CHED. SELECCION DE PERSONAL

What CHED. SELECCION DE PERSONAL does

CHED Capacitación de Moda y Selección RRHH (doing business as CHED) is a privately held Argentine company founded in 2011 and headquartered in Capital Federal, Buenos Aires. The firm operates a dual business model that pairs an online fashion education offering with a specialized recruitment service, both targeted at the fashion industry. CHED serves two complementary customer segments: individual consumers (fashion professionals and enthusiasts seeking training and career development) and business clients (fashion and retail companies seeking personnel selection). The company has 13 employees and operates entirely within Argentina, with no disclosed international footprint, no institutional funding, and no public listing.

The company's core product surface consists of two interconnected lines. The first, Fashion School (fashionschool.ched.com.ar), is a 100% online learning platform delivering fashion courses, events, and downloadable content, built and hosted on the third-party Wisboo learning management system (LMS). The second, Selección de Personal, is a B2B professional services offering that matches candidates with job openings in the fashion and retail sectors. CHED also operates a content marketing blog ("Moda Mundial") covering global fashion trends, Argentine fashion representation, and industry leadership, which functions as a top-of-funnel acquisition channel for both learner and employer audiences.

CHED's revenue model combines a subscription/recurring component from online fashion training courses (sold self-serve through the Fashion School catalog) with project-based professional services fees from its recruitment work (sold via direct outreach). Distribution is mixed: the Fashion School is a self-serve product accessible 24/7 through the Wisboo-powered catalog, while the recruitment line is sold via direct sales supported by WhatsApp contact (+5491125070001 / +5491168600010), email ([email protected], [email protected]), and contact forms on the company website. Marketing relies on organic social (Facebook, Instagram, LinkedIn) and the blog, with no paid acquisition, no API, no app, and no disclosed integrations. Technology is thin-stack: a WordPress-based corporate site plus the third-party Wisboo LMS. There is no evidence of proprietary technology, AI/ML capability, mobile app, or third-party enterprise integrations.

Name

CHED. SELECCION DE PERSONAL

Website

https://ched.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CHED is a Buenos Aires-based Argentine firm operating a dual business: Fashion School (100% online fashion training via the Wisboo LMS) and Selección de Personal (B2B recruitment for fashion and retail companies), serving both individual learners and fashion employers domestically.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Fashion Training Courses: Online courses and training programs for fashion industry professionals and enthusiasts, sold directly to consumers through the Fashion School platform
2. Personnel Selection Services: HR and recruitment services for companies seeking fashion industry talent, B2B service model

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CHED offers two core services: (1) Selección de Personal — HR recruitment and personnel selection services that match candidates with open positions in fashion and retail companies, and (2) Fashion School — a 100% online catalog of courses, events, and downloadable training content for fashion industry professionals and enthusiasts, delivered through the Wisboo learning platform at fashionschool.ched.com.ar. The two lines are vertically integrated so that candidates trained through Fashion School can be routed into the recruitment talent pool.

Product overview

CHED offers two interconnected services: Selección de Personal (personnel selection and recruitment services) connecting candidates with fashion industry job opportunities, and Fashion School (an online training platform powered by Wisboo) offering courses, events, and downloadable content for fashion professional development. The company also publishes a fashion-focused blog covering industry trends and news.

Differentiator

Problem solved

Functional benefit

Brands

• Fashion School: Online fashion training platform offering courses and events, operating at fashionschool.ched.com.ar

Products and services

• Selección de Personal (Personnel Selection) HR recruitment and personnel selection services that match candidates with job opportunities in the fashion and retail sectors; candidates can submit CVs through ched.com.ar/busquedas/.
• Fashion School (Ched Fashion School) Online fashion training platform offering courses, events, and downloadable content for professional development in the fashion industry, accessible 24/7 at fashionschool.ched.com.ar / ched.wisboo.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/ched.salestraining
• LinkedInlinkedin.com/company/ched
• Instagraminstagram.com/chedfashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHED. SELECCION DE PERSONAL