Charity for Cancer

What Charity for Cancer does

Charity for Cancer is a Danish nonprofit organization headquartered in Søborg, Denmark, that funds and delivers support to relatives and survivors of cancer patients. Its business model is structured around a portfolio of sports-based fundraising events — primarily Cycling for Cancer (a 24-hour cycling endurance event held at Scandic Spectrum Copenhagen with a minimum 10,000 DKK per spot), supplemented by Padel for Cancer, Golf for Cancer, and Climbing for Cancer (a Kilimanjaro expedition planned for 2028 priced at 23,795 DKK per participant). Funds raised flow through a Fordelingskomité (Distribution Committee) that reviews web-based applications from relatives and survivors and disburses subsidies for therapeutic services (psychology, talk therapy) or positive experiences (cinema visits, Tivoli, Lalandia). Secondary revenue streams include a recurring individual and corporate membership program and an e-commerce merchandise shop selling Hornsleth HOPE and Hornsleth FUCK CANCER branded products.

The underlying operating stack is intentionally lightweight and non-proprietary: the website and webshop are hosted by Best of Online.dk, event registration and ticketing are run on Event-IT infrastructure, membership sign-up runs as a self-serve page, and merchandise fulfillment is routed through Firmapromotion. Multiple sponsors — Aonesolutions (Microsoft 365 & hosting), Boon (SEO/marketing), TourCompass (Kilimanjaro tour operations), Lokalvækst (business network), Danica Pension (2018-2022 hosting), and Scandic Spectrum Copenhagen (2023-present venue) — provide in-kind or discounted services. The organization runs on a lean professional team of 8 full-time staff led by founder Kim Guhle, supported by 44+ ambassadors including Olympic athletes, professional sports figures, and business leaders.

Since the first event in 2014, the organization (previously Cycling4Cancer and originally Spinning 4 Cancer) has raised more than 25.37 million DKK cumulatively, with annual event fundraising growing from 685,000 DKK in 2014 to a record 3,286,668 DKK in 2024. In January 2024 it rebranded to Charity for Cancer and formalized a multi-event structure; current operating geographies remain Denmark-domiciled, with the Kilimanjaro expedition representing the organization's first explicitly cross-border activity.

Name

Charity for Cancer

Legal name

Charity for Cancer

Website

https://charityforcancer.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Charity for Cancer is a Danish nonprofit that organizes sports-based fundraising events (Cycling, Padel, Golf, Climbing for Cancer) and channels proceeds through a Distribution Committee providing therapy subsidies and positive experiences to relatives and survivors of cancer patients. Founded by Kim Guhle, it has cumulatively raised over 25 million DKK since 2014.

Ownership category

akta.pro rank

Product category

Cancer Support Charity Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Charity fundraising events
• Cancer support services
• Corporate CSR sponsorships
• Community charity membership
• Sports charity events

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Merchandise Sales: Sale of branded merchandise including Hornsleth HOPE and Hornsleth FUCK CANCER products through the online shop.
2. Event Participation Fees: Revenue from participants registering for events such as Cycling for Cancer and Climbing for Cancer. Participants pay to join these sports events, with funds raised going to the charitable cause.
3. Membership Fees: Corporate and individual membership subscriptions providing exclusive benefits and access to events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Charity for Cancer is a Danish nonprofit organization that organizes sports-based fundraising events (Cycling for Cancer, Padel for Cancer, Golf for Cancer, Climbing for Cancer) to raise money and provide direct financial support to relatives and survivors of cancer patients. Its Fordelingskomité (Distribution Committee) reviews applications and disburses subsidies for therapeutic services and meaningful experiences. The organization also sells branded merchandise and runs individual and corporate membership programs.

Product overview

Charity for Cancer is a Danish charitable organization offering a portfolio of fundraising events (Cycling for Cancer, Padel for Cancer, Golf for Cancer, and Climbing for Cancer) alongside a structured support application service operated by its Fordelingskomité (Distribution Committee). The core platform consists of the event programs — centered on Cycling for Cancer as the flagship 24-hour cycling endurance fundraiser — and a grant-approval system that processes applications from relatives and survivors of cancer patients for subsidies toward psychological therapy or memorable experiences. Supplementary revenue streams include a merchandise e-commerce shop and corporate membership programs. Together these products form a unified charitable ecosystem: events generate funds, the Distribution Committee allocates them to beneficiaries, and the support application system manages the end-to-end grant process.

Differentiator

Problem solved

Functional benefit

Brands

• Cycling for Cancer: Main cycling/spinning event series organized by the charity to raise funds for cancer causes.
• Padel for Cancer
• Golf for Cancer
• Climbing for Cancer

Products and services

• Cycling for Cancer Flagship 24-hour cycling endurance event organized by Charity for Cancer with minimum 10,000 DKK per bike spot raised for the charity's mission of supporting relatives of cancer patients. Held annually with growing participation from initial 2014 spinning event to 140+ participant events.
• Padel for Cancer Padel (paddle tennis) sports event organized by Charity for Cancer as a fundraising activity to support relatives of cancer patients, introduced as part of the 2024 organizational expansion.
• Golf for Cancer Golf-themed fundraising event organized by Charity for Cancer to raise money for the organization's mission of supporting cancer patient relatives and survivors, introduced as part of the 2024 expansion.
• Climbing for Cancer Mountaineering/climbing expedition event including a planned Kilimanjaro climb in February 2028, designed as a high-impact networking experience for corporate teams while raising funds for Charity for Cancer. Priced at 23,795 DKK per person with a 6,000 DKK deposit.
• Merchandise Shop Online merchandise shop selling branded items including Hornsleth HOPE and Hornsleth FUCK CANCER products, hosted via Firmapromotion. Provides supplementary revenue to support the charity's mission.
• Fordelingskomité (Distribution Committee) Support Grants Grant program operated by Charity for Cancer's Distribution Committee that accepts applications from relatives and survivors of cancer patients to provide subsidies for therapeutic treatments (psychology, talk therapy) or joyful experiences such as cinema visits, Tivoli, or Lalandia.
• Støtteansøgningssystem (Support Application System) Web-based application form enabling relatives and survivors of cancer patients to apply for subsidies toward therapeutic treatments or joyful experiences, with documentation requirements and a review process handled by the Distribution Committee.
• Charity for Cancer Membership Program Individual and corporate membership program offering exclusive benefits including event invitations and updates about the organization's work, fostering a community of like-minded supporters of cancer patient relatives.

Quantifiable outcome

• Over 25 million DKK raised since 2014
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, core and major.

• AonesolutionsminorGTM or Marketing PartnerMicrosoft 365 & Hosting sponsor. Provides technology infrastructure support for the organization.
• BoonminorGTM or Marketing PartnerWebsite, webshop, SEO, and marketing sponsor. Provides digital presence and marketing support services.
• TourCompasscoreStrategic or Co-development PartnerTour operator partner powering the Climbing for Cancer Kilimanjaro expedition. Provides travel app, program information, and logistical support for the event.
• Danica PensionmajorChannel Partner/ Reseller/ DistributorHosting partner for Cycling for Cancer events from 2018-2022. Transformed headquarters into event venue. Key partner during organization's growth phase.
• Scandic Hotels (Spectrum Copenhagen)majorChannel Partner/ Reseller/ DistributorVenue partner for Cycling for Cancer events since 2023. Provided flagship Spectrum Copenhagen location for sold-out 2023 and 2024 events.
• ØdenDominorGTM or Marketing PartnerAuction sponsor supporting fundraising activities.
• Backer ConsultminorImplementation/ SI/ Consulting PartnerExternal bookkeeping, payroll administration and accounting manager.
• Hornsleth StudiocoreStrategic or Co-development PartnerArtist Kristian von Hornsleth creates branded merchandise (Hornsleth HOPE and Hornsleth FUCK CANCER) for the organization. Key collaborator since founding.
• LokalvækstminorGTM or Marketing PartnerBusiness network sponsor providing networking opportunities and corporate connections.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Livestrong: Major US cancer nonprofit historically built around the Lance Armstrong cycling brand. Comparable as a cycling-anchored cancer charity that evolved into broader survivor and family support programming.
• Susan G. Komen: Largest US breast cancer charity, well-known for mass-participation fundraising events including runs, walks, and rides. Comparable disease-specific fundraising playbook with corporate and community sponsor infrastructure.
• Movember Foundation: Global men's health charity that pioneered sport/event-driven fundraising (mustache growing, MOVE challenges). Comparable as an event/community-led health charity using sports participation as the primary donor engagement vehicle.
• Kræftens Bekæmpelse: The Danish Cancer Society — Denmark's largest and most established cancer charity. Directly comparable as it is the primary beneficiary of Charity for Cancer's Cycling for Cancer fundraising and operates in the same disease area, though at far greater scale.

Direct peers

• Knæk Cancer: Danish cancer fundraising campaign operated in partnership with TV 2 and Kræftens Bekæmpelse. Comparable as a disease-specific fundraising initiative in Denmark that has historically been a direct recipient of Charity for Cancer's Cycling event proceeds.
• Pelotonia: US-based cycling fundraiser benefiting cancer research at The Ohio State University Comprehensive Cancer Center. Comparable as a high-ticket, sport-based peer-to-peer cancer fundraiser with corporate sponsorship integration.
• Børnecancerfonden: Danish Children's Cancer Foundation focused on supporting families of children with cancer. Directly comparable due to its family/relatives-of-cancer-patients focus and Danish operational footprint.
• Pan-Massachusetts Challenge: Premier cycling fundraiser in the US benefiting Dana-Farber Cancer Institute. Highly comparable operating model — endurance cycling event with minimum fundraising per rider and deep corporate sponsorship integration.
• Cycle for Survival: Indoor cycling fundraising events for rare cancer research at Memorial Sloan Kettering. Closely comparable model — sport-based, indoor cycling events raising funds for cancer causes — providing a direct international analogue.

Regional players

• Hjerteforeningen: Danish Heart Association — comparable as a major Danish health charity raising funds through events and memberships, but focused on cardiovascular disease rather than cancer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CharityforCancerDK
• LinkedInlinkedin.com/company/charityforcancer-ny
• Instagraminstagram.com/charityforcancerdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charity for Cancer