Château de Poncié

Name

Château de Poncié

Legal name

Château de Poncié

Website

https://chateaudeponcie.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Château de Poncié is a historic French wine estate in Fleurie, Beaujolais, operating 35 hectares of biodynamic vines under AOC appellations and selling wines and Œnotourism experiences directly to individual consumers and visitors.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRANAAAB

Wine Shops (Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

Keywords

• Organic wine production
• Wine tourism experiences
• Beaujolais vineyard estate
• Direct wine sales
• Biodynamic viticulture

Headquarters

HQ city

Fleurie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine sales: Direct B2C sales of wines including Fleurie AOC, Beaujolais-Villages Blanc/Rouge, and Côte de Brouilly through the e-commerce website. Minimum order of 6 bottles for standard 0.75L format.
2. Œnotourism experiences: Paid visits including vineyard tours with tastings, electric bike tours, wine and food pairing experiences, cave tastings, and treasure hunts in the vineyards
3. Gift cards: Sale of gift vouchers for various wine tourism experiences (Discovery, Exploration, Stopover, Treasure Hunt)
4. Local products: Sales of local products including honey from hives in the orchard and BIO grape juice

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Château de Poncié is a historic Beaujolais wine estate producing and selling certified-organic still wines under AOC Fleurie, AOC Côte de Brouilly, and AOC Beaujolais-Villages appellations. The estate also operates paid wine tourism experiences including guided vineyard tours, tastings, electric bike tours, food and wine pairings, and family treasure hunts, with on-site pickup and direct e-commerce delivery across Metropolitan France.

Product overview

Château de Poncié is a historic Beaujolais wine estate offering a portfolio of still wines under AOC Fleurie, AOC Côte de Brouilly, and AOC Beaujolais-Villages appellations in red and white varieties, alongside local products (honey, grape juice) and wine tourism experiences. The core wine portfolio comprises premium cuvées (Les Moriers, Les Hauts du Py, Le Clos Poncié, Le Pavé) and entry-level wines (949 Rouge, 949 Blanc, Eclosion, Gamaïa) priced from €11 to €25. The estate operates an e-commerce platform for direct wine sales with a minimum order of 6 bottles, and offers paid wine tourism experiences including vineyard tours, bike rides, food pairings, cave tastings, and family treasure hunts. Gift vouchers are available for all experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• 949 Rouge

Quantifiable outcome

• Les Hauts du Py 2019 received 95 points from James Suckling
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Champagne Henriot / Bouchard Père & FilsminorStrategic or Co-development Partner · 1 January 2008In 2008, Champagne Henriot acquired the property under Bouchard Père & Fils viticultural direction. They were the first to begin converting the vineyards toward organic agriculture and environmentally respectful viticulture methods before the current ownership took over in 2020.
• LOGIVINminorChannel Partner/ Reseller/ DistributorLOGIVIN (ZA les pièces-bourgeoises, 71640 Givry) is the transport carrier responsible for delivering wine orders to customers.
• Didier Repellin (Architect)coreStrategic or Co-development PartnerRenowned architect Didier Repellin conducted historical analysis and architectural assessment to restore the estate while respecting its soul and history. Known for viewing heritage as a tool linking cultures, generations, past and future.
• Louis Bénech (Landscape Architect)coreStrategic or Co-development PartnerLouis Bénech, renowned for his work on the Tuileries Garden renovation in Paris, is leading the renovation project for the Château de Poncié garden and orchard.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domaine du Vissoux: Fleurie-based Beaujolais winery producing single-parcel Gamay wines from old vines, with on-site tasting and direct-to-consumer sales. Closest direct geographic and product peer to Château de Poncié's AOC Fleurie portfolio.
• Marcel Lapierre / Domaine Lapierre: Pioneering Morgon producer known for organic and natural Beaujolais winemaking since the 1980s. Closest philosophical peer — same regional terroir, similar organic/biodynamic stance, comparable small-scale DTC model.
• Château des Jacques / Château du Moulin-à-Vent: Moulin-à-Vent cru estate producing age-worthy, parcel-designated Gamay wines with on-site hospitality. Comparable premium Beaujolais positioning and single-parcel cuvée strategy.
• Château Thivin: Historic Côte de Brouilly estate producing parcel-based Beaujolais cru wines from old vines, with direct sales and visitor experiences. Direct comparable for Château de Poncié's Côte de Brouilly cuvée (Le Pavé).
• Domaine Yvon Métras: Boutique Fleurie producer practicing low-intervention, organic-leaning winemaking with strong cult following. Comparable in scale, philosophy (natural, terroir-driven Gamay), and DTC approach.

Broad incumbents

• Joseph Drouhin: Established Burgundy producer with extensive biodynamic vineyard holdings and on-site wine tourism in Beaune. Comparable as a heritage French estate combining organic viticulture, tourism, and DTC premium sales.
• Georges Duboeuf: Largest and most recognized Beaujolais brand globally, with broad distribution and Hameau du Vin wine tourism park. Establishes the mainstream incumbent benchmark for region, scale, and tourism that Château de Poncié competes against on the premium end.
• Bouchard Père & Fils: Major Burgundy négociant and prior viticultural director of Château de Poncié (2008–2020). Historic and operational linkage to the estate; comparable in its focus on parcel-level terroir expression in French wines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ch%C3%A2teau-de-ponci%C3%A9

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château de Poncié