Chery Ecuador

What Chery Ecuador does

Chery Ecuador is the authorized distributor of Chinese automaker Chery's vehicles in Ecuador, operating through the legal entity DISTRIVEHIC DISTRIBUIDORA DE VEHÍCULOS S.A.S., which is part of Corporación Maresa. With only 8 direct employees, the entity functions as a sales, marketing, and coordination layer over Corporación Maresa's broader network of 18+ concessionaries nationwide. The company sells a diverse product portfolio spanning the Tiggo SUV family (Tiggo 2/4/7/8/9 Pro), the Arrizo sedan line (Arrizo 5 Pro Max), the Chery Super Hybrid (CSH) plug-in hybrid sub-brand (Tiggo 7/8/9 PHEV CSH), the fully electric EQ7, and the HIMLA off-road utility line.

Revenue is generated primarily through one-time vehicle sales across 15+ authorized dealerships and service centers in cities including Quito, Guayaquil, Cuenca, Manta, and Salinas, supported by after-sales service, spare-parts sales (Maresa Parts B2C), and financing facilitation through third-party financial institutions with a minimum 25% down payment and 20–75 installment options. The distributor also provides 1-year complimentary insurance and 1-year satellite tracking as acquisition incentives. Customer-facing channels include in-person dealership sales, an online quote configurator (chery.com.ec/cotizador-online), a test-drive program, WhatsApp direct contact, and content marketing via an official blog.

The underlying vehicle technology — developed at the parent manufacturer level — centers on Chery's proprietary ACTECO engine family (with DVVT), Advanced Driver Assistance Systems (ADAS) with 10+ safety features combining camera and radar sensor fusion, plug-in hybrid powertrains offering up to 100km NEDC electric range, and battery-electric powertrains in the EQ7. Local marketing leverages brand assets built through sponsorships (Independiente del Valle in Ecuador, Universidad Católica in Chile) and the parent's global positioning as China's #1 passenger vehicle exporter for 18 consecutive years with 9.5 million customers worldwide.

Name

Chery Ecuador

Legal name

DISTRIVEHIC DISTRIBUIDORA DE VEHÍCULOS S.A.S.

Website

https://chery.com.ec

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Chery Ecuador is the authorized distributor of Chery vehicles in Ecuador, operating through DISTRIVEHIC DISTRIBUIDORA DE VEHÍCULOS S.A.S. (part of Corporación Maresa). It sells a multi-powertrain lineup of SUVs, sedans, plug-in hybrids, and EVs through 15+ dealerships nationwide to Ecuadorian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from selling new Chery vehicles including SUVs (Tiggo series), sedans (Arrizo series), and electric vehicles (EQ7) to consumers in Ecuador.
2. After-sales Service and Parts: Maintenance, repairs, and genuine replacement parts sales through authorized Maresa workshops and service centers throughout Ecuador.
3. Vehicle Financing: Financing arrangements through financial institutions with minimum 25% down payment and 20-75 installment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chery Ecuador, operating as DISTRIVEHIC DISTRIBUIDORA DE VEHÍCULOS S.A.S. under Corporación Maresa, distributes and retails the full Chery passenger vehicle lineup in Ecuador through 15+ authorized dealerships. The portfolio spans the Tiggo SUV family (Tiggo 2 Pro Max, Tiggo 4 Pro MHEV, Tiggo 7 Pro Max MHEV, Tiggo 8 Pro, Tiggo 9 PHEV CSH), the Arrizo sedan family (Arrizo 5 Pro Max), the EQ7 fully electric SUV, the HIMLA 4X2/4X4 utility vehicles, and the Chery Super Hybrid (CSH) plug-in hybrid lineup. The business also provides after-sales service, genuine replacement parts, vehicle financing arrangements through financial institutions, test drives, and digital sales tools including an online quote configurator.

Product overview

Chery Ecuador offers a diverse portfolio of vehicles spanning multiple segments under its main brand and specialized sub-brands. The core lineup includes the TIGGO SUV family (Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, Tiggo 9 Pro) ranging from compact to full-size SUVs, the ARRIZO sedan family (Arrizo 5 Pro), and the New Energy EQ electric vehicle series. Chery Super Hybrid (CSH) models feature plug-in hybrid technology combining gasoline engines with electric motors. The HIMLA sub-brand addresses off-road utility markets with 4X2 and 4X4 configurations. All PRO models represent upgraded variants with enhanced features, advanced driver assistance systems (ADAS), and premium interiors. The company provides digital sales and service tools including online quoting, test drive scheduling, and nationwide dealer network access through its website and blog content.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiggo 8 Pro e+ PHEV Premium family plug-in hybrid SUV with 315 HP combined output, up to 100km pure electric NEDC range, up to 650km combined range, 9 different driving modes including regeneration modes, and a 24-inch widescreen control center; positioned for Ecuadorian families seeking long-range hybrid capability.
• Tiggo 8 Pro Mid-size SUV flagship featuring ADAS with 10+ safety systems, premium interior with Sony audio, panoramic sunroof, and advanced connectivity; available in 5, 6, or 7-passenger configurations for Ecuadorian families.
• Tiggo 7 Pro Max MHEV Premium hybrid SUV featuring mild hybrid electric technology (MHEV), advanced driver assistance systems, and luxury interior appointments; part of the PRO family of vehicles available at Chery Ecuador dealerships.
• Tiggo 4 Pro MHEV

Quantifiable outcome

• Up to 70km/gallon fuel efficiency in hybrid mode
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• HaierflagshipStrategic or Co-development Partner · 1 September 2021Chery and Haier established a joint venture Anhui Haixing Yun IOT Technology Co. to build China's first industrial internet platform for mass customization in the automotive industry. The partnership utilizes Haier's Kaos platform to create a new industrial internet ecosystem for automobiles and accelerate digital transformation of the automotive supply chain.
• Corporación Maresa (Distrivehic)coreChannel Partner/ Reseller/ DistributorDistrivehic Distribuidora de Vehículos S.A.S. is the official distributor of Chery vehicles in Ecuador, operating 15+ dealerships and service centers nationwide. Maresa has 40 years of market presence in Ecuador with more than 18 concessionaries.
• HuaweicoreTechnology or IntegrationChery partnered with Huawei to develop smart automobiles incorporating advanced connectivity and autonomous driving technologies.
• Universidad Católica (UC) - ChileminorGTM or Marketing PartnerSince 2017, Chery has partnered with Universidad Católica (UC) football team as official sponsor, providing support in various aspects and conducting social benefit activities and fan events to build brand association with dynamic, passionate, and hardworking brand values.
• Independiente del ValleminorGTM or Marketing PartnerAlliance partnership with Independiente del Valle football team, demonstrating brand spirit through sports sponsorship in Ecuador.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kia Ecuador: Kia operates in Ecuador through authorized distributors selling SUVs and sedans. Kia's strong warranty offering (similar to Chery's 7-year) and value-oriented positioning make it one of the most relevant non-Chinese competitors in Chery's target segments.
• TOYOTA Ecuador: Toyota's Ecuador operations sell passenger vehicles, SUVs, and pickups through authorized dealers nationwide. Toyota is the dominant incumbent in Ecuador's automotive market, making it the most relevant direct competitor for Chery Ecuador's SUV and sedan lineup.
• Hyundai Ecuador: Hyundai's Ecuador distributor sells SUVs, sedans, and commercial vehicles through a national dealer network. Hyundai competes with Chery on value, technology (ADAS availability), and warranty terms in the family SUV segment.
• Nissan Ecuador: Nissan's Ecuador distributor sells passenger cars, SUVs (including Kicks and X-Trail), and commercial vehicles. Nissan competes with Chery in the mid-size SUV segment and shares similar Latin American market dynamics and dealer network structure.
• Chevrolet Ecuador: GM's Ecuador entity distributes passenger cars, SUVs, and commercial vehicles through a national dealer network. It competes directly with Chery in the value-oriented SUV and sedan segments and shares similar Latin American market dynamics.

Direct peers

• BYD Ecuador: BYD's Ecuador distributor sells passenger EVs and PHEVs and is a direct Chinese competitor to Chery in the new-energy vehicle segment. Both target Ecuadorian consumers seeking affordable Chinese-brand EVs and PHEVs, often competing for the same early-adopter customer base.
• MG Motor Ecuador: MG (SAIC-owned) distributes SUVs and sedans in Ecuador through authorized dealers. As another Chinese-origin brand with similar pricing and product positioning, MG is a head-to-head competitor for Chery in the value-SUV segment.
• JAC Ecuador: JAC Motors' Ecuador distributor sells passenger vehicles, SUVs, and commercial vehicles. As a Chinese brand with similar price positioning, JAC competes directly with Chery in the budget and mid-range SUV segments.
• Great Wall Motors Ecuador: Great Wall Motors distributes SUVs and pickup trucks in Ecuador. As a Chinese-origin brand specializing in rugged SUVs and utility vehicles, GWM competes with Chery's HIMLA 4x4 and Tiggo lineup in the utility/SUV crossover segment.
• BAIC Ecuador: BAIC's Ecuador distributor sells SUVs and sedans. As another Chinese-origin brand with similar value pricing and dealer-distribution model, BAIC is a comparable direct competitor to Chery in Ecuador's entry-level to mid-range SUV market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CheryEcuador
• Instagraminstagram.com/cheryecuador
• LinkedInlinkedin.com/company/chery-ecuador

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chery Ecuador