Chêne Bleu Wines

What Chêne Bleu Wines does

Chêne Bleu Wines is a single-estate, family-owned winery operating from a restored medieval priory (La Verrière) in Crestet, Vaucluse, within the Mont Ventoux UNESCO Biosphere Reserve at approximately 1,600 feet elevation in the Dentelles de Montmirail near Gigondas, Provence. The estate spans 75 acres of vines and 250 acres of sustainably managed forest (PEFC certified), producing a portfolio of premium Rhône-tradition wines: Abélard (Grenache-dominant red), Héloïse (Syrah-dominant red co-fermented with Roussanne), a Provence Rosé, and a white wine called Aliot. Ancillary artisan products include cold-pressed biodynamic extra virgin olive oil, estate honey, and distilled lavender essence. Operations are run by approximately 23 employees under founders Nicole and Xavier Rolet (former CEO of the London Stock Exchange).

Name

Chêne Bleu Wines

Legal name

SCEA Domaine de la Verrière

Website

https://chenebleu.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Chêne Bleu Wines is a family-owned, single-estate biodynamic winery in Provence's Mont Ventoux UNESCO Biosphere Reserve, producing premium Rhône-style wines, artisan food products, wine education, and hospitality across 17+ countries.

Ownership category

akta.pro rank

Product category

Premium Estate Wines

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Premium estate wines
• Biodynamic viticulture
• Wine tourism
• Luxury Provençal wines
• Wine education courses

Headquarters

HQ city

Crestet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct and distributor-based sales of premium Provence/Rhône wines across three ranges: red (Abélard, Héloïse), white (Aliot), and rosé. Sold via estate visits, online shop, and international stockists.
2. Hospitality & Wine Tourism: Revenue from estate visits, tastings (up to 80 persons), gastronomic dining experiences, The Aperobleu Happy Hour, and accommodations at La Verrière eco-luxury guest house.
3. Specialty Food Products: Small-production artisan products including cold-pressed extra virgin olive oil (biodynamic blend of Tanche, Picholine, Verdale, Salonenque olives), lavender essence, and honey from estate beehives.
4. Theatre Box Gift Box: Limited-edition pop-up gift boxes featuring Abélard & Héloïse wines, available in two-bottle and three-bottle formats, sold flat-packed through the winery, Hedonism Wines (UK), Chelsea Wine Vault and others (US), and Sarment (Asia).
5. Extreme Wine Courses: Wine education courses including a signature 5-day full-immersion program, variations, seminars, and bespoke private tuition, targeting enthusiasts to 'crack the code' on fine wine appreciation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chêne Bleu Wines produces a tightly curated portfolio of premium single-estate wines — Abélard (red), Héloïse (red), Aliot (white) and Rosé — grown and bottled at the family-owned Domaine de la Verrière in Crestet, Provence. The estate complements its wines with ancillary products (olive oil, honey, lavender), a curated gifting sub-brand (Theatre Box / Le Box), and on-site hospitality services including guided tours, tastings, La Verrière accommodation, and "Extreme Wine" educational courses for consumers and trade visitors.

Product overview

Chêne Bleu is a single-estate winery producing haute couture wines rooted in 500 years of Rhône Valley tradition. The portfolio centers on three flagship wines: Abélard (Grenache-dominant red) and Héloïse (Syrah-dominant red with co-fermented Roussanne) as the two grands crus reds, plus a Rosé and white wine Aliot. The estate also produces artisanal ancillary products including olive oil, honey, and lavender products. Services include Extreme Wine education courses, wine tours and tastings (up to 80 guests), and La Verrière eco-luxury hospitality. A distinctive sub-brand, Le Box (Theatre Box), offers a limited-edition pop-up gift box for gifting the wines. The estate spans 75 acres of vines within a 250-acre sustainable forest in the Mont Ventoux UNESCO Biosphere Reserve.

Differentiator

Problem solved

Functional benefit

Brands

• Abélard and Héloïse: Two flagship red wines named after the famous medieval lovers. Abélard is a Grenache-dominant blend and Héloïse is a Syrah-dominant blend.
• Le Box (Theatre Box)
• Extreme Wine

Products and services

• Abélard Estate-grown red wine from Domaine de la Verrière in Provence, part of Chêne Bleu's flagship "haute couture" wine range, aimed at premium wine consumers and luxury gifting.
• Héloïse Estate-grown red wine from the Chêne Bleu / Domaine de la Verrière estate, part of the premium Provence wine range targeted at collectors and luxury wine consumers.
• Aliot Estate-produced white wine from Chêne Bleu's Provence estate, included in the core premium wine range for individual consumers and trade buyers.
• Chêne Bleu Rosé Provence-style rosé produced at Domaine de la Verrière, positioned within Chêne Bleu's premium wine range for consumers and the luxury gifting market.
• Estate Olive Oil Estate-produced olive oil from the Chêne Bleu / Domaine de la Verrière property, sold as a complementary luxury food product alongside the wine portfolio.
• Estate Honey Estate-produced honey from the Domaine de la Verrière property, sold alongside the Chêne Bleu wine portfolio as a complementary luxury food product.
• Estate Lavender Products Lavender-based products from the Chêne Bleu / Domaine de la Verrière estate, offered as complementary luxury lifestyle items to the wine portfolio.
• Theatre Box (Le Box) Curated wine and estate-product gift box sub-brand from Chêne Bleu, designed for luxury gifting and direct-to-consumer purchase.
• Wine Tours and Tastings Guided vineyard and cellar tours with structured tastings of the Chêne Bleu wine range, offered at Domaine de la Verrière to wine tourists, enthusiasts and trade visitors.
• La Verrière Hospitality On-site luxury accommodation and hospitality experience at Domaine de la Verrière, offered to guests visiting the Chêne Bleu estate for wine tourism.
• Extreme Wine Courses Structured, expert-led wine education courses branded "Extreme Wine," delivered at Domaine de la Verrière for serious enthusiasts, trade visitors and consumers seeking in-depth wine knowledge.

Quantifiable outcome

• Over 150 international wine awards and recognitions across major publications including Decanter, Wine Spectator, Jancis Robinson (Financial Times), Wall Street Journal, Forbes, and others
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Prof. Dave Goulson (University of Sussex)coreStrategic or Co-development Partner · 1 January 2020World-renowned biology professor specializing in bee ecology and conservation. Founding member of the SustainaBEElity scientific advisory board, advising on cover crop optimization for bee-friendly habitats and vine health. Author of multiple books including 'Bumblebees: Their Behaviour and Ecology' and founder of the Bumblebee Conservation Trust.
• Prof. Yves Le Conte (INRAE)coreStrategic or Co-development Partner · 1 January 2020World-renowned bee expert and researcher for the French National Institute for Agriculture, Food, and Environment (INRAE). Collaborated with UC Davis on multiple projects. Advising on best practices to optimize the bees' habitat at La Verrière.
• Prof. Neal Williams (UC Davis)coreStrategic or Co-development Partner · 1 January 2020Professor of Entomology at UC Davis with research interests in pollination ecology, bee biology, ecosystem services, and conservation. Brings practical field experience collaborating with viticulturists and other farmers. Member of the SustainaBEElity scientific advisory board.
• Dr. Claude Bourguignon and Dr. Lydia Bourguignon (LAMS)coreStrategic or Co-development Partner · 1 January 2020World-renowned 'living soils' microbiologists who have advised top domaines including Domaine de La Romanée Conti and Harlan Estate. Operating their own soil laboratory (LAMS) since 1989. Leading the microbiome and terroir expression research within the SustainaBEElity project, driving analysis of yeasts carried by pollinators and geosensorial blind tastings.
• Mont Ventoux Biosphere Research CentreminorStrategic or Co-development Partner · 1 January 2020The local research center associated with the Mont Ventoux UNESCO Biosphere Reserve. Connected Julien Vachet (new beekeeper) through the center and provides local scientific support for the SustainaBEElity project.
• ForestPlanetminorOthersPartnership with ForestPlanet to offset the carbon footprint of helicopter travel to the estate's private helipad. Helicopter access requires prior arrangement with French military authority in Orange and Chêne Bleu coordinates carbon offsets through ForestPlanet.
• Claire Middleton (Designer & Paper Engineer)minorStrategic or Co-development PartnerNew Zealand designer and paper engineer who transformed Jane Randfield's original wine label illustrations into the pop-up proscenium design for the Theatre Box. Managed production, prototypes, and the complex printing process in collaboration with Hong Kong-based printers Evelyn Wang and Ivan Tong.
• Jane Randfield (Illustrator & Linocut Artist)minorStrategic or Co-development PartnerEnglish illustrator and linocut artist who originally illustrated the award-winning Chêne Bleu wine label and subsequently illustrated the Theatre Box. Her work embeds dozens of historical and philosophical references into the brand's visual identity.
• CarbonfootprintminorOthersCarbonfootprint handled the carbon offset calculations and offset purchases for travel and transport of wines and the Theatre Box globally, in support of Chêne Bleu's sustainability commitments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Domaine Ott: Iconic Provence producer best known for premium rosé and fine wines from the same region. Closely comparable for terroir overlap, Provence appellation, luxury positioning, and direct-to-consumer hospitality emphasis.
• Domaine Tempier: Historic Bandol (Provence) family estate producing premium Mourvèdre-led reds and rosé. Comparable as a multi-generation, terroir-driven Provence estate with strong collector following and limited production volumes.
• Harlan Estate: Bordeaux-style cult Napa estate known for ultra-premium single wine, family ownership, and strong sustainability/regenerative viticulture practices (advised by the Bourguignons). Highly comparable for premium positioning, scientific partnerships, and small-scale estate model.
• Château d'Esclans: Producer of Whispering Angel and other prestige Provence rosés. Direct Provence peer operating in the same appellation with overlapping consumer base, but at materially larger scale.
• Château de Beaucastel: Family-owned Rhône Valley producer of premium Châteauneuf-du-Pape blends. Highly comparable as a multi-generation, single-estate Rhône/Provence producer emphasizing biodynamic practices, prestige red blends, and global critical acclaim across the same publication set.
• Sine Qua Non: Boutique California cult winery producing highly allocated, critically acclaimed Rhône-style blends. Comparable as a small-production, design-led, ultra-premium estate with strong collector demand and limited distribution.
• Egon Müller: Family-owned Mosel estate producing the world's most prestigious Rieslings. Comparable as a multi-generation, single-estate, ultra-premium wine producer with strong global collector demand and limited volumes.

Broad incumbents

• Château Margaux: First-growth Bordeaux estate and benchmark for luxury red wine pricing worldwide. Comparable for premier luxury positioning and global distribution, though at materially larger scale and broader portfolio scope.
• Penfolds: Australian luxury wine icon (owned by Treasury Wine Estates) with multi-country prestige distribution. Comparable for global premium wine brand-building, Rhône-inspired Grange blend, and broad international reach — though at far larger scale and corporate ownership.
• Domaine de la Romanée-Conti: The benchmark Burgundy prestige estate and global luxury wine leader. Comparable for ultra-premium positioning, scarcity-driven pricing power, and scientific terroir work (Bourguignon collaboration), though Burgundy rather than Rhône/Provence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/chenebleuwine
• Facebookfacebook.com/chenebleu
• Instagraminstagram.com/chenebleuwine
• LinkedInlinkedin.com/company/chenebleu

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chêne Bleu Wines