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Checon Distribuidora

Full company profile

uuid0044i7z

Namestring
Checon Distribuidora
Legal namestring
Grupo Checon
Websiteurl
checon.com.br
Company typeenum
Private
Founded yearint
1991
Short descriptiontext

Checon Distribuidora is a private Brazilian beverage distributor headquartered in Eunápolis, Bahia, operating since 1991 as an authorized Heineken distributor across three units in southern Bahia, with 166 employees serving retail and on-trade accounts.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersEunápolis, Brazil
HQ citystring
Eunápolis
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
beer distribution, beverage distribution, authorized distributor, alcoholic beverages, Heineken distribution
Industry1 code
1Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios)
CodeCRADAIALPrimaryYes
NAICS code1 code
  • Beer, Wine, and Liquor Retailers445320
SIC code1 code
  • Beverages2080
Product category
Beverage Distribution
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Beverage Distribution
TypeTransaction Fee
Description

Operates as an authorized Heineken distributor since 1991, generating revenue through the sale and distribution of alcoholic beverages (primarily Heineken products) to consumers in southern Bahia, Brazil.

checon.com.br
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Checon Distribuidora (Grupo Checon) is the Authorized Heineken Distributor for the southern Bahia region of Brazil, selling Heineken-brand alcoholic beverages directly to consumers through three physical distribution units located in Eunápolis, Porto Seguro, and Teixeira de Freitas. The company has held this authorized distribution role since 1991 and operates with 166 employees, running Monday–Saturday retail hours supported by phone and WhatsApp contact channels.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Heineken Beer Distribution
CategoryCore product
Description

Authorized regional distribution of Heineken-brand beers to individual consumers across southern Bahia, Brazil, sold through three physical distribution units in Eunápolis, Porto Seguro, and Teixeira de Freitas. The service is targeted at general consumers purchasing alcoholic beverages for personal consumption.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on1991-01-01
Description

Authorized Heineken distributor since 1991, operating under Grupo Checon brand. The company distributes Heineken beer products through its three distribution units in Eunápolis, Porto Seguro, and Teixeira de Freitas in Bahia, Brazil. This is a long-standing exclusive distribution partnership spanning 35 years.

Peers7 records
1Schincariol
TypeBroad incumbent
Description

Brazilian brewer (Nova Schin, Devassa, Eisenbahn) now owned by Heineken, with its own national distribution network. Comparable as a Heineken-affiliated brewer-distributor competing in the same category of premium Brazilian beer.

TypeBroad incumbent
Description

Parent brand and operator of Heineken, Bavaria, Devassa, Eisenbahn, and Amstel in Brazil with national distribution. Relevant as the counterparty in Checon's partnership and as the broader incumbent whose distribution strategy shapes Checon's opportunity set.

TypeDirect peer
Description

Latin America's largest brewer and a direct distributor of beer and non-alcoholic beverages across Brazil. Ambev operates its own extensive route-to-market and competes with Checon at the retail shelf in Bahia, making it the most direct functional peer in beverage distribution.

4Eisenbahn
TypeBroad incumbent
Description

Heineken-owned Brazilian craft beer brand. Comparable as a Heineken portfolio brand whose premium positioning aligns with the kind of adjacent SKUs Checon could distribute to expand beyond core Heineken volume.

TypeDirect peer
Description

Brazilian brewer (Itá, Petra, Black Princess) operating its own regional distribution network. Comparable to Checon as a multi-brand brewer-distributor competing for shelf space and on-premise accounts in Brazil.

TypeBroad incumbent
Description

Heineken-owned Brazilian heritage brewery with national distribution. Comparable as a Heineken brand whose distribution network sits upstream of authorized regional distributors like Checon.

TypeBroad incumbent
Description

Operates Brazilian beer brands inherited from Brasil Kirin (now Asahi). Similar to Checon as a foreign-affiliated brewer-distributor selling premium and mainstream beer through partner and own distribution channels in Brazil.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Checon Distribuidora

Beverage Distributionchecon.com.br

Checon Distribuidora is a private Brazilian beverage distributor headquartered in Eunápolis, Bahia, operating since 1991 as an authorized Heineken distributor across three units in southern Bahia, with 166 employees serving retail and on-trade accounts.

Checon Distribuidora firmographics

Firmographics
Name
Checon Distribuidora
Legal name
Grupo Checon
Website
https://checon.com.br
Company type
Private
Founded year
1991
Operating status
Operating
Headcount range
101–250 employees
Short description
Checon Distribuidora is a private Brazilian beverage distributor headquartered in Eunápolis, Bahia, operating since 1991 as an authorized Heineken distributor across three units in southern Bahia, with 166 employees serving retail and on-trade accounts.
Ownership category
akta.pro rank

Checon Distribuidora industry classification

Industry
Product category
Beverage Distribution
NAICS
Beer, Wine, and Liquor Retailers (445320)
SIC
Beverages (2080)
akta.pro primary industry
Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

  • Beer distribution
  • Beverage distribution
  • Authorized distributor
  • Alcoholic beverages
  • Heineken distribution

Where Checon Distribuidora is headquartered

Location

Headquarters

HQ city
Eunápolis
HQ country
Brazil
HQ region
Latin America

Offices3 records

Markets served

Checon Distribuidora business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

  1. Beverage Distribution: Operates as an authorized Heineken distributor since 1991, generating revenue through the sale and distribution of alcoholic beverages (primarily Heineken products) to consumers in southern Bahia, Brazil.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Checon Distribuidora product offering

Product offering

Core offering

Checon Distribuidora (Grupo Checon) is the Authorized Heineken Distributor for the southern Bahia region of Brazil, selling Heineken-brand alcoholic beverages directly to consumers through three physical distribution units located in Eunápolis, Porto Seguro, and Teixeira de Freitas. The company has held this authorized distribution role since 1991 and operates with 166 employees, running Monday–Saturday retail hours supported by phone and WhatsApp contact channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • Heineken Beer Distribution Authorized regional distribution of Heineken-brand beers to individual consumers across southern Bahia, Brazil, sold through three physical distribution units in Eunápolis, Porto Seguro, and Teixeira de Freitas. The service is targeted at general consumers purchasing alcoholic beverages for personal consumption.

Companies that use Checon Distribuidora

Customer profile

Segments1 record

Ideal customer profiles1 record

Checon Distribuidora technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Checon Distribuidora partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • HeinekencoreChannel Partner/ Reseller/ Distributor · 1 January 1991Authorized Heineken distributor since 1991, operating under Grupo Checon brand. The company distributes Heineken beer products through its three distribution units in Eunápolis, Porto Seguro, and Teixeira de Freitas in Bahia, Brazil. This is a long-standing exclusive distribution partnership spanning 35 years.

Scale indicators2 records

Checon Distribuidora competitors and assessment

Company assessment

Broad incumbents

  • Schincariol: Brazilian brewer (Nova Schin, Devassa, Eisenbahn) now owned by Heineken, with its own national distribution network. Comparable as a Heineken-affiliated brewer-distributor competing in the same category of premium Brazilian beer.
  • Heineken Brasil: Parent brand and operator of Heineken, Bavaria, Devassa, Eisenbahn, and Amstel in Brazil with national distribution. Relevant as the counterparty in Checon's partnership and as the broader incumbent whose distribution strategy shapes Checon's opportunity set.
  • Eisenbahn: Heineken-owned Brazilian craft beer brand. Comparable as a Heineken portfolio brand whose premium positioning aligns with the kind of adjacent SKUs Checon could distribute to expand beyond core Heineken volume.
  • Cervejaria Bohemia: Heineken-owned Brazilian heritage brewery with national distribution. Comparable as a Heineken brand whose distribution network sits upstream of authorized regional distributors like Checon.
  • Asahi Group Holdings (Kirin Brasil legacy): Operates Brazilian beer brands inherited from Brasil Kirin (now Asahi). Similar to Checon as a foreign-affiliated brewer-distributor selling premium and mainstream beer through partner and own distribution channels in Brazil.

Direct peers

  • Ambev (Companhia de Bebidas das Américas): Latin America's largest brewer and a direct distributor of beer and non-alcoholic beverages across Brazil. Ambev operates its own extensive route-to-market and competes with Checon at the retail shelf in Bahia, making it the most direct functional peer in beverage distribution.
  • Grupo Petrópolis: Brazilian brewer (Itá, Petra, Black Princess) operating its own regional distribution network. Comparable to Checon as a multi-brand brewer-distributor competing for shelf space and on-premise accounts in Brazil.

Market position

Customer concentration

Checon Distribuidora social profiles

Digital presence

Checon Distribuidora financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Checon Distribuidora leadership team

Management profile

Number of profiles

Checon Distribuidora funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Checon Distribuidora M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Checon Distribuidora

What does Checon Distribuidora do?

Checon Distribuidora (Grupo Checon) is the Authorized Heineken Distributor for the southern Bahia region of Brazil, selling Heineken-brand alcoholic beverages directly to consumers through three physical distribution units located in Eunápolis, Porto Seguro, and Teixeira de Freitas. The company has held this authorized distribution role since 1991 and operates with 166 employees, running Monday–Saturday retail hours supported by phone and WhatsApp contact channels.

Is Checon Distribuidora a public or private company?

Checon Distribuidora is a private company. It is classified as unknown and is currently operating.

When was Checon Distribuidora founded?

Checon Distribuidora was founded in 1991. It employs 101 to 250 people.

Where is Checon Distribuidora based?

Checon Distribuidora is headquartered in Eunápolis, Brazil, in the Latin America region.

How does Checon Distribuidora make money?

One revenue line is on record: beverage Distribution.

Who are Checon Distribuidora's main competitors?

Broad incumbents on record are Schincariol, Heineken Brasil, Eisenbahn, Cervejaria Bohemia and Asahi Group Holdings (Kirin Brasil legacy). Direct peers are Ambev (Companhia de Bebidas das Américas) and Grupo Petrópolis.

Does Checon Distribuidora have an API?

No public API is recorded for Checon Distribuidora.

What industry is Checon Distribuidora in?

Checon Distribuidora's product category is Beverage Distribution. Its primary akta.pro industry code is CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 445320 and its SIC code is 2080.

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