What Shiprocket Checkout (formerly Fastrr) does

Shiprocket Checkout, now operating as Fastrr by Shiprocket, is an AI-native pre-order commerce suite operated by Shiprocket Private Limited (formerly Bigfoot Retail Solutions Pvt Ltd) and headquartered in Gurugram, Haryana. The platform was originally developed by Pickrr Technologies Private Limited and licensed to Shiprocket, which sells and integrates it with its broader eCommerce logistics ecosystem. In July 2026, the product was rebranded from Shiprocket Checkout to Fastrr and expanded from a single checkout tool into a suite of 11 AI-powered modules covering checkout, shopping assistance, performance marketing, identity resolution, broadcast messaging, customer journeys, buyer intelligence, ad analytics, multilingual voice agents, and RTO prevention; Shiprocket Smart Cart is offered as a complementary Shopify app.

The core product is a one-click, plug-and-play checkout that integrates natively with Shopify, WooCommerce, Magento, and custom eCommerce platforms. Underlying capabilities include AI-powered address autofill (95% accuracy claim), smart payment routing across gateways, COD controls and high-risk buyer identification to reduce Return-to-Origin rates, abandoned-cart recovery through real-time behaviour analysis, A/B testing, and enterprise-grade fraud/chargeback handling. The platform targets Indian D2C brands and Shopify merchants — including AOV-focused, COD-heavy, and high-volume seller segments — with a product-led growth motion, DIY no-code setup, and a partner program offering 10-20% revenue share on referrals.

Commercially, Shiprocket Checkout operates as a SaaS module within Shiprocket's eCommerce platform and monetises through transaction processing and platform fees; pricing is quote-based rather than publicly disclosed. The product processes over ₹9,500 crore in annualised GMV and is positioned as part of Shiprocket's broader commerce stack alongside shipping, fulfillment, capital, and engagement services. Shiprocket Checkout is a private Indian company with a 22-person team, no disclosed venture funding rounds, and no external investor information in the available data.

Name

Shiprocket Checkout (formerly Fastrr)

Legal name

Shiprocket Private Limited

Website

https://checkout.shiprocket.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shiprocket Checkout (Fastrr by Shiprocket) is an AI-native pre-order commerce suite operated by Shiprocket Private Limited in Gurugram, India. It offers a one-click checkout plus 11 AI modules targeting Indian D2C brands and Shopify merchants to reduce cart abandonment, RTOs, and COD failures.

Ownership category

akta.pro rank

Product category

eCommerce Checkout Software

akta.pro primary industry

Digital Wallets & One-Click Checkout (CRAFALAC)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)

Keywords

• ECommerce checkout software
• AI-powered payment solutions
• D2C conversion optimization
• Cart abandonment reduction
• Pre-order commerce platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Checkout Platform Subscription: Shiprocket Checkout operates as a SaaS web-based module for eCommerce platforms. The platform is provided as a licensed service to sellers and merchants on the Shiprocket platform, with revenue derived from transaction processing and platform fees. BFRS (Bigfoot Retail Solutions Pvt Ltd / Shiprocket) licenses the Fastrr platform from Pickrr Technologies Private Limited to sell checkout services to merchants.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Shiprocket Checkout (rebranded as Fastrr by Shiprocket) is an AI-native pre-order commerce suite that provides frictionless one-click checkout, smart payment routing, address auto-fill, COD risk controls, and abandoned cart recovery for Indian D2C brands and Shopify merchants. The platform bundles 11 AI-powered modules covering checkout, AI shopping assistance, performance marketing, passwordless authentication, anonymous visitor identification, multi-channel marketing, automated customer journeys, buyer intelligence, ad analytics, voice AI agents, and RTO prevention. It is delivered as a plug-and-play, no-code SaaS product integrated with Shopify, WooCommerce, Magento, and custom eCommerce platforms.

Product overview

Shiprocket Checkout, now rebranded as Fastrr by Shiprocket, is India's first AI-native pre-order commerce suite. The platform operates as a unified platform-plus-modules architecture, combining a core checkout engine with 11 integrated AI-powered modules: Fastrr Checkout (frictionless checkout), Fastrr Assist (AI shopping assistant), Fastrr Ads (performance marketing), Fastrr Login (passwordless authentication), Fastrr Identify (anonymous visitor identification), Fastrr Broadcast (multi-channel marketing), Fastrr Journeys (engagement automation), Fastrr Signals (buyer intelligence), Fastrr Studio (ad analytics), Fastrr Voice (voice AI agents), and Fastrr Shield (RTO prevention). Additionally, Shiprocket Smart Cart is offered as a complementary Shopify app for cart optimization. The platform enables over ₹9,500 crore in annualised GMV and is designed to help D2C brands capture customer intent before orders are lost.

Differentiator

Problem solved

Functional benefit

Products and services

• Fastrr by Shiprocket India's first AI-native pre-order commerce suite that combines checkout, customer engagement, marketing, and conversion capabilities in one unified platform for D2C brands and online merchants, processing over ₹9,500 crore in annualised GMV.
• Fastrr Checkout Frictionless, AI-powered checkout module that speeds up purchases with one-click experience, recovers failed payments, supports BNPL/wallets/UPI/cards, and reduces cart abandonment for D2C brands.
• Fastrr Assist AI-powered shopping assistant that answers customer queries, recommends products, and guides shoppers towards purchase through text-based natural language interactions.
• Fastrr Ads Performance marketing solution that helps brands create, manage, and optimise Meta and Google ad campaigns using first-party buyer intelligence and delivered-order performance data.
• Fastrr Login Passwordless, phone-first login experience that identifies shoppers quickly and enables faster checkouts with OTP-based signups.
• Fastrr Identify Visitor identification system that identifies anonymous website visitors, enabling brands to engage more potential customers beyond known contacts.
• Fastrr Broadcast Multi-channel marketing platform that runs targeted campaigns across WhatsApp, Email, SMS, RCS, and Push notifications with measurable revenue attribution.
• Fastrr Journeys Customer engagement automation tool that creates personalised, event-based journeys including abandoned cart recovery and win-back campaigns.
• Fastrr Signals Buyer intelligence enrichment platform that enriches customer profiles, helping brands personalise campaigns, target high-intent shoppers, and reduce risk.
• Fastrr Studio AI-powered ad analysis tool that analyses ad performance, surfaces creative insights, and simplifies campaign optimisation.
• Fastrr Voice AI-powered voice agent platform that automates COD verification, address confirmation, and post-order follow-ups across multiple languages.
• Fastrr Shield RTO prevention solution that reduces Return-to-Origin losses by verifying COD orders, validating addresses, and identifying high-risk buyers.
• Shiprocket Smart Cart Smart cart drawer app for Shopify that appears when customers add products, featuring AI-backed contextual upsells, dynamic progress bars, milestone-based freebies, smart discounts, and one-click add-to-cart functionality.

Quantifiable outcome

• 70% faster checkout
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Pickrr Technologies Private LimitedcoreTechnology or IntegrationPickrr Technologies Private Limited developed the Fastrr checkout technology platform and has licensed/authorised Shiprocket (BFRS / Bigfoot Retail Solutions Pvt Ltd) to sell the Fastrr platform services to sellers and merchants on the Shiprocket platform. This licensing arrangement forms the basis of the Shiprocket Checkout product.
• ShopifycoreTechnology or IntegrationShiprocket Checkout integrates with Shopify, one of the world's leading eCommerce platforms. The platform offers a Shopify app (Shiprocket Smart Cart) for easy installation. The plug-and-play, DIY setup enables Shopify merchants to go live without coding.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Juspay: Indian payment orchestration and one-click checkout platform (HyperCheckout) serving large enterprises and D2C merchants. Most direct competitor given overlap in payment routing, checkout UX, and merchant base.
• Cashfree Payments: Indian payment gateway offering Smooth Checkout with one-click and auto-apply coupon features. Competes head-to-head with Shiprocket Checkout on Indian D2C merchants.
• PayU India: Indian payment gateway with one-click checkout, smart routing, and tokenisation features. Serves a similar mid-market and enterprise merchant base in India.
• Razorpay: India's leading payment gateway with Razorpay Magic Checkout offering one-click checkout, smart routing, and abandoned-cart recovery. Directly competes for the same D2C/Shopify merchant segment.
• Simpl (now OneCard-simpl): India-focused one-click checkout and pay-later specialist for D2C merchants. Closest comparable on one-click checkout UX and Indian consumer behaviour optimisation.
• Pine Labs (Plural): Indian checkout and payment-orchestration platform serving online merchants. Comparable on gateway-agnostic routing and enterprise-grade checkout reliability.

Broad incumbents

• Stripe Checkout: Global incumbent offering hosted checkout, smart routing, and one-click payments. Increasing India D2C focus, providing a global benchmark on checkout UX and reliability.
• Shopify Shop Pay: Native one-click checkout for Shopify merchants — the default incumbent that Shiprocket Checkout directly displaces. Critical benchmark on conversion uplift claims and merchant adoption in the Shopify ecosystem.

Emerging players

• Setu: Indian payments infrastructure provider offering checkout, UPI, and account-aggregator APIs. Adjacent competitor focused on developer-first integrations for D2C platforms.
• PhonePe Payment Gateway: Indian payment gateway spun out of PhonePe with growing share of UPI-led merchant checkout. Competes for the same India D2C checkout traffic, particularly among UPI-preferred merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shiprocketindia
• YouTubeyoutube.com/c/Shiprocketdotin
• Facebookfacebook.com/shiprocket
• LinkedInlinkedin.com/company/fastrrcheckout
• Instagraminstagram.com/shiprocket.in

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiprocket Checkout (formerly Fastrr)