CHART
CHART is a Copenhagen-based non-profit that runs the leading Nordic contemporary art fair at Kunsthal Charlottenborg, featuring 40+ Nordic galleries annually alongside sub-brands (CHART in Tivoli, Book & Print Fair, Public) and a year-round editorial platform serving galleries, collectors, and art professionals.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CHART does
CHART is a Copenhagen-based non-profit art fair organization founded in 2013 that operates the leading annual contemporary art fair in the Nordic region, hosted at Kunsthal Charlottenborg (Kongens Nytorv 1, DK-1050 Copenhagen). The organization curates 40+ Nordic galleries from Denmark, Sweden, Norway, Finland, and Iceland to exhibit at the four-day fair, with CHART 2026 scheduled for 27-30 August. Its portfolio extends beyond the main fair through sub-brands including CHART in Tivoli (sculpture exhibition inside Tivoli Gardens), CHART Book & Print Fair (editions and prints), and CHART Public (talks, performances, music, and architecture programming for general audiences).
The organization's product surface is anchored by a year-round editorial platform — the CHART Journal (Gallerist Q&As, NextGen Collecting series, Curatorial Notes), the CHART Talks podcast (available on Spotify and Apple Podcasts), Art Running Tours and Metro Art Guides that explore public art across Copenhagen and Reykjavík, and an email newsletter (Mailchimp). These channels convert a single annual event into a 365-day content and cultural-tourism brand. Underlying technology is conventional web publishing infrastructure with no documented proprietary systems, APIs, or AI components.
CHART generates revenue through three primary streams: gallery exhibitor fees (one-time license per edition), ticket sales for public fair admission (transaction-based), and VIP preview/membership programmes for collectors and art professionals (recurring subscription-style). The customer base comprises Nordic commercial galleries (exhibitors paying for visibility and collector access), art collectors (purchasing access and works), art professionals (curators, museum directors, advisors), and general art enthusiasts engaging through public programming and editorial content. Strategic distribution is anchored by physical event channels (the fair, Tivoli Gardens) with global digital reach via the website and podcast platforms.
CHART firmographics
Firmographics- Name
- CHART
- Legal name
- CHART Art Fair
- Website
- https://chartartfair.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CHART is a Copenhagen-based non-profit that runs the leading Nordic contemporary art fair at Kunsthal Charlottenborg, featuring 40+ Nordic galleries annually alongside sub-brands (CHART in Tivoli, Book & Print Fair, Public) and a year-round editorial platform serving galleries, collectors, and art professionals.
- Ownership category
- akta.pro rank
CHART industry classification
Industry- Product category
- Art Fair Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Cultural Festivals & Events Organizations (BPAGAHAG)
Keywords
Where CHART is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
CHART business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Art Fair Admissions: CHART generates revenue through ticket sales for public access to the annual art fair event. The fair offers VIP preview day access for professionals as a premium tier.
- Gallery Exhibitor Fees: Galleries pay to participate and exhibit at CHART, contributing to fair revenue. The organization curates both established and emerging galleries to participate.
- VIP Programs: Premium VIP access and preview events for collectors and art professionals, likely with associated membership or ticket premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
CHART product offering
Product offeringCore offering
CHART is the leading Nordic art fair, organized annually at Kunsthal Charlottenborg in Copenhagen. It curates and hosts a selection of established and emerging Nordic galleries to exhibit contemporary art, accompanied by a public programme of talks, performances, music, and architecture. The organization also operates an editorial platform (journal, podcast, art tours) providing year-round engagement with the Nordic art scene.
Product overview
CHART is a Nordic art fair and editorial platform that operates as a unified portfolio of interconnected offerings. The core product is the annual CHART Art Fair at Kunsthal Charlottenborg in Copenhagen, which serves as the premier venue for contemporary Nordic galleries. This core is supported by specialized sub-brands including CHART in Tivoli (sculpture exhibition in Tivoli Gardens), CHART Book & Print Fair, and CHART Public (public programming). The editorial arm consists of the CHART Journal platform featuring Gallerist Q&As, NextGen Collecting series, Curatorial Notes, and Art Tours content. Supplementary offerings include the CHART Talks Podcast, Art Tours (curated walking/running routes through public art), VIP Programme, and newsletter. Together these products create a comprehensive ecosystem serving galleries, collectors, art professionals, and the general public interested in Nordic contemporary art.
Differentiator
Problem solved
Functional benefit
Products and services
- CHART Art Fair The leading Nordic art fair held annually at Kunsthal Charlottenborg in Copenhagen, bringing together established and emerging galleries from the Nordic region to exhibit curated contemporary art presentations. Targets galleries, collectors, and art professionals.
- CHART in Tivoli A sculpture exhibition displayed within the historical amusement park Tivoli Gardens, featuring artworks by selected artists in a public outdoor setting. Expands public access to CHART programming.
- CHART Book & Print Fair A dedicated fair focused on editions, prints, and artist books, complementing the main art fair offering. Targets galleries and collectors interested in works on paper and printed editions.
- CHART Public A public programme featuring talks, performances, music, and architecture, making contemporary art accessible to general audiences beyond traditional collector and professional circles.
- VIP Programme A VIP preview and access programme offering exclusive viewing opportunities for collectors and industry professionals before the general public opening at CHART Art Fair.
- Art Tours Curated walking and running tours exploring public artworks across Copenhagen (and Reykjavik), including Metro Art Guides and themed routes showcasing sculptures and installations by Nordic and international artists. Targets art enthusiasts and the general public.
Quantifiable outcome
- CHART 2026 features over 40 exhibiting galleries
- +1 more outcomes
Companies that use CHART
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
CHART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CHART partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- 66 Northminor66 North, the iconic Icelandic clothing brand with over 100 years of heritage creating garments for harsh North Atlantic climate, is a partner to CHART 2026. The partnership supports the Art Running Tour: Reykjavík, with participants running in 66 North gear.
- Copenhagen MetrocoreCHART has partnered with Copenhagen Metro for CHART 2026, with the Metro network facilitating cultural experiences across Copenhagen. The partnership enables the Metro Art Guide content that highlights public artworks near Metro stations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
CHART competitors and assessment
Company assessmentDirect peers
- Art Basel: Runs flagship and regional contemporary art fairs (Basel, Miami Beach, Hong Kong, Paris+) with VIP programmes and editorial content. Closest direct peer at the global mega-fair tier, sharing the curated-gallery-and-collector intermediation model that CHART operates at regional scale.
- Frieze: Operator of leading international contemporary art fairs (Frieze London, Frieze New York, Frieze Seoul, Frieze LA) plus editorial content. Directly comparable as a multi-fair, editorial-driven contemporary art fair business serving galleries and collectors globally.
- Independent Art Fair: Contemporary art fair (New York, Brussels) known for curated, non-booth presentations of galleries. Comparable in its curatorial, editorial-leaning positioning and emphasis on VIP programming.
- Art Copenhagen: Annual contemporary art fair held in Copenhagen featuring Nordic and international galleries. Direct domestic peer competing for the same Copenhagen gallery and collector base that anchors CHART's flagship fair.
- Liste Art Fair Basel: Basel-based fair focused on emerging galleries, analogous to CHART's mix of established and emerging Nordic galleries. Comparable as a curated event for younger gallery programs seeking collector visibility.
- Enter Art Fair: Scandinavian contemporary art fair previously held in Copenhagen (now operating in Stockholm). Direct competitor in the Nordic contemporary art fair category with overlapping gallery base and collector audience.
- Market Art Fair: Stockholm-based contemporary art fair showcasing Nordic and international galleries. Regional peer operating in the same Nordic gallery-collector ecosystem CHART serves, with similar curated fair model.
- TEFAF (The European Fine Art Fair): Operates prestigious annual art fairs (TEFAF Maastricht, TEFAF New York, TEFAF Paris) targeting high-end collectors and dealers. Comparable as a curated, event-led art market intermediary with editorial and VIP programming.
Broad incumbents
- Affordable Art Fair: Multi-city contemporary art fair brand operating in 10+ cities globally, including Copenhagen until 2024. Overlaps with CHART in the Danish capital market and shares the gallery-exhibitor-fee monetization model, but at significantly broader commercial scale.
Emerging players
- 1-54 Contemporary African Art Fair: Operates curated art fairs focused on a specific geographic/curatorial lens, with editions in London, New York, Marrakech, and Paris. Comparable as a contemporary art fair with strong editorial and VIP programming around a defined regional narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CHART social profiles
Digital presenceCHART financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHART leadership team
Management profileNumber of profiles
Profiles1 record
CHART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHART
What does CHART do?
CHART is the leading Nordic art fair, organized annually at Kunsthal Charlottenborg in Copenhagen. It curates and hosts a selection of established and emerging Nordic galleries to exhibit contemporary art, accompanied by a public programme of talks, performances, music, and architecture. The organization also operates an editorial platform (journal, podcast, art tours) providing year-round engagement with the Nordic art scene.
Is CHART a public or private company?
CHART is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CHART founded?
CHART was founded in -1. It employs 11 to 50 people.
Where is CHART based?
CHART is headquartered in Copenhagen, Denmark, in the Europe region.
How does CHART make money?
Three revenue lines are on record. Art Fair Admissions are the primary driver. The others are gallery Exhibitor Fees and VIP Programs.
Who are CHART's main competitors?
Direct peers on record are Art Basel, Frieze, Independent Art Fair, Art Copenhagen, Liste Art Fair Basel, Enter Art Fair, Market Art Fair and TEFAF (The European Fine Art Fair). Affordable Art Fair is listed as a broad incumbent. 1-54 Contemporary African Art Fair is listed as an emerging player.
Does CHART have an API?
No public API is recorded for CHART.
What industry is CHART in?
CHART's product category is Art Fair Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of BPAGAHAG, Cultural Festivals & Events Organizations. Its NAICS code is 712 and its SIC code is 7330.