Château Princé

What Château Princé does

Château Princé is a privately held, certified organic and biodynamic wine estate located in Saint-Melaine-sur-Aubance in the Anjou region of France's Loire Valley. Operating through the SCEA CHATEAU PRINCE entity on a 15-hectare vineyard planted on chalky-clay and schist terroir, the estate produces wines across six appellations — Anjou Blanc, Anjou Rouge, Anjou Villages Brissac, Coteaux de l'Aubance, Rosé de Loire, and Crémant de Loire — organised into four collections: Les Signatures (parcel-based premium cuvées such as Les Ardoisières Chenin and Rubus Cabernet Franc), Les Intemporels (classics like Princé Blanc, Rouge, Rosé), Les Vins Plaisirs (single-varietal Grolleau, Pinot Noir, Chardonnay), and Éditions Limitées (La Clé d'Or, Douceur Carmin). Winemaking combines biodynamic preparations (500P, 501) timed to lunar cycles, vermicompost production, clay amphora fermentation, stainless steel tanks, and oak barrel ageing.

The estate operates a multi-vertical business model combining wine sales (direct-to-consumer e-commerce shipping to seven European countries, on-premise estate shop, and partner merchants), wine tourism (paid estate tours at €10/adult, gourmet aperitifs at €12/adult, free tastings, and seasonal events such as the Princé Wine Festival), and accommodation (seven themed self-catering gîtes opened in 2025 from €110/night). Customers include individual wine enthusiasts, leisure travellers, corporate groups, and wholesale wine merchants. Marketing reaches buyers through Instagram, Facebook, LinkedIn, email newsletters, on-site events, press releases, and a Caves Touristiques des Vins de Loire network listing.

The company runs with a core team of six (winemaker/site manager Luc, vineyard manager Romain, tractor driver Anthony, sales manager Jean-Philippe, gîte manager Delphine, and wine tourism apprentice Fanny), supplemented by seasonal harvest labour. Ownership rests with founder Régis Vincenot, who acquired the estate in 2002; there is no parent company, institutional investor, or external funding disclosed. Certifications — organic since 2017, Demeter biodynamic since 2023, and Vignobles & Découvertes since 2025 — alongside the 2025 rebrand, lighter-weight eco-packaging, and gîte launch mark the most recent strategic moves.

Name

Château Princé

Legal name

SCEA CHATEAU PRINCE

Website

https://chateauprince.fr

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Château Princé is a 15-hectare certified organic and biodynamic Loire Valley estate producing wines across six appellations, selling direct to consumers and partner merchants, and operating wine tourism and seven gîte accommodations.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAMAEAG

Luxury Farmhouses, Country Houses & Vineyard Estates

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYAFAGAJAL

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

Keywords

• Loire Valley wines
• Biodynamic viticulture
• Wine tourism experiences
• Organic estate wines
• Anjou appellation wines

Headquarters

HQ city

Saint-Melaine-sur-Aubance

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer and wholesale wine bottle sales across multiple appellations (Anjou Blanc, Anjou Rouge, Anjou Villages Brissac, Coteaux de l'Aubance, Rosé de Loire, Crémant de Loire). Products sold through estate shop, online e-commerce, and partner wine merchants.
2. Accommodation (Gîtes): 7 self-catering gîtes in historic winery buildings offering overnight stays. Each gîte has private kitchen, bathroom, and terrace with themed décor. Revenue from nightly rentals (starting €110/night).
3. Wine Tourism Experiences: Paid tours and tastings including estate visits (€10/adult), gourmet aperitifs (€12/adult), and private group events. Free basic tastings available. Events drive wine purchases with promotional offers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Château Princé operates a 15-hectare certified organic and biodynamic vineyard in the Anjou region of France's Loire Valley, producing wines across multiple appellations (Anjou Blanc, Anjou Rouge, Anjou Villages Brissac, Coteaux de l'Aubance, Rosé de Loire, Crémant de Loire) using Chenin, Cabernet Franc, Grolleau, Pinot Noir and Chardonnay grapes. The estate sells wines directly through its e-commerce shop, estate tasting room, and partner wine merchants, and complements wine sales with wine tourism experiences (estate tours, tastings, seasonal events) and seven self-catering holiday gîtes in its historic winery building.

Product overview

Château Princé is a certified organic and biodynamic 15-hectare winery in the Anjou region of France's Loire Valley. The estate produces wines across multiple AOC appellations including Anjou Blanc, Anjou Rouge, Anjou Villages Brissac, Coteaux de l'Aubance, Rosé de Loire, and Crémant de Loire. The product portfolio is organized into four wine collections: Les Signatures (premium parcel-based cuvées including Les Ardoisières Chenin blanc, Rubus Cabernet Franc, and Rives d'Or sweet wine), Les Intemporels (classic wines including Princé Blanc, Rouge, and Rosé), Les Vins Plaisirs (approachable varietal wines including Grolleau, Pinot Noir, and Chardonnay), and Éditions Limitées (exceptional wines including La Clé d'Or and Douceur Carmin). Beyond wine production, the estate offers wine tourism experiences (tasting sessions, estate tours, events), seven holiday gîtes accommodations within the historic winery, and an online shop featuring wine boxes, the J.DELMARE sub-brand collection, and e-gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Ardoisières Single-varietal Chenin blanc white wine from 35-year-old vines on slaty schist terroir, aged 18 months in new 300-litre barrels, offering complexity with mineral notes and ripe fruit. Sold as a premium cuvée in the Les Signatures collection.
• Rubus Cabernet Franc red wine from the Anjou Villages Brissac appellation, grown on schist and clay-gravel north-facing plateau, aged 18 months in new barrels with 30-day maceration. Part of the Les Signatures collection.
• Rives d'Or Sweet white wine from the Coteaux de l'Aubance appellation, made from 40-year-old vines on schist and clay-gravel terroir, harvested manually in two passes with 6-month ageing. Part of the Les Signatures collection.
• Princé Blanc Anjou Blanc made from Chenin on slaty schist terroir, featuring white fruit and lemon notes with minerality and salinity, aged in temperature-controlled stainless steel vats, priced at €12.50. Part of the Les Intemporels collection.
• Princé Rouge Anjou Rouge blend of Cabernet Franc and Grolleau from 30-year-old vines on clay and gravel terroir, supple and smooth with red fruit and subtle spice notes. Part of the Les Intemporels collection.
• Princé Rosé Rosé de Loire made from Grolleau, Pinot Noir and Cabernet Franc, with pale salmon colour, red berry aromas and white pepper spice, produced by direct pressing with juice selection, priced at €10.00. Part of the Les Intemporels collection.
• Grolleau Vin de France from the Grolleau grape, sourced from 45-year-old vines, with red colour, purple highlights, peppery notes and red berries, produced via 5-10 day maceration, priced at €9.00. Part of the Les Vins Plaisirs collection.
• Pinot Noir Single-varietal Pinot Noir from 25-year-old vines, with deep ruby-red colour, cherry and blackcurrant aromas and delicate silky tannins. Part of the Les Vins Plaisirs collection.
• Chardonnay Single-varietal Chardonnay grown on clay-gravel and schist terroir, balancing freshness and roundness with a fruity, lively character and generous texture. Part of the Les Vins Plaisirs collection.
• La Clé d'Or Coteaux de l'Aubance sweet wine from the 2011 vintage, aged 24 months in vats and barrels, with golden yellow colour, caramelised fruit, apricot and quince notes, and 20-30 year storage potential, priced at €38.00 (50cl). Part of the Éditions Limitées collection.
• Douceur Carmin Vin de liqueur (dessert wine) made from Grolleau with 45-year-old vines, deep red colour with copper highlights, spicy nose with port, dark chocolate and black fruit notes, aged 24 months in barrel, priced at €28.00. Part of the Éditions Limitées collection.
• J.DELMARE Collection Premium wine collection sold through the Château Princé online shop, including J.DELMARE Blanc, J.DELMARE Rosé and J.DELMARE Prestige cuvées.
• Wine Gift Boxes Curated wine gift box sets sold through the Château Princé online shop, including Box Intemporel, Box Chenin, Box Essentiel, Box Plaisir and Box Signature, designed for gifting occasions.
• E-Gift Card Digital gift cards usable for Château Princé products and services, purchased through the online shop.
• Wine Tasting Sessions Guided tasting experiences in the estate's tasting cellar, exploring Château Princé's organic and biodynamic wines across multiple appellations. 30-minute basic tastings are offered free of charge as a lead-in to wine purchases.
• Estate Tours Immersive 1.5-hour guided tours of the 15-hectare vineyard, modern winery and barrel cellar, including panoramic views, explanations of biodynamic practices and a wine tasting, priced at €10 per adult and €8 per person for groups of 8-20.
• Holiday Gîtes (7 accommodations) Seven themed self-catering gîtes within the historic winery building at Château Princé, accommodating 2-4 people, each with a private terrace, fully equipped kitchen, bathroom, Wi-Fi and views over the vineyards. One gîte is accessible to guests with reduced mobility. Prices start from €110/night for 2 people and from €130/night for 2-4 people.
• Princé Wine Festival (Esti'Vins) Annual summer evening event held in the vineyards, featuring an open-air concert, wine sales and local appetizer boards, typically in July.
• Princé Apéritifs and Tasty Bites Evening tastings of 4 cuvées paired with local appetizer boards and a musical atmosphere, held on select Thursdays from June to September 2025, priced at €12 per adult.
• Group Visits and Seminars Customised group visits combining guided vineyard tours and wine tastings for companies, associations and private groups, with seminar rooms for up to 50 people available from end of 2025 for corporate events, team retreats and private celebrations.

Quantifiable outcome

• Bottle weight reduced by 20% with 2025 eco-designed packaging
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Caves Touristiques des Vins de LoirecoreGTM or Marketing PartnerMember of the Caves Touristiques des Vins de Loire network, a label distinguishing wine estates committed to authentic, friendly, high-quality wine tourism experiences. Compliance requires warm personalized welcome, educational visits, local heritage focus, and guided tastings showcasing Loire wine richness and diversity.
• Horizon BleuminorOthersWebsite development agency (Horizon Bleu, 35 rue buirette 51100 Reims, RCS Lille Métropole 424 761 419 00045) responsible for Château Princé's website design and maintenance.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Château de Parnay: Saumur château in the Loire producing biodynamic wines with on-site tourism. The Château Princé sales contact email ([email protected]) indicates a shared management or commercial relationship, making it the closest direct comparable for estate size, biodynamic positioning, and wine-tourism model.
• Domaine Ogereau: Family-run biodynamic estate in Saint-Lambert-du-Lattay in the Anjou region, producing Chenin, Cabernet Franc, and Loire sweet wines with similar single-estate scope. Comparable on biodynamic certification, Anjou terroir, and a small-team operating model.
• Domaine des Baumard: Long-established Loire family estate in Savennières producing Chenin-driven dry and sweet wines from schist terroirs. Comparable as a Loire-based, family-run quality producer with parcel-based cuvées and a multi-appellation range.
• Domaine Belargus: Recent Anjou biodynamic estate focused on Chenin from schist terroirs, producing terroir-specific parcel cuvées. Closely comparable on biodynamic farming, schist terroir, premium Chenin-based portfolio, and small-scale, premium positioning.

Peers

• Château de Fesles:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chateauprince
• LinkedInlinkedin.com/company/ch%C3%A2teau-princ%C3%A9
• Instagraminstagram.com/chateau_prince

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château Princé