Cheadle Primary School

What Cheadle Primary School does

Cheadle Primary School is a UK maintained (state-funded) primary school located at The Avenue, Cheadle, Stoke-on-Trent, ST10 1EN, serving children from Nursery through Year 6 (approximately ages 3-11) within the Cheadle catchment area of Staffordshire. The school delivers the full English national curriculum across Early Years Foundation Stage, Key Stage 1, and Key Stage 2, including statutory assessments (Reception Baseline, Year 1 Phonics Screening, Year 4 Multiplication Check, and KS2 SATs), and is subject to Ofsted inspection. It is governed by a 12-member board of governors (with two additional Associate Governors) under the Staffordshire local authority framework, with Mrs Lynne Pickles serving as Headteacher and Designated Safeguarding Lead.

The school's curriculum is built on a stack of established third-party UK educational programmes: Read Write Inc. (Ruth Miskin) for phonics from Nursery through KS2, White Rose Maths for mathematics, Kapow for music, Jigsaw for PSHE, Get Set 4 PE for physical education, and the Staffordshire Agreed Syllabus for Religious Education. Enrichment includes a Forest School outdoor learning area opened in September 2022 (co-funded by JCB and Sports Premium), peripatetic music lessons in flute, clarinet and guitar (delivered via Entrust Music Service), a Playground Leaders leadership programme, and a full extra-curricular sports programme. Governance is supported by partnerships with CADSSA (a 12-school sports association, 20+ years of participation), St. Giles the Abbott Church, Cheadle Methodist Church, and Tread Theatre Company.

Cheadle Primary operates a public-sector funding model with no tuition fees. Core revenue derives from the Department for Education via Staffordshire local authority (Dedicated Schools Grant), supplemented by Pupil Premium, PE/Sport Premium, and ancillary service income from school meals, wraparound care (Fun Club), and optional peripatetic music lessons. Admissions are administered through the standard government catchment-area process. Customer relationships are managed through the school website, email newsletters, and the ParentPay payments platform, with a PTFA (Parent Teacher Friend Association) supporting community engagement and fundraising.

Name

Cheadle Primary School

Legal name

Cheadle Primary School

Website

https://cheadle-primary.staffs.sch.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheadle Primary School is a UK state-funded maintained primary school in Cheadle, Staffordshire, providing free full-curriculum education from Nursery through Year 6 (ages 3-11) to local catchment-area families under Department for Education funding.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (611110), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Academic/School-Readiness Preschools (EDACABAB)

Keywords

• Primary education services
• State-funded schooling
• Early years foundation
• Phonics literacy programme
• Wraparound childcare

Headquarters

HQ city

Cheadle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Funding (DfE/Maintained School): Cheadle Primary School is a maintained primary school receiving funding from the Department for Education through the local authority. Revenue supports educational operations, staff salaries, curriculum delivery, and facilities. Additional funding streams include Pupil Premium, PE/Sport Premium, and wraparound care fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cheadle Primary School is a UK maintained primary school providing free state-funded education for children from Nursery through Year 6 (ages 3-11), following the full English national curriculum including English, Maths, Science, foundation subjects, and statutory assessments. The school delivers structured phonics via Read Write Inc., mathematics via White Rose Maths, and offers enrichment through Forest School, peripatetic music lessons, extra-curricular sports, wraparound care (Fun Club), and school meals.

Product overview

Cheadle Primary School offers a comprehensive primary education programme spanning Early Years Foundation Stage through to Year 6. The school utilizes an integrated curriculum approach combining multiple established educational programmes: Read Write Inc. Phonics for literacy development from Nursery through KS2, White Rose Maths for mathematical foundations, the Jigsaw PSHE Programme for personal development, and Kapow Music for music education. The school delivers statutory national curriculum assessments at Reception, Year 1 (Phonics), Year 4 (Multiplication Check), and Year 6 (SATs). Enrichment programmes include Forest School outdoor learning, Playground Leaders student leadership, a full extra-curricular sports programme, and participation in the CADSSA sports association competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Foundation Stage (EYFS) Statutory foundation stage curriculum for Nursery and Reception children (ages 3-5), focusing on play-based learning, communication development, and early academic skills through thematic and child-led activities. Offered free of charge to families in the Cheadle catchment area.
• Read Write Inc. (RWI) Phonics Programme Systematic phonics literacy programme developed by Ruth Miskin, teaching children to read fluently through sound-to-letter mapping. Used from Nursery through Key Stage 2 with a stage-not-age approach, including Set 1, 2, and 3 sounds, Fred Talk blending, red and green words, and structured storybook reading. Delivered to all enrolled pupils.
• National Curriculum Primary Education (KS1 and KS2) Full academic curriculum delivery for Years 1-6 covering English, Maths, Science, and all foundation subjects (Art, Computing, DT, Geography, History, MFL French, Music, PE, PSHE, RE). Provided free as part of state-funded primary education to enrolled pupils.
• Statutory National Curriculum Assessments National curriculum tests including the Reception Baseline Assessment, Year 1 Phonics Screening Check, Year 4 Multiplication Check, and End of Key Stage 2 SATs in reading, grammar, spelling, and mathematics. Delivered to all eligible pupils as part of statutory school operations.
• Wraparound Care / Fun Club Before and after-school care service provided directly by the school for working families, available on a chargeable basis. Enrolment is via the school office or ParentPay platform.
• School Meals Catered school meal service available to all pupils for purchase, with free school meals available for families in receipt of certain benefits. Paid via ParentPay.
• Peripatetic Music Lessons Individual music tuition in flute, clarinet, and guitar provided through the school for pupils. Enrolment via the school office.
• Forest School Programme Outdoor learning area and programme that teaches children outdoor skills and emotional health and well-being strategies, used for Forest School sessions, PE, and other curriculum lessons. Funded by Sports Premium and JCB support.
• PE/Sport Premium Programme Sports premium funded programme supporting physical education activities, sports clubs, competitions, Forest School outdoor learning, and Daily Mile initiatives. Available to all enrolled pupils.
• Playground Leaders Scheme Pupil-led initiative in which Year 5 pupils are trained as Playground Leaders to organise games and activities for younger children, wearing special green caps for identification. Promotes physical activity and positive behaviour at playtimes.

Quantifiable outcome

• The school has achieved the School Games SILVER Mark Award
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• JCBcoreStrategic or Co-development PartnerJCB provided support for the opening of the school's Forest School area in September 2022. Sports Premium Funding combined with contributions from JCB enabled the creation of an outdoor classroom used for Forest School sessions, PE, and curriculum lessons.
• Lacey Green English HubminorStrategic or Co-development PartnerExternal link referenced on the Early Reading and Phonics page as the English Hub supporting the school's Read Write Inc. phonics programme.
• Thrive HubminorStrategic or Co-development PartnerReferenced as an external link on the Early Years Foundation Stage page, supporting early years development programmes.
• RISE Reception NetworksminorStrategic or Co-development PartnerReferenced as an external link on the Early Years Foundation Stage page, supporting reception year networking and professional development.
• SHEADS PSHE NetworkminorStrategic or Co-development PartnerExternal link referenced as part of the PSHE programme, providing network support for the Jigsaw PSHE curriculum.
• CADSSA (Cheadle and District Schools Sports Association)coreStrategic or Co-development PartnerCheadle Primary has been involved with CADSSA for over 20 years. CADSSA is a community of 12 schools from the local area and further afield (Uttoxeter and Wetley Rocks) participating in an annual programme of competitive sporting events including tag-rugby, football, gymnastics, archery, cross-country, tennis, hi-5 netball, rounders and swimming gala. Events range from competitive 'A' Team and 'B' Team events to inclusion and development events.
• Caroline Holder (PE Advisor)minorStrategic or Co-development PartnerReferenced as an external link on the PE page as the school's PE Advisor providing professional guidance on physical education delivery.
• Entrust Advice Service and Staffordshire Music PartnershipminorStrategic or Co-development PartnerExternal links referenced on the Music page. The school has worked with Entrust Music Service for concerts including a 'Magic Themed' musical concert with pieces such as 'The Can-Can', 'The Sorcerer's Apprentice', and 'Harry Potter' film music.
• St. Giles the Abbott Church, CheadleminorStrategic or Co-development PartnerReferenced as an external link on the RE page. The church is used for school visits as part of the RE curriculum, Christmas celebrations, and Remembrance Day activities by the school council.
• Cheadle Methodist ChurchminorStrategic or Co-development PartnerReferenced as an external link on the RE page alongside St. Giles the Abbott Church for religious education visits and celebrations.
• Tread Theatre CompanyminorStrategic or Co-development PartnerReferenced on the Music page. Directed and choreographed school productions including 'The Greatest Showman' and 'Joseph', performed at the local Victoria Hall alongside other schools.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Harris Federation: Large UK Multi-Academy Trust operating primary and secondary academies across London and the South East. Comparable as a state-funded primary-education provider with similar curriculum and safeguarding structures, though at very different geographic focus and scale.
• Oasis Community Learning: National UK Multi-Academy Trust running primary and secondary academies, including community-hub-style schools. Operates the same state-funded primary-education model and emphasises community integration comparable to Cheadle's CADSSA and church partnerships.
• Academy Transformation Trust: Midlands-anchored UK Multi-Academy Trust running primary and secondary academies, including in the Staffordshire region. Comparable as a state-funded primary-education operator with similar curriculum and community-relations focus, though operating across many sites.
• Ark Schools: UK education charity running a network of primary and secondary academies nationwide. Comparable in primary-education delivery, curriculum design, and community-engagement approach, but operating across many sites rather than a single campus.
• Outwood Grange Academies Trust: Northern-England Multi-Academy Trust operating primary and secondary academies, including several in the Midlands. Comparable as a state-funded primary provider with parallel curriculum and community-engagement structures, though at a much larger and geographically dispersed scale.
• Greenwood Academies Trust: Midlands-based Multi-Academy Trust operating a network of primary academies, including in regions adjacent to Staffordshire. Operates the same state-funded primary-education model with comparable national-curriculum, safeguarding, and community-engagement structures, but at materially larger scale.
• Ormiston Academies Trust: UK Multi-Academy Trust operating primary and secondary academies across the Midlands and nationally. Comparable to Cheadle Primary as a state-funded primary provider with similar curriculum, safeguarding, and parental-engagement structures, but at much larger scale.

Direct peers

• Reach Academy Feltham: An all-through free school in Hounslow serving primary and secondary pupils in a defined catchment area. Closest direct peer as a single state-funded primary-education provider of broadly similar scale, with comparable emphasis on community engagement, structured curriculum, and parental involvement.

Others

• Staffordshire County Council — School Admissions & Education Services: The local authority that channels DfE funding to Cheadle Primary and administers the catchment-based admissions process the school depends on. Functions as the regulatory and funding counterpart rather than a direct peer.
• Stoke-on-Trent City Council Education Services: Neighbouring local authority covering the Stoke-on-Trent area in which Cheadle Primary sits. Acts as an adjacent admissions and education-oversight body and is a relevant ecosystem participant for cross-boundary catchment families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cheadle-primary-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheadle Primary School