The Chapman Group
The Chapman Group (TCG) is a founder-led U.S. consulting firm that helps B2B sales and account-management organizations design Strategic Account Management programs and Voice of the Customer (KANECT) feedback programs, supported by proprietary diagnostic tools and content-led thought leadership.
- Company typePrivate
- Founded1994
- HeadquartersEllicott City, Maryland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Chapman Group does
The Chapman Group (TCG) is a privately held U.S. consulting firm headquartered in Ellicott City, Maryland, that has served B2B sales and account management organizations for over 30 years. Its core offerings are three interconnected services: Strategic Account Management (SAM) consulting, the KANECT Voice of the Customer (VOC) program (Know. Align. Nurture. Engage. Collaborate. Transform.), and Business Outcome Planning / Learning & Development. The firm has codified its methodology into proprietary frameworks and diagnostic tools, including the Customer Commitment Indicator, the Prescription for Success report, the SAM Competency Profiler (built from 27+ years of VOC survey data), and the Sales CheckPoint 180-degree feedback system. Two online self-assessments (~25 questions each) are hosted on Qualtrics to broaden the top of the funnel.
The company makes money through tailored, quote-based professional services engagements rather than packaged software or subscription products. GTM is consultative and sales-led, with the firm's domain experts working as embedded collaborators with client teams to design, execute, and sustain SAM and VOC programs. Marketing is executed primarily through a content-led distribution engine — white papers, webinars, podcasts, a LinkedIn community, and contributions to trade publications such as SAMA Focus, Velocity Magazine, and CRM Magazine — feeding inbound demand to direct enterprise engagements delivered globally. The company is founder-owned and led by Dennis J. Chapman Sr., with no disclosed external investment, parent company, or institutional shareholders. Note: source materials list the founding year as both 1988 (firmographic record) and 1994 (company history timeline); the 1988 date is reflected in the firmographic data.
The Chapman Group firmographics
Firmographics- Name
- The Chapman Group
- Legal name
- The Chapman Group
- Website
- https://chapmanhq.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Chapman Group (TCG) is a founder-led U.S. consulting firm that helps B2B sales and account-management organizations design Strategic Account Management programs and Voice of the Customer (KANECT) feedback programs, supported by proprietary diagnostic tools and content-led thought leadership.
- Ownership category
- akta.pro rank
Where The Chapman Group is headquartered
LocationHeadquarters
- HQ city
- Ellicott City, Maryland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Chapman Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Account Management Consulting: Engagement-based consulting services where The Chapman Group's experts work in collaboration with client teams to design, implement, and sustain Strategic Account Management (SAM) programs. The firm partners with B2B organizations to identify and solve customer relationship challenges, driving greater loyalty, increased revenues, and higher margins for suppliers and customers.
- Voice of the Customer (VOC) Program Services: End-to-end VOC program services including program design, survey execution, reporting and analytics, and action planning support. Services include real-time dashboards, tailored customer feedback reports, and advanced predictive analytics. The firm also provides ongoing consultative support through dedicated client success managers.
- Assessment Tools and Diagnostic Services: Online assessment tools including Account/Customer Management Assessment and Voice of the Customer (VOC) Assessment, each with approximately 25 questions delivering an overall summary of results. TCG reviews results with clients to highlight strengths, gaps, and recommendations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Chapman Group product offering
Product offeringCore offering
The Chapman Group is a B2B consulting firm that designs, executes, and sustains Strategic Account Management (SAM) and Voice of the Customer (VOC) programs for sales and account management organizations. Their work centers on the proprietary KANECT framework, pairing it with assessment tools (SAM Competency Profiler, Sales CheckPoint) to help clients measure customer loyalty and commitment, build metric-based account plans, and transition transactional relationships into strategic ones. Engagements are tailored to each client's organizational scope and delivered through direct, consultative service relationships.
Product overview
The Chapman Group offers a consulting services portfolio focused on strategic account management and Voice of the Customer programs. The core offerings include KANECT (a VOC program with Customer Commitment Indicator and Prescription for Success), Strategic Account Management consulting, and Business Outcome Planning/Learning & Development services. Supporting these are assessment tools including the Competency Profiler and Sales CheckPoint, plus a resource center with white papers, podcasts, and webinars. The company operates as a services/consulting firm rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- KANECT: Voice of the Customer service offering - KANECT stands for Know. Align. Nurture. Engage. Collaborate. Transform. A comprehensive Voice of the Customer program designed to help organizations measure and improve customer loyalty and commitment.
Products and services
- KANECT – Voice of the Customer A Voice of the Customer (VOC) program service offering where The Chapman Group experts work with B2B clients to design, execute, and sustain customer feedback programs. Includes a Customer Commitment Indicator (measuring performance and commitment) and Prescription for Success (a tailored customer feedback report with recommended action plans).
- Strategic Account Management (SAM) Consulting services to help B2B organizations identify and solve customer relationship challenges, driving greater loyalty, increased revenues, and higher margins through metric-based customer engagement methods, processes, and best practices.
- Learning & Development / Business Outcome Planning A relationship engagement process established for customers and suppliers to collaborate on business planning strategies and best practices, building organizational capability through learning and development.
- Account/Customer Management Assessment An approximately 25-question online assessment taking about 10 minutes to complete, providing an overall summary of results with strengths, gaps, and recommendations for greater success, reviewed with clients by TCG experts.
- Voice of the Customer (VOC) Assessment An approximately 25-question online assessment taking about 10 minutes to complete, evaluating customer feedback and relationship metrics, with results reviewed by TCG experts to highlight strengths, gaps, and recommendations.
- SAM Competency Profiler A Strategic Account Manager profiler developed from 27+ years of building and tuning SAM programs, derived from customer feedback in thousands of Voice of Customer surveys, used to profile competency requirements for strategic account managers.
- Sales CheckPoint A 180-degree feedback system that helps sales managers evaluate salespeople, surface their development needs, and align sales priorities.
Quantifiable outcome
- Customer attrition reduction — Studies show customer attrition can run between 12% and 15% in any given year depending upon the industry; VOC programs executed properly can reduce this attrition and improve growth rates.
- +1 more outcomes
Companies that use The Chapman Group
Customer profileSegments2 records
Ideal customer profiles2 records
The Chapman Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Chapman Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Chapman Group competitors and assessment
Company assessmentDirect peers
- Mercuri International: Global sales performance consulting and training firm with comparable offerings in B2B sales transformation and capability building. Comparable target customer base and consulting service delivery model to TCG.
- Huthwaite International: Research-based sales and negotiation consulting firm known for SPIN Selling methodology. Direct competitor to TCG in B2B sales methodology consulting and capability development for sales organizations.
- Value Selling Associates: B2B sales training and consulting firm specializing in value-based selling methodology. Closely comparable to TCG in target customer (B2B sales organizations), service type (training and consulting), and proprietary methodology delivery model.
- RAIN Group: Sales training and consulting firm with proprietary methodologies for B2B sales performance improvement. Competes directly with TCG for similar client engagements in sales force effectiveness and account management capability building.
- Wilson Learning: Global sales and leadership training/consulting firm with similar B2B sales methodology and assessment offerings. Direct competitor for strategic account management and sales capability building engagements across enterprise and mid-market.
Broad incumbents
- Korn Ferry: Global organizational consulting firm that acquired Sales Performance International and AchieveGlobal, now offering integrated strategic account management and sales transformation services. Competes with TCG from a much larger scale and broader service portfolio.
- Bain & Company: Top-tier global management consulting firm with an active sales transformation practice. Competes with TCG for SAM consulting engagements at the enterprise level with vastly greater scale and broader transformation capabilities.
- Gartner: Research and advisory giant that acquired CEB (Corporate Executive Board), offering sales research, advisory, and benchmarking to B2B sales leaders. Competes with TCG in the SAM/VOC advisory category with data-driven insights and enterprise-scale contracts.
Others
- SAMA (Strategic Account Management Association): Industry association serving the same B2B SAM professionals that TCG targets. While not a direct competitor, SAMA's research, certification programs, and community offerings shape buyer expectations and influence competitor positioning in TCG's category.
Emerging players
- Sales Performance International: Specialized sales performance consulting firm now operating within Korn Ferry. Competes directly with TCG in sales transformation, methodology deployment, and strategic account management consulting as a focused brand within a larger parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Chapman Group social profiles
Digital presenceThe Chapman Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Chapman Group leadership team
Management profileNumber of profiles
Profiles1 record
The Chapman Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Chapman Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Chapman Group
What does The Chapman Group do?
The Chapman Group is a B2B consulting firm that designs, executes, and sustains Strategic Account Management (SAM) and Voice of the Customer (VOC) programs for sales and account management organizations. Their work centers on the proprietary KANECT framework, pairing it with assessment tools (SAM Competency Profiler, Sales CheckPoint) to help clients measure customer loyalty and commitment, build metric-based account plans, and transition transactional relationships into strategic ones. Engagements are tailored to each client's organizational scope and delivered through direct, consultative service relationships.
Is The Chapman Group a public or private company?
The Chapman Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Chapman Group founded?
The Chapman Group was founded in 1994. It employs 11 to 50 people.
Where is The Chapman Group based?
The Chapman Group is headquartered in Ellicott City, Maryland, United States, in the North America region.
How does The Chapman Group make money?
Three revenue lines are on record. Strategic Account Management Consulting is the primary driver. The others are voice of the Customer (VOC) Program Services and assessment Tools and Diagnostic Services.
Who are The Chapman Group's main competitors?
Direct peers on record are Mercuri International, Huthwaite International, Value Selling Associates, RAIN Group and Wilson Learning. Broad incumbents are Korn Ferry, Bain & Company and Gartner. SAMA (Strategic Account Management Association) is listed as an others. Sales Performance International is listed as an emerging player.
Does The Chapman Group have an API?
No public API is recorded for The Chapman Group.