma Champagne au Patrimoine mondial' with 200+ ambassadors, an annual Marche des Réconciliations hike and gala dinner, a free webinar and podcast cycle, a recurring Appel à Projets Biodiversité co-organized with the Comité Champagne, a press space, a downloadable Médiathèque, and a printable 'Ma Champagne au Patrimoine mondial – l'Expo' exhibition.

The organization is funded through public sources, Champagne industry partnerships, and member contributions; it does not sell products or services. It operates under UNESCO World Heritage management guidelines, hosts no commercial technology stack beyond a CMS website maintained by Champagne Création, and celebrated its 10th anniversary in 2025 with a series of cultural, educational, and biodiversity initiatives.

Name

Coteaux, Maisons et Caves de Champagne - Patrimoine Mondial de l'UNESCO

Legal name

Mission Coteaux, Maisons et Caves de Champagne

Website

https://champagne-patrimoinemondial.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The Mission Coteaux, Maisons et Caves de Champagne is a French public institutional body established in 2015 to preserve and promote the UNESCO World Heritage champagne cultural landscape across 320 communes, coordinating stakeholders via its Reims-based website, ambassador club, biodiversity grants, and annual events.

Ownership category

akta.pro rank

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels7 records

Core offering

The Mission Coteaux, Maisons et Caves de Champagne (Mission CMCC) is a non-profit public institutional body that manages and promotes the UNESCO World Heritage site of the Coteaux, Maisons et Caves de Champagne across 320 communes in the Champagne wine region. Its activities encompass coordinating heritage preservation, running community engagement programs (Club des Ambassadeurs with 200+ members), issuing annual biodiversity project calls with industry partners, organizing the annual Marche des Réconciliations and gala dinner, producing educational conferences and podcasts, and operating a public information portal covering discovery, understanding, and engagement pathways for the World Heritage site.

Product overview

The organization operates as a heritage management and territorial promotion body, not a software product company. Its offering consists of a public information website (champagne-patrimoinemondial.org) and several programs: a guided discovery platform categorizing sites across 8 types (Champagne cities, wine-growing terroirs, must-see sites, exceptional viewpoints, wine civilization transmission sites, Champagne tourist routes, core zone, and information points), an Ambassador Club for community engagement, biodiversity project calls for proposals, an annual Reconciliation Stay combining a public hike and gala dinner, free webinars/podcasts under 'Ma Champagne au Patrimoine mondial', a press kit/media resource center, and a printable exhibition titled 'Ma Champagne au Patrimoine mondial l'Expo'. The site covers 320 communes and organizes discovery categories such as the historical slopes (Coteaux historiques) from Cumières to Mareuil-sur-Aÿ, the Avenue de Champagne in Épernay, and the Colline Saint-Nicaise in Reims.

Differentiator

Problem solved

Functional benefit

Brands

• Ma Champagne au Patrimoine mondial: Brand identity for the Mission's outreach and ambassador program activities.
• Club des Ambassadeurs
• Marche des Réconciliations

Products and services

• Public information website (champagne-patrimoinemondial.org) Official public website serving as the primary information portal for the UNESCO World Heritage site, offering discovery guides across 8 categories, news, event calendars, media resources, and engagement pathways for the 320 communes of the engagement zone.
• Club des Ambassadeurs 'Ma Champagne au Patrimoine mondial' Ambassador club enabling community members to actively promote and preserve the UNESCO World Heritage territory, featuring organized encounters and networking events for stakeholders.
• Séjour des Réconciliations (Marche des Réconciliations + Dîner Ma Champagne au Patrimoine mondial) Annual reconciliation-focused event combining a public hike through Champagne wine-growing terrain and a gala dinner honoring those who embody UNESCO values.
• Cycle de visioconférences 'Ma Champagne au Patrimoine mondial' + Podcasts Free online conference series and podcast episodes presented by specialist speakers, covering Champagne history, art, ecology, and heritage topics.
• Appel à Projets Biodiversité Biodiversity project call for proposals run jointly with the Comité Champagne and Maison Perrier-Jouët, inviting annual submissions to support biodiversity preservation in the Champagne region.
• Villages et Coteaux propres Annual operation inviting the 320 communes of the Champagne wine region to participate in keeping villages and slopes clean.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• UNESCOcoreStrategic or Co-development PartnerUNESCO inscribed the Coteaux, Maisons et Caves de Champagne on the World Heritage List in 2015, granting the highest level of international heritage recognition. The Mission CMCC operates in compliance with UNESCO World Heritage management guidelines.
• National Geographic / European Union (World Heritage Journeys)coreStrategic or Co-development PartnerThe Champagne World Heritage site is featured on the UNESCO-National Geographic 'World Heritage Journeys' online platform targeting Chinese and American travelers, developed under the impulse of the European Union.
• Comité ChampagnecoreStrategic or Co-development PartnerCo-organizer of the biodiversity call for projects (Appel à Projets Biodiversité), a three-year initiative to preserve and enhance biodiversity in the Champagne vineyards.
• Maison Perrier-JouëtminorStrategic or Co-development PartnerCo-sponsor of the biodiversity call for projects #4, contributing to the preservation of biodiversity within the UNESCO World Heritage site.
• ESAD (École Supérieure d'Art et de Design de Reims)minorStrategic or Co-development PartnerPartnership for the Prix Pierre Cheval trophy redesign, celebrating the 10th anniversary of the UNESCO inscription. Students from ESAD created a reimagined trophy design.
• Champagne CréationminorOthersChampagne Création (Reims-based creative agency) designed and maintains the Mission CMCC website. Listed as the creation and hosting provider in the legal notices.
• Agence d'urbanisme de ReimsminorOthersThe Mission CMCC is headquartered at the Agence d'urbanisme de Reims, which provides administrative and logistical support to the mission.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Centre des monuments nationaux: French national public institution managing roughly 100 historic monuments. Comparable as a public-sector heritage management body responsible for conservation, public access, and visitor engagement across multiple sites and regions.
• Fondation du Patrimoine: France's leading heritage preservation foundation, supporting built and natural heritage projects. Comparable in mission (heritage preservation), funding model (public-private partnerships), and stakeholder coordination role.
• Fédération des Parcs Naturels Régionaux de France: Federation of France's 58 Regional Nature Parks covering territories with conservation, sustainable tourism, and community engagement mandates. Comparable as a coordinating body for protected landscapes with eco-tourism and biodiversity programs.
• Sites & Cités remarquables de France: Association of French heritage cities and territories, including UNESCO-designated towns. Comparable in coordinating heritage and tourism promotion across a multi-commune territory with stakeholder engagement focus.

Broad incumbents

• La Cité du Vin: Bordeaux-based wine cultural center and museum with permanent exhibitions, events, and international tourism programming. Comparable as a wine-heritage themed institution promoting cultural tourism and brand-led experiences at scale.

Others

• Comité Interprofessionnel du Vin de Champagne (CIVC / Comité Champagne): Interprofessional organization governing the Champagne AOC. A core partner of the Mission, sharing territory, stakeholders, and a biodiversity agenda — comparable as a Champagne-region coordinating body with regulatory and promotional roles.
• Office de Tourisme du Grand Reims: Regional tourism office for Reims and surrounding communes. Directly partners with the Mission on visitor information distribution and tourism promotion of the UNESCO site.
• UNESCO World Heritage Centre: The framework-setting intergovernmental body that inscribed the Champagne site and provides compliance guidance. Comparable as the institutional counterpart defining the Mission's mandate and reporting obligations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYPTYiBUVcr2eW4tBaHa5zA
• Facebookfacebook.com/ChampagnePatrimoinemondial
• LinkedInlinkedin.com/company/mission-coteaux-maisons-et-caves-de-champagne-patrimoine-mondial-de-l-unesco
• Instagraminstagram.com/champagne_worldheritage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Coteaux, Maisons et Caves de Champagne - Patrimoine Mondial de l'UNESCO