Chatime Australia
Chatime Australia operates the Australian franchise of the global Chatime bubble tea brand, running 770 employees across franchise retail stores, a mobile ordering app, and an e-commerce shop. It serves general consumers and franchisees with 119+ customizable drink varieties and partner-brand collaborations.
- Company typePrivate
- Founded-
- HeadquartersAustralia, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Chatime Australia does
Chatime Australia Pty Ltd is the Australian franchise operator of the global Chatime bubble tea brand, headquartered in Sydney, NSW, with 770 employees. The company sells customizable bubble tea and adjacent beverages through a network of franchise-operated retail stores across Australia, complemented by a mobile application (iOS/Android) for advance ordering and loyalty engagement, and an e-commerce shop offering DIY at-home products and digital gift cards.
The core product is a customization platform built around 119+ drink SKUs spanning Signatures, Fruity, Milky, Frozen, Cha-rge Energy, Sparkling, Hot, Classic Tea, and Snacks categories, configurable through eight-plus topping/mix-in options (Pearls, Popping Pearls, Aloe Vera, Jellies, Herbal Jelly, Custard, Cream Mousse, Cookie Crumb) and an O.G. Way fresh-dairy option. The menu is actively refreshed through co-branded collaborations with Red Bull (Cha-rge Energy, 2024), Muscle Nation (protein-fruity waters, 2025), Nutella/Ferrero (2026 winter collaboration), and Nongshim (cup noodle snack category, 2026), plus a premium Japanese matcha range.
Revenue is generated through three streams: (1) retail beverage and snack sales at franchise stores on a per-unit, pay-as-you-go basis; (2) franchise fees and royalties from franchisees operating under the Chatime brand; and (3) e-commerce sales of DIY products and gift cards via shop.chatime.com.au. The Loyal-Tea loyalty program (operational since 2017) drives repeat visits through 10 points per $1 spent, birthday free drinks, and member-only offers, integrated through the Chatime mobile app.
Chatime Australia firmographics
Firmographics- Name
- Chatime Australia
- Legal name
- Chatime Australia Pty Ltd
- Website
- https://chatime.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Chatime Australia operates the Australian franchise of the global Chatime bubble tea brand, running 770 employees across franchise retail stores, a mobile ordering app, and an e-commerce shop. It serves general consumers and franchisees with 119+ customizable drink varieties and partner-brand collaborations.
- Ownership category
- akta.pro rank
Chatime Australia industry classification
Industry- Product category
- Bubble Tea Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bubble Tea (Boba) Shops (THAFAKAC)
- akta.pro secondary industries
- Beverage-Led QSR (Bubble Tea, Smoothies, Specialty Drinks) (THAFAAAL), Tea Rooms & Tea Cafes (THAFADAF), Milk Tea & Flavored Tea Beverage Shops (Non-Boba) (THAFAKAI), Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI)
Keywords
Where Chatime Australia is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Chatime Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Beverage Sales: Direct sales of customizable bubble tea and other beverages through company-owned and franchise retail stores across Australia
- Franchise Fees and Royalties: Revenue generated from franchise partners who operate Chatime stores under the brand license
- E-commerce Sales: Online sales of DIY bubble tea products and gift cards through shop.chatime.com.au
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard drink pricing with Regular and Large size options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Chatime Australia product offering
Product offeringCore offering
Chatime Australia sells 119+ customisable bubble tea and beverage varieties across eight categories (Signatures, Fruity, Milky, Frozen, Cha-rge Energy, Sparkling, Hot, and Classic Tea) plus snacks, through franchise and company-operated retail stores nationwide. Customers can further customise drinks with eight mix-in and topping options, including Pearls, Popping Pearls, Aloe Vera, Jellies, Custard, and Cream Mousse. The retail experience is supported by a mobile ordering and loyalty app (Loyal-Tea) and an online shop selling at-home DIY beverage products and gift cards.
Product overview
Chatime Australia is a bubble tea retail chain offering a diverse portfolio of tea-based beverages and snacks through physical stores, a mobile application, and an online shop. The core offering includes Signature drinks (flagship bubble teas), Fruity teas, Milky teas, Frozen beverages, Sparkling teas, Hot teas, and Classic teas across 119+ drink varieties. The product portfolio is complemented by the Loyal-Tea loyalty program accessible via the Chatime mobile app (iOS/Android), which enables ordering, customisation, and points accumulation. Recent product expansions include the Premium Matcha Range (Japanese matcha beverages), Nutella collaboration (limited edition), Protein/Protean Fruity drinks (Muscle Nation partnership), and Nongshim Noodle Cups (snack category). The Cha-rge Energy line features Red Bull collaboration energy drinks. Toppings and mix-ins (Pearls, Popping Pearls, Aloe Vera, etc.) allow customisation. Additional revenue streams include Shop (DIY home products), Gift Cards, and a Franchise program.
Differentiator
Problem solved
Functional benefit
Brands
- Chatime T-Brewery: Chatime's store format for participating locations where customers can purchase membership cards and earn loyalty points.
Products and services
- Signature Drinks Flagship bubble tea beverages including Premium Pearl Milk Tea, Thai Pearl Milk Tea, Mango Madness, Grape Vibes, Lychee Squared, Pop It Like It's Peach, Passion Paradise, Cookies and Cream, and What-a-Melon, sold to individual consumers in-store and via the mobile app.
- Fruity Tea Tea-based beverages featuring fruit flavours including Apple, Grapefruit, Guava, Lemon, Lychee, Mango, Passionfruit, Peach, Pomegranate, Strawberry, Tropical, and Watermelon.
- Milky Tea Milk tea varieties including Assam, Earl Grey, Roasted, Oolong, Jasmine, Hazelnut, Honeydew, Coconut, Taro, Thai, Matcha, and Strawberry Matcha, available with the O.G. fresh dairy option or plant milk alternatives.
- Frozen Drinks Blended frozen beverages including Matcha, Chocolate, Taro, Thai, Mango, Lychee, Passionfruit, Peach, Guava Grapefruit, Strawberry, Premium Pearl, and Mango Passion varieties.
- Cha-rge Energy Energy drinks combining bubble tea with Red Bull in Apple, Tropical, and Watermelon flavours, available in regular, sugar-free, and frozen variants as a co-branded partner product.
- Sparkling Tea Lightly sparkling tea beverages with flavours including Apple, Grapefruit, Guava, Lemon, Lychee, Mango, Passionfruit, Peach, Pomegranate, Strawberry, Tropical, and Watermelon.
- Hot Tea Hot tea beverages including various milk teas (Assam, Earl Grey, Roasted, Oolong, Premium, Jasmine, Hazelnut, Honeydew, Coconut, Taro, Thai, Chocolate, Vanilla) and matcha lattes, some topped with Nutella or matcha.
- Classic Tea Simple tea beverages including Assam, Earl Grey, Oolong, Premium, Roasted, and Jasmine varieties, served fresh and hot without milk additions.
- Premium Matcha Range Premium grade Japanese matcha beverages featuring Brown Sugar Matcha Latte, Jasmine Matcha Milk Tea, and Earl Grey Matcha Milk Tea, available hot and iced.
- Nutella Collaboration Drinks Limited edition winter collaboration featuring Iced Chocolate with Nutella and Hot Chocolate with Nutella beverages.
- Protein Protean Fruity Drinks Protein-fortified fruity teas made with Muscle Nation protein water in Orange Mango and Mango Passion flavours, each with 23g protein per serve, available in large size only.
- Snacks Food items including limited edition Nongshim Shin Ramyun and Soon Veggie cup noodles, sold as a Cup Noodle plus regular drink combo for $9.
- Chatime At-Home DIY Range Retail products sold through shop.chatime.com.au that allow customers to prepare Chatime beverages at home.
- Gift Cards Digital gift cards purchased online and redeemable at Chatime Australia stores.
- Franchise Program Franchise opportunity offered by Chatime Australia Pty Ltd for entrepreneurs and operators to open and run Chatime-branded retail stores under licence.
Companies that use Chatime Australia
Customer profileSegments2 records
Ideal customer profiles2 records
Chatime Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chatime Australia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NongshimcoreChatime Australia partnered with Nongshim to offer cup noodle products (Shin Ramyun Cup Noodle and Soon Veggie Cup Noodle) as snack items in stores. The combo of Cup Noodle + regular drink is priced at $9.
- Nutella (Ferrero)coreChatime launched a collaboration with Nutella featuring two new drinks: Iced Chocolate with Nutella and Hot Chocolate with Nutella. This is described as a limited edition winter collaboration.
- Muscle NationcoreChatime collaborated with Muscle Nation to create protein water-based drinks (Orange Mango Protean Fruity and Mango Passion Protean Fruity) featuring 23g of protein per serve. This partnership targets health-conscious consumers.
- Red BullcoreChatime offers a range of Cha-rge Energy drinks made with Red Bull, including various flavors (Apple, Tropical, Watermelon) in regular and sugar-free variants, as well as frozen versions. The partnership has been ongoing since 2024.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Chatime Australia competitors and assessment
Company assessmentDirect peers
- Tiger Sugar Australia: Tiger Sugar is a direct competitor in Australia's bubble tea market, known for its signature brown sugar boba series. Comparable on product positioning, target demographic, and Australian store footprint.
- CoCo Bubble Tea Australia: CoCo Bubble Tea operates a comparable Australian franchise footprint offering fresh-brewed tea-based beverages with customisation and toppings. Direct head-to-head competition with Chatime in mall and high-street locations across Australia.
- The Alley Australia: The Alley is a premium-positioned bubble tea chain with Australian locations focused on brown sugar and signature milk teas. Competes with Chatime in the same premium segment using similar franchise-store economics.
- KOI The Australia: KOI The operates bubble tea and milk tea stores in Australia with a similar customisable product platform (tea base, milk, toppings). Comparable on brand positioning and consumer demographic, competing directly for share of wallet.
- Gong Cha Australia: Gong Cha Australia is one of the largest direct bubble tea competitors in Australia, operating a similar franchise-led store network with customisable milk teas, fruit teas, and toppings. Closely comparable on product mix, channel structure, and target consumer.
- Sharetea Australia: Sharetea is a Taiwanese-origin bubble tea brand with Australian franchise stores, directly competing on menu range, customisation, and target consumer (students, young professionals, families).
- Xing Fu Tang Australia: Xing Fu Tang operates hand-crafted brown sugar boba stores in Australia. Direct competitor to Chatime on premium hand-brewed bubble tea offerings, with similar franchise/storefront model.
- Happy Lemon Australia: Happy Lemon is an international bubble tea chain with Australian locations offering milk teas, fruit teas, and signature drinks with toppings. Comparable menu breadth, positioning, and franchise-based distribution.
Broad incumbents
- Chatime Global (La Kaffa International): Chatime's global master brand (La Kaffa International) operates thousands of stores across Asia and globally. Relevant as the parent brand source of IP, training, and product innovation that flows through to Chatime Australia.
- Caffè Nero Australia: Caffè Nero is a broad incumbent café chain in Australia with comparable beverage-led, counter-service store economics and overlapping daypart consumption occasions (tea, coffee, light snacks).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chatime Australia social profiles
Digital presenceChatime Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chatime Australia leadership team
Management profileNumber of profiles
Chatime Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chatime Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chatime Australia
What does Chatime Australia do?
Chatime Australia sells 119+ customisable bubble tea and beverage varieties across eight categories (Signatures, Fruity, Milky, Frozen, Cha-rge Energy, Sparkling, Hot, and Classic Tea) plus snacks, through franchise and company-operated retail stores nationwide. Customers can further customise drinks with eight mix-in and topping options, including Pearls, Popping Pearls, Aloe Vera, Jellies, Custard, and Cream Mousse. The retail experience is supported by a mobile ordering and loyalty app (Loyal-Tea) and an online shop selling at-home DIY beverage products and gift cards.
Is Chatime Australia a public or private company?
Chatime Australia is a private company. It is classified as unknown and is currently operating.
When was Chatime Australia founded?
Chatime Australia was founded in -1. It employs 501 to 1,000 people.
Where is Chatime Australia based?
Chatime Australia is headquartered in Australia, Australia, in the Oceania region.
How does Chatime Australia make money?
Three revenue lines are on record. Retail Beverage Sales are the primary driver. The others are franchise Fees and Royalties and E-commerce Sales.
Who are Chatime Australia's main competitors?
Direct peers on record are Tiger Sugar Australia, CoCo Bubble Tea Australia, The Alley Australia, KOI The Australia, Gong Cha Australia, Sharetea Australia, Xing Fu Tang Australia and Happy Lemon Australia. Broad incumbents are Chatime Global (La Kaffa International) and Caffè Nero Australia.
Does Chatime Australia have an API?
No public API is recorded for Chatime Australia.
What industry is Chatime Australia in?
Chatime Australia's product category is Bubble Tea Retail. Its primary akta.pro industry code is THAFAKAC, Bubble Tea (Boba) Shops, with a secondary code of THAFAAAL, Beverage-Led QSR (Bubble Tea, Smoothies, Specialty Drinks). Its NAICS code is 722515 and its SIC code is 5810.