Cheeseburger In Paradise

What Cheeseburger In Paradise does

Margaritaville is a tropical-themed restaurant and bar brand portfolio operating 40+ dining locations across the United States, Caribbean, Mexico, Costa Rica, Curacao, and Canada. The company runs four sub-brands: Margaritaville Restaurants (25+ full-service locations), LandShark Bar & Grill (17+ beach and lakeside venues), 5 o'Clock Somewhere Bar & Grill (10+ resort-themed bars), and Air Margaritaville (6 airport locations). Corporate operations are headquartered in Bloomington, Indiana with approximately 70 employees. The brand is licensed and integrated within the broader Margaritaville lifestyle ecosystem, including Margaritaville Resorts, cruise ship dining, vacation clubs, and residential real estate developments.

Revenue is generated through a mix of directly-operated restaurant units and franchise/licensing arrangements with resort, airport, and cruise line partners who deploy the brand at high-traffic leisure destinations. The company targets B2C leisure travelers, tourists, and entertainment seekers seeking Jimmy Buffett-inspired Caribbean-escapist dining experiences. Distribution spans resort destinations, entertainment districts, airports, and Caribbean tourist markets; group event hosting, live entertainment, and signature tropical cocktails are core service offerings. Pricing is not publicly disclosed, and the [email protected] contact channel signals an active franchise/licensing pipeline.

The business has minimal proprietary technology infrastructure — no mobile app, no public API, and no documented AI capabilities. Marketing relies on organic social media presence, the Jimmy Buffett music catalog and fan base, and co-marketing relationships within the resort and cruise ecosystem. Customer segments are horizontal, targeting individual consumers and tourists rather than enterprise accounts.

Name

Cheeseburger In Paradise

Legal name

Margaritaville

Website

https://cheeseburgerinparadise.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Margaritaville operates 40+ tropical-themed restaurant and bar locations across the U.S., Caribbean, Mexico, and Canada under the Margaritaville, LandShark, 5 o'Clock Somewhere, and Air Margaritaville brands, serving leisure travelers at resort, airport, cruise, and entertainment venues.

Ownership category

akta.pro rank

Product category

Casual Dining / Themed Restaurant Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Themed casual dining
• Restaurant bar services
• Tropical lifestyle hospitality
• Leisure travel dining
• Resort entertainment dining

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels6 records

Marketing channels3 records

Core offering

Cheeseburger In Paradise operates a network of Jimmy Buffett-inspired tropical-themed restaurants and bars under multiple sub-brands (Margaritaville, LandShark, 5 o'Clock Somewhere, Air Margaritaville). The company serves American and Caribbean-inspired casual cuisine, frozen tropical cocktails, and live entertainment at 40+ physical locations across the United States, Caribbean, Mexico, and Canada, including resort, lakeside, cruise ship, and airport settings. The brand is licensed and operated under the Margaritaville umbrella, leveraging Jimmy Buffett's music catalog as a key differentiator.

Product overview

Margaritaville operates a diversified portfolio of tropical-themed restaurant and bar brands across multiple formats and locations. The core offering consists of Margaritaville Restaurants (full-service dining with menus and group event capabilities) complemented by the LandShark Bar & Grill sub-brand (beach/lakeside casual dining) and 5 o'Clock Somewhere Bar & Grill (resort-themed bars). Air Margaritaville extends the brand to airport terminals. The portfolio spans over 25 Margaritaville restaurant locations, numerous LandShark Bar & Grill venues, multiple 5 o'Clock Somewhere bars, and 6 airport locations across North America and the Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• Margaritaville Restaurants: Flagship restaurant and bar locations featuring Jimmy Buffett-inspired Caribbean-themed dining experience with tropical drinks and casual American cuisine.
• LandShark Bar & Grill
• 5 o'Clock Somewhere Bar & Grill
• Air Margaritaville

Products and services

• Margaritaville Restaurants Full-service tropical-themed restaurant and bar locations offering American and Caribbean-inspired cuisine, frozen cocktails, and live entertainment. The flagship dining brand spanning over 25 locations across the United States, Caribbean, and Mexico.
• LandShark Bar & Grill Beach and lakeside-themed bar and grill chain offering casual American fare, beer, and tropical beverages. Operates in beach resort locations, lake destinations, and casino properties with 17+ venues.
• 5 o'Clock Somewhere Bar & Grill Tropical-themed bar and grill concept featuring cocktails, casual dining, and group event spaces. Located at resort destinations in the Caribbean and select U.S. locations, including onboard cruise ship venues.
• Air Margaritaville Airport restaurant and bar locations serving travelers at international airports including Fort Lauderdale, Detroit, Cancun, Jamaica, Miami, and San Juan. Features grab-and-go options and seated dining across 6 airport locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outback Steakhouse: Bloomin' Brands-owned casual dining steakhouse chain with themed Australian outback interior design. Comparable as a themed casual full-service restaurant with similar bar-and-grill positioning, but without the destination/tourism geographic concentration.
• Cheesecake Factory: Large-format casual dining chain with extensive menus, full bar, and experiential in-restaurant experience. Comparable as a high-check-average full-service casual dining operator, though anchored in mall/urban locations rather than tourist destinations.
• TGI Fridays: Established casual dining chain with a strong bar program and themed interior design, operating hundreds of franchised locations globally. Comparable as a casual full-service bar-and-grill peer, though it lacks the destination/IP-anchor positioning of Margaritaville.

Direct peers

• Hard Rock Cafe: Iconic music-and-lifestyle-themed full-service restaurant chain operating in tourist destinations and entertainment districts globally. Directly comparable to Margaritaville as both anchor entertainment-dining experiences to celebrity/musician brand IP and cultural identity, with similar geographic footprint.
• Joe's Crab Shack: Beach-themed casual seafood chain known for tropical atmosphere and strong bar program in tourist and entertainment destinations. Comparable to Margaritaville as a beach/Caribbean-themed casual dining concept targeting leisure travelers.
• Rainforest Cafe: Themed casual dining chain with immersive environments located primarily in tourist destinations, malls, and resort areas. Directly comparable business model to Margaritaville — experiential, family-oriented, destination-anchored full-service dining.
• Bubba Gump Shrimp Co. Forrest Gump-themed casual seafood restaurant chain in tourist destinations, cruise ports, and entertainment districts. Comparable to Margaritaville as a movie/celebrity-IP-anchored themed restaurant concept relying on entertainment tourism traffic.
• Hooters: Casual dining chain with strong brand identity, full bar program, and sports/entertainment positioning in tourist and entertainment districts. Comparable to Margaritaville as a casual full-service themed bar-and-grill concept with similar check average and demographic targeting.
• Planet Hollywood: Movie-and-celebrity-themed casual dining chain in tourist locations and on cruise ships. Highly comparable to Margaritaville as a destination-dining concept built around entertainment IP, with overlap in cruise ship and resort dining channels.

Emerging players

• Dave & Buster's: Eat-and-play entertainment concept combining full-service casual dining with arcade and sports-viewing entertainment. Comparable as an entertainment-anchored casual dining operator, though its format integrates amusement activities rather than lifestyle/theme branding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/margaritaville
• YouTubeyoutube.com/margaritaville
• Facebookfacebook.com/margaritaville
• Instagraminstagram.com/margaritaville
• LinkedInlinkedin.com/company/cheeseburger-in-paradise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheeseburger In Paradise