Château de Prangins - Musée national suisse

Name

Château de Prangins - Musée national suisse

Legal name

Schweizerisches Nationalmuseum (Swiss National Museum)

Website

https://chateaudeprangins.ch

Company type

Public

Founded year

1723

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Historical Sites (712120)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Art Museums (THAJADAA), Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

Keywords

• Cultural heritage museum
• History exhibitions
• Educational programs
• Event venue rental
• Museum retail shop

Headquarters

HQ city

Prangins

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admission: Ticket sales for museum entry with tiered pricing for adults (13 CHF), reduced admission (10 CHF), and free entry for children up to 16 years. Annual passes available for 35 CHF covering all Swiss National Museum locations.
2. Annual Memberships: Annual pass providing unlimited admission to all Swiss National Museum sites for 35 CHF.
3. Room Hire: Three conference rooms available for hire: Salle des belles pierres (up to 100 people), Salle du Potager (up to 40 people), and Salle de la tour (up to 8 people). Revenue from corporate events, meetings, and private functions.
4. Café du Château: Restaurant located in the former servants' wing, open Tuesday to Sunday 9:30-17:30. Offers seasonal menus using produce from the Kitchen Garden, Sunday brunch buffet, and private event bookings for groups of 20+.
5. Museum Shop: Retail shop offering books, exhibition catalogues, postcards, decorative objects, vintage children's toys, and locally made products. Located in reception area, open 10:00-17:00 Tuesdays to Sundays.
6. Publications: Sale of books, exhibition catalogues, and magazines published by the Swiss National Museum covering Swiss cultural history, archaeology, art, and exhibitions.
7. Private Tours and Workshops: Guided tours for private groups (friends, family, companies), online virtual tours via videoconference, and workshops such as natural dyeing. Birthday party packages for children aged 4-12.
8. Photography and Filming Permits: Fees charged for commercial photography, filming, drone use, and other special photography requests requiring permits on museum grounds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Château de Prangins operates as a public cultural history museum, presenting permanent exhibitions on Swiss national history, 18th-century château life, and the historical Kitchen Garden, alongside rotating temporary exhibitions on topics such as Switzerland's global colonial entanglements. It sells admissions, annual passes, private guided tours (in-person and online), school and family programs, venue hire for corporate events, café and museum shop services, and publications to cultural visitors, schools, families, and corporate clients.

Product overview

Château de Prangins serves as the French-speaking headquarters of the Swiss National Museum, offering a unified visitor experience centered on cultural heritage exhibitions and educational programs. The core offering comprises six permanent exhibitions exploring 18th-century château life, global textile trade, Swiss identity, and Enlightenment history, complemented by rotating temporary exhibitions. The museum provides integrated services including the Kitchen Garden (Switzerland's largest historical garden), Café du Château restaurant, Museum Shop, and Room Hire facilities. Educational offerings include guided tours (public and private), workshops, school programs, family activities, and birthday parties. Digital access is available through the free Château de Prangins audioguide app and the Online Collection database.

Differentiator

Problem solved

Functional benefit

Brands

• Café du Château: Restaurant located in the former servants' wing, serving seasonal menu using ingredients from the historic kitchen garden
• Salle des belles pierres
• Salle du Potager
• Salle de la tour

Products and services

• Permanent Exhibitions Six permanent exhibitions exploring Swiss cultural history including Noblesse Oblige! (18th-century château life), Chintz (global fabric trade), Décors (decorative arts), Portrait Gallery, What is Switzerland? (national identity), Let the Journey Begin! (family exhibition), The Kitchen Garden, and Discovering the Enlightenment. Designed for general visitors, families, and school groups.
• Temporary Exhibitions Rotating special exhibitions such as Colonial. Switzerland's Global Entanglements (running until October 2026), Swiss Press Photo 26, and World Press Photo 2026. Aimed at general cultural visitors and tourists seeking contemporary cultural programming.
• Museum Admission Ticketed entry to the museum with standard admission at 13 CHF for adults, reduced rates (10 CHF) for students, seniors, and job seekers, and free admission for children up to 16 years, school classes from Switzerland, and members of partner associations (Swiss Museum Pass, Raiffeisen MemberPlus, ICOM/ICOMOS/VMS). Available online and at the museum.
• Annual Pass (Swiss National Museum) Annual subscription pass at 35 CHF providing unlimited admission to all Swiss National Museum sites (Landesmuseum Zürich, Château de Prangins, Forum Schweizer Geschichte Schwyz). Aimed at repeat cultural visitors and Swiss Museum Pass holders.
• Private Guided Tours Private group tours for friends, families, companies, and clubs with expert guides (CHF 120 for tour + CHF 10/person admission; children up to 16 free). Also offers private guided online tours via videoconference for remote participants, with 45-minute visits and live Q&A sessions.
• The Kitchen Garden Switzerland's largest historical kitchen garden (5,500m²) featuring over 200 species of 18th-century fruits, vegetables, and aromatic plants grown organically. Includes workshops, guided tours, public events, and tastings. Member of the European Route of Historic Gardens recognised by the Council of Europe. Free admission.
• Room Hire Event venue rental with three conference rooms: Salle des belles pierres (up to 100 people), Salle du Potager (up to 40 people), and Salle de la tour (up to 8 people). Combinable with optional guided tours or workshops. Targeted at corporate clients, organizations, and private event planners.
• Café du Château On-site restaurant open Tuesday to Sunday 9:30-17:30, located in the former servants' wing. Offers seasonal menus using produce from the historic Kitchen Garden, Sunday brunch by reservation, and private event catering for groups of 20+ (up to 150 on terrace). Targeted at museum visitors and event clients.
• Museum Shop On-site retail shop and online store offering books, exhibition catalogues, postcards, decorative objects, vintage children's toys, and locally made products, including publications on Swiss cultural history, archaeology, art, and botany. Located in the reception area, open 10:00-17:00 Tuesdays to Sundays.
• School Programs Educational programs for students with free admission for Swiss school classes. Guided tours and workshops aligned with French-speaking Switzerland curriculum (Plan d'études romand). Downloadable teaching materials and self-led visit options. Second activity per day: CHF 80 for whole class. Targeted at preschool through secondary school classes from Switzerland.
• Family Activities and Birthday Parties Children's birthday parties (ages 4-12), activity books, workshops, and family-oriented events throughout the year. Birthday packages at CHF 180 for 10 children (ages 4-6) or 12 children (ages 7-12), with optional snack for CHF 120 extra and cultural mediator supervision. Targeted at families with young children.
• Château de Prangins Mobile Audioguide App Free mobile application providing audioguides for museum exhibitions, featuring innovative digital navigation through the museum. Available on iOS (App Store), Android (Google Play), and Huawei (App Gallery). Targeted at general visitors and families seeking self-guided museum tours.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• European Route of Historic GardensminorStrategic or Co-development PartnerThe Kitchen Garden of Château de Prangins is a member of the European Route of Historic Gardens, recognised by the Council of Europe. This network celebrates garden art as a cultural expression of Europe. The membership highlights the garden's role in preserving historical garden heritage and traditional horticultural practices.
• AgroscopeminorStrategic or Co-development PartnerThe agricultural research centre in Changins collaborates with Château de Prangins annually, asking gardeners to propagate one to two vegetable varieties. In return, Agroscope stores and tests the quality of seeds produced in the Kitchen Garden.
• Société d'apiculture de NyonminorStrategic or Co-development PartnerThe local beekeeping society maintains hives on the Château estate to raise public awareness of bees and pollinator issues. Apiary tours for children and adults are arranged upon request from May to mid-August. Honey is available for purchase from the museum shop.
• ProxiCompostminorStrategic or Co-development PartnerA demonstration composting facility next to the Kitchen Garden teaches visitors about organic waste management. Set up in collaboration with ProxiCompost, an association that aims to develop and promote community composting.
• Transports Publics Nyon (TPN)minorChannel Partner/ Reseller/ DistributorPublic bus service connecting Nyon railway station to Château de Prangins (bus lines 805 and 811, approximately 10 minutes journey time). Nearest stops at 'Prangins, Musée national' or 'Prangins, Les Abériaux'.
• CFF/RailAwayminorChannel Partner/ Reseller/ DistributorRailAway CFF partnership offering 20% discount on combined public transport and museum entry tickets. Promotes visitor access through bundled transportation and admission packages.
• Nyon Region Tourism PartnersminorGTM or Marketing PartnerRegional tourism collaboration with nyon-tourisme.ch, lacote-tourisme.ch, myvaud.ch, and leschateauxsuisses.ch for cross-promotion of regional attractions including Château de Prangins.
• Café du ChâteaucoreOthersRestaurant located in the former servants' wing of Château de Prangins, open Tuesday to Sunday 9:30-17:30. Uses produce from the Kitchen Garden when available. Offers Sunday brunch, private event catering for groups of 20+ (up to 150 on terrace).
• PublibikeminorChannel Partner/ Reseller/ DistributorBike sharing service with self-service bicycles available in Nyon (station and jetty) and in Gland, providing alternative transportation to the museum.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Alimentarium: Food and nutrition museum in Vevey operated by Nestlé. Comparable as a Swiss regional museum with educational programming and visitor-experience focus in the same Lake Geneva catchment.
• Fondation de l'Hermitage: Art museum in Lausanne housed in a historic mansion with temporary exhibitions. Comparable as a heritage-building-based museum in the Lausanne/Geneva region with similar ticketed admission and event programming.
• Olympic Museum Lausanne: Major museum approximately 30 minutes from Château de Prangins. Comparable as a Lake Geneva region attraction drawing similar international tourist demographics, with ticketed admission and ancillary café/shop revenue.

Direct peers

• Bernisches Historisches Museum: Major Swiss history museum in Bern with extensive regional collections, permanent and temporary exhibitions, museum shop and educational programming. Comparable as a Swiss regional history museum of similar scale and operating model.
• Ballenberg Swiss Open-Air Museum: Open-air heritage museum showcasing traditional Swiss rural life. Comparable as a heritage-focused Swiss museum with ticketed admission, educational programming and a historical-building preservation mission.
• Château de Chillon: Switzerland's most visited historic monument, a medieval castle museum on Lake Geneva near Montreux. Directly comparable to Château de Prangins as a heritage château-museum with ticketed admission, guided tours and event spaces in the same Lake Geneva catchment.
• Musée d'art et d'histoire (Geneva): Geneva's primary art and history museum with extensive permanent collections and temporary exhibitions. Comparable as a major Swiss regional museum with similar admission, shop and educational programming structure.
• Forum Schweizer Geschichte Schwyz: Third site in the Swiss National Museum network focused on Swiss history in central Switzerland. Comparable as a sister site sharing the same parent institution, collection access, and unified membership structure.
• Landesmuseum Zürich: Sister site within the Swiss National Museum network and the German-speaking headquarters. Most directly comparable as a flagship site of the same federal institution, sharing collections, ticketing and the 35 CHF annual pass.

Emerging players

• Maison d'Ailleurs: Science fiction and utopian literature museum in Yverdon-les-Bains, Switzerland. Comparable as a Swiss niche museum with ticketed admission, educational programs and a distinctive curatorial theme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ch%C3%A2teau-de-prangins-mus%C3%A9e-national-suisse

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château de Prangins - Musée national suisse