Curaçao Hospitality and Tourism Association (CHATA)

What Curaçao Hospitality and Tourism Association (CHATA) does

The Curaçao Hospitality and Tourism Association (CHATA) is a non-profit, membership-based trade association founded on April 3, 1967, that serves as the unified representative body for Curaçao's hospitality and tourism industry. Operating from a single headquarters in Willemstad with an 8-person staff, CHATA represents a diverse membership that spans hotels and apartments, airlines (including KLM, TUI, Corendon, and American Airlines), car rentals, restaurants, tour operators, attractions, the airport (Curaçao Airport Partners), ports authority, and ancillary service providers. Its core function is advocacy with government, coordination with the Curaçao Tourist Board (CTB) through a formal Memorandum of Understanding, and the provision of networking, training, and marketing support to its members.

CHATA's product surface is built around recurring events (the annual Job Fair, Padel Tournament, Stars of the Industry recognition, CHICOS, and an AI & Marketing Summit), task forces in areas such as sustainability, marketing, MICE, restaurants, and human resources, and publications including the quarterly Product Update magazine and InCuraçao. Members access CHTA Marketplace and educational conferences through CHATA's affiliation with the Caribbean Hotel and Tourism Association. The association does not operate a technology platform; its "product" is industry representation, convening, and information services.

CHATA's revenue model is subscription recurring, generated through annual membership dues. Allied members are tiered by employee count at Nafl 825 (1–9 employees), Nafl 1,650 (10–49), Nafl 3,300 (50–149), and Nafl 5,500 (150+). Hotels and apartments pay Nafl 135 per room or unit per year. Supplemental revenue comes from event sponsorships (ENNIA, MCB, Padel X) and magazine placements. CHATA is governed by a member-elected Board of Directors most recently refreshed at its November 13, 2025 Annual General Meeting, with CEO Anuschka Cova leading day-to-day operations.

Name

Curaçao Hospitality and Tourism Association (CHATA)

Legal name

Curacao Hospitality & Tourism Association (CHATA)

Website

https://chata.org

Company type

Private

Founded year

1967

Operating status

Operating

Short description

CHATA is the Curaçao-based non-profit trade association representing the island's hospitality and tourism industry since 1967, serving hotels, airlines, restaurants, tour operators, and allied service providers through advocacy, government liaison, networking events, training, and marketing coordination funded by annual membership dues.

Ownership category

akta.pro rank

Product category

Hospitality and Tourism Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Hospitality trade association
• Tourism industry advocacy
• Membership networking events
• Hospitality workforce development
• Industry training programs

Headquarters

HQ city

Willemstad

HQ country

Curaçao

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CHATA generates revenue through membership fees from businesses operating within Curaçao's hospitality and tourism sector. Fee structure includes tiered pricing for allied members based on employee count, and per-room pricing for hotels and apartments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CHATA is a non-profit membership-based trade association that provides advocacy, networking, training, and industry representation services to Curaçao's hospitality and tourism businesses. Members gain access to steering committees, task forces, government lobbying, the Curaçao Tourism Board collaboration, signature events, a quarterly Product Update magazine, and a job board platform. The organization operates on tiered annual membership dues differentiated by business type and size.

Product overview

CHATA is a membership-based non-profit trade association serving Curaçao's hospitality and tourism industry. Rather than offering a technology product, CHATA provides advocacy, networking, training, and industry promotion services to its members. Key offerings include membership benefits with access to networking events, industry conferences, training programs, marketing support, and participation in task forces covering areas such as sustainability, marketing, MICE, restaurants, and human resources. The association organizes signature events including the annual Job Fair, Padel Tournament, Stars of the Industry recognition program, and AI & Marketing Summit. CHATA also publishes industry magazines (InCuraçao Special Edition, Autumn Allure, Hospitality Industry) and facilitates partnerships with organizations like the Caribbean Hotel and Tourism Association (CHTA) and Curaçao Tourist Board (CTB).

Differentiator

Problem solved

Functional benefit

Products and services

• CHATA Membership Program Annual membership program for Curaçao hospitality and tourism businesses, providing tiered allied membership (1-9, 10-49, 50-149, 150+ employees) and per-room pricing for hotels and apartments. Includes access to networking events, advocacy, training, steering committees, task forces, quarterly Product Update magazine, and CTB/CHTA collaboration.
• CHATA Job Board Online platform for member companies to post job vacancies and for job seekers to browse and apply for hospitality positions across Curaçao. Supports workforce development needs of the sector that requires 2,000-3,000 additional workers over the next two years.
• Product Update Quarterly Magazine Quarterly online magazine allowing CHATA members to showcase new services, products, or special offers to a wider audience across the tourism industry.
• Industry Events and Conferences Organized year-round events including industry conferences, training workshops, networking events, promotional campaigns, the annual Job Fair, Padel Tournament, Stars of the Industry recognition program, and AI & Marketing Summit for CHATA members.
• Government Advocacy and Industry Representation Full-time lobbying and advocacy on behalf of members at all government levels, covering labor rights, environmental sustainability, and sector-wide policy issues. Includes participation in steering committees with the Curaçao Tourism Board for airlift and marketing coordination.

Quantifiable outcome

• Stayover tourism grew 13% to nearly 788,000 visitors in 2025
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• CINEX (Curaçao Investment and Export Promotion Agency)coreStrategic or Co-development Partner · 4 April 2025CHATA and CINEX signed a Memorandum of Understanding emphasizing strength of collaboration and shared commitment to driving innovation, investment, and growth in Curaçao's tourism and hospitality industry. Hosted CHICOS 2025 together.
• Curaçao Tourist Board (CTB)coreStrategic or Co-development PartnerCHATA works closely with CTB to ensure that CTB's marketing programs are in line with the needs of members. The two organizations collaborate through a Memorandum of Understanding, with CHATA participating in designated Steering committees like airlift and marketing committees.
• Caribbean Hotel and Tourism Association (CHTA)coreStrategic or Co-development PartnerCHATA members can become members of CHTA and participate in CHTA's Marketplace and educational conferences, providing access to regional tourism network and resources.
• MCBmajorGTM or Marketing PartnerMCB is a main sponsor of CHATA events including the Membership Meeting and Padel Tournament. Represents MCB's continued contribution in supporting meaningful industry dialogue.
• ENNIAmajorGTM or Marketing PartnerENNIA is the title sponsor of Stars of the Industry event. The partnership reflects ENNIA's slogan 'Committed to the community' and their continued support for local talent and excellence.
• Stride for SmilesminorStrategic or Co-development PartnerCommunity engagement initiative supporting education and social responsibility projects.
• Johan Cruyff FoundationminorStrategic or Co-development PartnerCommunity engagement initiative supporting sports and youth development projects.
• Curaçao Airport Partners (CAP)coreStrategic or Co-development PartnerCHATA collaborates with CAP and CTB to host events like the Latin American Trade Symposium, focusing on airlift development and market growth.
• Club 17minorStrategic or Co-development PartnerCHATA announced its new membership with Club 17, promoting the United Nations Sustainable Development Goals through strategic collaboration.
• Padel XminorOthersVenue partner for the CHATA Padel Tournament 2026, hosting the three-day event.
• Soleana Bonapart & Aardenburg Attorneys At LawminorOthersWitnessed the count of the Financial Statements voting process during the membership meeting.
• Mandarin Oriental, Hilton, IHG, Hyatt, Six SensescoreStrategic or Co-development PartnerSenior leaders from these global hospitality brands participated in CHICOS 2025 sessions, contributing expertise on regional hospitality performance, capital markets, luxury development, and investment structures.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Caribbean Hotel and Tourism Association (CHTA): Regional umbrella trade association for Caribbean hospitality and tourism; CHATA's members automatically access CHTA's Marketplace and educational conferences, making it the direct super-set peer and closest functional analogue.
• Jamaica Hotel and Tourist Association (JHTA): National private-sector association representing Jamaica's hotels and tourism suppliers; identical membership/advocacy model to CHATA and the most direct Caribbean national peer.
• Bahamas Hotel and Tourism Association (BHTA): Bahamas' national hotel and tourism trade body with the same advocacy, training, and member-services remit as CHATA, serving a similarly tourism-dependent island economy.
• Barbados Hotel and Tourism Association (HTA Barbados): Barbados' national hospitality trade association; comparable in scale, mandate, and Caribbean-island context, representing hotels, restaurants, and allied tourism members.
• St. Lucia Hospitality and Tourism Association (SLHTA): St. Lucia's national private-sector hospitality association; runs membership, advocacy, training, and events in a tourism-led Caribbean economy, structurally mirroring CHATA.
• Aruba Hotel and Tourism Association (AHATA): Aruba's national hotel and tourism association; geographically and economically the closest Dutch-Caribbean peer to CHATA, with overlapping airline and cruise market dynamics.
• Trinidad and Tobago Hotel, Restaurant and Tourism Association (HTTA): National trade association for hotels, restaurants, and tourism in Trinidad and Tobago; matches CHATA's vertical mix of accommodation plus allied tourism services in a small Caribbean market.

Broad incumbents

• American Hotel & Lodging Association (AHLA): Largest US lodging industry association; offers the same advocacy, training, and member-services platform as CHATA but at vastly greater scale and a much broader portfolio of programmes.
• UK Hospitality: UK trade body for hospitality businesses including hotels, restaurants, and pubs; comparable mission (advocacy, representation, member services) at national scale, useful as a broad-incumbent benchmark for CHATA.

Others

• Curaçao Tourist Board (CTB): Destination marketing organisation with a formal MoU with CHATA; not a member association but the closest industry counterpart on the island and a key partner for steering-committee work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CHATACuracao
• LinkedInlinkedin.com/company/cura%C3%A7ao-hospitality-and-tourism-association-chata-
• Instagraminstagram.com/chatacuracao/?hl=en
• TikToktiktok.com/@chata8826

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curaçao Hospitality and Tourism Association (CHATA)