CHAMPAIGN CHRYSLER JEEP DODGE RAM

What CHAMPAIGN CHRYSLER JEEP DODGE RAM does

Champaign Chrysler Jeep Dodge Ram, doing business as Sam Leman CDJR of Champaign, is a full-service automobile dealership located at 1906 Moreland Blvd, Champaign, Illinois. The dealership operates as an authorized franchise dealer for Stellantis N.V. brands — Chrysler, Dodge, Jeep, and Ram — offering the full CDJR new-vehicle lineup, which spans minivans, sedans, muscle cars, SUVs (including the Jeep Grand Wagoneer, Wagoneer S, and Grand Cherokee 4xe PHEV), and light- to heavy-duty RAM trucks. It also retails used vehicles and certified pre-owned inventory, arranges financing and insurance products, and operates an on-site service department using genuine Mopar OEM parts.

The business generates revenue through four primary streams: new vehicle sales (one-time purchases at model/trim/option pricing), used and certified pre-owned vehicle sales, service and parts, and finance/insurance products (transaction-fee revenue from arranged financing and extended service contracts). Distribution is conducted in-person at the physical showroom; the website supports inventory search, financing applications, and service scheduling but does not enable online purchase. Go-to-market is a hybrid of showroom-based field sales, phone-based sales contact, and digital/SEO presence through the DealerInspire-hosted site.

Champaign CDJR is part of the Sam Leman Automotive Group, a family-run organization founded in 1963 that operates 13 dealerships across Bloomington, Champaign, Morton, and Peoria in Central Illinois. The group provides inventory-transfer flexibility across locations, a commercial vehicle center, and a dedicated parts/service operation. Customer segments include individual retail buyers (primary) and commercial/business fleet buyers (secondary), served across the Central Illinois region including Champaign, Urbana, Decatur, and Mahomet.

Name

CHAMPAIGN CHRYSLER JEEP DODGE RAM

Legal name

Sam Leman CDJR of Champaign

Website

https://champaignchrysler.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Sam Leman CDJR of Champaign is a full-service Chrysler, Dodge, Jeep, and Ram franchise dealership in Champaign, Illinois, selling new, used, and certified pre-owned vehicles alongside financing, parts, and service. It serves retail consumers and commercial fleet buyers in Central Illinois as part of the 13-dealership Sam Leman Automotive Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Champaign

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Revenue from sales of new Chrysler, Dodge, Jeep, and Ram vehicles. Pricing varies by model, trim, and options. Transactions are one-time purchases with manufacturer support.
2. Used Vehicle Sales: Revenue from pre-owned vehicle sales including certified pre-owned models. Vehicles undergo multi-point inspection before listing.
3. Service and Parts: Revenue from automotive maintenance and repair services using genuine OEM/Mopar parts, plus parts sales.
4. Finance and Insurance Products: Revenue from arranging financing for vehicle purchases and offering extended service contracts and insurance products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sam Leman CDJR of Champaign is an authorized Chrysler, Dodge, Jeep, and Ram franchised dealership that sells new vehicles, used and certified pre-owned vehicles, and related finance, insurance, parts, and maintenance services. It also serves commercial customers with Ram trucks, chassis cabs, and ProMaster vans for fleet and upfit applications. All transactions are conducted through the Champaign, Illinois showroom or accompanying phone and website channels.

Product overview

Sam Leman CDJR of Champaign is a full-service automobile dealership offering a unified portfolio of new Chrysler, Dodge, Jeep, and RAM vehicles alongside used and certified pre-owned options. The product lineup spans minivans (Chrysler Pacifica, Pacifica Plug-in Hybrid, Voyager), muscle cars (Dodge Challenger, Charger), SUVs (Dodge Durango, Jeep Compass, Cherokee, Grand Cherokee variants, Wrangler variants, Wagoneer variants), and commercial trucks (RAM 1500, 2500, 3500, Chassis Cab, ProMaster, ProMaster EV). The dealership also provides complementary finance services and certified Mopar service and parts. The portfolio includes both traditional gasoline and electrified vehicle options (plug-in hybrids and all-electric models).

Differentiator

Problem solved

Functional benefit

Products and services

• Chrysler Pacifica Chrysler flagship minivan offering premium family transport with seating for up to eight passengers; sold new to consumers at the Champaign CDJR dealership.
• Chrysler Pacifica Plug-in Hybrid Plug-in hybrid variant of the Pacifica minivan offering electric-only driving with gasoline backup; sold new to consumers.
• Chrysler Voyager Entry-level Chrysler minivan delivering affordable family transportation; sold new to consumers.
• Dodge Challenger Iconic muscle car offering high-performance V8 engine options and classic styling; sold new to consumers.
• Dodge Charger Four-door muscle car combining performance with practical sedan functionality; sold new to consumers.
• Dodge Durango Full-size Dodge SUV with three-row seating and performance-oriented engine options; sold new to consumers.
• Dodge Hornet Compact performance SUV introducing electrified options to the Dodge lineup; sold new to consumers.
• Jeep Compass Compact Jeep SUV offering essential off-road capability and Jeep brand features in an accessible package; sold new to consumers.
• Jeep Gladiator Mid-size Jeep pickup truck combining off-road capability with truck bed functionality; sold new to consumers.
• Jeep Cherokee Compact Jeep SUV balancing on-road comfort with Trailhawk off-road capability; sold new to consumers.
• Jeep Grand Cherokee Premium mid-size Jeep SUV featuring a luxurious interior, advanced technology, and 4x4 capability; sold new to consumers.
• Jeep Grand Cherokee 4xe Plug-in hybrid variant of the Grand Cherokee offering electric-only driving with extended range; sold new to consumers.
• Jeep Grand Cherokee L Three-row version of the Grand Cherokee providing seating for up to seven passengers; sold new to consumers.
• Jeep Wrangler Iconic Jeep off-road vehicle with removable doors, roof, and windshield for open-air driving; sold new to consumers.
• Jeep Wrangler 4xe Plug-in hybrid version of the Wrangler combining off-road capability with electric efficiency; sold new to consumers.
• Jeep Wagoneer Full-size premium Jeep SUV reviving the classic Wagoneer name with three-row seating and sophisticated design; sold new to consumers.
• Jeep Grand Wagoneer Luxury variant of the Wagoneer offering premium features, advanced technology, and maximum refinement; sold new to consumers.
• Jeep Wagoneer S All-electric premium Jeep SUV expanding the brand's lineup into the electric vehicle segment; sold new to consumers.
• RAM 1500 Half-ton full-size Ram pickup truck offering half-ton payload capacity, advanced technology, and premium cabin options; sold new to consumers and small-business buyers.
• RAM 2500 Heavy-duty three-quarter ton Ram pickup truck engineered for demanding towing and hauling tasks; sold new to consumers and commercial buyers.
• RAM 3500 One-ton heavy-duty Ram pickup truck delivering maximum towing and payload capacity for commercial applications; sold new to consumers and commercial buyers.
• RAM Chassis Cab Commercial Ram truck platform built on a stripped chassis for upfitter body installations and custom commercial configurations; sold new to business and fleet buyers.
• RAM ProMaster Front-wheel-drive Ram commercial van offering cargo capacity and configuration flexibility for commercial needs; sold new to business and fleet buyers.
• RAM ProMaster EV All-electric version of the Ram ProMaster van providing zero-emission commercial transportation; sold new to business and fleet buyers.
• Used Vehicles Pre-owned inventory of vehicles across multiple makes and models, inspected by factory-trained technicians before listing; sold to consumers and small-business buyers.
• Certified Pre-Owned Vehicles Premium pre-owned vehicles meeting factory certification standards, backed by limited factory warranties and detailed vehicle history reports; sold to consumers seeking manufacturer-backed used vehicles.
• Finance Services Custom-tailored auto loans, transparent KBB-based trade-in valuations, payment calculator tools, and financing and insurance (F&I) products arranged through the dealership finance center.
• Service and Parts Dealership service department providing automotive maintenance and repairs using genuine OEM/Mopar parts, with multi-point inspections, scheduled service, Mopar coupons, and a Buy Now Pay Later option; parts are available for order.

Quantifiable outcome

• Vehicles on lot undergo extensive multi-point inspection by factory-trained technicians before inventory listing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stellantis (Parent OEM)coreChannel Partner/ Reseller/ DistributorAuthorized Chrysler, Dodge, Jeep, and Ram dealership representing Stellantis N.V. vehicle brands. Receives vehicle inventory allocation, factory training support, warranty fulfillment, and access to manufacturer incentive programs. Sells new vehicles under franchise agreement with OEM.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CarMax: Largest U.S. used-vehicle retailer with national footprint and integrated finance (CAF); competes directly for the dealership's used and CPO vehicle buyers and offers a digital-first buying experience the Champaign dealer does not.
• Sonic Automotive: Public dealer group operating franchised dealerships and EchoPark used-vehicle stores; comparable in franchised new-car retail and F&I economics, with a meaningful used-vehicle digital channel that the Champaign dealer lacks.
• AutoNation: Largest publicly traded automotive retailer in the U.S. with hundreds of franchises across many OEM brands; broadly comparable in business model (new, used, F&I, service, parts) but vastly larger and more geographically diversified.
• Asbury Automotive Group: Public auto retailer with 150+ new-vehicle franchises; comparable business model and OEM brand concentration risks, though operating at materially larger scale with a stronger digital retail platform (Clicklane).
• Lithia Motors (Lithia & Driveway): Public dealer group operating 300+ franchises nationwide with a digital retail platform (Driveway); comparable in offering breadth (new/used/F&I/service) and competing for the same retail consumer, though at substantially greater scale and with stronger digital capabilities.
• Group 1 Automotive: Public auto retailer with 200+ dealerships across the U.S. and U.K.; comparable new/used/service/parts model with similar OEM franchise dependencies but with a national footprint and public-company cost structure.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating franchised dealerships nationwide; comparable franchised dealer business model with long-tenured ownership and strong parts/service operations, though at much larger and more diversified scale.

Emerging players

• Carvana: Pure online used-vehicle retailer with home delivery and online financing; targets the same retail used-vehicle buyer as the Champaign dealer but bypasses the showroom entirely, representing a structural competitive threat to the traditional dealer model.

Direct peers

• Sam Leman Automotive Group (sibling dealerships): Parent group's other 12 dealerships in Bloomington, Morton, and Peoria operate the same franchise model, customer segments, and Stellantis brand mix — directly comparable in operating economics and customer approach.
• Bob Caldwell Chrysler Dodge Jeep Ram: Another authorized CDJR franchise dealer in the broader Central Ohio/Illinois Midwest market, operating the same Stellantis brand portfolio with comparable new/used/service/parts revenue mix — a direct comparability anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/champaign-chrysler-jeep-dodge-ram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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