Change Maker Hotels

Sustainable Hospitality Networkchangemakerhotels.com

Change Maker Hotels, operated by Insider Publishing GmbH from Vienna, Austria, is a curated network of 40+ vetted sustainable hotels across Austria, Germany, and South Tyrol that connects conscious travelers with sustainability-focused accommodation through editorial content, a newsletter, and a gift voucher shop.

Company typePrivate
Founded-
HeadquartersVienna, Austria
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Change Maker Hotels does

Change Maker Hotels, operated by Insider Publishing GmbH (legal entity founded in Vienna, Austria; UID-Nr ATU 6807 9278), is a curated network of sustainable and visionary hotels across Austria, Germany, and South Tyrol. The company connects conscious travelers with a vetted selection of 40+ member hotels through editorial storytelling, a weekly newsletter, an Instagram presence, and an online gift voucher shop. The platform serves two sides: travelers seeking verified sustainable accommodation, and hotel operators who join the network to gain visibility, peer recognition, and knowledge exchange with like-minded pioneers. The business is founder-led by Petra Percher-Kropf (25% owner) and Robert Kropf (75% owner), with a small editorial team of approximately 6 people.

The core product offering consists of the member hotel directory on changemakerhotels.com, the Change Maker Blog, the Visionär*innen interview series profiling hotel hosts, the newsletter, and an online gift voucher shop. The technology stack is built on standard digital infrastructure: the website is hosted by Hetzner Online GmbH in German data centers; CRM is handled by Close CRM; email marketing via Mailchimp; the voucher shop is operated by INCERT eTourismus GmbH with payment processing through hobex AG and Apple Pay; analytics via Google Analytics, Meta Pixel, and etracker. There is no proprietary technology platform or mobile app; the product is fundamentally a content-driven curation layer over third-party booking relationships with member hotels.

The revenue model is subscription-recurring combined with transactional fees. Member hotels pay annual membership contributions for visibility across the platform's communication channels (website, newsletter, Instagram). Acceptance into the network requires editorial evaluation of values and sustainability criteria, not solely payment. The voucher shop generates transaction fees on gift voucher purchases redeemable at member hotels. The newsletter itself is free, and pricing for both membership fees and hotel rates is not publicly disclosed. No external funding rounds, M&A activity, or institutional investors are indicated; ownership is concentrated entirely between the two founders.

Change Maker Hotels firmographics

Firmographics

Name: Change Maker Hotels
Legal name: Insider Publishing GmbH
Website: https://changemakerhotels.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Change Maker Hotels, operated by Insider Publishing GmbH from Vienna, Austria, is a curated network of 40+ vetted sustainable hotels across Austria, Germany, and South Tyrol that connects conscious travelers with sustainability-focused accommodation through editorial content, a newsletter, and a gift voucher shop.
Ownership category
akta.pro rank

Change Maker Hotels industry classification

Industry

Product category: Sustainable Hospitality Network
NAICS: Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
akta.pro primary industry: Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings) (THAAANAM)
akta.pro secondary industries: Lifestyle & Social Hotels (THAGADAB), Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)

Keywords

Sustainable hotel network
Hospitality curation services
Eco tourism platform
Mindful travel directory
Member hotel membership

Where Change Maker Hotels is headquartered

Location

Headquarters

HQ city: Vienna
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

Change Maker Hotels business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Membership Fees: Member hotels pay membership contributions to receive visibility on changemakerhotels.com and other communication channels including newsletter and Instagram. Acceptance into the network requires content evaluation of values and criteria, not just payment.
Newsletter Subscription: Free newsletter providing mindful travel tips, hotel recommendations, seasonal offers and competitions.
Gift Voucher Sales: Online shop selling value vouchers redeemable for hotel services at partner hotels (Member Hotels) through the INCERT system.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Membership program for hotels

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Change Maker Hotels product offering

Product offering

Core offering

Change Maker Hotels is a curated network of visionary and sustainable member hotels in Austria, Germany, and South Tyrol, promoted through changemakerhotels.com. Member hotels pay membership fees for visibility on the platform, while travelers discover vetted sustainable accommodations, read editorial stories about hotel hosts, and purchase gift vouchers redeemable at member properties.

Product overview

Change Maker Hotels, operated by Insider Publishing GmbH, is a curated network of visionary and sustainable hotels across Austria, Germany, and South Tyrol. The core offering is the member hotel network promoted through the changemakerhotels.com platform. The portfolio includes complementary content layers — the Change Maker Blog for editorial travel and hospitality insights, and the Visionär*innen section profiling pioneering hotel hosts. The platform also offers a newsletter subscription for ongoing engagement and an online gift voucher shop for bookings at member hotels, with voucher payments processed via hobex AG and Apple Pay.

Differentiator

Problem solved

Functional benefit

Products and services

Change Maker Hotels Member Network A membership-based curated network of 40+ vetted sustainable and visionary hotels in Austria, Germany, and South Tyrol. Member hotels pay annual membership fees in exchange for editorial visibility on the platform, newsletter features, and Instagram exposure, with acceptance requiring alignment with the network's sustainability values and criteria.
Change Maker Hotels Newsletter A subscription newsletter delivering sustainable travel tips, hotel recommendations, seasonal offers, and competition updates to conscious travelers and the Change Maker Hotels community.
Change Maker Hotels Online Gift Voucher Shop An online gift voucher shop selling value vouchers redeemable for hotel services at Change Maker member hotels, powered by the INCERT eTourismus system and supporting card payments via Mastercard, VISA, Maestro, and Apple Pay.

Quantifiable outcome

Hotels in the network demonstrate that sustainable leadership attracts better employees who stay longer, addressing part of the employee problem in hospitality

Companies that use Change Maker Hotels

Customer profile

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Change Maker Hotels technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

Change Maker Hotels partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Insider Publishing GmbHcoreStrategic or Co-development PartnerParent company and publisher behind the Change Maker Hotels platform. Operated by founders Petra Percher-Kropf and Robert Kropf, with Petra holding 25% and Robert 75% ownership stake.
Heartbeat Consulting LLCminorImplementation/ SI/ Consulting PartnerExternal consulting service provider for sales and marketing support.
Member Hotels (40+ hotels)coreChannel Partner/ Reseller/ DistributorNetwork of curated sustainable hotels in Austria, Germany and South Tyrol that pay membership fees and receive platform visibility. Hotels are vetted for values and sustainability criteria.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Change Maker Hotels competitors and assessment

Company assessment

Direct peers

Secret Retreats: Curated collection of boutique and character hotels across Asia and increasingly Europe. Comparable as a membership-based curation model targeting travelers seeking authentic, values-aligned stays.
Green Pearls: Curated collection of sustainable hotels and accommodations across Europe. Directly comparable to Change Maker Hotels in that it vets properties against sustainability criteria and markets them via content-driven storytelling to conscious travelers.
Beyond Green: Curated global portfolio of sustainable hotels and lodges operated under the Preferred Hotels group. Closely comparable as a curated, values-driven sustainable hotel network serving conscious travelers.
Bio-Hotels: Direct peer operating a curated network of certified organic/bio hotels primarily in the DACH and Alpine region. Highly comparable as a membership-based sustainable hotel collection with a similar target audience and editorial-led positioning.

Broad incumbents

Mr & Mrs Smith: Curated boutique and luxury hotel booking platform with editorial-led content. Comparable business model — combining curated inventory, editorial storytelling, and direct booking — though broader and not sustainability-specific.
Booking.com Sustainability Program: Largest OTA globally, now tagging sustainable properties with eco-labels and filters. Represents the dominant competitive threat: as sustainability filters become mainstream, travelers may no longer need a niche curator.
Trip.com / Ctrip Sustainable Travel: Major global OTA increasingly layering sustainability filters and curated collections. Adjacent incumbent with the scale and capital to outpace niche sustainable-hotel networks on distribution and marketing.
Design Hotels: Global curated collection of independent design-led and lifestyle hotels. Comparable in curating a membership-driven portfolio of independent hotels, though it focuses on design rather than sustainability and operates at significantly larger scale.

Emerging players

Fairbnb: Cooperative alternative to Airbnb with a sustainability and community-impact orientation active in several European countries. Comparable as an emerging values-led accommodation platform but operates a peer-to-peer rather than curated-hotel model.

Others

Ecolabel Index: Global directory of sustainability certifications across hospitality and other sectors. Adjacent rather than directly competitive — useful reference but not a booking platform — and signals the depth of the verification ecosystem Change Maker Hotels competes within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Change Maker Hotels financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Change Maker Hotels leadership team

Management profile

Number of profiles

Profiles2 records

Change Maker Hotels funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Change Maker Hotels M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Change Maker Hotels

What does Change Maker Hotels do?

Is Change Maker Hotels a public or private company?

Change Maker Hotels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Change Maker Hotels founded?

Change Maker Hotels was founded in -1. It employs 1 to 10 people.

Where is Change Maker Hotels based?

Change Maker Hotels is headquartered in Vienna, Austria, in the Europe region.

How does Change Maker Hotels make money?

Three revenue lines are on record. Membership Fees are the primary driver. The others are newsletter Subscription and gift Voucher Sales.

Who are Change Maker Hotels's main competitors?

Direct peers on record are Secret Retreats, Green Pearls, Beyond Green and Bio-Hotels. Broad incumbents are Mr & Mrs Smith, Booking.com Sustainability Program, Trip.com / Ctrip Sustainable Travel and Design Hotels. Fairbnb is listed as an emerging player. Ecolabel Index is listed as an others.

Does Change Maker Hotels have an API?

No public API is recorded for Change Maker Hotels.

What industry is Change Maker Hotels in?

Change Maker Hotels's product category is Sustainable Hospitality Network. Its primary akta.pro industry code is THAAANAM, Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings), with a secondary code of THAGADAB, Lifestyle & Social Hotels. Its NAICS code is 7211 and its SIC code is 7000.