Chand Palace

What Chand Palace does

Chand Palace is a single-location, full-service upscale Indian vegetarian restaurant operating at 1296 Centennial Avenue in Piscataway, New Jersey. Privately owned and operated by the Bajaj family, the restaurant is one of a small number of upscale Indian vegetarian concepts in New Jersey, anchored by a traditional menu of North and South Indian specialties prepared from multi-generational family recipes.

The business monetizes through four primary channels: dine-in service, an all-you-can-eat buffet (lunch $16.95 weekday / $23.95 weekend; dinner $25.95 across the week), online ordering for pickup and delivery via The Fastbite platform, and party tray catering with multiple SKUs and size tiers ranging from roughly $30 to $160 per tray. A table reservation system supports dine-in seat management. Operationally, the restaurant runs with approximately 14 employees, closes on Tuesdays, and runs defined lunch and dinner seatings. The technology stack is non-proprietary: a WordPress website with menu, buffet, gallery, party tray, and reservation pages, supplemented by Facebook, Instagram, and Google Reviews as customer acquisition and social proof channels.

The addressable market is the Piscataway and broader central New Jersey catchment of vegetarian Indian diners and event hosts; catering extends reach into off-premise occasions. There are no disclosed financial figures, no institutional capital, and no M&A or expansion activity in the available source material.

Name

Chand Palace

Legal name

Chand Palace

Website

https://chandpalacerestaurant.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chand Palace is a family-owned, single-location upscale Indian vegetarian restaurant in Piscataway, NJ, serving dine-in customers, all-you-can-eat buffet patrons, online pickup/delivery orders via The Fastbite, and party tray catering for events.

Ownership category

akta.pro rank

Product category

Indian Vegetarian Restaurant

NAICS

Full-Service Restaurants (722511), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Indian vegetarian restaurant
• Vegetarian buffet service
• Authentic Indian cuisine
• Party tray catering
• Online food ordering

Headquarters

HQ city

Piscataway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Service: Revenue from in-restaurant dining including a la carte menu items and buffet service across lunch and dinner periods.
2. Buffet Service: All-you-can-eat buffet offered at differentiated pricing for lunch (Mon-Fri, Sat-Sun) and dinner periods (Mon-Thurs, Fri-Sat-Sun).
3. Online Ordering: Direct food ordering through The Fastbite platform for pickup and delivery, with a 10% discount advertised for online orders.
4. Party Trays and Catering: Pre-ordered party trays in small, medium, large, and extra-large sizes for events, featuring appetizers, vegetable entrees, paneer entrees, rice dishes, and chaat items.
5. Table Reservations: Advance table booking service for dine-in customers, allowing selection of date, time, and party size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chand Palace is an upscale Indian vegetarian restaurant in Piscataway, New Jersey, serving authentic North and South Indian cuisine for dine-in, all-you-can-eat lunch and dinner buffets, à la carte menu items, online pickup and delivery orders, table reservations, and party tray catering for events. Owned and operated by the Bajaj family, the restaurant features traditional family recipes and is described as one of only a few upscale Indian vegetarian restaurants in New Jersey.

Product overview

Chand Palace is an upscale Indian vegetarian restaurant operated by the Bajaj family in Piscataway, NJ. The core offering is a full-service dine-in restaurant featuring authentic North and South Indian cuisine prepared from traditional family recipes. The business operates as a single unified restaurant with multiple service channels: dine-in (with table reservations), lunch and dinner buffet, online ordering via TheFastBite for pickup/delivery, and party tray catering for events. The menu spans appetizers, soups, rice and noodles, Indian breads, desserts, and cold appetizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service dine-in experience offering authentic North and South Indian vegetarian cuisine in an upscale setting, operated by the Bajaj family at the Piscataway, NJ location, with a menu spanning appetizers, soups, rice and noodles, Indian breads, desserts, and cold appetizers.
• Lunch and Dinner Buffet All-you-can-eat buffet service featuring rotating Indian vegetarian dishes. Lunch buffet: Monday-Friday $16.95, Saturday-Sunday $23.95. Dinner buffet: Monday-Thursday and Friday-Sunday $25.95. Tuesday closed.
• Online Ordering for Pickup and Delivery Online food ordering service for pickup and delivery through The Fastbite platform (chandpalace.thefastbite.com), with a 10% discount advertised for online pickup/delivery orders, covering Piscataway and surrounding New Jersey areas.
• Party Trays and Catering Pre-ordered catering party trays in small, medium, large, and extra-large sizes for events. Categories include appetizer trays (from $50 small), vegetable entrees (small $65, large $110, extra-large $140), paneer entrees (small $75, large $125, extra-large $160), rice trays (small $60 to extra-large $130), Indian breads (small 40 pieces at $30, large 80 pieces at $55), and chaat items.
• Table Reservation Service Online table reservation system allowing customers to select date, time, and party size for dine-in service at the Chand Palace Piscataway restaurant, with reservations confirmed by the restaurant.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The FastbitecoreChannel Partner/ Reseller/ DistributorThe Fastbite is the online ordering platform partner that powers Chand Palace's digital ordering for pickup and delivery. The platform hosts the restaurant's online menu and order processing, with a 10% discount advertised for online orders.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hot Breads: Indian vegetarian bakery and restaurant chain offering snacks, sweets, and light meals. Comparable as a vegetarian Indian concept with party-tray and catering options analogous to Chand Palace's catering business.
• Tiffin Wallah: Indian vegetarian restaurant in the Northeast US serving thalis and traditional dishes. Comparable as an independent-to-small-chain Indian vegetarian concept focused on authentic, traditional cuisine.
• Saravanaa Bhavan: Global Indian vegetarian restaurant chain with extensive buffet offerings and dine-in service. Most directly comparable to Chand Palace as a vegetarian Indian concept emphasizing traditional recipes, multiple revenue streams, and family-style dining.
• Anjappar Chettinad Restaurant: Indian vegetarian restaurant chain serving traditional South Indian cuisine with dine-in and catering services. Comparable in operating model to Chand Palace with multi-location vegetarian Indian positioning.
• Paradise Biryani: Indian restaurant chain with party-tray catering and dine-in service. Comparable operating model to Chand Palace with multi-format revenue including catering and dine-in.
• Rajbhog: Indian vegetarian restaurant and sweets chain with dine-in, buffet, and catering across the US. Comparable in vegetarian-only positioning and traditional North Indian recipe heritage similar to Chand Palace.
• Woodlands: South Indian vegetarian restaurant chain with buffet and catering operations across the US. Comparable upscale vegetarian positioning, family-run heritage, and party-tray catering model similar to Chand Palace.

Regional players

• Chowpatty: Indian fast-casual restaurant chain with locations in the Northeast US. Comparable as a New Jersey-area Indian restaurant competitor operating in a similar geographic and price-tier segment.
• Spice Village: Indian restaurant serving New Jersey with buffet and dine-in options. Comparable as a regional NJ competitor offering Indian cuisine with buffet service in a similar geography to Chand Palace.
• Moghul Fine Indian Cuisine: Upscale Indian restaurant operating in New Jersey. Comparable in upscale positioning and New Jersey geography to Chand Palace, though offers non-vegetarian menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ChandPalaceNJ
• Instagraminstagram.com/chandpalace_nj
• LinkedInlinkedin.com/company/chand-palace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chand Palace