Check Safety First Ltd
Check Safety First Ltd operates a hospitality safety certification platform under the Intertek Cristal brand, providing 13+ recurring audit-based certification modules to hotels, resorts, restaurants, cruises, and spas across 40+ countries, distributed via B2B sales and travel-trade partnerships.
- Company typePrivate
- Founded-
- HeadquartersMonmouthshire, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Check Safety First Ltd does
Check Safety First Ltd is a UK-incorporated (Chepstow, Monmouthshire) safety certification company operating under the Intertek Cristal brand and serving the global hospitality industry. It runs a searchable directory and certification platform for hotels, resorts, restaurants, cruises, spas, water parks, casinos, and excursion operators, with 1,319+ certified properties across 40+ countries. The platform offers 13+ module-based safety and quality certifications, including FireCheck, FoodCheck, PoolCheck, RoomCheck, AquaCheck (water/Legionnaires), DineCheck, SpaCheck, SafetyCheck, SecurityCheck, EcoCheck (with a GSTC-aligned variant), POSI-Check (infection control), CrisisCheck (hurricane preparedness), and Atlantica Brandcheck. Properties are assessed against each module's standards and, on qualification, are granted the right to display certification badges; consumers can filter listings by country, property type, and standards achieved.
The technology architecture is a property database combined with module-specific audit workflows rather than a software-as-a-service product; there are no disclosed APIs, SDKs, mobile applications, or AI/ML components. Revenue is generated on a recurring, audit-based B2B model where hospitality properties pay for initial certification and ongoing re-assessment across the modules they elect to maintain. A B2B2C dynamic drives top-of-funnel demand: partnerships with ABTA/FTO, ASTA, and the UK Foreign, Commonwealth & Development Office (FCO) channel travel-trade and government referrals to the consumer-facing directory, while direct B2B sales capture enterprise hospitality operators.
The company is privately held as a brand within the Intertek Cristal group (a UK private limited company, registered number 4748066), with a small 12-person team, no disclosed external funding, and no public listing. Its strategic position is anchored by parent-company brand equity, an extensive certified-property database, and an international geographic footprint skewed toward MENA, Mediterranean, and Caribbean resort markets where tourism safety certifications carry material commercial value to operators.
Check Safety First Ltd firmographics
Firmographics- Name
- Check Safety First Ltd
- Legal name
- Check Safety First Ltd
- Website
- https://checksafetyfirst.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Check Safety First Ltd operates a hospitality safety certification platform under the Intertek Cristal brand, providing 13+ recurring audit-based certification modules to hotels, resorts, restaurants, cruises, and spas across 40+ countries, distributed via B2B sales and travel-trade partnerships.
- Ownership category
- akta.pro rank
Check Safety First Ltd industry classification
Industry- Product category
- Hospitality Safety Certification
- NAICS
- Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Witness Audits, Office Assessments & Certification Governance Services (AFALACAG)
- akta.pro secondary industries
- Pre-Assessment, Gap Assessment & Certification Readiness Services (AFALACAE), Supplier Approval & Second-Party Audit Programs (Retailer/Brand/Manufacturer) (AFALACAF)
Keywords
Where Check Safety First Ltd is headquartered
LocationHeadquarters
- HQ city
- Monmouthshire
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Check Safety First Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Certification Services: Provides safety certification programs for hospitality properties including hotels, restaurants, cruises, and spas. Properties pay for audits and certifications against various safety standards (FireCheck, FoodCheck, PoolCheck, RoomCheck, etc.)
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Check Safety First Ltd product offering
Product offeringCore offering
Check Safety First Ltd operates a safety certification platform under the Intertek Cristal brand, providing independent third-party audits and certifications to hospitality properties including hotels, resorts, restaurants, cruises, water parks and spas. Properties are assessed against 13+ standardized modules covering fire safety, food safety, pool safety, room cleanliness, water safety, infection control, spa safety, general safety, security, environmental sustainability, hurricane preparedness, and brand awareness. Certified properties are listed on a searchable consumer-facing directory used by travelers to identify verified safe accommodations.
Product overview
Check Safety First Ltd operates a unified safety certification platform for the global hospitality industry, providing a comprehensive portfolio of safety and quality certification modules offered under the Intertek Cristal brand. The platform features distinct certification modules including FireCheck (fire safety), FoodCheck (food safety), PoolCheck (pool safety), RoomCheck (room cleanliness), AquaCheck (water safety), DineCheck (restaurant cleanliness), SpaCheck (spa safety), SafetyCheck (general safety), SecurityCheck (security), CrisisCheck (hurricane preparedness), POSI-Check (infection control), EcoCheck/EcoCheck GSTC (environmental safety), and Atlantica Brandcheck (brand awareness). Properties undergo assessment against each applicable module, and upon qualification, receive the right to display certification badges on their listings. The platform serves as a searchable directory of certified hospitality properties including hotels, resorts, restaurants, cruises, and excursion operators across multiple countries.
Differentiator
Problem solved
Functional benefit
Products and services
- FireCheck Fire safety certification focused on prevention of fire within hotels and hospitality properties. Properties are audited against international fire-safety benchmarks and, on qualification, may display the FireCheck certification badge.
- FoodCheck Food safety certification designed to assist hotels and hospitality businesses in producing and serving safe and hygienic food for guests. Audited against food safety standards.
- PoolCheck Pool safety certification designed to ensure that swimming pools and associated facilities at hotels and resorts are safe to use. Audited against international pool safety standards.
- RoomCheck Room safety certification ensuring hotels manage and monitor the effectiveness of their room cleaning operations against an international benchmark.
- AquaCheck Water safety certification designed to reduce the risk of Legionnaires' Disease and other water-related issues at hospitality properties.
- DineCheck Hotel restaurant cleanliness certification ensuring standards of cleanliness are in place in all dining facilities operated by the hotel.
- SpaCheck Spa safety certification ensuring Spa and recreational facilities at hotels are operated in accordance with best practice.
- SafetyCheck General safety certification ensuring accidents and preventable safety issues within hotels are effectively managed and eliminated where possible.
- SecurityCheck Security certification ensuring hotels have systems in place to prevent and effectively react to security incidents ranging from terrorist attacks to petty theft.
- CrisisCheck Hurricane preparedness certification addressing the specific dangers associated with hurricanes at hospitality properties.
- POSI-Check Infection control certification ensuring hotels and hospitality businesses have effective systems to prevent the spread of infection associated with communicable diseases such as Covid-19 and Norovirus.
- EcoCheck Environmental safety certification working with hotels to develop new or enhance existing environmental or ethical systems and practices.
- EcoCheck GSTC Environmental safety certification aligned with Global Sustainable Tourism Council (GSTC) standards.
- Atlantica Brandcheck Brand awareness certification measuring guest perception of quality affected by positive or negative experiences during their stay, beyond the quality of facilities provided.
Companies that use Check Safety First Ltd
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Check Safety First Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature14 records
Check Safety First Ltd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- IntertekcoreParent company. Check Safety First Group Ltd (CSF) is an Intertek Cristal brand. Intertek provides global quality assurance and testing services, with Cristal brand specifically focused on hospitality risk management and safety standards.
- CristalStandardscorePart of the Cristal brand ecosystem for hospitality safety standards and risk management.
- ABTA/FTOmajorPartnership with ABTA (Association of British Travel Agents)/FTO (Federation of Tour Operators) for credibility and referral traffic. Listed as partner website providing mutual promotional benefit.
- ASTAmajorPartnership with American Society of Travel Advisors for referral traffic and credibility. Listed as partner website.
- FCO (UK Foreign, Commonwealth & Development Office)majorPartnership with UK Foreign, Commonwealth & Development Office. Listed as partner website, providing government-level credibility and referral traffic for travel safety information.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Check Safety First Ltd competitors and assessment
Company assessmentBroad incumbents
- DEKRA: Global TIC company with hospitality safety, food safety, and security certification programs. Comparable as a peer offering third-party safety audits to hotels and resorts, though DEKRA's primary focus is automotive, industrial, and personnel certification.
- SGS: Swiss-based global TIC leader with hospitality-related assurance and certification services. Comparable as a direct competitor in third-party hotel safety/quality certification, though SGS serves a far broader testing portfolio beyond hospitality.
- TÜV Rheinland: German global TIC firm offering hospitality and tourism-related certifications including safety and sustainability marks. Competes with CSF on hotel certification and brand credibility, though TÜV operates across all TIC industries.
- Bureau Veritas: Global TIC giant offering hotel, hospitality, and tourism certification services (e.g., SafeGuard Hygiene certification) with international brand recognition. Comparable as a peer in hospitality safety certification, but operates across all TIC verticals rather than specializing in hospitality.
Regional players
- AAA Diamond Program: North American hotel and restaurant inspection/rating program using trained inspectors to evaluate properties against quality and cleanliness standards. Comparable in methodology (independent inspector-based certification) and target segment (lodging/dining), though primarily US/Canada-focused.
- Hotelstars Union: European hotel classification system harmonizing star ratings across member countries (Germany, Austria, Switzerland, Netherlands, etc.). Comparable as a hospitality quality/safety rating body, but operates as a regional regulatory framework rather than a voluntary commercial certification.
Direct peers
- Green Key: International eco-label for tourism and hospitality properties, certifying hotels, resorts, and restaurants against sustainability criteria. Comparable as a direct peer providing sustainability/safety certification to the same hotel customer base, though focused specifically on environmental rather than broad safety.
- Forbes Travel Guide: Independent global rating system for luxury hotels, restaurants, and spas using mystery inspectors to evaluate service and quality. Comparable as a hospitality-specific certification/rating body targeting the same hotel customer base, though Forbes emphasizes luxury service standards rather than safety per se.
- EcoHotels Foundation: Certification body focused on sustainable tourism accommodation, awarding eco-labels to hotels and resorts meeting environmental standards. Comparable to CSF's EcoCheck GSTC module and overlaps in target customers (sustainability-conscious hotels).
Emerging players
- Cristal International Standards: Sister brand within the Intertek Cristal portfolio focused on hospitality risk management and standards. Closest peer in terms of parent ecosystem, methodology, and customer base, though operates as a sister entity rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Check Safety First Ltd social profiles
Digital presenceCheck Safety First Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Check Safety First Ltd leadership team
Management profileNumber of profiles
Check Safety First Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Check Safety First Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Check Safety First Ltd
What does Check Safety First Ltd do?
Check Safety First Ltd operates a safety certification platform under the Intertek Cristal brand, providing independent third-party audits and certifications to hospitality properties including hotels, resorts, restaurants, cruises, water parks and spas. Properties are assessed against 13+ standardized modules covering fire safety, food safety, pool safety, room cleanliness, water safety, infection control, spa safety, general safety, security, environmental sustainability, hurricane preparedness, and brand awareness. Certified properties are listed on a searchable consumer-facing directory used by travelers to identify verified safe accommodations.
Is Check Safety First Ltd a public or private company?
Check Safety First Ltd is a private company. It is classified as corporate owned and is currently operating.
When was Check Safety First Ltd founded?
Check Safety First Ltd was founded in -1. It employs 11 to 50 people.
Where is Check Safety First Ltd based?
Check Safety First Ltd is headquartered in Monmouthshire, United Kingdom, in the Europe region.
How does Check Safety First Ltd make money?
One revenue line is on record: certification Services.
Who are Check Safety First Ltd's main competitors?
Broad incumbents on record are DEKRA, SGS, TÜV Rheinland and Bureau Veritas. Regional players are AAA Diamond Program and Hotelstars Union. Direct peers are Green Key, Forbes Travel Guide and EcoHotels Foundation. Cristal International Standards is listed as an emerging player.
Does Check Safety First Ltd have an API?
No public API is recorded for Check Safety First Ltd.
What industry is Check Safety First Ltd in?
Check Safety First Ltd's product category is Hospitality Safety Certification. Its primary akta.pro industry code is AFALACAG, Witness Audits, Office Assessments & Certification Governance Services, with a secondary code of AFALACAE, Pre-Assessment, Gap Assessment & Certification Readiness Services. Its NAICS code is 54138 and its SIC code is 8734.