Atlética de Finanças UFRJ

What Atlética de Finanças UFRJ does

Cheers S/A (CNPJ 28.432.646/0001-67) is a Brazil-based, mobile-first experience discovery and event management platform serving young adults aged 18-30. The company's Cheers App aggregates bars, events, festivals, and nightlife experiences into a single consumer interface, reporting 2 million+ downloads, 7 million+ experiences facilitated, and a 4.9/5 rating across more than 10,000 app store reviews with nationwide Brazilian distribution. The producer side is served through Bento Party (event promoter tooling with D0 same-day payment settlement) and Bento Entidades (management of sales, cash flow, inventory, and training for academic organizations such as Atlética de Finanças UFRJ). A subscription-style Clube Cheers membership adds a second monetization layer by offering city-specific coupons and exclusive benefits to consumers.

Underlying technology is a mobile platform distributed via Google Play and Apple App Store with a self-serve producer portal (Vender na Cheers, Divulgar meus eventos) and a specialist-assisted sales channel for larger accounts. Producer onboarding is hybrid, pairing PLG self-registration with a 'Falar com especialista' consultation path, suggesting infrastructure investment in onboarding automation alongside human-led enterprise support. The architecture emphasis is on operational tooling (payment rails, management dashboards, marketing reach) rather than on disclosed AI/ML or data-science capabilities.

The business model is a two-sided marketplace monetized through (i) transaction commissions charged to event producers and venues for access to the young-adult user base, and (ii) Clube Cheers subscription/membership revenue. Producer pricing is quote-based and not publicly disclosed, consumer-side browsing is free, and the company is structured as a privately held Brazilian S/A corporation with no disclosed funding rounds, investor base, or financial statements.

Name

Atlética de Finanças UFRJ

Legal name

Cheers S/A

Website

https://cheersapp.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheers S/A operates a Brazil-wide mobile platform connecting young adults (18-30) with nightlife, events, and bars, while providing event producers, venues, and academic entities with management tools and D0 payment settlement via its Bento suite.

Ownership category

akta.pro rank

Product category

Student Organization Services

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Student organization management
• Academic entity services
• University event management
• Experience discovery platform
• Youth engagement services

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Transaction Commission (Producer Fees): Cheers charges event producers and venues a commission for access to the platform's millions of young users. Producers receive payments in D0 (same-day settlement).
2. Clube Cheers Membership: Subscription-style membership providing exclusive coupons and benefits to users in select cities. Members gain access to city-specific deals.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Atlética de Finanças UFRJ is a non-profit university student organization that curates social, sporting, and academic experiences for UFRJ Finance students. It uses the Cheers mobile platform and Bento Entidades tooling to centralize sales, cash flow, inventory, and training operations, while promoting events to young consumers through Cheers' experience discovery network.

Product overview

Cheers operates as a unified mobile platform and service network targeting young people in Brazil, combining consumer-facing experience discovery with B2B management tools. The core Cheers App serves as the central hub connecting millions of users to events, bars, and nightlife, while the Clube Cheers membership program provides exclusive discounts and coupons. The product suite includes two specialized Bento modules: Bento Party for event promoters and producers, offering D0 payment processing and audience reach, and Bento Entidades for academic entity management, centralizing sales, cash, inventory, and training operations. Together, these offerings create an ecosystem that serves both experience consumers and experience providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheers App (Experience Discovery) Mobile application serving as the primary platform connecting millions of young people in Brazil to experiences, events, bars, and nightlife, with 2M+ downloads and 7M+ experiences facilitated. Used by academic entities like Atlética de Finanças UFRJ to publicize events.
• Clube Cheers (Cheers Club) Membership program offering exclusive coupons and discounts for members in select cities, providing exclusive benefits that make outings more rewarding for young people.
• Bento Party Event management solution for promoters and producers, enabling them to reach millions of young users, featuring D0 (same-day) payment receiving, humanized support, and tools to manage event promotion.
• Bento Entidades Management platform for academic entities (atléticas and student organizations) that centralizes sales, cash flow, inventory, and training operations in a single place.

Quantifiable outcome

• 4.9/5 app store rating from 10,000+ reviews
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shotgun: Electronic-music-focused event discovery and ticketing app; comparable mobile-first, nightlife-leaning marketplace aimed at young consumers with producer tools.
• Fever: Global experience-discovery platform for events, nightlife, and immersive experiences; closely comparable business model to Cheers with curated local experiences and consumer app.
• Sympla: Brazil's largest event-creation and ticketing platform; directly comparable to Cheers because it serves the same Brazilian event-organizer and consumer base with marketplace, ticketing, and management tooling.
• Ingresse: Brazilian event ticketing and discovery platform focused on nightlife, concerts, and experiences; competes head-to-head with Cheers on producer supply and young Brazilian consumers.
• Resident Advisor: Long-running nightlife and electronic-music event discovery platform; directly comparable as a curated marketplace connecting young audiences with clubs, festivals, and events.

Broad incumbents

• Eventbrite: Global self-service ticketing and event-discovery platform; broader incumbent that overlaps with Cheers on event marketplace mechanics and producer onboarding, though not nightlife-specialized.
• Eventim: Large European-headquartered ticketing and live entertainment platform; broadly comparable marketplace infrastructure but operates at much larger scale and in different geographies.
• GetYourGuide: Global experience marketplace for tours, activities, and local experiences; broader incumbent with overlapping marketplace mechanics, though primarily travel-oriented rather than nightlife.
• Viator: Tripadvisor-owned experience marketplace for tours, activities, and attractions; broad incumbent comparable on marketplace structure and consumer experience discovery, though different category focus.

Emerging players

• Bandsintown: Concert and live-event discovery app with a young, mobile-native user base; adjacent peer with overlap on live-event discovery and ticketing intent among under-30 consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atleticafinancasufrj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlética de Finanças UFRJ