Chem Chem Safari

What Chem Chem Safari does

Chem Chem Safari is a luxury safari hospitality brand operating a portfolio of nine properties across Tanzania, anchored by Chem Chem Lodge in the Lake Manyara Area and Little Chem Chem and Forest Chem Chem in the Tarangire Area, alongside Legendary Lodge in Arusha and five additional properties distributed across the Southern, Western, and Northern Serengeti. The properties are operated under the Auberge Resorts LLC umbrella as part of the Auberge Collection. Chem Chem Safari targets ultra-high-net-worth travelers seeking exclusive, privately guided wilderness experiences unified by a "Slow Safari" philosophy, with offerings spanning multi-day itineraries (7 to 10 days), private game drives, walking safaris, Big Tusker encounters, Great Migration viewing, wellbeing and spa, and curated wilderness dining.

The business operates a high-touch, inquiry-based sales model with bookings initiated through a dedicated website inquiry form and toll-free US phone lines, supplemented by a Travel Professionals portal for luxury travel advisors. Conservation is core to the brand identity: the company partners with the Friedkin Conservation Fund and the Chem Chem Association, embedding impact narratives into guest communications and positioning each stay as a contribution to biodiversity protection and community livelihood programs. There is no public pricing; bookings are quote-based.

Chem Chem Safari employs 29 people and is headquartered in Arusha, Tanzania, with its legal operating presence under Auberge Resorts LLC (a US LLC). No venture capital, private equity, or public market ownership has been disclosed. The company does not offer a mobile application, public API, or documented AI/ML capabilities, and its technology footprint is limited to standard digital marketing channels operated at the Auberge Collection level (Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, email newsletter).

Name

Chem Chem Safari

Legal name

Chem Chem Lodge (operating as part of Auberge Safari Collection)

Website

https://chemchemsafari.com

Company type

Private

Operating status

Operating

Short description

Chem Chem Safari operates a nine-property portfolio of luxury safari lodges and camps across Tanzania as part of the Auberge Collection, serving ultra-high-net-worth travelers with privately guided, multi-day wilderness itineraries and conservation-aligned experiences.

Ownership category

akta.pro rank

Product category

Luxury Safari Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Scenic and Sightseeing Transportation (487)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Lodges (Big Five/Game Reserves) (THAGAIAA)

akta.pro secondary industries

Safari & Wilderness Luxury Resorts (THAGACAD), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Safari Lodges & Tented Camps (THAAAHAC)

Keywords

• Luxury safari lodges
• Bespoke safari itineraries
• Wildlife safari experiences
• Great Migration tours
• High-end African hospitality

Headquarters

HQ city

Arusha

HQ country

Tanzania

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Safari Lodge Accommodation: Luxury accommodation services across multiple properties in Tanzania including Chem Chem Lodge, Little Chem Chem, Forest Chem Chem, and partner lodges (Mwiba Lodge, Mwiba Plains, Mila, Songa, Nyasi, Legendary Lodge). Revenue derived from nightly rates for stays including guided safari experiences.
2. Curated Safari Experiences: Revenue from exclusive experiences including Great Migration viewing, private game drives with dedicated guide and vehicle, Big Tusker encounters, walking safaris, and bespoke itineraries (7-day Wilderness Wanderer, 10-day Legendary Expedition, 10-day Ultimate Northern Safari Circuit).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Chem Chem Safari operates luxury safari lodges and camps in Tanzania, providing multi-night stays, privately guided game drives, walking safaris, Great Migration experiences, and curated 7- to 10-day itineraries. The offering is unified by a "Slow Safari" philosophy emphasizing privately guided, unscripted wilderness immersion across nine properties spanning Arusha, Lake Manyara, Tarangire, and the Serengeti. The product is sold to affluent travelers via direct inquiry and through luxury travel professionals.

Product overview

Chem Chem Safari is a portfolio of luxury safari lodges and camps operated by Auberge Collection in Tanzania. The collection includes Chem Chem Lodge (Lake Manyara Area), Little Chem Chem and Forest Chem Chem (both Tarangire Area), along with other exclusive properties (Mwiba Lodge, Mwiba Plains, Mila, Songa, Nyasi, Legendary Lodge). The offerings are unified by a 'Slow Safari' philosophy, providing privately guided journeys that are unscripted and shaped around each guest. Experiences include Great Migration viewing, private game drives, Big Tusker encounters, walking safaris, wellbeing/spa treatments, and gourmet dining. Curated itineraries range from 7 to 10 days, covering the Serengeti, Tarangire, Lake Manyara, and other iconic wilderness areas.

Differentiator

Problem solved

Functional benefit

Brands

• Chem Chem Lodge: Luxury safari lodge in Lake Manyara Area, Tanzania
• Little Chem Chem
• Forest Chem Chem

Products and services

• Chem Chem Lodge A luxury safari lodge located in the Lake Manyara Area of Tanzania, offering exclusive access to the wilderness with privately guided journeys and the Slow Safari philosophy for affluent travelers.
• Little Chem Chem An intimate safari camp situated in the Tarangire Area, providing access to Tarangire National Park and exclusive-use wilderness experiences for luxury travelers.
• Forest Chem Chem A safari camp in the Tarangire Area offering proximity to Burunge Lake and immersive wildlife experiences in a forest setting for luxury travelers.
• Legendary Lodge A luxury townside retreat in Arusha, offering a gateway into the Tanzanian wilderness for travelers arriving or departing from safari journeys.
• Mwiba Lodge A luxury safari lodge in the Southern Serengeti offering exclusive wilderness experiences and access to iconic Serengeti wildlife.
• Mwiba Plains A luxury safari camp in the Southern Serengeti offering immersive wilderness experiences for luxury travelers.
• Mila A luxury safari camp in the Western Serengeti offering exclusive wilderness access for luxury travelers.
• Songa A luxury safari camp in the Northern Serengeti offering access to the Great Migration corridor and exclusive wildlife experiences.
• Nyasi A luxury safari camp in the Northern Serengeti offering immersive wilderness experiences for luxury travelers.
• Great Migration Experience A curated safari experience providing front-row access to witness the Great Migration, including wildebeest crossing the Mara River.
• Private Game Drives Exclusive game drives with a private guide and vehicle, allowing unscripted exploration of Tanzania's wilderness tailored to individual preferences.
• Big Tusker Encounters Specialized wildlife encounters focused on elephants, providing opportunities to observe these majestic creatures in their natural habitat.
• Walking Safaris Guided walking safaris that allow intimate exploration of the wilderness on foot, connecting guests more closely with the environment.
• Wellbeing and Spa Spa and wellness treatments offered in harmony with the natural wilderness setting, providing relaxation amid the safari experience.
• Dining Experiences Gourmet dining experiences in the wild, from table to spa treatment tent, designed to enhance the safari journey.
• The Wilderness Wanderer Itinerary A 7-day curated safari journey through Tanzania's wilderness, designed around the Slow Safari philosophy.
• The Legendary Expedition Itinerary A 10-day comprehensive safari expedition offering extended access to Tanzania's most iconic wilderness areas.
• The Ultimate Northern Safari Circuit Itinerary A 10-day northern circuit safari covering multiple regions including Serengeti and other iconic Tanzanian parks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Friedkin Conservation FundcoreStrategic or Co-development PartnerConservation partnership supporting biodiversity protection and habitat defense in Tanzania. Works alongside local communities to protect Africa's precious ecosystems. When guests stay with Auberge Safari, they become part of this conservation solution supporting these efforts.
• Chem Chem AssociationcoreStrategic or Co-development PartnerNamed partnership with Chem Chem Association (connected to the Chem Chem Lodge property). Works side by side with communities to protect ecosystems and strengthen local livelihoods. Key conservation partner ensuring wilderness survives and thrives for generations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Great Plains Conservation: Luxury safari operator with camps in Tanzania (Serengeti, Ruaha) and other African destinations. Comparable conservation-focused positioning with similar UHNW traveler target market.
• &Beyond: Luxury safari and travel operator with camps and lodges across Africa including Tanzania. Operates with similar high-end positioning, conservation focus, and multi-property collection model serving ultra-high-net-worth travelers.
• Singita: Premier luxury safari lodge operator with significant presence in Tanzania (Serengeti, Grumeti) and South Africa. Direct competitor in the ultra-luxury safari segment with exclusive-use concessions and conservation partnerships.
• Wilderness Safaris: Luxury safari camp and lodge operator across multiple African countries including Tanzania. Competes directly in the high-end safari market with comparable product offering, conservation focus, and target customer segment.
• Asilia Africa: Tanzania-focused safari operator with camps in Serengeti, Tarangire, and other key ecosystems. Direct competitor with similar mid-to-upper luxury positioning and conservation-oriented brand narrative.
• Sanctuary Retreats: Luxury safari and cruise operator with properties in Tanzania and other African destinations. Direct competitor in the high-end safari market with similar curated experience offerings.

Broad incumbents

• Four Seasons Safari Serengeti: Ultra-luxury hotel brand with safari lodge property in Serengeti, Tanzania. Broader luxury hospitality incumbent that competes in the same destination with global brand recognition and established distribution.
• Belmond: Luxury hospitality brand with safari properties in Africa and broader global portfolio. Established incumbent in ultra-luxury experiential travel with comparable service standards and pricing.

Others

• andBeyond's Mnemba Island: Adjacent luxury island resort offering similar ultra-luxury positioning in East Africa (Zanzibar). Represents the broader East African ultra-luxury hospitality ecosystem that Chem Chem Safari operates within.
• TripAdvisor / luxury travel advisors network: Distribution platforms and travel professional networks that channel bookings to luxury safari operators. Adjacent ecosystem participant critical to the advisor-driven booking flow that Chem Chem Safari relies upon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/auberge
• YouTubeyoutube.com/@Auberge
• Facebookfacebook.com/auberge
• LinkedInlinkedin.com/company/auberge-collection
• Instagraminstagram.com/auberge
• Pinterestpinterest.com/aubergecollection

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chem Chem Safari