Château des Broyers

What Château des Broyers does

Château des Broyers is a privately-held French event venue and hospitality estate operating from an 18th-century château in La Chapelle-de-Guinchay, between the Beaujolais and Burgundy wine regions. Its core business is full-service corporate event hosting — seminars, conferences, study days, product launches, team-building programs, and overnight residential offsites — serving 2 to 600+ attendees across 4,000m² of indoor space, 70,000m² of outdoor grounds, and 10 meeting rooms ranging from 15 to 230m². Dedicated project managers run each engagement from initial concept through execution, supported by on-site catering (Chef Samuel), 31 bedrooms (capacity 46, expandable to 200 rooms via partner guesthouses), and a catalog of more than 50 team-building activities spanning wine workshops, sports, creative sessions, and culinary challenges.

The venue operates complementary revenue streams: private weekend celebrations (weddings, christenings, anniversaries) handled through a dedicated sub-brand (chateaudesbroyersweekend.fr), on-site wine production and direct sales under the Vins des Broyers label (Gamay and Chardonnay varietals, traditional-method sparkling wine, since 1823), and ancillary accommodation, restaurant, and activity fees. Differentiators include the historic estate aesthetic, the integrated working vineyard, the HVE Level 3 environmental certification, and dedicated automotive-industry event infrastructure (showrooms, test-drive routes, 8 rapid EV charging points via Freshmile, a 2-hectare adjoining plot for 4x4 demonstrations).

The company is structured as a Société Anonyme (Château des Broyers SA, RCS Mâcon), wholly family-owned and managed by Pierre Coquard, with registered capital of €4,204,512 and approximately 18 permanent employees covering events, accommodation, catering, garden, vineyard, and winemaking operations. It claims over 200 events per year and an enterprise client roster spanning automotive (BMW, Peugeot, Renault, Groupe Altitude BMW-MINI), banking (BNP Paribas, Crédit Agricole), healthcare/pharma (Sanofi Pasteur, MERIAL), industrial (Metso, BASF Agro, UPS France, Leroy Merlin), publishing (Hatier), and consulting (SAFEGE). Distribution is direct, via phone, email, and website quote requests — no resellers, no published pricing, and no public revenue disclosure.

Name

Château des Broyers

Legal name

Château des Broyers SA

Website

https://chateaudesbroyers.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Château des Broyers is a privately-held French 18th-century estate venue in Beaujolais/Burgundy that hosts corporate events (seminars, team-building, residential offsites) for 2–600 attendees across 4,000m² of indoor and 70,000m² of outdoor space, complemented by 31 on-site bedrooms, on-site catering, the Vins des Broyers wine estate, and weekend private celebrations.

Ownership category

akta.pro rank

Product category

Corporate Event Venue and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Caterers (722320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Corporate event venue
• Business seminar hosting
• Team building activities
• Wine estate hospitality
• Residential meeting facilities

Headquarters

HQ city

La Chapelle-de-Guinchay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Event venue rental and hosting: Core revenue from hosting corporate events including seminars, conferences, team-building days, training courses, management meetings, cocktail parties, product presentations. Packages include away days, overnight stays, and 2-day residential offsites. Also handles private events on weekends (weddings, christenings, birthday parties).
2. Catering and food services: On-site chef prepares fresh, seasonal, local cuisine. All meals made on-site including 2 or 3-course sit-down meals, cocktail parties, buffets, garden parties, gourmet menus. Dietary restrictions accommodated.
3. Wine sales (Vins des Broyers): Wines from the estate available during meals and pre-dinner drinks. Wine tasting sessions and direct sales from the wine cellar. Products include Saint-Amour, Morgan, Juliénas, Moulin-à-Vent, Beaujolais Villages, Saint-Véran, Pouilly-Fuissé, and 'Jeu de Bulles' sparkling wine.
4. Accommodation services: 31 double bedrooms with capacity for up to 46 people. Partner guest houses enable groups up to 200 people. All rooms have double beds, Roman showers, separate toilets. Two rooms adapted for reduced mobility.
5. Activity and animation services: Paid team-building activities including wine workshops, sports activities, creative workshops, culinary challenges. Over 50 different activities available ranging from rally games to magic shows.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Château des Broyers is a historic 18th-century estate venue hosting corporate events (seminars, conferences, team-building offsites, product launches, training courses) for groups of 2 to 600+ attendees. The venue provides all-inclusive packages combining 10 meeting rooms (15 to 230m²), 4,000m² indoor and 70,000m² outdoor space, on-site catering by Chef Samuel, 31 double bedrooms, and an integrated catalog of more than 50 team-building activities, supported by its own Vins des Broyers wine estate. Weekend private events (weddings, christenings, anniversaries) are also offered through a separate branded website.

Product overview

Château des Broyers is a historic 18th-century French estate (established 1599, current buildings from 1710) positioned as an integrated hospitality venue offering a portfolio of services: corporate event hosting as the primary business (seminars, conferences, team building, automotive events for 2–600 attendees), on-site accommodation (31 rooms, up to 200 with partners), restaurant catering by Chef Samuel featuring local seasonal produce, and its own wine estate (Vins des Broyers) producing Gamay and Chardonnay wines and sparkling wines. The venue also manages private events (weddings, celebrations) through a separate branded website, and provides over 50 team-building activities. The core value proposition is a dedicated corporate events facility blending tradition and modernity with extensive grounds and viticultural heritage.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 200+ events organized every year
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 111 des artsminorStrategic or Co-development PartnerCharity art partnership where the Château provides wall space for displaying art to raise money for children suffering from serious illnesses. Part of ongoing art exhibition program featuring over 200 pieces by 40+ artists throughout the Château.
• Vœux d'ArtistesminorStrategic or Co-development PartnerCharity art partnership similar to 111 des arts, offering Château walls for art displays to raise funds for children with serious illnesses.
• Partner Guest Houses and HotelscoreChannel Partner/ Reseller/ DistributorPartnership network with nearby accommodation providers located less than 10 minutes from Château. Enables groups up to 200 rooms. Château handles booking, transfers, shuttles, and clients receive preferential rates. Essential for larger events exceeding on-site capacity.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Château de Gilly: 14th-century castle hotel in Burgundy (Gilly-lès-Cîteaux) hosting corporate seminars, weddings, and gastronomic events. Shares regional wine-country positioning with Château des Broyers and competes for Burgundy-based corporate clients.
• Hostellerie de Levernois: Relais & Châteaux property near Beaune offering accommodation, gastronomy, and event hosting in Burgundy. Comparable in heritage positioning, premium dining, and proximity to wine tourism circuits.

Direct peers

• Abbaye des Vaux-de-Cernay: Restored medieval abbey in the Chevreuse Valley operating as a hotel-restaurant-venue for corporate seminars, weddings, and private events. Comparable heritage positioning, premium pricing, and similar mix of on-site accommodation and event hosting.
• Tiara Château Hôtel Montvillargenne: Large château hotel in Chantilly with extensive meeting facilities, multiple restaurants, and event-hosting capacity. Comparable French heritage venue serving corporate events and conferences at scale.
• Châteauform: France's largest dedicated network of seminar and corporate-event châteaux with multiple properties serving similar enterprise clients for residential offsites, team-building, and conferences. Directly competitive for the same corporate-event RFPs as Château des Broyers.
• Les Sources de Cheverny: Luxury Loire Valley estate with on-site accommodations, fine dining, and event hosting capacity. Competes similarly for premium French destination events and corporate retreats.
• Château d'Artigny: A Relais & Châteaux property in the Loire Valley operating as a luxury château hotel with full meeting facilities, fine dining, and event hosting — directly comparable to Château des Broyers in heritage positioning and B2B event offerings.
• Le Domaine des Vanneaux: Hôtel & Golf property near Chantilly offering corporate seminars, team-building, and event hosting with on-site accommodation and dining. Competes for the same enterprise client base seeking premium French estate experiences.
• Domaine de la Corniche: Premium countryside venue in Seine-et-Marne offering panoramic event spaces, accommodation, and corporate retreat packages. Comparable in combining residential events with culinary and leisure programming.

Broad incumbents

• Mercure Château de Bourron: Château hotel under Accor's Mercure brand offering meetings, events, and accommodation in Île-de-France. Represents the broader incumbent hotel-chain competition for mid-tier corporate seminars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChateauDesBroyers
• LinkedInlinkedin.com/company/chateaudesbroyers
• Instagraminstagram.com/chateaudesbroyers/?hl=fr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château des Broyers