What Chery Indonesia does

Chery Indonesia, operating as PT Chery Sales Indonesia, is the Indonesian sales and distribution subsidiary of Chinese automaker Chery Automobile Co., Ltd. The entity was incorporated in 2021 and is headquartered at Sequis Tower, Jakarta Selatan, with approximately 200 employees supporting distribution and brand operations. Its function is to localize, market, sell, and service the parent company's vehicles in the Indonesian market rather than to conduct independent manufacturing or R&D.

The company's product surface spans 13+ vehicle models organized into three powertrain categories: Battery Electric Vehicles (BEV), Chery Super Hybrid (CSH) plug-in hybrids, and Internal Combustion Engine (ICE) vehicles. Onboard technology includes ADAS driver-assistance features, a voice assistant, computer-vision-based 540-degree camera systems, and autonomous parking capability, indicating that AI-adjacent features are embedded in the product rather than developed locally. Vehicles are sold at OTR Jakarta prices ranging from IDR 239.9 million to IDR 739.9 million, covering entry-level urban offerings up to higher-tier family and adventure-oriented trims.

Chery Indonesia's business model is a dealer-based retail distribution model: one-time vehicle sales through 60+ authorized dealers across major Indonesian cities, supplemented by financing referral partnerships with multiple local credit institutions to support consumer loan origination, and after-sales service operations tied to the dealer footprint. The lifetime warranty program and active prebook campaigns function as promotional levers to accelerate conversion in a price-sensitive market, while the BEV lineup positioning allows the company to participate in Indonesia's EV tax incentive regime. Revenue is not disclosed, and the entity's financial performance is implicitly consolidated within the parent group's results.

Name

Chery Indonesia

Legal name

PT Chery Sales Indonesia

Website

https://chery.co.id

Company type

Private

Operating status

Operating

Short description

Chery Indonesia (PT Chery Sales Indonesia) distributes the parent Chery Automobile Co., Ltd. lineup of BEVs, CSH hybrids, and ICE vehicles through 60+ dealers across Indonesia, serving retail urban and family buyers with OTR Jakarta pricing from IDR 239.9M to IDR 739.9M.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Passenger vehicles
• Electric vehicles
• Hybrid vehicles
• Automotive distribution
• Vehicle retail

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Direct sales of BEV, CSH (hybrid), and ICE vehicles through authorized dealer network across Indonesia. Revenue generated from retail vehicle transactions with prices ranging from IDR 239.9 million to IDR 739.9 million depending on model and variant.
2. Vehicle Financing: Partnership with financing institutions to provide credit programs for vehicle purchases. Chery offers credit simulation tools on website for customers to calculate payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Chery Indonesia (PT Chery Sales Indonesia) sells passenger vehicles across three powertrain categories — Battery Electric Vehicles (BEV), Chery Super Hybrid (CSH), and Internal Combustion Engine (ICE) — through an authorized dealer network spanning 60+ outlets across Indonesia. The portfolio spans compact EVs to full-size hybrid SUVs, with prices ranging from IDR 239.9 million to IDR 739.9 million OTR Jakarta. The company also provides accompanying after-sales services (service, spare parts, body paint, and EV-specific support) and partners with financing institutions to offer credit programs.

Product overview

Chery Indonesia offers a comprehensive portfolio of vehicles across three powertrain categories: BEV (Battery Electric Vehicles) including CHERY Q, J6, and CHERY E5; CSH (Chery Super Hybrid) models including J6T CSH, TIGGO 9 CSH, TIGGO 8 CSH, TIGGO CROSS CSH, and CHERY C5 CSH; and ICE (Internal Combustion Engine) vehicles including TIGGO 8 PRO MAX, TIGGO 8, TIGGO CROSS SPORT, TIGGO CROSS, CHERY C5, and OMODA 5 GT. The product lineup spans compact EVs to full-size hybrid SUVs, offering technology features including ADAS (Advanced Driver Assistance Systems), autonomous parking, 540° panoramic cameras, IoV connectivity, and intelligent voice assistants across various price points from IDR 239.9 million to IDR 739.9 million.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Save up to Rp18 million per year with EV mode for daily commuting
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature9 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wuling Motors Indonesia: Wuling is a fellow Chinese OEM building a major presence in Indonesia with EVs (Air ev, Binguo), hybrids, and ICE vehicles through a similar multi-powertrain dealer strategy. Direct competitor targeting the same value-conscious Indonesian buyer segment.
• BYD Indonesia: BYD is a leading Chinese EV player rapidly expanding in Indonesia with a dedicated dealer network and aggressive pricing on BEVs and PHEVs. Closely comparable to Chery's BEV-led growth model in the same market.
• MG Motor Indonesia: MG is another Chinese-background brand selling ICE, hybrid, and EV SUVs in Indonesia through a dealer-led model. Competes head-to-head with Chery's TIGGO and OMODA series on price, features, and dealer reach.
• DFSK / Sokonindo Automobile: DFSK is a Chinese OEM with local manufacturing in Indonesia offering ICE SUVs and EVs. Comparable as a low-cost Chinese brand targeting the same value-conscious segment with similar dealer-led distribution.

Broad incumbents

• Hyundai Indonesia: Hyundai is a major established player with strong EV credentials (Ioniq 5, Ioniq 6) plus ICE/hybrid SUVs in Indonesia. Larger brand recognition and government ties make it a benchmark incumbent for Chery's EV push.
• Toyota Astra Motor (Toyota Indonesia): Toyota is the dominant incumbent in Indonesia with the largest dealer network and is now adding hybrid and EV models. Sets the competitive baseline for pricing, financing, and service expectations Chery must match.
• Honda Indonesia: Honda is a top-3 Indonesian passenger vehicle brand with strong sedan and SUV share. Relevant as a benchmark for ADAS, dealer density, and ICE-lite/hybrid transition that Chery directly contests.
• Mitsubishi Motors Indonesia: Mitsubishi is a long-established SUV-specialist in Indonesia with strong dealer and service footprint. Highly relevant as an incumbent benchmark for the TIGGO-series SUV positioning and family-vehicle segment.

Emerging players

• Neta Auto Indonesia: Neta is a Chinese EV startup building early distribution in Indonesia with affordable BEVs. Comparable emerging EV player to Chery's BEV strategy, focused on similar price points and subsidy capture.
• VinFast Indonesia: VinFast is a Vietnamese EV brand expanding into Indonesia with a dealer network and EV-first lineup. Comparable as a new-entrant EV peer competing for the same early-adopter pool and dealer partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cheryindonesia
• Facebookfacebook.com/CheryIndonesia
• LinkedInlinkedin.com/company/chery-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chery Indonesia