Castle Hill Day Surgery

What Castle Hill Day Surgery does

Chi Hun Da Su (CHDS) is a Melbourne-based, direct-to-consumer meal delivery service that prepares and delivers chef-cooked, macro-balanced Chinese-infused meals to health-conscious consumers across the Melbourne metropolitan area. Operating from an owned restaurant kitchen at 243 Burwood Road in Hawthorn East, Victoria, the company delivers fresh (never frozen) meals three days per week (Monday, Wednesday, Friday). CHDS began as a WeChat community kitchen before expanding into a full bilingual (English and Chinese) delivery service covering all of Melbourne. The firm employs approximately 6 staff and has not disclosed any institutional funding, indicating a bootstrapped, founder-led operating model.

CHDS's product platform centers on two formats: Meal Sets (a complete balanced meal of approximately 150g protein, 150g vegetables, and 150g rice in one container, ready in 2-3 minutes) and Dish Only (300g or 600g clean-protein portions targeted at athletes and high-protein consumers). The menu extends to CHDS Power Bowls featuring premium proteins (poached prawn, tuna tataki, New Orleans chicken, braised beef), weekly subscription meal boxes in 4-piece (A$76) and 6-piece (A$108) configurations, a Small Family Table package (A$68), Japanese onigiri rice balls (A$7 each), zero-sugar Basque cheesecakes (eight flavor variants), and a seasonal Winter Hot Pot Series. Every dish has published macronutrient information (kcal, protein, carbs, fat) and is engineered under a low-fat, high-protein, no-heavy-oils recipe system developed by the founder.

The business operates a pure direct-to-consumer revenue model: unit-priced à la carte meal sales, weekly subscription-style meal boxes, and a flat A$4 delivery fee waived on orders above A$70. Pricing spans A$6 (Traditional Steam Egg) to A$188 (Golden Broth Fish Maw & Chicken Hot Pot), with most main dishes in the A$15-A$35 band and Power Bowls at A$19-A$22. Customer acquisition relies on the company's WeChat community roots, the bilingual chds.com.au website, email newsletters, and organic word-of-mouth across Melbourne suburbs (Hawthorn, Richmond, South Yarra, Balwyn are cited customer locations). Target segments are fitness and health enthusiasts, busy urban professionals, families, and health-conscious food lovers who want authentic Chinese flavors without traditional heavy oils.

Name

Castle Hill Day Surgery

Legal name

Chi Hun Da Su

Website

https://chds.com.au

Company type

Private

Operating status

Operating

Short description

Chi Hun Da Su (CHDS) is a Melbourne-based direct-to-consumer meal delivery service that prepares and delivers chef-cooked, macro-balanced Chinese-infused meals to health-conscious consumers via its owned kitchen in Hawthorn East, serving all of Melbourne three days per week.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Healthy meal delivery
• High-protein Chinese meals
• Macro-balanced cuisine
• Chef-cooked dinners
• Weekly meal boxes

Headquarters

HQ city

Hawthorn East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Meal Set Sales: Complete balanced meals in one container with protein, vegetables and rice. Sold as individual meals or subscription-style weekly boxes (4-pack, 6-pack, dinner sets). Revenue from direct product sales.
2. Dish Only Protein Sales: Bulk protein portions (300g or 600g) sold to athletes and families. Better value per gram for high-protein consumers who want to build their own meals.
3. Delivery Revenue: Flat $4 delivery fee with free delivery on orders over $70. First-order discount applied automatically at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chi Hun Da Su (CHDS) operates a direct-to-consumer Chinese-infused meal delivery service from its chef-run kitchen in Hawthorn East, Melbourne. It sells freshly cooked, high-protein, low-calorie meals with published macros in two formats — complete Meal Sets (protein, vegetables, rice in balanced portions) and Dish Only (clean protein by weight, 300g/600g) — alongside weekly subscription meal box packages, power bowls, onigiri, Basque cheesecakes, and seasonal hot pots, with delivery on Monday, Wednesday, and Friday across Melbourne metro.

Product overview

CHDS (Chi Hun Da Su) operates as a meal delivery service with two primary product formats: the Meal Set — a complete balanced meal (protein, vegetables, rice) ready to heat and eat — and Dish Only — clean protein portions (300g or 600g) for athletes and families. The service also offers Power Bowls, weekly subscription meal box packages (4, 6, and family-style options), seasonal winter hot pot sets, Japanese onigiri rice balls, and zero-sugar Basque cheesecakes. All meals are chef-cooked to order in their Hawthorn East kitchen and delivered fresh (never frozen) across Melbourne on Monday, Wednesday, and Friday.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Customer weight loss of 6kg over three months by replacing dinners with CHDS meals
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• My Muscle Chef: Australian direct-to-consumer prepared meal service specializing in high-protein, macro-tracked meals for fitness enthusiasts. Closest comparable on positioning, target customer (fitness/health-conscious), D2C delivery model, and macro-disclosure philosophy.
• Chefgood: Australian fresh prepared meal delivery service offering chef-cooked meals delivered to customers. Directly comparable on D2C meal delivery model, fresh-not-frozen positioning, and subscription-based ordering in the Australian market.
• The Dinner Ladies: Melbourne-based home meal delivery service providing fresh, chef-prepared dinners to local customers. Direct regional peer sharing Melbourne geography, prepared meal format, and home-delivery convenience model.
• Youfoodz: Australian fresh prepared meal brand offering ready-to-eat meals through retail and direct channels. Comparable on fresh prepared meal category, Australian market focus, and macro-conscious product positioning.

Broad incumbents

• Lite n' Easy: Established Australian prepared meal service focused on portion-controlled meals for weight management. Broader incumbent with nationwide reach, larger customer base, and longer operating history — overlapping on convenience-meal delivery but with a Western/Australian menu focus.
• HelloFresh: Global leader in meal kit delivery operating in Australia. Broad incumbent offering recipe kits with pre-portioned ingredients rather than ready-to-eat meals — adjacent category but competes for the same convenience-seeking customer.
• Marley Spoon: Australian meal kit delivery service offering weekly recipe boxes with fresh ingredients. Broad incumbent in the same food delivery space targeting busy households, though format is cook-from-kit rather than ready-to-eat.
• Dinnerly: Value-positioned Australian meal kit service (HelloFresh subsidiary) targeting budget-conscious families. Broad incumbent in meal delivery adjacent to CHDS's prepared meal offering, competing for weekly dinner occasions.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Hill Day Surgery