Charlie's Restaurant

What Charlie's Restaurant does

Charlie's Restaurant is a single-location, full-service family restaurant operating at 22315 Harper Ave. in Saint Clair Shores, Michigan since June 16, 2011. The 32-employee operation serves breakfast, lunch, and dinner across all dayparts (Mon-Sat 7:00am-9:00pm, Sun 7:00am-3:00pm), with a full bar offering beer, wine, and liquor. Its menu spans American comfort food, Italian specialties, and Greek dishes, with check averages ranging from early-bird dinners at $14.00 to dinner entrees up to $28.50, and a children's menu priced at $6.75-$8.30.

The restaurant generates revenue through three channels: dine-in table service, carry-out, and off-premises catering, complemented by an on-site banquet room accommodating up to 55-60 guests for private events. There is no proprietary technology, no mobile app, no online ordering platform, and no third-party delivery integration — the technology stack is limited to a basic HotDoodle-built website displaying menu, hours, and contact information. Customer acquisition is driven by neighborhood word-of-mouth, the website's organic presence, and inbound phone reservations, with no paid digital marketing, loyalty program, or social media footprint disclosed.

The target customer base is horizontal: local families and community members seeking home-style meals, event groups booking the banquet room, and value-oriented diners drawn to early-bird specials and kids' menu pricing. The business model is unit-pricing per menu item with pay-as-you-go transactions, a 10% delivery charge on catering where applicable, and a satisfaction-guaranteed policy. No franchise, multi-unit, institutional investment, or ownership disclosures are present in the source data, indicating an independent, privately held family operation.

Name

Charlie's Restaurant

Legal name

Charlie's Restaurant

Website

https://charliesrestaurant.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Charlie's Restaurant is a single-location, family-owned full-service restaurant in Saint Clair Shores, Michigan, serving breakfast, lunch, and dinner with a full bar, catering, and banquet facilities for local families and community event groups.

Ownership category

akta.pro rank

Product category

Family Restaurant / Casual Dining

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Family restaurant dining
• Catering services
• Banquet room rentals
• Breakfast lunch dinner
• Casual dining restaurant

Headquarters

HQ city

Saint Clair Shores

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Carry-out Food Sales: Point-of-sale food and beverage transactions for dine-in and carry-out customers. Revenue generated from breakfast, lunch, and dinner service covering all dayparts.
2. Catering Services: Off-premise catering services for events including corporate functions, family gatherings, birthdays, anniversaries. Menu offerings include appetizers, entrees, salads, and sides. Subject to 10% delivery charge when applicable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Charlie's Restaurant is a single-location family restaurant in Saint Clair Shores, Michigan that sells full-service dine-in meals, carry-out food, and beverages (including beer, wine, and liquor) across breakfast, lunch, and dinner dayparts. The restaurant additionally offers off-premise catering and on-site banquet facilities for private events of up to 60 guests.

Product overview

Charlie's Restaurant is a family dining establishment located in Saint Clair Shores, Michigan, operating since June 16, 2011. The restaurant provides breakfast, lunch, and dinner service with a comprehensive menu spanning multiple categories: breakfast items (eggs, omelettes, waffles, pancakes), lunch offerings (sandwiches, burgers, hoagies, wraps), dinner entrees (steaks, seafood, BBQ ribs, pasta), Italian and Greek specialties (lasagna, gyro, kabobs), salads, appetizers, children's menu, and beverages. The restaurant also offers catering services for off-site events and maintains an on-site banquet room accommodating up to 60 guests. Alcohol service includes beer, wine, and liquor. The product is a single unified restaurant operation rather than a platform with modular components.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Satisfaction guaranteed - will make it right if not happy with meal

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Chili's Grill & Bar: National casual-dining chain offering full bar and broad American fare targeting families and casual social occasions. Comparable to Charlie's as a broader full-service incumbent with bar and family-friendly positioning.
• Applebee's Neighborhood Grill + Bar: Large national casual-dining chain with full bar service and a broad American menu serving families and groups. Comparable to Charlie's as a casual full-service operator with bar license and similar suburban family audience.

Direct peers

• Cracker Barrel Old Country Store: Family-focused full-service restaurant chain offering homestyle breakfast, lunch, and dinner to a value-oriented demographic. Highly comparable to Charlie's on cuisine type, family audience, and all-daypart service.
• Bob Evans Restaurants: National family-style full-service chain known for breakfast all day, homestyle comfort food, and a value-conscious family audience. Directly comparable on menu positioning, daypart coverage, and target demographic.
• Golden Corral: Family-style buffet and grill chain appealing to value-conscious families and large groups. Comparable to Charlie's on the family/group occasion, value pricing, and broad comfort-food menu.
• Denny's: Iconic American diner-style chain serving breakfast, lunch, and dinner 24/7 with a broad comfort-food menu. Comparable to Charlie's on all-daypart service, family appeal, and value-oriented positioning.
• IHOP: National family-style chain built around breakfast and all-day dining with a broad comfort-food menu. Comparable to Charlie's on breakfast-led daypart, family audience, and value-tier pricing.
• Perkins Restaurant & Bakery: Family-style full-service chain offering breakfast, lunch, and dinner with bakery items. Directly comparable on menu structure, family audience, and suburban small-format footprint.
• Big Boy Restaurants: Regional family-style full-service restaurant chain headquartered in Michigan with deep presence in the Detroit metro area. Most directly comparable peer given shared Michigan geography, family dining positioning, and breakfast-through-dinner service model.

Regional players

• Leo's Coney Island: Michigan-based casual diner chain famous for Coney dogs and Greek-American menu, with strong Detroit metro presence. Comparable to Charlie's on local Michigan geography, family casual audience, and Greek/American menu overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/charlie's-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlie's Restaurant