Chattooga Club

What Chattooga Club does

The Chattooga Club is a privately held, membership-based country club operating across a 211-acre property on the highest plateau of the Blue Ridge Mountains in Cashiers, North Carolina. The club is incorporated as The Chattooga Club Inc. and employs approximately 46 people. Its core offering is an integrated luxury lifestyle platform combining seven-suite Lodge accommodations (rates $650-$1,100/night, with a 20% discount for stays of seven or more nights), world-class dining under an executive chef and resident sommelier with an on-site Victory Garden, a Life Enhancement Center (luxury spa and fitness facility), recreational amenities (two heated pools, three Har-Tru tennis courts, three new pickleball courts, two croquet lawns, bocce, putting green, and Lake Chattooga), children's programming (Camp Chattooga), weddings and corporate events with catering, and a real estate offering of just over 100 homesites within the gated community. Concierge services span property management, trip booking, and personalized member support.

The business model is multi-stream: recurring membership dues (pricing undisclosed), per-night Lodge accommodations, food and beverage transactions, event and catering fees, and real estate transactions on homesites. Go-to-market is direct-to-consumer, relying on a website (chattoogaclub.com), email newsletter, blog, and member referrals. Membership is closed and inquiry-based; prospects schedule visits to experience the property before applying. Real estate listings are additionally surfaced through ncliving.com. The customer base is segmented into affluent families (primary), wedding and event hosts, corporate retreat groups, and real estate buyers.

Underlying technology is limited to standard hospitality management systems; no proprietary platform, app, API, or AI capabilities are disclosed. The company has no venture capital or institutional investor backing and is independently owned. Operating geography is domestic, with the addressable market concentrated in the Southeast United States and driven by proximity to Atlanta and Charlotte (under three hours' drive).

Name

Chattooga Club

Legal name

The Chattooga Club Inc.

Website

https://chattoogaclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Chattooga Club is a private 211-acre mountain country club in Cashiers, North Carolina, serving affluent families with luxury lodging, dining, spa, recreation, events, and a 100+-homesite residential community on the highest Blue Ridge plateau.

Ownership category

akta.pro rank

Product category

Private Country Club and Luxury Mountain Hospitality

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (721110), Drinking Places (Alcoholic Beverages) (7224), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAIAE

Mountain & Alpine Lodges

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

SECONDARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Private country club
• Luxury mountain resort
• Club membership services
• Wedding and event venue
• Wellness and recreation

Headquarters

HQ city

Cashiers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Club Membership: The Chattooga Club generates revenue primarily through private club memberships, offering members exclusive access to amenities including dining, wellness facilities, lodging, recreational activities, and event venues.
2. Lodge Accommodations: The club operates seven luxury suites at The Lodge, charging nightly rates ranging from $650 to $1,100. Extended stays of seven nights or more receive a 20% discount. Revenue from overnight accommodations for members and their guests.
3. Dining Services: World-class dining available for breakfast, lunch, and dinner at the outdoor Dining Pavilion and Bear Bar. Revenue generated from food and beverage sales to members and guests.
4. Events and Weddings: The club hosts weddings, receptions, private events, and corporate retreats. Revenue comes from venue rental, catering services, and event planning for both members and external customers.
5. Real Estate Sales: The club offers homesites within their 211-acre private community. With just over 100 homesites available, the club facilitates real estate sales and property management services for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Chattooga Club is a private, membership-based country club community situated on 211 acres in the Blue Ridge Mountains in Cashiers, North Carolina. It sells exclusive club memberships that grant access to luxury lodge accommodations (seven suites), world-class dining venues, a wellness and fitness center, family recreational activities (croquet, tennis, pickleball, swimming, fishing), event hosting for weddings and corporate retreats, concierge services, and real estate homesites within the property.

Product overview

The Chattooga Club is an upscale private country club community located on the highest plateau in the Blue Ridge Mountains, Cashiers, NC. The offering is a unified lifestyle platform combining luxury accommodations (The Lodge with seven suites), world-class dining (Restaurant, Bear Bar, Wine Program), health and wellness (Life Enhancement Center with spa and fitness), diverse family activities (croquet, tennis, pickleball, pools, Lake Chattooga, Victory Garden, Camp Chattooga), event hosting (weddings, receptions, corporate retreats, catering), club membership, and real estate (homes and homesites). The Club operates as a single integrated private club experience where members and guests access amenities through reservation and membership, with concierge services supporting all aspects of the experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership

Quantifiable outcome

• Less than 3 hours travel time from major cities Atlanta and Charlotte
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Expansion highlights5 records

Direct peers

• Fearrington House Inn: Upscale country retreat in Pittsboro, NC featuring inn accommodations, farm-to-table dining, spa, and a village center. Comparable NC-based luxury hospitality targeting affluent travelers, though without the membership/real-estate component.
• The Cliffs at Glassy: Private mountain club community in Landrum, SC offering membership, lodging, dining, wellness, and real estate homesites. Direct comparable on the mountain-club-with-real-estate model targeting affluent families.
• Kiawah Island Club: Private coastal club community near Charleston, SC with membership, dining, wellness, recreational facilities, and real estate. Comparable multi-amenity private club with real estate revenue model, though on the coast rather than mountains.
• The Swag: Luxury all-inclusive mountain lodge in Waynesville, NC within the Blue Ridge Mountains. Comparable high-end mountain hospitality with lodge suites, fine dining, and curated guest experiences, though operates as an inn rather than membership club.
• Old Edwards Inn & Spa: Luxury resort and private club located in Highlands, NC — adjacent to Cashiers in the same Blue Ridge highland corridor. Operates comparable mountain hospitality with spa, dining, golf, and real estate, targeting the same affluent-family catchment.
• Reynolds Lake Oconee: Large-scale private lake community in Greensboro, GA combining club membership, dining, wellness, recreation, and homesite real estate. Comparable business model and member demographic, with broader amenity footprint.
• Currahee Club: Private mountain club community in Toccoa, GA offering membership, lodge accommodations, dining, spa, golf, and real estate homesites. Closely comparable Southeast mountain private-club model with similar amenity mix.

Broad incumbents

• Grand Bohemian Hotels (Autograph Collection): Boutique luxury hotel brand under Marriott with mountain and resort properties offering upscale accommodations, dining, spa, and curated experiences. Comparable luxury hospitality aesthetic though operating under a corporate brand rather than private membership model.
• The Biltmore Company: Iconic Asheville, NC estate and tourism destination with hotel, dining, winery, and expansive grounds. Regional luxury hospitality incumbent in the same Blue Ridge corridor, though operates at vastly larger scale and as a public attraction.

Regional players

• Salamander Resort & Spa: Luxury equestrian-themed resort in Middleburg, VA featuring lodge-style accommodations, spa, fine dining, and event venues. Comparable upscale retreat positioning though outside the immediate Southeast mountain region and operating as a hotel rather than private club.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chattooga-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chattooga Club